Torch Talk

In this episode of Torch Talk, Lindsey Chupp sits down with Julia Kooser to break down what’s actually changing in social media and what businesses need to be paying attention to moving into 2026.

As platforms evolve and search behavior shifts, social media is no longer just about posting content. Lindsey and Julia unpack how social is now directly tied to visibility, search, and long-term brand growth.

The conversation explore...

In this episode of Torch Talk, Lindsey Chupp sits down with Dwayne Detweiler, owner of Salt Creek Coffee Roasting Company, to discuss building a business rooted in quality, consistency, and community.

After spending decades in ministry, Dwayne shares how he transitioned into entrepreneurship and what it looked like to grow a coffee roasting business from a small garage setup into a full-time operation.

The conversation highlights a s...

How to Spend Smarter on Paid Ads

In this episode of Torch Talk, Lindsey Chupp breaks down what’s happening in the world of paid digital advertising and what businesses need to understand about PPC moving into 2026.

As platforms like Google and Facebook continue to evolve, Lindsey explains how AI is changing the way ads are created, delivered, and optimized—and why many traditional strategies no longer work the same way th...

In this episode of Torch Talk, Lindsey Chupp sits down with Leah Hudson, a strategic marketing leader, for a deep dive into what it actually takes to build, scale, and adapt marketing in a growing organization.

Drawing from her time at Culligan, Leah shares how she helped lead regional expansion, digital transformation, and post-acquisition integration across multiple markets. Her experience highlights the reality that marketing is ...

In this episode of Torch Talk, Lindsey Chupp sits down with Rodd Welker, leadership coach and founder of Eagle Advisor Group, for a practical conversation about developing leaders, strengthening teams, and improving performance through intentional growth.

Rodd shares over 35 years' worth of insights from working with organizations across industries and leadership levels. The conversation explores common challenges leaders face today...

In this episode of Torch Talk, Lindsey Chupp sits down with Cody Carpenter, Vice President of Branches Worldwide, for a behind-the-scenes look at building a global organization, navigating growth, and developing leaders with long-term impact.

Cody shares the story of Branches from its early days to where it is today, along with all of the challenges, setbacks, and lessons learned along the way. The conversation explores what it take...

In this episode of Torch Talk, Lindsey Chupp sits down with Shasta Mast, Director of Leadership Holmes County at the Holmes County Chamber of Commerce, to discuss developing leaders, strengthening communities, and building connections that last.

Shasta shares the story behind Leadership Holmes County and how the program was created to address a real need: developing confident, capable leaders in a growing but tight-knit community. T...

In this episode of Torch Talk, Lindsey Chupp is joined by Julia Kooser for a blaze Business Expo wrap-up, breaking down the key insights, frameworks, and marketing resources shared during the event.

The conversation focuses on one of the biggest challenges business owners face today: lack of clarity. Lindsey walks through how many companies are making marketing decisions based on guesswork instead of data, and why that leads to inco...

In this episode of Torch Talk, Lindsey Chupp sits down with Misty Fraelich-Clark, Human Resources leader at Hummel Group, for a candid and practical conversation about modern HR strategy, talent acquisition, and building workplaces that truly support people.

Misty shares insight from years in the HR field, walking through the biggest challenges organizations are facing today, including attracting top talent, improving retention, and...

In this episode of Torch Talk, Lindsey Chupp sits down with Seth Buckwalter, President of Whitaker Meyers, for a practical and eye-opening conversation about risk management, insurance strategy, and protecting what matters most in business.

Seth unpacks real-world scenarios that many business owners overlook, from special event coverage and cyber threats to employment practices liability, directors and officers insurance, and hired ...

In this episode of Torch Talk, Lindsey Chupp sits down with Linda Allison, founder of Allison Management Solutions, for a practical and insightful conversation about leadership, people management, and building strong workplace systems.

Linda shares perspective from years of experience working with organizations on HR strategy, team development, and operational structure. The discussion explores common leadership blind spots, hiring ...

In this episode of Torch Talk, Lindsey Chupp sits down with Jordan Mullet, sales leader and trainer with Sandler by the Ruby Group, for a practical and candid conversation about what it really takes to build a high-performing sales team.

Jordan breaks down why many business owners struggle with sales performance and where they often focus on the wrong metrics. He explains the difference between leading indicators and lagging indicat...

In this episode of Torch Talk, Lindsey Chupp sits down with Deanna Nichols-Stika, Director of Branches Institute, to explore the Working Genius framework and how it helps leaders build stronger, more aligned teams.

Deanna breaks down the Six Types of Working Genius — Wonder, Invention, Discernment, Galvanizing, Enablement, and Tenacity — and explains how the assessment focuses on productivity and energy rather than perso...

In this episode of Torch Talk, Lindsey Chupp sits down with Dan Owolabi, leadership expert, author of Authentic Leadership, and keynote speaker for the blaze Business Expo, for a deep conversation about authentic purpose, clarity, and building organizations that last.

Dan shares how Authentic Leadership grew from a timely book release into a globally recognized message read by executives, world leaders, and MBA programs. From there,...

In this episode of Torch Talk, Lindsey Chupp sits down with Cortney Christian, Client Relationship Support at Fierce Creative Solutions, for an honest conversation about growth, feedback, and finding the right seat on a team.

Cortney shares her journey into Fierce, starting in a social media coordinator role without deep experience and learning quickly through hands-on creation, feedback, and daily iteration. She opens up about the ...

In this episode of Torch Talk, Lindsey Chupp sits down with Katie Koglman and Megan Wilson from United Way of Wayne and Holmes Counties for an in-depth conversation about community impact, nonprofit leadership, and what it really looks like to support people behind the scenes.

Katie, the CEO, and Megan, the Marketing and Development Coordinator, walk through how United Way operates locally, why every community’s needs are diff...

In this episode of Torch Talk, Lindsey Chupp sits down with Ty Meyer, founder of Promotion Therapy, for an honest conversation about servant leadership, family-first values, and what it really takes to build a healthcare business that puts people before profit.

Ty shares his journey into physical therapy, shaped by early injuries, a love for science, and lessons learned growing up in a family-run Dairy Queen business. He walks throu...

In this episode of Torch Talk, Lindsey Chupp sits down with Samira, President of the Wooster Area Chamber of Commerce, for an in-depth conversation about leadership, community, and what it looks like to serve local businesses through seasons of growth and crisis.

Samira shares her career journey, from leaving a full-time marketing role to take a part-time position at the Chamber, working multiple jobs to make it work, and eventually...

In this episode of Torch Talk, Lindsey Chupp sits down with Craig Nolletti, owner of The Warehouse Gyms, for a wide-ranging conversation about entrepreneurship, discipline, and building a business rooted in consistency and long-term thinking.

Craig shares how his journey started in fitness at a young age, eventually leading him to open multiple gyms across Ohio. He walks through the evolution of his business, from running CrossFit g...