May 17, 2025 • 11 mins
Welsh football club Wrexham AFC is set to come to Wellington for the first time in the team's history.
The touring side will play against Melbourne Victory on 11 July and Sydney FC on 15 July - before facing off against the Phoenix on 19 July.
Wrexham FC CEO Michael Williamson joined Piney to discuss the tour - and whether part of the hit Disney series will be filmed over there.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:06):
You're listening to the Weekend Sport podcast with Jason Vine
from Newstalk ZEDB.
Speaker 2 (00:12):
WREXHAMFC are coming down Under for the first time ever
this July. They're going to play matches against Melbourne Victory
and Sydney FC before meeting the Wellington Phoenix in the
Capitol on Saturday, July nineteen. Tickets for that match already
on sale, selling pretty strongly from what I understand. This
tour takes place off the back of Wrexham's third straight promotion,
(00:33):
which will see them play in the Championship next season
that has just one rung below the Premier League. They
are the first club in the history of the Football
League to complete back to back to back promotions in
three consecutive seasons. Rexam FC CEO is Michael Williamson, who
joins us on the show. Michael, thanks for your time.
I'm sure there would be many places around the world
(00:54):
who would love to have Wrexham pay them a visit.
You went to North America in the last two pre seasons.
How did you decide upon Australia and New Zealand for
this preseason?
Speaker 3 (01:06):
Well, first, thanks for having me on.
Speaker 4 (01:08):
Now, as you alluded to we've done the last couple
of preseason preparations.
Speaker 3 (01:12):
In North America.
Speaker 4 (01:12):
It's been fantastic obviously with the documentary Welcome to Rexam,
which will be coming out. I guess, uh tomorrow morning
your time, tomorrow evening our time here this evening in
the US, so trying to figure out all different time zones.
But no, it's been fantastic to to be able to
engage directly with fans, and in North America it's been
been you know great to get out there and to
(01:33):
have the fans be able to experience us in person
and to have fan zones and engage with them. So
obviously we're looking for what the next logical step was
with that, and in Australia New Zealand was it was
a clear you know, the clear you know front runner
in that and we looked at some of our metrics.
Speaker 3 (01:49):
We had over.
Speaker 4 (01:51):
Four million fans on following us on our social media
accounts from the region, and then we also looked at
the documentary and discovered that, you know, for the non
scripted series on Disney Plus, for the last three years,
we ranked number two in the most watched nonscripted series,
(02:11):
behind the Kardassians. So somehow Kim Kardassian and the Kardassians still
beat us out, But we'll get them, don't worry. Just
give us some time season four, I think I think
we'll pull ahead of.
Speaker 2 (02:19):
Them, fantastic. So just on the docu series, it's been
so popular, immensely popular. Will any filming take place during
this trip down under?
Speaker 3 (02:30):
I mean you'll see that.
Speaker 4 (02:31):
We always capture you know, content throughout all of our season,
starting with the preseason, so storylines start there. I mean,
new players come in, old players returning, so you know, definitely,
that's where the start of the entire season for the
documentary initiates. That's where some of the storylines starts to develop.
And then you see obviously over the course of the
(02:52):
season how things evolve and and you know what underlying
themes happen. So yeah, certainly there will be you know,
content that's captured during those time periods there.
Speaker 2 (03:01):
Why do you think the story of RIXAMFC has resonated
so much with so many people?
Speaker 3 (03:10):
Yeah, you know, I get.
Speaker 4 (03:11):
Asked that question quite often, and I think what it
is is that it's a story about a community and
a town of people who happen to follow football club.
And so when we look at our fans, you know, worldwide,
they're not necessarily football fans.
Speaker 3 (03:26):
They're fans of a story.
Speaker 4 (03:27):
About you know, people in a community that they can
relate to that we have somehow connected to, you know,
with the hearts and minds in some sort of emotional
level to say, here's an amazing story that I relate
to in some way or another, and that has allowed
them to become fans of the football club as a result.
Speaker 3 (03:44):
And it's truly powerful, powerful.
