The Art of Online Business

If your list is growing but your course still isn’t selling, you’re not crazy—something’s off in your funnel. 

• Take the Freebie-to-Buyer Gap Quiz to find why your funnel is leaking 
•  See Which Lead Magnet Your Offer Needs 

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I sit down with Danielle and we break down her quiz funnel, the ads behind it, and what the data is really telling us when performance starts slipping. You’ll hear how we think through...

Meta just quietly removed your ability to choose which ad graphic shows up in which placement — and if you're still running ads the old way, the algorithm is already making decisions for you that could be killing your conversions. 

• Get the 48-Hour Ad Fix Audit

I break down exactly what changed in Meta's ad creative setup after the Andromeda update, why you still need to create both your 3x...

 What if your ads could keep bringing in sales while you step away and actually live your life? 

• Get the 48-Hour Ad Fix Audit

I talk through how I’m helping clients use low-ticket offers and simple funnels so they don’t have to rely on draining launches all year. 

I break down how this setup works and why it gives you more time without slowing down your revenue. If you’ve got an offer already selling and ...

Ever wish you could peek inside a real $27 funnel while it’s working, wobbling, and getting rebuilt in real time? Michelle Knight is back, and we get into the actual numbers behind her storytelling funnel that was pulling a 2.5 ROAS before Meta changed the game.

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•  Unlock 2,900+ storytelling content ideas for just $27 
• Visit The Art of Online Business website for Facebook Ads help

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We talk through why h...

What if the reason your ads aren’t working… is because you’re treating them like a gamble instead of a lab? 

• Get the 48-Hour Ad Fix Audit

I walk you through the mindset I see in course creators who actually win with Facebook and Instagram ads—and how they use every result as feedback, not failure. 

I share why being willing to test, even when things flop, is exactly how ...

Lead costs on your Facebook and Instagram ads starting to creep up?

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• Get the 48-Hour Ad Fix Audit

I share a real troubleshooting session I had with my wife after she hit a wall managing a client’s ads. Instead of changing targeting, we went back three months into the data, found the messaging that had consistently produced the lowest leads, and built new creative tests around it. 

You’ll hear how looking for ...

Spending just $300 a month on ads feels safe, but it can actually hide bigger problems in your business. 

• Get the 48-Hour Ad Fix Audit

I explain when low ad spend makes sense, when it doesn’t, and the three places profit needs to exist before ads can truly work. I also talk about how to tell if your funnel, messaging, or offer is the real bottleneck—and what to tweak first to imp...

Your ads are literally telling you how to make more money — most course creators just ignore the clues. 

• Get the 48-Hour Ad Fix Audit

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I share how I use message testing to see what cold audiences actually respond to and why those clicks are basically votes for what to say everywhere else in your business. Once you spot the winning angle, you can plug it into your emails, sales page, and content instead of guessing...

Some of the ads that make the most money don’t look impressive at all — and I explain why that is actually a good thing. 

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• Get the 48-Hour Ad Fix Audit

I share how low-production, “ugly” ads can outperform polished ones because they blend into the feed, feel more relatable, and are faster to produce and test. You hear how one client agreed to try this approach for retargeting ads and ended up with creatives ...

Thinking about spending more on ads? Hold up — I share the exact questions I ask before anyone increases their Facebook and Instagram Ad budget. 

• Get the 48-Hour Ad Fix Audit

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I walk through how to figure out whether your lead magnet, webinar, or funnel is actually profitable, including the key numbers that tell you if scaling makes sense or if you’re just pouring money into leaks. 

I also talk about what to check ...

 If you’ve heard about the Meta Andromeda update and felt confused—or worse, saw your ad performance drop—this episode is for you.

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• Get the 48-Hour Ad Fix Audit

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I walk you through a simple, Andromeda-friendly ad setup I used with a client and exactly how we rebuilt their ads step by step. We talk about how many ads to run in one ad set now, how to mix messaging with creative without overcomplicating th...

Ever wondered what a real profitable SLO funnel actually looks like behind the scenes? Jacques Hopkins is back on the show, and this time we’re getting very specific. 

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• Get the 48-Hour Ad Fix Audit

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We break down his $27 Five-Day Piano Challenge, the order bump that’s quietly doing a lot of the heavy lifting, and how he approaches upsells and course upgrades without turning it into a sales circus. 

Jacques also shares...

A friend of mine is running Facebook and Instagram ads to his course and asks why sales feel harder than they should. When I look at his sales page, I notice something simple but costly: too many pricing options. 

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• Get the 48-Hour Ad Fix Audit

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I explain how decision fatigue quietly hurts conversions and why guiding people to one clear choice often leads to more sales. 

I show you how a small sales-page tweak can ...

Ever wonder if you can tweak the copy on a Facebook or Instagram ad without killing all the likes and comments? 

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• Get the 48-Hour Ad Fix Audit

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A client asked me this exact question, so I explain what really happens when you change ad copy and why social proof usually resets. I share how to use organic Instagram posts as a workaround and the risks that come with disconnecting and relaunching ads. 

I also discuss w...

Seeing “Learning Limited” on your Facebook or Instagram ads can feel scary, but it’s usually not the problem people think it is. 

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• Listen/Watch this episode: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead
• Get the 48-Hour Ad Fix Audit

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I explain how I actually evaluate learning-limited ad sets, which numbers I watch, and when it makes sense to leave them running. 

I also share when increasing b...

Tarzan is a copywriter and newsletter creator known for her story-driven emails and consent-based approach to selling. She spent years dismantling a seven-figure “girlboss” business to build something more sustainable that puts people and great writing first.

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• Get the 48-Hour Ad Fix Audit
• Subscribe to Tarzan's The Free Weekly Newsletter

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Tarzan and I talk about a list-building strategy that breaks a lot of th...

Ever look at your workshop ads and wonder, “Should I scale this or shut it off before I waste more money?”

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• Get the 48-Hour Ad Fix Audit

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I walk through real, simple numbers to show how to calculate what a workshop registrant is worth and how that changes once ads are involved. 

I also explain why warm audiences slow down, what happens when you move to cold traffic, and how to spot the difference between a worksho...

I get this question a lot, especially with all the changes coming into 2026: should you still be running ads to ManyChat, or is it time to move on? 

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• Watch/Listen to this episode: How to lower Facebook Ad Lead Costs for your Lead Magnet Ads

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I share when ads to a ManyChat-connected Instagram Reel still make sense, and when you’re better off sending traffic to a website opt-in or an instant form instead. I also ta...

Megan Yelaney is a business strategist who’s helped over 1,000 coaches grow their brands by getting crystal clear on what makes them actually different, and using that to create demand.

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• Get the 48-Hour Ad Fix Audit
• Get access to The Edge Led Launch System (only $47, normally $147), a workshop that explains how Megan generated $166k from two launches even when her reach was tanking!

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Everyone asks the same questio...