Forge Contractor Alliance Podcast
At Forge Contractor Alliance (FCA), we know firsthand what it is like to be in the trenches—solving every problem, wearing every hat, and wondering if this whole thing is working. Whether you’re a solo-preneur or leading a team, your business should inspire pride, purpose, and prosperity—for you, your clients, and everyone connected to the work. Forge Contractor Alliance exists to help you develop perspective, lead with intention, and grow with purpose. Through community, mentorship, and practical systems, we walk with you on the journey toward fulfillment. This is your invitation—to thrive in business, and in life.
Episodes
In this episode of the Forge Contractor Alliance Podcast, Josh and Kenton talk about one of the biggest lessons they’ve learned in business: more leads don’t necessarily mean more business. After a slower-than-usual home show, the conversation turns to lead quality, pre-qualification, referrals, and the real cost of chasing customers who were never a good fit.
They discuss the difference between collecting names and num...
In Episode 54 of the Forge Contractor Alliance podcast, Kenton and Josh tackle a difficult question for small contractors: what happens when you invest years into training someone, only for that employee to eventually leave and start their own company?
The conversation digs into employee retention, trust, training, and the real investment that goes into developing people in a small trade business. When you're a small contractor, yo...
This episode covers a little bit of everything.
Josh and Kenton talk about what it really looks like to build a business, lead a team, and figure things out along the way. They get into communication, the challenges that come with growth, and the things they both know they could probably do better.
What happens when you stop building a business just for yourself and start thinking about what you can build for the people around you?
In this episode, Chris and his partner sit down for a candid conversation about leadership, business, failure, and the evolution of what it means to build something that lasts.
They talk about the lessons learned through running Ridgeline, the importance of taking ownership when things go wrong, bu...
The best systems aren't the ones that look complicated. They're the ones that make complicated work feel effortless.
In Episode 52, Josh and Kenton continue the conversation around building scalable businesses by exploring one idea that sits at the center of great leadership and operational excellence: simplicity.
Every business owner dreams about growth, but growth has a way of exposing the weaknesses you didn't know were there. In Episode 51, Josh and Kenton discuss what it really means to build a company that can scale, inspired by Jim Collins' Good to Great and the lessons that have become especially relevant as Ridgeline Roofing and Gott Energy work through their merger.
Instead of teaching a framework or breaking down a business principle, we're inviting you into a real conversation that was happening behind the scenes. As Ridgeline Roofing & Solar and Gott Energy explore what a future together could look like, Josh and Joel sit down to work through the questions every growing company eventually faces.
How do you scale without losing focus? When does a great opportunity become a distraction? H...
Hiring can grow your company, but hiring the wrong people can quietly destroy the culture you've worked so hard to build. Forge Contractor Alliance, Josh, Kenton, and the team share honest stories from years of building companies, making hiring mistakes, and learning what truly matters when bringing people into your organization.
From t...
Hiring is one of the hardest and most important responsibilities a business owner faces. In this episode of Forge, Josh, Joel, and the team dive into the realities of recruiting, hiring, and developing great people.
They discuss why experienced hires don't always work out, the value of hiring for character and culture over technical skill, and how building a strong team often starts with finding people who share your values.
The co...
Hiring is one of the hardest parts of building a business, especially in the trades. In this episode of Forge Contractor Alliance Podcast, the crew sits down for a real conversation around hiring, leadership, work ethic, and what it actually takes to build strong teams in small business contracting.
Kenton, Josh and Joel, on the Forge Alliance team dive into their personal experiences hiring in roofing, solar, and construction busi...
Hiring people is easy. Hiring the right people is one of the hardest things a business owner will ever learn how to do.
In this episode of the Forge Contractor Alliance Podcast, the conversation goes deep into the realities of hiring, leadership, company culture, and the long term impact people have on a business.
What happens when entrepreneurs stop fearing AI and start learning how to use it properly?
In this episode of the Forge Contractor Alliance Podcast, Josh sits down with Tim Joyce of Nooma Logic to talk about the real world impact of AI and automation in business, especially for contractors, entrepreneurs, and growing teams.
In this episode of the Forge Contractor Alliance Podcast, Josh sits down with Kalen Blake, the creative behind Ridgeline’s media and a key driver of the company’s growth over the past year. Kalen shares his path from working multiple jobs at a young age, to building and scaling an e-commerce business, to running a brick-and-mortar operation that generated millions in revenue before the age of 21.
From importing products...
In this episode of the Forge Contractor Alliance Podcast, Kenton Friesen of Friesen Contracting and Josh Eisworth of Ridgeline Roofing and Solar sit down to unpack something every trades business struggles with but few truly dial in, training and recruiting. This is not a surface level conversation.
It is a real and honest look at what it actually takes to build a team from the ground up, especially in an industry where formal trai...
Welcome back to the Forge Contractor Alliance Podcast. Josh Eisworth from Ridgeline Roofing and Kenton from Kenton Friesen Contracting. Two contractors in the trenches every day, on the tools, in the books, working with crews, customers, and everything that comes with running a business. This podcast is just an extension of that, real conversations about what we’re actually dealing with.
In this episode, we get into communica...
In this episode of Forge, Kenton sits down with Chris Wiebe to unpack a side of business most contractors avoid the numbers.
From hard lessons in financial blind spots to the reality of growing too fast without control, this conversation digs into what actually drives a healthy company.
They break down the difference between revenue and real profit, why operational strength matters more than hustle, and how small mistakes in pricin...
In this episode of the Forge Contractor Podcast, Kenton sits down with Joel for a real and practical conversation about people pleasing. What it is, where it comes from, and how it slowly starts running your life if you’re not careful.
What starts as a strength, being perceptive, caring about people, wanting to do a great job, can quietly turn into a burden. The hard truth is that a lot of us aren’t reacting to reality.
...In this episode, Josh and Kenton sit down for a real, unfiltered conversation about something a lot of contractors think they understand, but most have never actually worked through what makes a business truly saleable.
Speaking from their experience in Prince George, they unpack the gap between what owners believe they’ve built and what someone would actually pay for. The conversation quickly gets honest. Most small business...
In this episode of Forge, Josh and Kenton explore what it really looks like to build a business around the work you actually love. As the demands of leadership grow, so does the pressure to fit into a predefined version of what a CEO “should” be. But the reality is far less rigid.
For many builders and entrepreneurs, the path forward isn’t about stepping away from the work that brings energy and clarity, it’...
In this follow-up episode of Forge, Josh and Kenton continue the conversation about failure, resilience, and the long road of learning that comes with building a business.
After reflecting on the collapse of Kenton’s early real estate momentum in the previous episode, the discussion turns toward what came after.
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