The Art of Online Business

Thinking about spending more on ads? Hold up — I share the exact questions I ask before anyone increases their Facebook and Instagram Ad budget. 

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I walk through how to figure out whether your lead magnet, webinar, or funnel is actually profitable, including the key numbers that tell you if scaling makes sense or if you’re just pouring money into leaks. 

I also talk about what to check ...

 If you’ve heard about the Meta Andromeda update and felt confused—or worse, saw your ad performance drop—this episode is for you.

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I walk you through a simple, Andromeda-friendly ad setup I used with a client and exactly how we rebuilt their ads step by step. We talk about how many ads to run in one ad set now, how to mix messaging with creative without overcomplicating th...

Ever wondered what a real profitable SLO funnel actually looks like behind the scenes? Jacques Hopkins is back on the show, and this time we’re getting very specific. 

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We break down his $27 Five-Day Piano Challenge, the order bump that’s quietly doing a lot of the heavy lifting, and how he approaches upsells and course upgrades without turning it into a sales circus. 

Jacques also shares...

A friend of mine is running Facebook and Instagram ads to his course and asks why sales feel harder than they should. When I look at his sales page, I notice something simple but costly: too many pricing options. 

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I explain how decision fatigue quietly hurts conversions and why guiding people to one clear choice often leads to more sales. 

I show you how a small sales-page tweak can ...

Ever wonder if you can tweak the copy on a Facebook or Instagram ad without killing all the likes and comments? 

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A client asked me this exact question, so I explain what really happens when you change ad copy and why social proof usually resets. I share how to use organic Instagram posts as a workaround and the risks that come with disconnecting and relaunching ads. 

I also discuss w...

Seeing “Learning Limited” on your Facebook or Instagram ads can feel scary, but it’s usually not the problem people think it is. 

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• Listen/Watch this episode: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead
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I explain how I actually evaluate learning-limited ad sets, which numbers I watch, and when it makes sense to leave them running. 

I also share when increasing b...

Tarzan is a copywriter and newsletter creator known for her story-driven emails and consent-based approach to selling. She spent years dismantling a seven-figure “girlboss” business to build something more sustainable that puts people and great writing first.

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Tarzan and I talk about a list-building strategy that breaks a lot of th...

Ever look at your workshop ads and wonder, “Should I scale this or shut it off before I waste more money?”

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I walk through real, simple numbers to show how to calculate what a workshop registrant is worth and how that changes once ads are involved. 

I also explain why warm audiences slow down, what happens when you move to cold traffic, and how to spot the difference between a worksho...

I get this question a lot, especially with all the changes coming into 2026: should you still be running ads to ManyChat, or is it time to move on? 

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• Watch/Listen to this episode: How to lower Facebook Ad Lead Costs for your Lead Magnet Ads

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I share when ads to a ManyChat-connected Instagram Reel still make sense, and when you’re better off sending traffic to a website opt-in or an instant form instead. I also ta...

Megan Yelaney is a business strategist who’s helped over 1,000 coaches grow their brands by getting crystal clear on what makes them actually different, and using that to create demand.

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• Get the 48-Hour Ad Fix Audit
• Get access to The Edge Led Launch System (only $47, normally $147), a workshop that explains how Megan generated $166k from two launches even when her reach was tanking!

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Everyone asks the same questio...

Running Meta ads can get confusing fast, especially when you hear people say you should combine all your targeting together. After managing ads for years, I’ve never seen that work well for course creators. 

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Today, I break down why separating warm and cold audiences still matters (even with the Andromeda update) and how Meta’s algorithm actually treats each group behind the scenes. 

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If you’re confused about whether broad or detailed targeting is the smarter move for Facebook and Instagram ads in 2026, I break down what’s actually working inside my real client accounts. 

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I explain when broad targeting is the clear winner, when lookalike audiences still outperform everything else, and the few situations where detailed targeting still makes sense for course creato...

When an ad suddenly stops working, the last thing you want to do is panic and shut everything down. 

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• Get the 48-Hour Ad Fix Audit

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I share with you the exact steps I take as an ads manager to figure out what’s actually going on—usually it’s something simple like comment management, frequency, or a weak hook. 

These small fixes often bring an ad back to life without rebuilding anything from scratch. If you stay ca...

The Meta Andromeda update has shaken up ad performance for a lot of online course creators but it doesn’t have to ruin your results.

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• Get the 48-Hour Ad Fix Audit

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I walk through a simple ad setup that works with Andromeda instead of against it, including how to adjust your ad sets, creative, and targeting so Meta’s algorithm actually helps you. 

I also share why panicking (or over-tweaking) your ads makes things ...

A lot of course creators rush into Facebook and Instagram ads before their business is actually ready, and that’s the fastest way to burn through your first $5K. 

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• Get the 48-Hour Ad Fix Audit

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I walk through the real signs that your offer, messaging, and funnel are strong enough for paid traffic so you don’t end up paying for leads that won’t convert. 

I also explain how I think about profit per lead, why “more e...

A lot of course creators are being told to just “go broad” with Facebook and Instagram ads right now… but that advice could easily waste your budget if your business isn’t ready. 

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Watch Episode 972: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead

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I break down what open targeting really is, when it actually works, and the cle...

I never expected a mastermind to become my second-highest ROI move of the year, but The Mixer Mind did exactly that. Over two years inside Linda Sadhu’s community, I’ve seen real returns, from podcast guest swaps and referral partners to peer pods that feel like family. 

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• Find instant connections inside The Mixermind™ with Linda Sidhu

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In this episode, Linda interviews me about what makes the group different, why c...

Most course creators get excited about detailed targeting, but that’s where they end up wasting the most money. 

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Watch Episode 972: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead

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I break down when detailed targeting actually makes sense, how to layer vs. narrow your interests, and the audience size sweet spot that keeps you...

Most course creators think the secret to great targeting is stacking interests and job titles, but that’s actually what drives ad costs up. 

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!

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I walk you through the targeting strategies I use for established course creators that bring in higher-quality leads at lower costs. 

I also share which audiences to build first, when to use lookalikes, and...