October 24, 2025 • 29 mins
Can a startup beat Apple and Samsung on their own turf? Carl Pei, the founder and CEO of Nothing, is betting on it. Growing up in Sweden, Pei was captivated by American gadgets like Apple’s first iPod. But over time, he says, those products lost their edge. On the latest episode of Bold Names, Pei joins WSJ’s Christopher Mims and Tim Higgins to explain why he believes his electronics company, Nothing, which is valued at $1.3 billion, can challenge Apple and Samsung. Pei believes that artificial intelligence and a new generation of design-savvy users will set Nothing apart.
To watch the video version of this episode, visit our WSJ Podcasts YouTube channel or the video page of WSJ.com.
Check Out Past Episodes:
Reid Hoffman Says AI Isn’t an ‘Arms Race,’ but America Needs to Win
The Google Exec Reinventing Search in the AI Era
Why This Tesla Pioneer Says the Cheap EV Market 'Sucks'
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Read Tim Higgins’s column.
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