IFH 837: How Filmmakers Can Win in the Digital Marketing Age with David Feinman

David Feinman shares how cinematic storytelling can be used to build successful businesses and viral experiences. From creating Zombie Run—a nationwide immersive event inspired by zombie films—to founding Viral Idea Marketing, David explains how understanding narrative, pacing, and emotion allows content to cut through digital noise. His approach treats marketing like filmmaking, where suspense, structure, and audience engagement matter more than traditional advertising tactics.

The conversation also explores what “going viral” really means, emphasizing shareability over view counts. David discusses the importance of professionalism, attention to detail, and designing content specifically for social platforms. His journey offers filmmakers and creatives a practical blueprint for turning storytelling skills into sustainable careers by blending creativity with strategy in the modern media landscape.

Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

Episode Transcript

Speaker 1 (00:03):
You are listening to the ifh podcast Network. For more
amazing filmmaking and screenwriting podcasts, just go to ifhpodcastnetwork dot com.

Speaker 2 (00:12):
Welcome to the Indie Film Muscle Podcast, Episode number eight
thirty seven, Cinema Should Make You Forget You're sitting in
a theater, Roman Polanski.

Speaker 1 (00:21):
Broadcasting from the back alley in Hollywood. It's the Indie
Film Hustle Podcast, where we show you how to survive
and thrive as an indie filmmaker in the jungles of
the film biz.

Speaker 3 (00:32):
And here's your host, Alex Ferrari.

Speaker 2 (00:35):
Welcome, Welcome to another episode of the Indie Film Huscle Podcast.

Speaker 3 (00:38):
I am your humble host, Alex Ferrari.

Speaker 2 (00:40):
Today's show is sponsored by Rise of the Film Entrepreneur
How to turn your independent film into a profitable business.
It's harder today than ever before for independent filmmakers to
make money with their films from predatory film distributors ripping
them off to huckster film aggregators who prey upon them.
The odds are stacked against the indie filmmaker. The old
distribution model of making money with your film is broken,

(01:03):
and there needs to be a change. The future of
independent filmmaking is the entrepreneurial filmmaker or the film entrepreneur.
In Rise of the Film Entrepreneur, I break down how
to actually make money with your film projects and show
you how to turn your indie film into a profitable business.
With case studies examining successes and failures. This book shows

(01:24):
you the step by step method to turn your passion
into a profitable career. If you're making a feature film, series,
or any other kind of video content, the Film Entrepreneur
method will set you up for success. The book is
available in paperback, ebook, and of course audiobook. If you
want to order it, just head over to www Dot

(01:44):
filmbizbook dot com. That's film bizbook dot com. Enjoy today's
episode with guest host Dave bullis.

Speaker 4 (01:54):
My guest this week because we're going to talk about
his company, Viral Da Marketing, creating the zombie run and
creating stuff like this media that gets shared, you know,
creating all this stuff and cutting through the noise so
that further Ado. Let's get to the episode with guest
David Fireman. Say you call me Bullis already we're friends, already.

Speaker 3 (02:14):
Look at that.

Speaker 5 (02:14):
It's funny. We were talking two seconds ago. How you
know people that know you call you bullists and people
who don't call you Dave. So I took the Bullets option.

Speaker 4 (02:23):
Awesome, man, All my friends call me Bullis and I've
tried to get the Twitter handle at bullets, but some
guy has it and he won't give it up.

Speaker 3 (02:32):
And he's never tweeted once? Does he believed that?

Speaker 5 (02:34):
Did you try offering him? Like is he for sale?
Like are you able to? Are you able to pay
him off?

Speaker 3 (02:40):
I offered him money. He turned it down, really and yeah, yeah.

Speaker 4 (02:45):
And I said to him, I said, listen, his name's
not even Bullis. His name is like Al Razinski or something. God,
And I said, And so I complained to Twitter like
like you.

Speaker 5 (02:54):
Know, like of course, that's that's my first that's my
first thing.

Speaker 4 (02:59):
I'm going to complain it Twitter. So I complained to
Twitter and they basically said there's nothing they could.

Speaker 3 (03:03):
Do about it.

Speaker 4 (03:04):
And I said, how the hell does this on any
of this work? Like, first off, his name's even Bullis,
it's Al Razinski. And secondly, I'm actually Bullis and I
actually tweet and I actually this is how this is
how neurotic I am, Dave. I actually got all my
analytics together, and I said, look at this, I am
clearly like doing something for your platform, and they still

(03:26):
wouldn't do anything for me.

Speaker 5 (03:27):
Well you maybe maybe you just it's up to Annie.
Maybe maybe maybe you got all from three dollars instead
of one.

Speaker 3 (03:32):
You know, seriously, there asked me something I'm doing wrong?

Speaker 4 (03:37):
Uh but uh, I'm sorry enough about me and my
my Twitter problems, but I wanted to talk about you, Dave,
and and just all the things you're doing with viral ideas,
marketing and all the cool stuff you're doing. So, just
to start off, you're a Temple grad I actually was
a tat Temple and yeah for one semester and then
they kicked me out. But but you got all We

(03:58):
got a pause there, like why did they kick you out?

Speaker 5 (04:01):
No?

Speaker 3 (04:01):
No, I'm joking around me. Oh okay, fair enough.

Speaker 5 (04:04):
See I thought that was like a cool story there
I was. You know, that could have been neat. But yeah,
I'll push up partially you'd like lasted.

Speaker 4 (04:10):
You know, yeah, yeah, seriously, I should have made up
something on the spot. I should have been like, uh, well, uh.

Speaker 3 (04:14):
So, but that's pretty cool though.

Speaker 4 (04:17):
You were you were actually graduated from Temple, so you know,
first I want to ask, you know, why Temple and
also you know what, what did you actually major in
a temple?

Speaker 5 (04:24):
Yeah, so White Temple. So I actually did my first
two years at bucks Standing Community College. Uh, they had
a program where you could go for two years of
bucks Stending Community College two years of Temple. And I've
always done an entrepreneur, So I started out at Bucks
and and did that thing because I was I was
working on a company at the time, and then kind
of went over to Temple after that. That's where I
started this current venture. So so basically I I had

(04:49):
you know, I had a great time a Temple. And
the and the reason I the reason I went to Temple,
it's kind of a weird one, you know. I went,
I went down to tour the school, and I went
and ate one of the food trucks and I really
liked the food the food truck. I think I had
a muffin or something weird like that. And I went
to Temple literally because I had a good meal of

(05:10):
a food truck. Because I've never I've never been like
a big school person. So I'm like, all right, this
is forty five minutes from where I grew up, like
they have good foods, so I guess I'll go here.
So that that was kind of my That was kind
of my line of thinking.

Speaker 4 (05:23):
Well, the school is huge, though, I mean it's like
the size of a small city basically, you know, and
you know, you go to Temple and then you go
to some of the other colleges in the area. I mean,
some of the other colleges in the area are like
a postage stamp compared to Yah.

Speaker 5 (05:38):
Yeah, tep Temple. I mean, and they're they're growing too,
which is amazing for you know, any past grat to
just have that, you know, it's something that's you know, expanded.

Speaker 3 (05:49):
Yeah, yeah, it's unbelievable.

Speaker 4 (05:50):
And their film department, which I was, which is you know,
I don't know if you've ever actually just gone through
there and just seeing all the things that they got
going on. It's kind of funny because when I was
actually tag there, I actually went through and they had
a small black box theater. Right, Okay, so this small
black box theater.

Speaker 5 (06:10):
Was that literally the department.

