Hoteliers Survival Guide's show

In Hoteliers Survival Guide we discuss how Hotel Owners can increase direct bookings, Revenue per guest by utilising new technology and digital marketing methods. Informal chat show full of hints, tips, how to guides and interviews with hotel industry experts.

Episodes

Ep21 The secret ingredient to direct bookings

November 11, 2017 • 50 mins

You've launched a new website, you've told visitors they will get the best rate but you're still not getting direct bookings.

In this episode we discuss the major ingredient accommodation providers are forgetting when launching a direct booking strategy.

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Ep20 This Is Why Digital Marketing Will Work For You

November 3, 2017 • 51 mins

Listening to this episode will enable you to connect the buyer's journey with your marketing plan. By the end of the episode, my hope is you will be able to see the big picture and connect the dots of what you publish and what your prospective guest wants.

Social Media and Digital Marketing are often rammed down our throats as the best thing since sliced bread, and we should all be doing it. This constant message from people lik...

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Ep19 Make Social Media Work For You

October 27, 2017 • 56 mins

You will learn in this episode:

•The benefits of social media
•The cocktail mix of content that gets you results
•Systems you can use to cut your social media time down
•Secret tips to accelerate your social media presence

Questions Answered for you:

How does social media enable to you to build relationships?
How does social media enable you to complete competitor analysis?
How can social media enable you to make data driven decisions?
Ho...

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Ep18 Hotel Marketing Funnel Revealed

October 20, 2017 • 41 mins

Understanding the Hotel Marketing Funnel can transform your results online.

Learn the journey that prospective travellers need to go through in order to buy from you.

Discover the nurturing process each paying guest will go through and how this drives your content marketing plan.

By the end of this podcast you will understand what marketing strategies and tactics you need to implement in order to drive direct bookings and revenue.

In...

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Ep17 The Facebook Advertising Strategy You've Never Heard Of

October 13, 2017 • 39 mins

Stop wasting your advertising budget and show your advert only to those who want to stay and spend money at your accommodation.

Using this Facebook Advertising Strategy means you will only ever show your advert to someone who has shown interest in your accommodation.

The added bonus is you can stop showing the advert to them if the check-in and check-out dates have passed.

There is a ton of other amazing stuff you can do with Faceboo...

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Ep16 Google Travel Ads Your New Weapon To Get Direct Bookings

October 6, 2017 • 40 mins

Google Travel Ads is now open to Independent Hoteliers and Accommodation Providers

This is a new way to get direct bookings

Explain why costs are low and return on investment is high.

Talk about how to get started with Google Travel Ads

Links and full description available https://occupi.online/16

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