Speaker 4 (03:48):
To have that kind of connection with fans and with
people globally who don't just follow you because of the
results on the pitch.
Speaker 3 (03:55):
I mean, that's clearly important, but.
Speaker 4 (03:57):
They're following you because of they want to see the
success of this town, in this community and first and foremost,
and that's what Rob and Ryan have really been able
to accomplish and tap in here, is because they are
truly rooted to being a community football organization first and foremost.
Speaker 2 (04:13):
Just making all that community. There are a lot of
people who have supported Rex them they have say for
a long long time, lifelong fans and obviously with with
welcome to Raxom and the you know, the ownership change.
A lot of new fans have jumped on board. How
have the old fans been about that? You know they
you know, where were you before.
Speaker 3 (04:33):
Now?
Speaker 4 (04:33):
To be very honest, that's the other thing that has
made this really special is, you know, people a lot
of times say, oh, it's amazing what Rob and Ryan
have done for Wrexham and for for the city in
the town, and I always correct them and say, they
actually haven't done anything for the town. What they've done
is shine a spotlight on the people in the town.
And what that has really comes down to is the
(04:55):
fact that they're so warm and welcoming that they've embraced
this and in a way that's humble because they're like,
you know, I can't believe you're here, you know, in Wrexham.
But let me tell you about my story. You're from Australia,
you're from New Zealand, you're from Mexico, you're from Norway,
you're from you know, the US. Let come let me,
you know, come in, have a pine, let me tell
you about Raxham. And that that warm, welcoming embrace of
(05:18):
this has really allowed this to become a global brand
while still being very much rooted in the community.
Speaker 2 (05:25):
So the on field stuff. I know, whenever a new
ownership group comes in with a bit of financial clout
behind them, the skeptics will say, oh, you're just buying promotions.
You know, you're just buying promotion from league to the
League one, League one to the championship. You're just gonna
buy your way into the Premier League. What's your response
to that.
Speaker 4 (05:44):
You know, we've been trying to do it and and listen,
that's why I've been brought in as well, to try
to do it in a way that makes sure that
we're sustainable, because the worst thing that could happen is
for us to arrive to the Premier League and have
it and not stay there and ultimately come back down.
And once you start to come down in that downward spiral,
it could you can get relegated very quickly and find
yourself right back into you know, National League again. So
(06:07):
to make sure that's not happening, we need to invest
in the infrastructure around the club, but we also need
to make sure that we're building it in a sustainable way.
And when you look at it, this is not something
where there's just a bunch of you know, billionaires pumping
money into the club. It's actually driven through commercial revenues,
through sponsorship, through partnerships, through merchandising, ironically, not through ticket prices,
(06:30):
because we have one of the things is that we've
maintained among the lowest ticket prices in each of other
the leagues that we played in. So the idea, the
concept is, yes, we are able to do this. It's
certainly a unique model because without the documentary and and
the and the global fan base that we have, and
without obviously the marketing you know powers of Rob and Ryan.
Speaker 3 (06:51):
You know, most clubs could not do this.
Speaker 4 (06:53):
But we are able to do this, and we've been
able to do it in a way that has been
sustainable and not just you know, pumping moneys from an
owner that once that owner gets you know, either tired
of pumping money into or whatever it might be, no
longer decides to do it.
Speaker 3 (07:05):
That's not the case.
Speaker 4 (07:06):
We're building a model that is is you know, built
in foundations that are sustainable so that once we get
to the Premier League, which I'm fully confident we will
not saying this year coming up, but you never know,
but ultimately, you know, back to back to back to back,
that's just a lot of backs.
Speaker 3 (07:23):
I don't know.
Speaker 4 (07:25):
I think, you know, for us just being the most
important thing is once we get there, when we do
get there, that we're able to stay there.
Speaker 2 (07:31):
You come into this roll, or came to this roll
last year with you know a great save, A many
is on the board at into Milan, Michael, what what
what is transferable from your time there to your time
at raks and a FC.