Speaker 4 (06:12):
Yeah, it was like it was literally bigger than in
the entire TV studio I got which I was working
at because I actually at the time I worked at
another school full time, and I'm sitting there going, my god,
this black box theater is already bigger than like the
entire TV studio, and this is one thing like let's
see what's on the opposite side, right, So it's just unbelievable.
And uh, you know, just working with her, you know,

(06:34):
film and TV department. But so so when you actually
so you were lured in by the.

Speaker 5 (06:38):
Food and so you had this and unfortunately it was
a great school, Like it was a great school of
be loured in by like this wonderful muffin at this place.
I had the Temple.

Speaker 6 (06:48):
I owe it to that one food truck.

Speaker 5 (06:50):
But and if you know anything about Temple, I don't.
I don't know, like who the listeners are. Temple is
a you know, one of the great schools for food trucks.
So I mean right up and down. I don't know,
I don't know you remember this bullet, but like its
like up and down the streets. Temple is just all
food trucks. And oh it's a great culture. But I
studied entrepreneurship there. I mean they have like one of
the top programs in the country for that. So we

(07:14):
actually recently as an alumni, you can enter in their
business play competition, and we just entered their competition this
year and we were one of the We were one
of the winners of the competition and actually want some
want some money and some resources from Temple for that,
which which was a lot of fun.

Speaker 3 (07:28):
Oh that's that's freaking huge, man.

Speaker 5 (07:30):
Yeah.

Speaker 4 (07:31):
So, you know, just to go back for a second
about the food truck had Luigi in. You know, it
was actually funny because when I was working at that
other school, they had this big cookout right right now.
They were saying, hey, everybody, come on campus. This is
our open house, you know, come on and try all
this great stuff. I was right there, right and his
dad bites into this burger right and he goes, well,

(07:52):
I'm writing to check to Drexel right now, and he
because the and let me tell you later on by
a couple and by later on, I'm a couple of
minutes later, I tried one of the I tried a burger. Yeah,
it's it tasted like somebody stepped on it and then
put it in the in the bun or something. And
I said, what the hell happened here? This is like this,
This is like grade z meat. So I'm sitting here going,

(08:16):
this is how you're going to market your school to potential,
like to uh students, is by having like low grade food, Like,
who the hell is going to be impressed by this?
And and seriously, when hit that, Dad said that, I'm like, man,
the food really does matter.

Speaker 5 (08:30):
If these makes a differ, it makes a big difference.

Speaker 3 (08:34):
Yeah, And it's because you think about it.

Speaker 4 (08:35):
If you're a parent, right, you don't want your kid
going and having like some slop the summer camp, especially
if the parents.

Speaker 3 (08:42):
Are paying for it.

Speaker 5 (08:42):
You want a proper meal.

Speaker 4 (08:44):
Yeah, seriously, seriously. So so it does make a lot
of difference. But but yeah, I mean it's so cool
that you know, again Temple again, we live so close
by the way everybody. That's how that's how Dave and
I actually met. So it's it's so everyone. It's like
this whole Philly centray we're talking about here.

Speaker 3 (09:02):
Speaking of which, So, Dave, do you where do you
go to get a good cheese steak in Philly?

Speaker 5 (09:07):
Oh that's that's a good question. So you know, I
was actually on a podcast, uh two, I think it
was a week ago or maybe this week, and they
asked me which cheesteak you Patsordino's. And I actually tell
people to go git a pretzel from Philly because a
lot of people from Philly assume cheese steaks all we got,
but we have, we have the pretzel. And I think
I think the pretzel is the underrated, the underrated philliate them.

(09:29):
I think the Philly pretzel is something that should be
talked more about.

Speaker 4 (09:34):
You know, maybe it's I don't even notice it because
I have so many pretzels from Philly, you know what
I mean, Like it's it's something I don't even think about.

Speaker 5 (09:39):
But but if you go down south, it's all super pretzel.
It's not you know, it's it's the it's the other,
like the other. This is not a video, but I'm
doing the twist on the skype and it's it's one
of those. It's one of the twisters. So it's it's different,
you know, it's different than than a Philly pretzel, which
is the figure eight.

Speaker 2 (09:55):
So we'll be right back after a word from our sponsor,
and now back to the show.

Speaker 5 (10:06):
I think it doesn't get much enough about I'm in.
I'm not I'm not as partial to the cheese steaks
as I am into the pretzel.

Speaker 4 (10:12):
I see, I see, because you know I I always
ask that the Philly centric people because every time someone
comes to Philly, where should I go? Patser Gino's. And
my response is, Philly people don't really go to patter
Gino's unless it's like at night after a sports game.
Then it's kind of becoming yeah yeah, or if you're
buy the staves, you go to Tony Luke's. But but

(10:32):
then again, I said, they ask during the day, where
do you go? And I'm like, well, there's John's Rose Pork,
which is awesome.

Speaker 3 (10:39):
There's gyms on South Street.

Speaker 6 (10:41):
Which is.

Speaker 5 (10:43):
Why had an old office up by there, right next
to Gym's Gym's. And what's the pizza place there that
the big slices Lorenzo's.

Speaker 3 (10:54):
Yeah, yeah yeah.

Speaker 4 (10:55):
For some reason, I was about to say somebody else's
pizza place. I meant, there's a guy who actually in Philly. Uh,
he started a pizza place and he actually charges everyone
like a dollar slice.

Speaker 5 (11:05):
Oh it's Roses Pizza guy Mason.

Speaker 4 (11:08):
Yeah yeah, yeah, yeah, yeah, that's that's awesome. By the way, everyone,
this podcast is gonna be more than just about food, so.

Speaker 5 (11:15):
I'm sorry, like I was shipped your whole podcast. I
know this is like the like the video marketing podcast.
Maybe this will be a good transition, but you know,
we spent the first like we're foodies first and then
we're video guys.

Speaker 3 (11:25):
Yes, everyone's like, what the hell am I listening to?
Just two guys.

Speaker 5 (11:30):
Freaking cheese steaks and pretzels. I'm like, where to get
pizza in Philly? Which I think I guess we're experts
on that now, you know, yeah, serious, all size, the
whole side thing, the whole side thing gone.

Speaker 4 (11:41):
So if people are listening ever, do travel into Philly,
they know where to go now about where to get
pizza and cheese steaks and pretzels and everything else. So
you graduated from Temple and you and you actually and
you graduated with a studying entrepreneurship. So what was your
first steps outside of college? Was it actually trying to
start your own business? For actually starting your own business?

Speaker 5 (12:01):
Yeah, so's it's actually interest story. I'll back couple of bit.
So while I was in while I was in college,
and while I was in high school. Actually I started
my birth business at sixteen and eventually I went on
to start it was a smaller business, but wanted to
start a company called the Zombie Run. So we went
on tour all around the country about sixteen cities, grew
the whole thing using video marketing social media, and kind
of eventually progressed into doing you know, video marketing consulting

(12:24):
while I was in college, and that's kind of where
the seeds of my company now started viral ideas. So
basically we would we consulted with companies to teach them
how to use social media and video and stuff like that.
And I didn't think I was going to start a
company right out of school. I was actually interviewing with Google.
I was like third round interview with Google. I had
an offer on the table from like one of my

(12:45):
professors who like wanted wanted me to work from them,
and I just said, I love doing this, I love
like consulting with people doing videos, and I was getting
more and more clients, so just said, I right, you know,
I'm just I'm just gonna start another one. I guess
I'm like, I guess my true identity is I'm an
entrepreneur from the time I was sixteen. I did it

(13:07):
while I was in college, so why stop now? Let's
do another one and have some pum with it.

Speaker 4 (13:12):
So I have to ask, what was it like, you know,
actually even getting an interview with Google, because I hear
it's incredibly difficult to even get an interview one and
then two to even get past the first rounds incredibly difficult.

