The Art of Online Business

If you think you need a big ad budget to make Facebook and Instagram ads work, Holly Haynes’ quiz funnel will make you think again.

• Take Holly's Quiz to see the process we discuss
• Get your Spot in The Ad Room

I talk with Holly about how she uses a small ad budget to grow her email list, send people to the right podcast episodes, and help them get to know her before she sells. We also talk about tracking, how her quiz sh...

 If you've been changing your Facebook and Instagram ad targeting but your webinar still isn't making sales, you may be fixing the wrong problem. 

• Book Your Free Ad Strategy Session
• Get Done-For-You Ad Management
• Listen/Watch this episode:Your Ads Aren't the Problem. Your Webinar Is. 

I explain how to tell if the issue is your targeting or your webinar, and what to look at before making more changes to your...

Getting cheap webinar leads but not enough sales? You're probably fixing the wrong thing. 

• Book Your Free Ad Strategy Session
• Get Done-For-You Ad Management

I walk you through the numbers and funnel steps I check before touching another ad, including your webinar show-up rate, follow-up emails, and presentation. I also share why teaching more isn't always the answer if you want people to buy. 

Listen now and learn wh...

If you're getting clicks but not the sales you expected, your offer might not be the issue. I talk with Valerie Del Grosso about how she kept going after six painful ad attempts, what finally changed, and how her live webinar funnel started pulling in $2–$4 leads and a 5x return. 

• Book Your Free Ad Strategy Session 
•  Free Live Masterclass: 2026 Legal Changes Affecting Coaches Now 

We talk throug...

 If your Facebook and Instagram ads are getting clicks but no sales, your offer may not be ready for ads yet. 

• Book Your Free Ad Strategy Session
• Get Done-For-You Ad Management

I explain why a strong offer should prove it can sell before you spend money driving traffic to it, and I share three simple questions to help you know if you're ready. I also show you why fixing your offer and messaging first makes ever...

If you've been thinking about running Facebook and Instagram ads but your funnel still isn't converting consistently, this episode could save you a lot of money.  

• Book Your Free Ad Strategy Session
• Get Done-For-You Ad Management

In this episode, I explain why ads should grow a funnel that's already working instead of trying to fix one that isn't, and how to tell if you have a traffic problem or a messaging problem....

If you’ve ever wondered whether ads can sell a book, Justin Moore’s funnel will get your attention fast. 

• Grab your copy of Justin Moore's Sponsor Magnet book
• Watch the episode on Secure Paid Partnerships and Grow your Revenue with Justin Moore
• Watch the episode on Making 6 Figures Teaching Creators to Get Sponsorships with Justin Moore

I talk with Justin about the $100,000 webinar ads lesson that only broke e...

 If you're stuck wondering whether you should use a free lead magnet or a paid offer, you might be asking the wrong question. 

• Book Your Free Ad Strategy Session
• Get Done-For-You Ad Management

 I share why one course creator built a 10,000-person email list that never led to sales, and why another low-ticket funnel struggled too. The real issue wasn't free versus paid. It was what happened after people entered ...

Have you ever realized that if your ads manager disappeared tomorrow, you wouldn't even know how to pause your own ads? 

• Book Your Free Ad Strategy Session
• Get Done-For-You Ad Management

I share the story of a course creator whose trusted ads manager got locked out of Meta, leaving campaigns running with no one watching them and no clear next step. I walk you through the simple mistakes that put course creators in this s...

If you’re spending money on Facebook and Instagram ads but your email list still isn’t turning into enough sales, this episode will help you figure out why.

• Apply for a Strategy Boost Call with Allea Grummert

I talk with Allea Grummert about the email mistakes that quietly hurt conversions, why most creators don’t email their list enough, and how stronger nurture sequences can make your ads work better.&nbs...

If your ads are bringing in leads but you still can’t tell if those leads are turning into sales, this episode is for you. 

• Book Your Free Ad Strategy Session
• Get Done-For-You Ad Management

I walk through a real membership funnel where the ads looked like a failure, but the real problem was broken tracking, missing purchase events, and no way to tell where buyers were coming from. I also share why tagging your...

If you’re running Facebook and Instagram ads but still guessing where your sales are coming from, this is going to help a lot.

• Book Your Free Ad Strategy Session
• Get Done-For-You Ad Management

I break down the simple ad account audit I wish more course creators did before hiring an ads manager, including how to track your leads better, separate your traffic sources, and spot what’s actually driving sales. 

I a...

If you feel like your business only grows when you show up, you’re going to love this one.

• Get the operational support you need to scale with Sarah
• Access Sarah’s resources to become a certified OBM 

I sit down with Sarah Noked, and she breaks down how she built a system where her ads consistently bring in leads, nurture them, and turn them into buyers—without her having to be “on” all the t...

If your ad results keep changing and you can’t tell why, this will help.

• Get Done-For-You Ad Management

I walk through the difference between a course creator who is ready for ads and one who isn’t, based on real examples from calls and clients. You’ll hear why tracking your numbers and thinking long term matters more than changing your ads every few days. 

Listen now and see if you’re set up to m...

If you’re working all day and your business still isn’t growing the way it should, this is likely the reason. 

• Have us hire a VA for you.

I share a moment with my son that hit a little too close to home and explain why doing everything yourself eventually becomes the thing holding you back. You’ll see how to spot the tasks that keep your business stuck and what actually needs your time if you want to g...

If your list is growing but your course still isn’t selling, you’re not crazy—something’s off in your funnel. 

• Take the Freebie-to-Buyer Gap Quiz to find why your funnel is leaking 
• See Which Lead Magnet Your Offer Needs

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I sit down with Danielle and we break down her quiz funnel, the ads behind it, and what the data is really telling us when performance starts slipping. You’...

Meta just quietly removed your ability to choose which ad graphic shows up in which placement — and if you're still running ads the old way, the algorithm is already making decisions for you that could be killing your conversions. 

• Get the 48-Hour Ad Fix Audit

I break down exactly what changed in Meta's ad creative setup after the Andromeda update, why you still need to create both your 3x4 feed graphic and your 9...

 What if your ads could keep bringing in sales while you step away and actually live your life? 

• Get the 48-Hour Ad Fix Audit

I talk through how I’m helping clients use low-ticket offers and simple funnels so they don’t have to rely on draining launches all year. 

I break down how this setup works and why it gives you more time without slowing down your revenue. If you’ve got an offer already ...

Ever wish you could peek inside a real $27 funnel while it’s working, wobbling, and getting rebuilt in real time? Michelle Knight is back, and we get into the actual numbers behind her storytelling funnel that was pulling a 2.5 ROAS before Meta changed the game.

• Unlock 2,900+ storytelling content ideas for just $27 
• Visit The Art of Online Businesswebsite for Facebook Ads help

We talk through why her order bump con...