The Art of Online Business

If you’ve been waiting until you have a bigger budget to run Facebook and Instagram ads, I think Melissa Webb’s story will give you the confidence to start. 

•  Join Melissa's free training: Homeschool Writing That Makes Sense
• Get Done-For-You Ad Management
• Get your Spot in The Ad Room

Melissa shares how she filled a webinar, grew her email list, and made a profit while spending less than $200 on ads. We al...

If your offer is already making sales but you keep thinking you need a better funnel before you can run ads, you may be more ready than you think. 

• Get your spot in The Ad Room

I explain why a simple funnel that already makes money can be enough to start using Facebook and Instagram ads. 

You do not need a complicated setup if what you have is already working. Listen now to see if your current funnel is ready for ad...

If creating content is bringing in sales but taking up too much of your time, there may be another way to grow.

• Get your spot in The Ad Room

I talk about how Facebook and Instagram ads can bring new people into a funnel that already works, so you don’t have to depend only on posting more content.

Ads can help you reach more people without spending more hours creating content. Listen now to see how ads can help you grow ...

 If you’re spending money on Facebook and Instagram ads but aren’t sure they’re helping your launches, Shannon Matson has a simple approach worth hearing. 

• Get Instant Access to Shannon's Private Podcast to see how 6- and 7-figure businesses keep demand high in today's attention economy.
• Get a free ad strategy session.

Shannon shares how she grew from $16,000 organic launches to seven-figure launch...

Feeling stuck because your Facebook and Instagram ads stop working every time you increase your budget? 

•  Get your spot in The Ad Room

I explain why the real problem often isn't your ads at all, but what happens after someone clicks, and I share simple ways to find the bottleneck that's holding your growth back. 

I also walk through a real example of how a few small changes helped break through an ad spending c...

If people love your webinar but almost no one buys, you may be giving away too much. 

• Book Your Free Ad Strategy Session 
• Get Done-For-You Ad Management

I explain why teaching too much can make people think they don't need your program, even when they do. I also share a simple way to help people understand their problem and see why they need your help instead of trying to do it alone. 

Listen now and learn how t...

If you think you need a big ad budget to make Facebook and Instagram ads work, Holly Haynes’ quiz funnel will make you think again.

• Take Holly's Quiz to see the process we discuss
• Get your Spot in The Ad Room

I talk with Holly about how she uses a small ad budget to grow her email list, send people to the right podcast episodes, and help them get to know her before she sells. We also talk about tracking, how her quiz sh...

 If you've been changing your Facebook and Instagram ad targeting but your webinar still isn't making sales, you may be fixing the wrong problem. 

• Book Your Free Ad Strategy Session
• Get Done-For-You Ad Management
• Listen/Watch this episode:Your Ads Aren't the Problem. Your Webinar Is. 

I explain how to tell if the issue is your targeting or your webinar, and what to look at before making more changes to your...

Getting cheap webinar leads but not enough sales? You're probably fixing the wrong thing. 

• Book Your Free Ad Strategy Session
• Get Done-For-You Ad Management

I walk you through the numbers and funnel steps I check before touching another ad, including your webinar show-up rate, follow-up emails, and presentation. I also share why teaching more isn't always the answer if you want people to buy. 

Listen now and learn wh...

If you're getting clicks but not the sales you expected, your offer might not be the issue. I talk with Valerie Del Grosso about how she kept going after six painful ad attempts, what finally changed, and how her live webinar funnel started pulling in $2–$4 leads and a 5x return. 

• Book Your Free Ad Strategy Session 
•  Free Live Masterclass: 2026 Legal Changes Affecting Coaches Now 

We talk throug...

 If your Facebook and Instagram ads are getting clicks but no sales, your offer may not be ready for ads yet. 

• Book Your Free Ad Strategy Session
• Get Done-For-You Ad Management

I explain why a strong offer should prove it can sell before you spend money driving traffic to it, and I share three simple questions to help you know if you're ready. I also show you why fixing your offer and messaging first makes ever...

If you've been thinking about running Facebook and Instagram ads but your funnel still isn't converting consistently, this episode could save you a lot of money.  

• Book Your Free Ad Strategy Session
• Get Done-For-You Ad Management

In this episode, I explain why ads should grow a funnel that's already working instead of trying to fix one that isn't, and how to tell if you have a traffic problem or a messaging problem....

If you’ve ever wondered whether ads can sell a book, Justin Moore’s funnel will get your attention fast. 

• Grab your copy of Justin Moore's Sponsor Magnet book
• Watch the episode on Secure Paid Partnerships and Grow your Revenue with Justin Moore
• Watch the episode on Making 6 Figures Teaching Creators to Get Sponsorships with Justin Moore

I talk with Justin about the $100,000 webinar ads lesson that only broke e...

 If you're stuck wondering whether you should use a free lead magnet or a paid offer, you might be asking the wrong question. 

• Book Your Free Ad Strategy Session
• Get Done-For-You Ad Management

 I share why one course creator built a 10,000-person email list that never led to sales, and why another low-ticket funnel struggled too. The real issue wasn't free versus paid. It was what happened after people entered ...

Have you ever realized that if your ads manager disappeared tomorrow, you wouldn't even know how to pause your own ads? 

• Book Your Free Ad Strategy Session
• Get Done-For-You Ad Management

I share the story of a course creator whose trusted ads manager got locked out of Meta, leaving campaigns running with no one watching them and no clear next step. I walk you through the simple mistakes that put course creators in this s...

If you’re spending money on Facebook and Instagram ads but your email list still isn’t turning into enough sales, this episode will help you figure out why.

• Apply for a Strategy Boost Call with Allea Grummert

I talk with Allea Grummert about the email mistakes that quietly hurt conversions, why most creators don’t email their list enough, and how stronger nurture sequences can make your ads work better.&nbs...

If your ads are bringing in leads but you still can’t tell if those leads are turning into sales, this episode is for you. 

• Book Your Free Ad Strategy Session
• Get Done-For-You Ad Management

I walk through a real membership funnel where the ads looked like a failure, but the real problem was broken tracking, missing purchase events, and no way to tell where buyers were coming from. I also share why tagging your...

If you’re running Facebook and Instagram ads but still guessing where your sales are coming from, this is going to help a lot.

• Book Your Free Ad Strategy Session
• Get Done-For-You Ad Management

I break down the simple ad account audit I wish more course creators did before hiring an ads manager, including how to track your leads better, separate your traffic sources, and spot what’s actually driving sales. 

I a...

If you feel like your business only grows when you show up, you’re going to love this one.

• Get the operational support you need to scale with Sarah
• Access Sarah’s resources to become a certified OBM 

I sit down with Sarah Noked, and she breaks down how she built a system where her ads consistently bring in leads, nurture them, and turn them into buyers—without her having to be “on” all the t...