Speaker 5 (13:25):
So one of my friends actually referred to me, which
was which is a good way in the door. They
asked me a question about I'll never forget this. So
they asked ridiculous Google questions. And the question that I
had was, how, let's say you're a traffic cone manufacturer
in California, how would you determine the demand for traffic
coones in California? And I came up with an answer,

(13:48):
I don't know. You know, I'm not working at Google
right now. I have a phenomenal company that I loved
very much. Well, I don't. I think my answer to
that question might have had a slight impact on the
reason why did God?

Speaker 3 (13:58):
So what was your answer?

Speaker 5 (14:01):
I think I answered something like I would I would
like survey like I would survey the construction and in
like a certain sample size of a of a couple
of roads and then extrapolate that out across the square
footage and use the number of cones per you know,
mile or whatever. I don't. I don't think like that,
but I thought I thought it was like a logical answer.

Speaker 4 (14:22):
Well, is there ever really a right answer to those
of those questions?

Speaker 5 (14:26):
I don't think so.

Speaker 3 (14:28):
Yeah, I mean I always wondered. I'm excited.

Speaker 4 (14:30):
A friend of mine who went into an interview with
Google or Facebook and he actually they made him code
and they said you can't have a computer, just use
a whiteboard and.

Speaker 3 (14:40):
Answer write it out. And he was like, well, why
am I doing this?

Speaker 4 (14:44):
And and finally he got it after the interview was
over right, he got it finally understood.

Speaker 3 (14:49):
He goes, well, they want to take away all.

Speaker 4 (14:50):
Your tools to see what you can do when you
don't have all your strong points. They want to see
do you do you sort of fall apart? How do
you handle this? I kind of get it. At the
same time, I'm kind of like these open ended questions,
you know, right, Yeah, You're you're kind of wondering, like,
is there really if I say if I say anything,
so go back to that traffic hone question, if I

(15:13):
say something like well, I wouldn't do it at all,
I would just basically, uh, you know, I'd go sell
something else or whatever.

Speaker 3 (15:19):
I don't know, is that even right? You know it did? So,
So do you use questions like that?

Speaker 4 (15:24):
If so, if you're hiring for for viral idea in marketing, David,
do you hire do you ask those type of questions?
Do you say, like how many you know, how many
traffic cones you have to sell.

Speaker 3 (15:33):
In an hour or whatever?

Speaker 5 (15:35):
So? So? No, but but I'll say what we do
that it is interesting if you want me to share it.

Speaker 3 (15:41):
Absolutely.

Speaker 5 (15:41):
So what we do is, I mean, the first thing,
obviously with video guys, you look at their work. You know,
the work is either good by our standards or not.

Speaker 6 (15:49):
Good by our standards.

Speaker 5 (15:51):
And then we hire really based on cultural fit. After that,
everything after whether we everything after the question is is
this work good enough enough to our standards? Is will
you fit in here? And do you fit with our culture?
Are the questions we try to get to and you know,
we found that we've been able to create a great
company culture. You know now at eleven people because we've

(16:12):
asked questions that aren't necessarily how many traffic coons? How
many traffic coons can you fit on the state whatever
and Google. I mean, that's a great reputation for having
a great culture. But you know, something we're trying to
create is just a lot of togetherness and you know
stuff like that. So you know, I think I think
it helps with with creativity to have a good culture.

Speaker 4 (16:30):
So yeah, yeah, absolutely, you got to find that team
that sort of works together. And that's what I talk
a lot about here on the podcast, and as it
relates to you know, film and even you know and
marketing obviously, and production because if you're going to be
spending you know, an order amount of time with people,
you know, on a daily basis, on a weekly basis,
and you know, when tempers flair, you want to make

(16:52):
sure that everybody is on the same page and not
just going to freak out and start clashing. Because you know,
something I found out is you can really tell a
lot about a company not in times of like when
everything's going good, but when when things are going bad.

Speaker 5 (17:07):
Yeah. I think what I think what's interesting too is
there's you know, there's wartime generals and there's like peace
time generals. Right, So, like you know, this is with
this from my hard thing about hard things, about hard
things it's about book about running a company basically like
a wartime general is you know, the CEOs and the

(17:29):
leaders operating to be alate and when the when when
stuff's are really bad or even like when companies go
through a rough patch, those are the leaders that could
pull a company through or pull you know, pull a
group of people through. And there's the peace time generals
that are kind of like a lot of I think
what you see now is you know a lot of
companies that are you know, there's a great economic time
right now. There's a lot of companies that are doing
incredibly well just because it's a great economic time. And

(17:51):
when that downfall happens, it'll be interesting to see kind
of who makes it, who makes it out alive, And
I think it'll be a lot of the wartime generals
that do that.

Speaker 3 (17:59):
Yeah, that's very true.

Speaker 4 (18:00):
A lot of a lot of the guys who maybe
can make the hard decisions, you know, the wartime generals,
the people that you know, and the peace time generals
maybe they can they can well, you know, just to
sort of trying to put what I'm trying to say
into another another sentence, I'm trying to I'm kind of
running myself into a corner here. But it basically, if

(18:22):
you know, everybody can run a company when it's doing well,
you know what I mean, everything's going great. You know,
you could put anybody in there and then but it's
really when times go bad and you're like, well what
if my leaders made of? What are my managers made of?
What are my idea people made of? And you know,
sometimes you see that and a bad and a bad day,
you know what I mean. It doesn't happen when I
say bad. You know, I don't mean just you know,

(18:43):
everything's going to crap, like the economy is going down
or or something else. I mean just in general, like
a bad day. Like I mean, you've been there, Dave.
You walk in, your phones don't work, your computer's crashed,
you got a flat tire on the way to work,
and you're like, what the hell is going to go
wrong now?

Speaker 3 (18:59):
You you know what I mean.

Speaker 4 (19:00):
It's one of those things where well you could say,
well nothing's getting done today, or you could try to
just make something out of this bad day, you know
what I mean?

Speaker 5 (19:09):
Yeah, exactly, And I think too many people default to,
oh it's bad, I'm not going to do anything. I'm
gonna lay on the sofa. Yeah, So not not to
get kind of inspirational with, but I think I think,
you know, half of a bad day is just a mindset,
you know. You know, if you're having a bad day,
the best way to get out of it is just good,
do something good.

Speaker 3 (19:30):
Yeah. Yeah, none of it very true, very true.

Speaker 4 (19:32):
So you know, just to sort of talk about again
about your your company and some of the things you've done.
When we talk about Zombie Run, I actually saw the
Zombie Run and I was like, I gotta we got
to talk about this. You know, with zombies have explored
over the past couple of years. You know, they've abbed
and flowed, you know, because with Romero's original trilogy of zombies,
and then you have the remake of Dawn of the Dead,

(19:54):
you have The Walking Dead on TV.

Speaker 3 (19:55):
Now you've all the you know, when you first launched this.

Speaker 2 (19:59):
Idea, we'll be right back after a word from our sponsor,
and now back to the show.

Speaker 4 (20:10):
Was it met with resistance from from different people or
was it the complete opposite and where you had you know,
maybe even investors or producers or somebody else going holy crap, Dave,
this is amazing. How come, no one's done this before.

Speaker 5 (20:23):
We were met with a lot of people that were
really fans of the brand. So, so what when you
think about the when you think about the zombie market, right,
let's let's break it down. We'll kind of we'll kind
of do this in like a non zombie way. There's
there's a lot of hardcore zombie fans that watch every
zombie movie. They like to you know, go to the
comic cons, they like to do all that stuff, but
they don't have necessarily interest in running. But they watched

(20:45):
these zombie experience. They watched The Walking Dead, they watched
these different you know, post apocalyptic movies, and they kind
of want to have that experience. The success of the
Zombie Room was that spirit experience in real life. So
we actually designed the set of the Zombie I called
the set, but the course of the Zombie run like
a Hollywood set. So we actually sat down and we

(21:08):
had the team watch for like two three days. We
had them watch you know, fifteen twenty zombie movies, and
we basically pulled out all the archetypal elements of a
Hollywood zombie movie and we incorporated them into the race.
So everything from like the helicopter overhead to the fog
and the smoke machines, and the zombies never really come

(21:29):
out in a zombie movie until like twenty minutes into
the movie, so you wouldn't see the zombies until to
the end of the first half mile, just to build suspends.

