The Roofer Show
If you’re a Roofing Contractor looking to grow your business, make more money, and have more free time this is the podcast for you. Your host Dave Sullivan has been a successful roofing contractor for over 30 years and he shares the good, bad, and the ugly of his experience in contracting. Each week Dave interviews the industry’s top experts to pull out their best business tips and strategies that you can use to take your business to the next level. Get the answers to the questions you have to the day to day problems you face in the “real world of construction” from those that have been there and done it. Whether you have a shop of 1 or 100 there’s something here for you.
Episodes
A roofing company can have plenty of money in the bank and still have a serious cash flow problem.
Customer deposits may already be committed to jobs you haven’t produced. Material bills, payroll, subcontractors and taxes are coming due. And if you’re growing, the cash problem can get worse fast.
In this episode of The Roofer Show, Dave Sullivan revisits a conversation with credit and collections expert Thea Dudley and br...
An eight-figure roofing company is busy and completing plenty of work, but the profit is not what the owner expects. Dave Sullivan and construction accounting expert Diane Gilson explain how the timing of income and job costs can distort a roofing company’s monthly profit.
DESCRIPTION
How can an eight-figure roofing company stay busy, complete plenty of work, and still wonder where the money went?
The owner’s acco...
A $4 million roofing contractor is busy and short on cash. He thinks he needs more leads. But once we examine the whole business, the real problems are somewhere else.
A roofing contractor calls me and says:
Dave, we’re doing $4 million a year. We’re busy, but there’s never enough cash. I think we need more leads.
Maybe he does.
But what if leads aren’t the problem? What if spending more...
Chris Diroll of SMA Support explains why roofing contractors may not need more leads—they may need better follow-up, clearer processes and someone responsible for consistent implementation.
Show Notes:
Most roofing contractors believe more leads will solve their sales problems. But what if the real problem is that the leads they already paid for are slipping through the cracks?
In this third installment of the Roofing B...
Most roofing contractors believe they know their closing rate. The problem is that they are usually calculating it incorrectly—or relying on gut feeling instead of accurate numbers.
In this episode, Dave is joined by former Roofer Show co-host John DeLaurier from ProLine to examine the sales leg of the Roofing Business Health Check.
They explain why “we need more leads” is often the wrong diagnosis, what a CRM shoul...
How can a roofing company have plenty of work—and still have no money?
The phones are ringing, salespeople are selling, crews are busy, and revenue may even be growing. But the owner is putting money into the company, credit-card balances are increasing, and every dollar that comes in seems to disappear.
Most contractors assume the answer is more sales. But more sales don’t solve bad math—they multiply it.
In this ep...
Every healthy roofing business is built on a strong foundation. In this episode, Dave shares why the smartest contractors inspect their business just as carefully as they inspect every roof.
EPISODE DESCRIPTION
Is your roofing business healthy?
Most roofing contractors know exactly what's happening on every roof they're working on—but very few know the true health of the business they're building.
The biggest business pr...
Most roofing contractors don’t have a lead problem—they have a sales-system problem.
In this episode, Dave Sullivan sits down with sales expert Ryan Groth to explain how roofing contractors can build a sales organization that converts leads consistently, even when the owner isn’t personally involved in every sale.
EPISODE DESCRIPTION
Hiring salespeople doesn’t automatically fix your sales problems. Wit...
How to build the right roofing business instead of chasing someone else's roadmap.
Episode Description
Every roofing owner wants to grow.
But before you spend another dollar on marketing, hire another salesperson, or invest in a new CRM, there's one question you need to answer.
What are you really trying to build?
In this solo episode, Dave Sullivan shares the exact process he uses before working with a new coaching client. Ins...
How to turn more website visitors into qualified roofing appointments with Cody Warren.
Episode Summary:
Most roofing contractors think they have a lead problem.
In reality, many have a website conversion problem.
If you’re spending money on Google Ads, SEO, referrals, or social media but your website isn’t turning visitors into appointments, you’re leaving money on the table.
In this episode, Dave Sullivan si...
Can you leave your roofing business for two weeks and know everything will be okay?
I'm recording this bonus episode while on vacation in Europe, and it reminded me of one of the biggest lessons I learned building my roofing company.
The real measure of success isn't revenue.
It's building a business that gives you choices.
I share why taking my family to Europe every summer became one of my biggest goals, how that vision shaped the wa...
Originally released as Episode 444, I’m bringing this conversation back because the lessons are even more relevant today than when we first recorded it.
Most roofing contractors don’t have a business plan—they have ideas, goals, and good intentions.
That was me too… until everything changed.
In this episode, I sit down with my longtime business coach, Rick Dutmer, to share how a simple business plan transforme...
Most roofing contractors think they have a lead problem.
After working with hundreds of roofing companies over the years, I've learned that's usually not the real issue.
The contractors who stay stuck are often dealing with the same challenges:
- No clear vision for where they're going
- Working in the business instead of on the business
- Bad financial information
- No scoreboard or KPIs
- No sales system
- No clear identity or story
- Chasing shin...
Most roofing contractors think growth comes from more leads.
John Starry took a different approach.
In just three years, he built Steadfast Roofing into a $13 million company while earning nearly 800 Google reviews, creating a strong company culture, and building systems that support sustainable growth.
In this episode, John shares how his team generates referrals from every project, follows up with leads faster, creates a consistent ...
What separates a roofing business from a roofing job?
In this replay episode, Dave Sullivan sits down with Tommy Mello, founder of A1 Garage Door Service and one of the most influential entrepreneurs in the home service industry.
Tommy shares lessons learned while building a highly valuable company, including how to create a business that works without you, why profit must come before growth, how to hire and retain great people, and ...
Thinking about starting a roofing business in 2026 — or trying to grow the one you already have?
In this episode, Dave Sullivan sits down with former Roofer Show co-host John DeLaurier to break down what it actually takes to build a profitable roofing company in today’s market.
John started a roofing business from scratch, built it into a successful company, eventually sold it, and now works with roofing contractors acros...
Selling the job is only the beginning.
In Part 2 of this conversation, Dave Sullivan and John DeLaurie get into the next two legs of the stool:
- doing the work
- and keeping score
They talk about:
- where roofing companies start losing money
- communication breakdowns with homeowners
- production handoff problems
- customer experience and reviews
- job costing
- dashboards and KPIs
- bookkeeping and cash flow
- accountability and owners...
Most roofing companies don’t have a lead problem — they have a systems problem.
In this episode, Dave Sullivan sits down with John DeLaurie to talk about:
- what top roofing contractors are doing differently
- why so many companies stay stuck operationally
- lead generation that actually works
- sales process and follow-up
- answering the phone and speed to lead CRM systems and automations
- building a roofing business that runs profi...
If you’re a roofing contractor tired of chasing jobs and inconsistent revenue… this episode will change how you think about your business.
In this episode, I sit down with Bryan Mitchell to break down how to build a profitable repair and maintenance division—and why it can be one of the most overlooked opportunities in roofing.
- We walk through it step-by-step:
- Why on...
If you had to step away from your business for two weeks… would it run—or fall apart?
In this episode, I break down the “2-Week Vacation Test”—a simple way to see whether you actually own a business… or just a job.
Most contractors don’t have a lead problem. They have a structure problem.
If everything depends on you—calls, sales, production, decisions—your business can’t g...
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