Local Business Marketing Roadmap
Welcome to The Local Business Marketing Roadmap—the podcast built for hardworking local business owners who want to grow their companies, attract more of the right customers, and build a stronger presence in their community. Whether you run an HVAC company, plumbing business, pest control service, electrical shop, pool company, security firm, or any local service business, this show gives you clear, step-by-step strategies to grow using digital marketing that actually works. Hosted by a marketing veteran with over 20 years of experience, each episode walks you through practical, real-world tips on branding, search marketing, Google ads, social media, online reviews, and more—without the fluff or corporate jargon. We’ll also explore how AI is reshaping local marketing and how you can start using it today. Subscribe now and let’s start growing your business together.
Episodes
Local business owners — are you showing up on Google Maps when it matters most?
Optimizing Google Maps so you can get more calls, more leads, and more customers — fast.
We’ll cover: 🔹 How to fully optimize your Google Business Profile 🔹 The review strategy that builds trust and boosts rankings 🔹 What to post (and how often) to stay visible 🔹 The metrics that matter for long-term success
I’ve been helping local businesses rank i...
How Much Does Local SEO Cost? | What You Need to Know Before Hiring a Marketing Agency
Thinking about hiring a digital marketing agency but unsure what it should cost — or what you're really getting for your money? In this episode, we break down the real cost of local SEO in 2025 and walk you through the five essential questions every business owner should ask before signing with an agency.
We cover: What drives local SEO prices up...
Join Bill Payne, founder and CEO of Drive Group, as he shares real-world, up-to-date strategies to help local businesses grow through smarter digital marketing. From SEO and Google Ads to social media and AI, this podcast breaks down what actually works—and what doesn’t—in today’s ever-changing online landscape.
In this episode, we explore how artificial intelligence is reshaping digital marketing for local businesses. From content creation and SEO to social media, email campaigns, and video marketing, AI is no longer just a buzzword—it’s a practical tool you can start using today. Tune in for real-world applications, time-saving tips, and a breakdown of how AI shows up throughout our new digital marketing playbook for local service busine...
If your business isn’t showing up when people search for your services, you’re losing leads. In this episode, we break down how local search really works—and why smart local businesses are using paid search to get found fast.
You’ll learn:
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The difference between paid and organic search results
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Why Google Ads should be one of your first marketing investments
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How to protect your budget and avoid common mistakes
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How to vet...
In this episode, we break down what branding really means for local businesses—and it’s a lot more than just your logo. Whether you’re running an HVAC company, a pest control service, a plumbing business, or a pool company, your brand is how your community sees you. It’s how your trucks look, how your team answers the phone, and how people remember you.
We’ll cover:
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What makes a great local business brand
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How your logo and ...
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