How's Business?

How's Business?

Advice for small business owners on how to maximize marketing, increase sales, and improve customer service.

Episodes

October 6, 2025 12 mins

In this final episode of the sales training series, Dale Buchanan discusses effective strategies for closing sales. He emphasizes the importance of building rapport, understanding customer needs, and using modern techniques rather than outdated methods. Dale shares his personal experiences and techniques, such as assuming the sale and creating urgency, to encourage customers to make decisions. He concludes by encouraging listeners ...

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In this episode of the How's Business? Podcast, Dale Buchanan discusses the critical aspects of overcoming objections in sales. He emphasizes the importance of understanding customer psychology, particularly the undecided segment of potential clients. Dale shares strategies for handling objections without being overly persuasive, highlighting the significance of client compatibility and the need for effective communication. He...

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In this episode of the How's Business podcast, Dale Buchanan delves into the sales process, focusing on the importance of identifying customer needs and framing solutions accordingly. He emphasizes the significance of building rapport with customers to establish trust and effectively address their pain points. The conversation also previews upcoming topics, including handling objections and closing sales.

Purchase "The Business...

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In this episode of the How's Business Podcast, Dale Buchanan discusses the foundational aspects of sales training, emphasizing the importance of building rapport with prospects and understanding their needs. He shares personal anecdotes from his extensive sales career, illustrating how effective questioning can lead to better customer relationships and successful sales outcomes. The episode sets the stage for future discussion...

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July 15, 2025 7 mins

In this episode of How's Business, I discuss the best ways to sell your services, whether by phone, in person, email, or text message.  If your business is struggling to make sales, you may want to reconsider your approach to connecting with people first. 

Purchase "The Business of Dog Training" on Amazon

This show is sponsored by DaleBuchanan.net

This show is sponsored by the Huntsville Business Coach

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July 4, 2025 3 mins

Today, I kick off the How's Business Podcast with an intro to the show. What you can learn and how it can help you. Subscribe now to be updated on future episodes that will include information on:

  • Sales Training
  • Unique Marketing Ideas
  • Improving Customer Service
  • Increasing Revenue
  • Being a Leader in Your Industry

Purchase "The Business of Dog Training" on Amazon

This show is sponsored by DaleBuchanan.net

This show is sponsored...

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