Proof to Product
Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources
Episodes
Today's conversation is for anyone who has ever looked around their home, their studio, or their storage unit and thought: “we officially have too much inventory and we are running out of space.”
Today we're talking about what happens when your business starts to outgrow your space and how to know when it might be time to make a move.
Whether you're currently packing orders from your dining room table, juggling multiple...
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing.
And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting because the takeaways still h...
Did you know that it costs up to seven times more to acquire a new customer than it does to retain a current customer? Yes, seven times!
We spend so much time, money and energy chasing new customers, new followers, new email subscribers, new stockists.
And meanwhile, we have people who already bought from us, the ones who already know us and like us. They trust our brand and most of us are barely talking to them. So today we're goi...
Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students.
I really love using this podcast to spotlight the incredible things that our students are doing because there is so much value in hearing how other product brands are navigating wholesale in real time.
These episodes are also a great reminder that there is no singular path to success when it comes to selling whol...
Today I want to talk about SKU numbers because a question that I often get asked is how many SKUs should I have before I start selling wholesale?
Unfortunately, the answer is it depends. Which I know you all want like a solid number and we do give some solid recommendations and guidance for like how much we want you to have in Paper Camp and also how many you should have before you start exhibiting at trade shows.
But I want...
The Proof to Product team is practicing what we preach and we are going on summer break for the next two weeks! We will be back in your ears soon and we are so excited about our upcoming episodes!
In the meantime, we are gearing up for another round of our Paper Camp program which will start soon. We only run Paper Camp twice a year, so if you are wanting to learn how to start with wholesale, click here to join the waitlist (we sell...
Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students.
I really love using this podcast to spotlight the incredible things that our students are doing because there is so much value in hearing how other product brands are navigating wholesale in real time.
These episodes are also a great reminder that there is no singular path to success when it comes to selling whol...
This week I'm sitting down with returning guest Audrey Woollen of Urbanic and we're talking about navigating a huge business transition.
About a year ago, Audrey decided to close her retail shop and we'll talk about that today. Audrey opens up about the difficult decision it was to close after being open for nearly two decades.
We talk about the challenges and emotions of stepping away from something that you've built from t...
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing.
And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting because the takeaways still h...
Today's episode is a really practical conversation for anyone that is preparing for wholesale trade shows, especially if you're newer to exhibiting or you're trying to decide whether trade shows are the right next step for your business. I'm joined by Karen Sawyer-Meehan of Pier Six Press.
She is a longtime Proof to Product client, a seasoned trade show exhibitor, and also one of the co-chairs of the Noted trade show which i...
I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day.
I do not take it lightly that you are spending time with me today and I want to thank you for being here.
Today's episode is a short, focused, throwback episode designed to give you one thing that you can do today to move your business forward.
No fluff, no filler, just ideas that we'v...
Today I'm joined by my friend Kimberley Yurkiewicz, owner of Measure Twice, an independent gift shop in Brooklyn, New York.
Kimberley has worn a lot of hats in the consumer gift industry. Over the years, she worked retail managing large gift shops. She had a successful career as a sales rep. She worked closely with brands behind the scenes, mentoring them as they made decisions about their product line and pricing and more. ...
Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those conversations are just too juicy. They're too good to live in the archives.
Today, I'm bringing one back. What you're about to hear is a short clip from a past episode. It's a topic that has stuck with me and still feels very relevant today.
These throwback episodes are intention...
Today I am joined by best selling authorAustin Kleon, the author ofSteal like an Artist,Show Your Work,Keep Going, and his newest book,Don't Call It Art.
This conversation feels timely because I've been hearing from so many people lately who are just feeling creatively exhausted. They've built businesses around something that they once loved making, but somewhere along the way the cr...
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing.
And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting because the takeaways still h...
Hey, friend. I'm pulling an amazing episode from the archives with over 440 episodes here on the Proof to Product podcast.
There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in.
Today's episode is a look back at a solo episode about how to increase your product profit margins. This episode is important now more than ever with inflation and rising prices of practical...
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing.
And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting because the takeaways still ho...
Today we are diving into a topic that I know makes some of you really uncomfortable, but I need you to lean in and listen because this conversation is not only timely, but it is necessary. And honestly, it may save your business.
We're talking about raising your prices. Now, before you convince yourself that this does not apply to you, I want to share a story that I came across from a restaurant owner. Yes, I know, totally outside o...
Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand and some of those conversations are just too juicy.
They're too good to live in the archives. So today, I'm bringing one back.
What you're about to hear is a short clip from a past episode. It's a topic that has stuck with me and still feels very relevant today.
Today's episode is pulled directly from a case study that I wrote and shared inside of our LABS community.
The case study is about email segmentation. This is a really good example of the kinds of conversations we're having inside of LABS every single day.
We of course talk about sales strategies, cash flow, and marketing systems, but we're also looking at real world examples from brands within our industry as well as outside ...
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