Speaker 4 (21:39):
And also it kind of works well too, because I'm
sure you attract a lot of people who never actually
worked out before that day, so they're like, all right,
I know what I'm gonna do.

Speaker 3 (21:48):
I'm gonna get in there, I'm gonna get.

Speaker 4 (21:50):
A full head of steam and I'm just gonna spread
it finish line, and I'm sure by like I don't know,
maybe like five minutes in they're just like, oh god,
what did I do to myself?

Speaker 5 (22:01):
Yeah, there was definitely a lot of non athletes participating,
a lot of people that like show up smoking like
it was. It was. It was an interesting ground and
we loved every minute of it. You know, it was
a good It was a good bunch of people.

Speaker 3 (22:16):
So when they finally got to the zombies, who were
so tired, they.

Speaker 5 (22:18):
Were so dire that they were just like, take my life.
You know, it's over. You know, you guys win this round.

Speaker 4 (22:23):
Yeah, so so again, with all the zombie movies that
you analyzed, what were some of the better zombie movies
that you remember analyzing.

Speaker 5 (22:33):
My personal two favorite where I Am Legend and Sean
of the Dead Sewn of the Dead because it was
well produced but it was still cheesy and funny at
the same time. And I am Legend because it's very
rare that you see a movie like that tell so

(22:56):
much story without sound, and for the first for the
first bit of movie, there's almost no sound. It's like
one character and like his dog or like a cold
pit of the movie until he meets that girl. So
I just and I can't even see that with with
our work and viral ideas is some of our best
work is the work that we're able to do that
stands alone without any sound, you know, and just uses

(23:17):
the visuals. So that those those were kind of my
two favorites for what it's worth.

Speaker 3 (23:23):
Yeah, yeah, two great movies. By the way.

Speaker 4 (23:25):
Short of the Dead is freaking awesome. When it came out,
I was held by held by my thumbs not to
watch it because I was like, I don't want to
see a zombie movie that makes fun of zombie movies
and I saw it and I was like, oh crap,
this is awesome.

Speaker 3 (23:37):
Why did I Why did I not want to watch this?
It's it's it's like ironic.

Speaker 5 (23:41):
The whole thing is like ironic.

Speaker 4 (23:43):
Yeah, and it's funny too because you think about it
and if it really did happen to somebody, like a
zombie outbreak happened, right, you would go to like someplace
that you knew was safe. And his idea was literally
a pub, you know, that was basically what he called
a fortress with a rifle over the bar.

Speaker 3 (24:00):
And that's what that was.

Speaker 4 (24:02):
His idea of like the mecca or the sort of
like ultimate goal of safety was this right here.

Speaker 5 (24:09):
That's where I would be, just in a bar then over.

Speaker 4 (24:16):
And also I love how this idea of how it's
going to work too, because it worked because it's how
most people.

Speaker 3 (24:21):
Like are you know, it's gonna work out.

Speaker 4 (24:22):
We're just going to go there all drink the safety
and then uh, you know, and things are just going
to kind.

Speaker 3 (24:26):
Of work out, you know.

Speaker 4 (24:30):
So you know when you take the zombie run and
you started actually what year was that, by the way,
that you used to uh work with the zombie run
or just so.

Speaker 5 (24:39):
So we started that in twenty twelve and had it
till twenty thirteen, so weasically had about about thirty five
thousand people going around the country in the year.

Speaker 4 (24:48):
So so when you were doing that, YouTube was you know,
obviously YouTube at that point, Facebook Live wasn't there yet.
So if you did it differently now in terms of
just marketing, you know, what would you have done? What
would you do differently if you did it now, because
I mean things have changed so much in terms of
just social media marketing and video in general.

Speaker 5 (25:11):
I would have put I mean we put for the time,
we put a lot of you know what was a
lot of money.

Speaker 6 (25:18):
Into into social video.

Speaker 5 (25:21):
I would have I would have done more, more clips.
You know, we did a lot of basically would make
like a little zombie movie after ever, after every event,
I would have done more. I would have done more,
just more video. You know, we invested kind of all
over the place a little bit because because we still
did we did still did some radio buys, but most
of the revenue and traffic was just driven through Facebook ads.

(25:42):
So kind of no kind of hindsight's twenty twenty. I
wish I just poured more into social because it just
works so well.

Speaker 3 (25:50):
And you know, Facebook ads.

Speaker 4 (25:51):
I hear a lot of my friends actually use Facebook
ads in marketing and stuff like that. And again it
goes back to video and finding out, you know, getting
all those hits off of Facebook. By the way, just
as a side note, a friend of mine has a
movie trailer up right now for the movie called The Hatred.

Speaker 3 (26:07):
And and it is over ten million views.

Speaker 4 (26:10):
It's amazing, right yeah, and it's uh, it's it's just
people are sharing it left, right and center. And I
actually saw the numbers and I was like, holy crap,
you guys want over ten million freaking views. And the
movie doesn't come out until September. So like just seeing
that that that type of of of of response of
those numbers. You I mean, you know, now people got

(26:31):
to look at that and go, Jesus, Facebook going to
take over YouTube in terms of getting trailers out there.

Speaker 5 (26:36):
Yeah, I mean, it's it's not just trailers like I think,
I think what's interesting And I know, I know a
lot of this audience is very movigeromb but so so
we work with we work with a couple of local
businesses and uh, you know one in particular, you think,
you know, jeez, like cauld I ever make a video
that would you know, pop a little bit on Facebook
for for a dental practice and we work with we
work with a dental practice, and we, you know, with

(26:58):
just a couple bucks on facebe book in a well
produced video, we were able to you know, I think
we're pushing you know, twenty thirty thousand views for like
a local dentist. You know, So it's I think it's
I think the power of it is just in the
targeting and the ability to kind of put the right
content in front of the right people, you know, at
the right time.

Speaker 4 (27:19):
Yeah, that that that targeted marketing, you know. And I
find to your example about a local family dentist. You know,
I'm sure people in the area who could actually go
to that dentist they obviously it makes more sense because
like if you do a radio broadcast or tried buy
an ad on TV, people will get those and they're
not in the area, you know, You're they can't. They're
not gonna travel, you know, one hundred miles to go

(27:40):
see doctor Tom or whatever. But if it's right down
the street or in the neighborhood or whatever, they're more successful.
To susceptible to actually go and say, hey, wait, that's
commercials right in the neighborhood. And it's all that's targeted marketing,
which is what Facebook does.

Speaker 3 (27:52):
So well, we.

Speaker 5 (27:53):
Had I mean, let's let's say you're gonna do a
TV buyer, You're gonna you're gonna put something in the newspaper.
You know, we're able to reach that twenty twenty thirty
thousand people with you know, just a fraction of the dollars,
and you're hitting them somewhere that they're not used to
being hit with something like this. So so I think
the power of it and the reason your friend about
ten million views is because people people aren't used to

(28:14):
seeing these movie trailers off. It's become a I've seen
a lot more that happening, you know, in the Facebook environment,
and it's just it's just blowing up.

