The Story Lab

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We break down the transformation story as a simple, powerful arc from sad to happy and explain how to guide clients from point A to point B without leaving them in the dark. We share concrete steps, a social media example, and why you must be the guide, not the hero.

• framing the problem as the audience’s “sad” and the goal as their “happy”
• showing the darkness with empathy, then leading to the light

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What makes a story unforgettable isn’t a mountain of facts—it’s the feeling those facts ride in on. We break down Kamala Harris’s Diary of a CEO conversation as a living case study for how to craft narrative that people actually remember and repeat. This isn’t political punditry; it’s a toolkit for founders, creators, and leaders who want their message to stick in a noisy world.

We start by tracing how an ori...

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We show how a founder story becomes a trust and referral engine when it centers on one pivotal moment, a clear villain, real stakes, and a hard choice. We share the framework and prompts to help you write a story others can retell and that naturally leads to your offer.

• what a founder story is and is not
• why stories beat resumes for trust and recall
• common mistakes like vague claims and trauma d...

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When the internet looks flawless, it feels empty. 

We open the studio door, let the dog bark, and make a case for why your most memorable work will always be the piece where something real sneaks through. Not chaos, not carelessness, but competence with edges. We break down how a voice crack, a pause, or an awkward laugh becomes a signal of safety that audiences instinctively trust, and why that emotional signal outper...

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We break down seven essentials of business storytelling—from purpose and tension to transformation and a clear call to action—so you can craft stories people remember and act on. We keep it tight, practical, and focused on moving listeners from problem to decision.

• defining the purpose of your story and desired action
• making it personal while staying relevant to your offer
• opening with tension a...

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The stories where we fall down or fail are the most important ones to share. These "lessons learned" moments humanize us, make us relatable, and provide valuable insights that can help others avoid similar pitfalls.

• Failure stories are powerful connection points with your audience
• When starting in social media consulting, I made a major presentation mistake
• I prepared advanced strategi...

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Every coach on social media has heard the advice "just share your story" - but which stories should you actually tell? Not all stories generate engagement, and even fewer convert followers into paying clients. This episode cuts through the confusion to deliver a clear framework for strategic storytelling that actually grows your coaching business.

Discover why you need both your anchor "founder...

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Ever wonder how Taylor Swift maintains such a powerful connection with millions of fans? The answer lies in her masterful storytelling abilities—a skill we can all learn from regardless of our field.

This week, I watched a storytelling masterclass unfold when Taylor Swift appeared on Travis and Jason Kelce's New Heights podcast. What made her appearance so compelling wasn't celebrity status, but her...

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Your brain isn't just processing a story—it's dancing with it. That's the fascinating revelation at the heart of this mind-bending exploration into why stories stick with us when facts fade away.

Dive into the neuroscience of storytelling as we uncover how narratives activate your entire brain—not just language centers, but sensory regions, motor cortex, and emotional pathways. When someone men...

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Grab the Free Resource: https://successon.social/sevenstories

Ever find yourself struggling to know which stories to share with your audience? The right story at the right time can transform how people connect with your business, but many entrepreneurs freeze when trying to figure out what narrative to use.

Drawing from years of storytelling expertise, this episode delivers five powerful story frameworks you c...

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Stories have immense power to shape beliefs, inspire action, and create empathy in ways that facts alone cannot accomplish. Your personal narrative has the potential to create meaningful change, preserve cultural identity, and disrupt the status quo when shared authentically.

• Stories shape our beliefs and help us make sense of the world through narrative
• Research shows stories increase oxytocin in our...

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Struggling with how much of your personal story to share in your business? You're not alone. This candid episode of The Story Lab tackles the challenging question that many entrepreneurs face: which parts of your founder story should you share, and which should remain private?

I walk you through my three-color framework that transforms the way you approach storytelling in business. You'll discover h...

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How does a traumatic experience transform into a catalyst for national change? That's the powerful journey I share in this inaugural episode of The Story Lab.

After surviving a brutal hate crime in Boston where an attacker stomped on my head shouting "die, faggot, die," I faced a second blow when the perpetrator received only anger management as punishment. Walking out of that courthouse devast...

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Make Your Story The ONE They Remember

You’ve got a story and it deserves more than gathering dust in your drafts.

Welcome to The Story Lab: the podcast for coaches, creators, and business owners who are ready to stop overthinking and start telling the stories that actually move people.

Inside, we’re breaking down:

•  How to share your journey without sounding like everyone else
• The art (and science) of stories that sell
• W...