Speaker 4 (07:46):
Surprisingly, I think I surprised people want to say, is
quite a bit. Actually yes, I mean that Enter is
now going to be in a Champions League final here
this year.
Speaker 3 (07:55):
There are two years ago as well, and they're a
Champions League club.
Speaker 4 (07:58):
But when when I came in in twenty twelve, they
had come off the Tripletta and they're going through a
sort of a restructure and rebuilding of the organization. So
it was a lot of change management that had to
come in and build staffing, to improve the commercial areas
had to come in and build you know, HR departments
(08:19):
had to come in and invest in the training facilities,
had to come in and invest in the stadium, you know,
develop and connect with our global brand, our global fans worldwide,
and as well as going through a change and transformation
on the pitch.
Speaker 3 (08:33):
So if you take all of that, that was all
being done.
Speaker 4 (08:35):
To return it back to Champions League because it was
a Champions League club. So a lot of those same
principles are applied here at Wrexham, obviously not trying to
return it to Champions League, but to bring it to
Premier League, right, to bring it to the top level.
The same fundamentals still go into place, and and so
a lot of that is transferable, a lot of it has
been interesting to to to to apply here. Obviously, you
(08:58):
know you have to adapt and into the cultures, into
to the to the actual club and the story of
the club and history of the club.
Speaker 3 (09:06):
But it is surprisingly as similar and as far as.
Speaker 4 (09:09):
What we have to do and how we have to
build this to be able to again arrive to the
Premier League and stay there.
Speaker 2 (09:14):
Well, I know this high excitement down Under about Rixham's arrival,
certainly the football is as well, But I would be
remiss not to ask on behalf of our wider audience
about the potential of Ryan and Rob making the trip.
I mean, I'm sure I don't have to sell the
virtues of New Zealand to you, Michael. I know you'll
be coming down. But what about Ryan and Rob? Any
(09:35):
chance they make a flying visit?
Speaker 3 (09:38):
Am I not enough?
Speaker 2 (09:39):
Look'sn't suggesting? What's not suggesting that?
Speaker 4 (09:43):
For a second, I have a deep rooted connection to
to the A League, you know. I actually I was
at DC night and we had Danny Oss up there
and Fred who was a Brazilian, and so you know,
i know some of the talents down there, and so
I'm excited to see that as far as you know.
The question I always get about Rob and Ryan, and
what I always say is is it depends a lot
on their schedule, so it's to be determined.
Speaker 3 (10:05):
They obviously really excited.
Speaker 4 (10:07):
I was just chatting with them earlier today to to
you know, for specifically, Ryan really likes New Zealand as well.
But you know, they're interested and obviously excited about the tour.
They've posted an online even this morning, and think Ran
posted again. You know, I think if they're able to come,
they certainly would. It just depends on what their film schedule.
(10:30):
I didn't realize this, you know, not being a Hollywood person,
but they actually have full time jobs between marketing and
filming and editing, and I had no idea. I just
assumed they showed up for a couple of hours on
the set and they got to do all the fun
things the Hollywood people do.
Speaker 3 (10:44):
That's not the case.
Speaker 4 (10:45):
So but yes, I mean the answer, short answer is,
you know, you never know what to expect. I've walked into,
you know, the box at the race course and you know,
turn around and there's Channing Tatum and I'm like, what
are you doing here?
Speaker 3 (10:57):
And it's like, oh, just filming a Super.
Speaker 4 (10:58):
Bowl commercial and Eva Ligoria and everyone else. So you
never know who's gonna show up for ARECSA match. So yeah,
that I guess that's the best way to put it.
Speaker 2 (11:06):
That's a great way of putting it. Look and Michael,
you are more than enough. We look forward to seeing
you down here down Under during the trip and we'll
keep our eyes peeled for any sort of celebrities on
the periphery. We can't wait to have Wrexham come down
to New Zealand in particular, Michael, thanks for joining us today.
We look forward to seeing you in July.
Speaker 4 (11:24):
We're excited and definitely go out and get your tickets
while they're still there.