Speaker 4 (28:24):
So, you know, and we briefly touched on your business
Vile Ideas marketing, and you know, obviously it's it's you know,
you're about an hour away from me, and you know,
just seeing like, you know, these marketing companies like yourselves,
and it's really cool because I think, you know, it's
it opens up a lot of possibilities, you know, not
just for for you know, the consumer, but also for

(28:44):
businesses because now a lot of these small businesses do
need commercials and they don't know where to go to,
you know what I mean.

Speaker 5 (28:49):
And what's interesting is we don't even consider them. You know,
we don't like the word commercial, per see, because commercialized
is a thirty second spot. But with Facebook and YouTube,
people really want to see a store.

Speaker 6 (29:00):
And I don't know, I'm.

Speaker 5 (29:01):
Curious that you're your opinion too, but you know, they
want to see the same structural archetype as a movie
or a television show, because that that's what's entertaining when
you watch a movie or you watch TV shows the
same format, you know, and kind of as filmmakers.

Speaker 6 (29:13):
We know that we know that end of it, but
as you.

Speaker 5 (29:16):
Know, as marketers, you don't really you don't really think
about it. You don't really think, oh, I'm just going
to do my commercial. I'm want to do my pitch.
But if you do, if you do a basically a
three to four minute movie versus doing a thirty second commercial,
I feel like the impact is you know, we've see
it with our clients is just so much, so much more.

Speaker 4 (29:34):
Yeah, there is a lot of storytelling involved, and I
concur because that is what people want to see on
social too, even when they're telling a joke or something,
you know, it's they actually want to see something relatable
or they want to see, you know, they want to see,
you know, be told something. I don't think I think,
you know, people are susceptful now to being marketed to.

Speaker 3 (29:53):
Of course, or being sold to.

Speaker 2 (29:57):
We'll be right back after a word from our sponsor
and now back to the show.

Speaker 4 (30:06):
So if you're actually not trying to just say how
could I sell this? But how could I actually tell
a story with this?

Speaker 3 (30:15):
I think it's a little more more powerful, you know
what I mean?

Speaker 5 (30:17):
Yes, oh yeah, one hundred percent.

Speaker 3 (30:21):
So let me you know, let me ask you this.

Speaker 4 (30:23):
When people pitch, you know, or maybe even go to
you and say, hey, Dave, I have a local business.

Speaker 3 (30:28):
You know what could we do?

Speaker 4 (30:31):
And I have to ask this question because it's in
the name of your business going viral. I imagine a
lot of people have an idea of what viral is,
you know what I mean. I'm sure they probably go, hey, listen,
I want to you know, I want to get shared
on the local news network or whatever, I want to
get shared here.

Speaker 3 (30:47):
If people come to you and say they want to
go viral off the.

Speaker 4 (30:49):
Bat, do you just immediately like talk them off that ledge,
like don't even worry about that.

Speaker 5 (30:54):
So viral viral to us is probably not not what
you think. You know, people think viral and they think
millions of views, news appearances, all that, but it starts
with the seed, and that seed is sharing. So the
reason something goes viral, and the reason something has a
stick keeper potential is because someone shares it. So when
we design videos, and you know, when we design stuff,

(31:15):
you know, movies, intellivisihows the issigned to be shared. The
corporate videos should be any different. So when people are marketing,
you know, a particular video, you know that they should
design it to be shared by someone else. So when
you think, okay, let's say I can make a video
and I can get as a local business, I can
get thirty five people to share it, it's us. That's
a win because you now have thirty five people that

(31:38):
are willing to share your content with their friends.

Speaker 6 (31:40):
Versus if you did a commercial, who's going to share
a commercial?

Speaker 3 (31:44):
Yeah? I can curry.

Speaker 4 (31:46):
I remember there was a commercial done a few years back,
and it looked it looked like they just basically the
morning of decided to make this commercial.

Speaker 3 (31:55):
They just sort of threw everything together.

Speaker 4 (31:57):
And I was like, I don't know who this is
even appealing to, you know, And it was for this
company right down the street, and uh, I actually had
some friends that were actually in it, and I'm like,
I don't get it. I just don't get it was
for it was for a local car or a car dealership,
and usually you know, they're kind of they're kind of
out there anyway, but this one was especially, like so

(32:18):
poorly done.

Speaker 3 (32:20):
I mean maybe it would try to be ironic. I
don't know. I still don't get it.

Speaker 4 (32:23):
But uh, but but stuff like that, like, no, I
I don't I could never imagine anyone sharing.

Speaker 3 (32:27):
A commercial like that.

Speaker 4 (32:28):
Right, So, when when we talk about, you know, things
being sticky, you know, like the idea is actually stick
you're the ideas that actually hang around and maybe even things.

Speaker 3 (32:39):
That people remember. You know.

Speaker 4 (32:41):
So if somebody does come to you, do you have
like do you have like a maybe even a niche
or so that you try to stick to or is
it like you want to try to you can have.

Speaker 3 (32:50):
You have different ideas.

Speaker 4 (32:51):
For various companies. Like you mentioned a dentist. I mentioned
a car company. So if somebody comes to you and says, hey, Dave,
I have an idea, I'm sorry, I have a business.

Speaker 3 (32:59):
It's it's a doggy daycare.

Speaker 4 (33:01):
Or I have a business, it's we we sell you know,
a big One's restaurants. I imagine now I'm just talking
out loud and just sort of you know, thinking about loud.
Restaurants are probably big, so I imagine telling the story
about their restaurant is probably very important, so that way
people will share on social right.

Speaker 5 (33:18):
Yeah, I think it's for us. It's it's narrative storytelling
for the internet. So you know, we work with everything
from Fortune One, Dell's and down to the local realtors.
But kind of what we've seen works well and when
clients you know, okay, because it is it is something
a little different, you know, doing doing something that's taking a.

Speaker 6 (33:37):
Little bit more of a quote unquote risk.

Speaker 5 (33:39):
So when I say risk, you know it's something that's
a little out of the box. So for example, we
recently just did one uh for for a staffing company.
It was it was called five reasons why. It was
about the five reasons why you won't get hired and
went through funny things on a resume, so so so
things things like that and concepts like that are are

(34:00):
going to be what what are sticky versus something that
you know it has just been done over and over
and over again.

Speaker 3 (34:07):
What are those five things to stay away from?

Speaker 5 (34:10):
Well? You all can, I you don't. You don't want
to curse off with the guy when you go in. Uh,
you know you don't want to. And I've only ever
hired people, so I you know, I don't.

Speaker 6 (34:21):
I actually had a couple of jobs.

Speaker 5 (34:22):
When I was when I was younger, but for the
most part, since since senior year of college, I've only
ever worked for myself.

Speaker 3 (34:29):
But does anybody really go into a job.

Speaker 4 (34:31):
And I couldn't imagine being a in a job interviews
and cursing at the person. I couldn't just imagine that, Like,
you know what I mean, I couldn't.

Speaker 5 (34:41):
I mean, doesn't I mean the worst the worst that
the worst that you'll get for job interviews that from
what I've seen is like people that'll just kind of
kind of ask you, like ask you quite like what
company is this? You know, like I'm just like, you know,
you just you just google it for five minutes before
you come in for the interview and stuff like that.

(35:01):
But I don't. I don't want to get fired up
around that topic because we already we already went on
a tangent about food.

Speaker 4 (35:07):
By the way, what company do you is that? Dave
vital Ideas Marketing? What do you guys actually do there?
By the way, you know, And I'm just kidding, I'm
just kidding. I don't I don't want to. I know,
staplers of all colors, you know, but no, everyone has
a hot button issue, man. And you know, whenever you're
around a topic that you're passionate about and then somebody

(35:28):
comes in and just kind of just tries to blow
you off or tries to like sneak past the goalie,
so to speak, and you're like, what what the hell
are you doing? You know what I mean, like, what
are you trying to do? It's like, I mean, I
see it in film sometime too, where they're like, i'll too.
I'll give you an example, Dave. I actually had a
guy who sent me an email one time told me
how much he loved the podcast, how much you love

(35:50):
this and that how much blah.

Speaker 3 (35:51):
Blah blah blah blah.

Speaker 4 (35:53):
So he wanted to talk to me, so I I
end up just you know, doing a little scrape interview
like we're doing now, and he's asked me all these questions.

Speaker 3 (36:00):
Look, so, how many episodes do you have?

Speaker 5 (36:03):
This?

Speaker 3 (36:03):
That and the other thing?

Speaker 4 (36:04):
And I go, if you love the podcast so much
and you're so into this, wouldn't you know what episode?
I announced the episode number before every we get into
every episode, I always say this is episode one seventy
one with guests, and I mean, for God's sakes, and
it says it right on there too, I mean five minutes,
five seconds.

Speaker 3 (36:23):
Even he could have just found out all these answers.

Speaker 5 (36:25):
Yep, or at least at least do a little bit
of or homework before you get on.

Speaker 3 (36:30):
So does that happen a lot, though, Dave?

Speaker 4 (36:33):
Do people actually just try to say things like, you know,
hey Dave, I want to meet you for coffee, and
I want to I just want to, you know, let
me buy you a coffee. I'll pick your brain for
five minutes or whatever about marketing or whatever, and then
you end up just you know, you meet for coffee
and they're trying to pitch you a business or something
like that. Does that happen a lot?

Speaker 5 (36:50):
No, that doesn't happen to me that much. And I'm happy,
you know, I'm so early in my career. I'm happy
to take any meeting with anyone that wants to talk
to me. You know, that's that's not a big deal
to mean, especially if it's just a phone.

Speaker 6 (37:02):
Call, uh kind of with the interview.

Speaker 5 (37:04):
But we're hiring right now for where we have two
more two summer interns that were two fall interns rather
that we're hiring. And my big my biggest pet peeve
and hopefully some of them are listening to this while
they're applying. But you know, it says very clearly in
the thing, you know, give us your reel and then
you'll go in and you'll look at their resume and
you'll look through the cover letter and there's no real
So you know, that's like one of like that's the

(37:25):
only requirement we have for summer video or fall video interns.
It's like, send us your real and they won't send
us they're reel. So like it's just like you know,
usually those people when you ask them for they're real
and they give it to you. Usually there's there's something else,
whether it just not detail oriented, or there's something that
you see, it's more than just you know, reading basic instructions.

(37:46):
There's more to it.

Speaker 4 (37:48):
Yeah, and this should be a good barometer too. If
they come into the interview or whatever and they say, hey,
I heard your podcast interview on here, or I heard
your podcast interview there, that should be a good interview.
That should be a good indicator because then you know, hey, look,
they at least cared enough to uh, to listen to
a podcast interview while they drove somewhere or they were
out walking their dog or whatever. You know what I mean,

(38:09):
they sort of they cared enough to make that first step.

Speaker 5 (38:12):
Exactly, and like like like even even for the setup,
you know, like our our conversation here was it was interesting,
Like Carly told me, we're doing this. So I listened
to you know, one at the gym and like, well,
you know, half a one. You know, it's not like
I wasn't in it every week, but like at least,
like at least you put you put some time in
and you listen to a couple and just to kind
of get an idea of what the conversation is going to.

Speaker 4 (38:31):
Be like, yeah, I agree one hundred percent. And you know,
just to go back to that guy I was talking
about when I was like, you have a listen to
one episode?

Speaker 3 (38:39):
I was like maybe. And honestly, this is where I
at least respected him.

Speaker 4 (38:44):
He was like, well, you talked to a lot of
really cool people, and he's like you look like you
have a deep network, and I'm like, well, thank you,
I do, and it's.

Speaker 3 (38:51):
It's not for you. Yeah.

Speaker 4 (38:53):
Yeah, seriously, I'd like like, what the hell is this man?
It's like uh, And now now we're gonna we're kind
of getting on my pet peeve. This is like people
people want me to like produce their projects, and I
get that a lot.

Speaker 3 (39:05):
I mean I get that a ton.

Speaker 4 (39:07):
That's probably the number one question I get in emails,
and I'm just kind of I just don't even answer
them anymore. And it's just like, I don't know if
they think that I just sit around. I have nothing
to do other than like this podcast and produce a film.
The last thing I tried to produce was with a
friend of mine and it went nowhere, and I swore
I was like, I'm never producing another person's project. Again,

(39:27):
only my stuff, nobody else's stuff. It's just it's just
too much of a hassle, you know what I mean,
Because you have meetings and stuff like that, and you
know you have to you have to pitch vcs, you
have to pitch uh. You have to get private equity,
you have to get a big place. Yeah, you have
to get you know, lawyers are involved. Why, because they're
drowning up contracts, you're drawing ppms up, you know, and

(39:49):
all these things all matter, and they're just looking at
me like, well, well.

Speaker 6 (39:52):
Just to produce it, just produce it.

Speaker 5 (39:55):
You know. It's interesting.

Speaker 6 (39:55):
Client clients are like clients are a little bit like
that too, Like.

Speaker 2 (39:59):
We'll be right back after a word from our sponsor
and now back to the show.

Speaker 5 (40:08):
You know, before we you know, before we work with them,
they're like, hey, you know what why does it take
you know, why does it take this long to produce
a video?

Speaker 6 (40:16):
And well, you know, I want it tomorrow.

Speaker 5 (40:18):
And we'll be like, well, it's not like buying you know,
pilot alone, right age, you know, we get we have
to like you come up with your concepts.

Speaker 6 (40:25):
We have to do prepline.

Speaker 5 (40:26):
If you have actors, you have to put out a
casting call, you know, you have to you know, make
sure that people that are acting for you are representing
your brand. And then they're like, well, why don't you
just pick an actor.

Speaker 6 (40:34):
Well, you know, you have a brand that built for years.

Speaker 5 (40:37):
You want you know, you know, some you know actor
that just has no experience to just be your representative
for your brand. And they go, okay, okad. So then
eventually kind of wants to see the process. It's kind
of like then then they're then they're happy to kind
of allow that timeframe to happen.

Speaker 4 (40:54):
Yeah, because yeah, because that commercial I'm sorry, not commercial,
sorry that that you know, but that that will be uh,
you know that that's that's all that is, you know,
represented the brand. Again, like you said, with actors, you know,
you want to make sure there's a there's a saying
in business to hire slow, fire fast.

Speaker 3 (41:10):
And and that's what you got to do.

Speaker 4 (41:11):
You know, you got to hire these these these actors
and crew and everybody slow and at the first and
you know, he can't be afraid to let them go
too if it's not if it's.

Speaker 5 (41:19):
Just not working out of course.

Speaker 4 (41:24):
But but you know, as we go back to to
making commercials. I I I have to ask a question
to Dave. Have you ever had and this has happened
to me? And I want to know if it's happened
to you. Have you ever had anybody say to you, well,
why would I hire you to do videography or to
make this marketing component. My my daughter's got an iPhone
and she spends all day on Facebook. I could hire

(41:46):
her to do it at a fraction of the price.
And uh, that's actually happened to me before. Somebody I
was going to do videography for this for this guy,
to just cover all these meetings and this, that and
the other thing. And he goes, but my daughter is
on Facebook. My daughter's got a camera. My daughter's you
could in her iPhone. And I said, your daughter doesn't
do B to B sales or B two C sales.
She doesn't know how to edit anything. I guarantee you that.

(42:09):
And I mean, I was just wondering, has that anything
like that ever happened to you.

Speaker 5 (42:13):
Oh yeah, well, I mean I think a lot of
people say that when they don't see the value of it.
And I have I have a very strong like, you know, sales,
you know sales perfect. I do most of the sales
for viral, and you know, I've seen that a couple
of times. And my response says, all right, go go
have your daughter do it. Call me in two months,
you know.

Speaker 6 (42:31):
And then then they chuckle or whatever, and they're like,
all right, whatever. You know that because because I think
a lot of times they do they don't get it.

Speaker 5 (42:37):
They think that, you know, I'm producing something for the television,
you know, if you know, and that's something that requires
crews and everything. But if you're producing something for social
you could just you know, throw it together really quickly.
And it's not like that. There's a lot of psychology
that goes into producing something like this that's more than
just you know, taking a picture or you know, throwing
up a quick selfie video.

Speaker 3 (42:59):
Yeah.

Speaker 4 (43:00):
Absolutely, and when when you say like, hey, you have
your you know you'll be calling me in two months.

Speaker 3 (43:04):
Uh, you know that actually happened.

Speaker 4 (43:06):
But this guy, the guy was talking about his son
actually called me to ask me how to use these
different things because they actually tried to make a video.

Speaker 5 (43:13):
Uh.

Speaker 4 (43:13):
And they were actually saying, hey, like could you help
me out of here? And I was like no, I was.

Speaker 3 (43:18):
Like tell you I actually helped him out one time.
Really it was a quick question.

Speaker 4 (43:21):
It was a quick question about how to edit something
in uh, and I think Premiere they bought the thirty
day trial and I and yeah, and and laterally asked
me something else. I'm like, look, tell your dad, this
is your guys are in over your head, and tell
him to write me a check and then we'll sit
down and we'll go over.

Speaker 3 (43:36):
All this stuff.

Speaker 4 (43:36):
And his dad ended up calling me up and we
ended up actually him him actually paying Nabor to do this,
and uh, we pulled it out of a nose dive.
But but it's it's you know again, stuff like that.
You know, it's nowadays people look at it and they go, oh,
I can do that because I have an.

Speaker 3 (43:51):
iPad, I have an iPhone or whatever. But but really,
there's so there's so.

Speaker 4 (43:54):
Much more to it than just having you know, a
ready available camera.

Speaker 5 (43:59):
And then I think kind of one thing you know,
from someone who owns someone owns a company that we've
done probably over three hundred videos for various companies, and
I think one of the biggest things we've we've learned
from it is the level of detail that we're able
to go into in a lot of these videos that

(44:20):
are that you almost don't notice, but you notice if
they're not there. It's kind of like the biggest thing
that people just kind of say to oh, oh, I
see that detail. But it's just part of it, you
know what I mean that you don't get when you're
just doing something that's amateur. You know, it's it's something
that something might as as simple as like a prop
there that that should be there just because it's like

(44:40):
that's a natural environment. People some people don't don't think
to set something like that up or the lighting and
the sound and all, you know, everything that goes into it,
you know, to make it as real as possible, or
to make it, you know, in the interpretation that you
want it. You know, I think when people do it
from an amateur perspective, they're not looking at all these
things that make a big impact and how you're marketing.

Speaker 4 (45:02):
Yeah, and somebody once told me, if you want to
know the big difference between the amateur and the professional,
the amateur locks the power down and it never moves right.
It's always just in that one static position, like we're
watching a silent movie and it's like you could see
what they are trying to do, and they're just like, look, well,
you know, they don't use terms like shots or pans
or whatever. They just go, look, we're just gonna we're
gonna film this, we're gonna get this, and then we're

(45:24):
gonna move on, you know, and we're and we're gonna
put this all together. And then when they start putting
it together, like oh, this is why, this is why.

Speaker 5 (45:30):
We should It's it's funny you say that about the
about the static shots. We actually we actually I think
only own two tripods. The rest of sliders awesome, So
it's I mean, it's all it's all you know, sliders
or you know, growing it whatever, you know, stuff to
keep the shots moving.

Speaker 4 (45:47):
Yeah, and I think that's key too because not only
is it is it awesome for viral, but again, you
want people to share this. You want people to say, hey,
I had a friend who made a drone video and
people were like sharing it left, right and center. And
it's just that you know, those idea is that are
that are shareable and uh, you know again it's always
that cool content.

Speaker 3 (46:04):
Everyone wants to post the next cool thing, right.

Speaker 5 (46:06):
Of course, always always in forever, So you know, Dave.

Speaker 4 (46:11):
You know, we've been talking for about you know, forty
five minutes now, so you know, just to sort of
put a you know, period the end of this whole conversation,
is there anything we need to talk about that you
wanted to talk about now then we get a chance
to or do you have anything any sort of final
thoughts you wanted to say?

Speaker 5 (46:27):
No? No, I guess kind of like the biggest measures
that I was like to get across is, you know,
I think I think a lot of times filmmakers and
creatives come up with these amazing ideas for for films
and for short films, and I think I think a
lot more could be doing work with corporations that they
applied that same mindset to companies that they apply to

(46:50):
making a film, and it works really well. We've seen
it work really well with companies, and it's just a
matter of you know, the film filmmakers willingness to to
kind of you know, maybe bend a little bit to
the corporations and a you know, and a company's willingness
to just take a little bit of a risk to
do something a little bit different that might be able
to get the word across.

Speaker 4 (47:10):
Yeah, it's it's a very interesting time. You know, it's
very interesting how for creatives too, it's just being able
to you know, like like this. You know, the barriers
to podcasting have have gone down, but the good podcasts
have stayed around, you know what I mean.

Speaker 3 (47:25):
And I've managed to sort of sneak in there too
when no one was looking. But but the other.

Speaker 4 (47:29):
But the good podcast you know, like Mark Marins WTF,
the nerdouts and stuff like that.

Speaker 3 (47:33):
You know, every week.

Speaker 4 (47:34):
They're producing it and you could hear, you can hear
the difference between a good, good podcast and a gold
podcast about the mics and the editing and everything else.
You know, you can tell when you're listening to an
actual podcast that somebody cared about making exacts the.

Speaker 3 (47:47):
Same with the same with video exactly. Uh So, Dave
where we will find you out online?

Speaker 5 (47:54):
So check out the website viral Idea Marketing dot com
or you if you if you can, feel free to
reach out to me. I can give you the best
pretzel advice in the world or video or business whatever.
It's Dave at viral Idea Marketing dot Com. You know,
feel free to you know, I'm very I'm a very
helpful person. I love to always get back so anything

(48:15):
can help anyone with or if anyone wants to, you know,
talk about a project or anything, I'm you know, I'm
happy to you know, happy to extend some time to you.

Speaker 4 (48:23):
I hope the professors at Temple, like you know, utilize you,
and and I mean that in a good way. I
hope they are actually saying, like, hey, look we have
an alumni here. He's out there kicking ass and taking names,
you know, and he I hope that they're doing that,
I mean, you know, in a very positive way.

Speaker 5 (48:39):
Yeah, And I was. I was lucky. I love really
great professors and some of them actually I've been really
honored to like come back and you know, present a
few times to you know, various puzzes. And I'm actually
very happy and you know, honored to be able to
do it. You know, just want to get back to
the alma mater like that.

Speaker 4 (48:58):
And that's good too, because you know, again Temple blown
away by the school.

Speaker 3 (49:04):
Huge, huge school. If you ever been a Temple.

Speaker 4 (49:06):
By the way, for everyone listening to this on like
the West coast or in other countries, because I'm very
popular in Canada.

Speaker 5 (49:11):
Really, you know, you know what's great about Canada is
you know Nathan for You. You ever watched that show?

Speaker 3 (49:17):
No, I haven't.

Speaker 5 (49:17):
So it's just this guy who does these like crazy
marketing gains. I'm sure there's a lot of people that
are listening that actually seen it. He's coming back in September.
I just recently saw like Rip Peopole, we hopped on.
I saw an announcement about him. I'm really you would
actually love the show. One of the funny, like one
of the funniest shows I've ever watched, just these ridiculous
marketing campaigns. But he's from Canada, so you're popular in Canada,

(49:39):
maybe a little bit more so than Nathan for You.

Speaker 4 (49:44):
Yeah, just a tad bit tap edit. And then then
there's Justin Trudeau from the Canadian Prime Minister. But but yeah, yeah,
I think the list exactly.

Speaker 5 (49:54):
He's thee Bullis Furst, Nathan for You second, and then
the Prime Minister.

Speaker 2 (49:57):
Third will be right back after a word from our sponsor,
and now back to the show.

Speaker 4 (50:08):
Yeah, so I can't go I can't walk down the
streets of British Columbia without being just mobbed by by people.
So so so you know, it just when I look
at analytics too.

Speaker 3 (50:19):
I know you're a big analytics guy too, Dave.

Speaker 4 (50:22):
I sometimes see him like, why why is somebody from
Saudi Arabia playing this podcast? Why is somebody from you know?
I mean, I just see it and all over the world.
So one of my badges of honor is I have
all fifty states.

Speaker 3 (50:33):
I have all six continents because we're not going to
count Antarctica.

Speaker 4 (50:37):
No one's no one's there except for maybe uh Kurt
Russell on the thing all right after.

Speaker 5 (50:42):
Don't write off Antarctica. You know, maybe maybe this one
is the first one, you know, yeah, maybe, Well, I mean,
we could be a big hit Antarctica.

Speaker 4 (50:49):
Never know, we we just it would just be unbelievable
because I actually was trying to figure out if there's
even a way, and I'm like, well, you know, it's
kind of like if somebody is on like one of
those stations and plays it that counts, that would be it.

Speaker 3 (51:04):
I was like, please, you know, turn on just.

Speaker 5 (51:06):
One and listen and you can listen for three minutes
and then hang out.

Speaker 6 (51:09):
We're still talking about cheesteaks then.

Speaker 4 (51:13):
So yeah, and so I've I've hit all six continents
and now I'm slowly working to have at least one
download in every country.

Speaker 3 (51:20):
If I could get one in every country.

Speaker 4 (51:22):
There's only a few left, by the way, which is
funny enough for a few left. Yeah, it's all that started,
you know, and that's why I wanted to talk to you, Dave.
You know, just got you know, doing all this media work.

Speaker 3 (51:32):
I think media is so important now.

Speaker 4 (51:34):
And I think small businesses too, the social the media part,
you know, just being on Facebook, Twitter and.

Speaker 3 (51:40):
Finding their niche.

Speaker 4 (51:41):
You know, if you're and I always go back to
a restaurant, if you're a restaurant, you know, I always
say Facebook, Instagram right right off the bat, Facebook, Instagram.

Speaker 6 (51:48):
What's crazy?

Speaker 5 (51:49):
And I know where. I know, we're kind of running
up on time, but we were working with a restaurant
and they put out twenty bucks in baseball ads, you know,
to the people up working local businesses surrounding them. They
do sandwiches something something like that, lying out the door.
Twenty bucks, you know, I mean, I imagine those customers.

(52:10):
Imagine those customers. That's the first time in there. They
come back, you know, a couple times a week. You know,
Now you got you know, let's say they buy your
sandwich for twenty bucks. You know, now you have twenty
bucks twice a week, ten dollars of sandwich, and now
you have customers that are spending a thousand bucks with
you a year. Unbelievable.

Speaker 4 (52:27):
Yeah, by the way, I not to I know you
got to go too. Have you ever seen that interview
that Gary Vee did with John Taffer and John Taffer
explained how to actually keep customers. So basically, I'll just
give you the quick concise version of this conversation. He said,
the first time someone comes to your restaurant, he goes
their statistical analysis of a first time, second time, third time,

(52:50):
and then a fourth time customer. And he said, the
first time they come in, what he does is they
get a red napkin.

Speaker 3 (52:56):
Hey, this is your first time here, Dave? All right,
come this way, here's your complimentary rib dinner. Your your
your prime rib dinner. Hey, how did you like your
prime rib?

Speaker 4 (53:05):
Well, you know they're a first time customer, as do us,
all the weight staff and everybody else, because they have
that red napkin. Nobody else except first time customers have
that red napkin. Hey, how'd you do your rib dinner?

Speaker 5 (53:14):
Oh?

Speaker 3 (53:15):
We loved it second time around, so a great did well.

Speaker 4 (53:18):
Here you go, here's a coupon, and you handwrite the coupon,
you know, twenty percent off the chicken dinner, whatever else.

Speaker 3 (53:23):
Try this, You're gonna love it.

Speaker 4 (53:24):
They come back second time, and you keep doing this
because it statistically has proven that a fourth time. If
they come back a fourth time, they'll come back for
life because they love they have those experiences. So you're
not marketing to them from one visit or two visits
or three visits, but you're marketing them to all four
of those visits, so they'll keep coming back.

Speaker 5 (53:46):
The same I see the same thing in my visit business.
You know, people do one video with us, and they'll
do a second and a third, and our best customers,
you know, we've worked with, you know, over one hundred
companies at this point, and our best customer is give us,
you know, referrals, and they keep ordering from us over
and over again. But I mean, you're to that point.

(54:06):
It takes a couple of times before they you know,
before they get in and they'll they'll kind of they'll
kind of trust you actor a little bit, yeah, and.

Speaker 4 (54:13):
Then then it becomes just hey, you know what. I'm
really in the mood for a good meal. Hey, I'm
in the mood for you know, a good video.

Speaker 3 (54:19):
You know, I need you know what I mean, what
we what up.

Speaker 5 (54:21):
In twenty four hours?

Speaker 3 (54:25):
Come on, I need it now. What's so hard about it?

Speaker 5 (54:27):
Just put the turkey on the bottom and just turn
the camera.

Speaker 3 (54:32):
I just yeah, exactly right. I just want a picture
of a stove.

Speaker 5 (54:35):
Yeah.

Speaker 3 (54:35):
Oh man, yeah, I could.

Speaker 4 (54:37):
I could talk to you for a little while longer
because I have a funny story about a guy who
tried to make a video of a restaurant, and I
should I should have got it into the end of
the end of this conversation, but I know we're running
out of time, and h Dave. I want to say again,
everybody listening to this, I'm gonna put Dave' stuff in
the in the show notes, contact him in the Philadelphia area,
and uh take him out on a pretzel pretzel meeting

(54:58):
that that'll be the new thing. No, no more cof meetings.
There's pretzel meetings now, Dave, Baby, let's go.

Speaker 5 (55:05):
Dave.

Speaker 3 (55:05):
I want to say thank you so much for coming on.

Speaker 6 (55:07):
Man, Hey, thanks for having me. I appreciate it.

Speaker 2 (55:09):
I want to thank Dave so much for doing such
a great job on this episode. If you want to
get links to anything we spoke about in this episode,
head over to the show notes at Indie film huscle
dot com. Forward slash eight thirty seven, and if you
have it already, please head over to Filmmaking podcast dot com,
subscribe and leave a good review for the show. It
really helps us out a lot, guys.

Speaker 3 (55:29):
Thank you again so much for listening.

Speaker 2 (55:30):
Guys, As always, keep that hustle going, keep that dream alive,
Stay safe out there, and I'll talk to you soon.

Speaker 1 (55:37):
Thanks for listening to the Indie Film Hustle Podcast at
Indie Film Hustle dot com. That's I N D I
E F I L M h U S T l
E dot com.