Speaker 2 (11:27):
Thanks Michael, I appreciate your time Rexham CEO Michael Williamson
down under Wrexham are headed the game against the Wellington
Phoenix and the Capitol on Saturday July nineteen.
Speaker 1 (11:39):
For more from Weekend Sport with Jason Fine, listen live
to News Talk zed B weekends from midday or follow
the podcast on iHeartRadio
You're listening to the Weekend Sport podcast with Jason Vine
from Newstalk ZEDB.
Speaker 2 (00:12):
WREXHAMFC are coming down Under for the first time ever
this July. They're going to play matches against Melbourne Victory
and Sydney FC before meeting the Wellington Phoenix in the
Capitol on Saturday, July nineteen. Tickets for that match already
on sale, selling pretty strongly from what I understand. This
tour takes place off the back of Wrexham's third straight promotion,
(00:33):
which will see them play in the Championship next season
that has just one rung below the Premier League. They
are the first club in the history of the Football
League to complete back to back to back promotions in
three consecutive seasons. Rexam FC CEO is Michael Williamson, who
joins us on the show. Michael, thanks for your time.
I'm sure there would be many places around the world
(00:54):
who would love to have Wrexham pay them a visit.
You went to North America in the last two pre seasons.
How did you decide upon Australia and New Zealand for
this preseason?
Speaker 3 (01:06):
Well, first, thanks for having me on.
Speaker 4 (01:08):
Now, as you alluded to we've done the last couple
of preseason preparations.
Speaker 3 (01:12):
In North America.
Speaker 4 (01:12):
It's been fantastic obviously with the documentary Welcome to Rexam,
which will be coming out. I guess, uh tomorrow morning
your time, tomorrow evening our time here this evening in
the US, so trying to figure out all different time zones.
But no, it's been fantastic to to be able to
engage directly with fans, and in North America it's been
been you know great to get out there and to
(01:33):
have the fans be able to experience us in person
and to have fan zones and engage with them. So
obviously we're looking for what the next logical step was
with that, and in Australia New Zealand was it was
a clear you know, the clear you know front runner
in that and we looked at some of our metrics.
Speaker 3 (01:49):
We had over.
Speaker 4 (01:51):
Four million fans on following us on our social media
accounts from the region, and then we also looked at
the documentary and discovered that, you know, for the non
scripted series on Disney Plus, for the last three years,
we ranked number two in the most watched nonscripted series,
(02:11):
behind the Kardassians. So somehow Kim Kardassian and the Kardassians still
beat us out, But we'll get them, don't worry. Just
give us some time season four, I think I think
we'll pull ahead of.
Speaker 2 (02:19):
Them, fantastic. So just on the docu series, it's been
so popular, immensely popular. Will any filming take place during
this trip down under?
Speaker 3 (02:30):
I mean you'll see that.
Speaker 4 (02:31):
We always capture you know, content throughout all of our season,
starting with the preseason, so storylines start there. I mean,
new players come in, old players returning, so you know, definitely,
that's where the start of the entire season for the
documentary initiates. That's where some of the storylines starts to develop.
And then you see obviously over the course of the
(02:52):
season how things evolve and and you know what underlying
themes happen. So yeah, certainly there will be you know,
content that's captured during those time periods there.
Speaker 2 (03:01):
Why do you think the story of RIXAMFC has resonated
so much with so many people?
Speaker 3 (03:10):
Yeah, you know, I get.
Speaker 4 (03:11):
Asked that question quite often, and I think what it
is is that it's a story about a community and
a town of people who happen to follow football club.
And so when we look at our fans, you know, worldwide,
they're not necessarily football fans.
Speaker 3 (03:26):
They're fans of a story.
Speaker 4 (03:27):
About you know, people in a community that they can
relate to that we have somehow connected to, you know,
with the hearts and minds in some sort of emotional
level to say, here's an amazing story that I relate
to in some way or another, and that has allowed
them to become fans of the football club as a result.
Speaker 3 (03:44):
And it's truly powerful, powerful.
Speaker 4 (03:48):
To have that kind of connection with fans and with
people globally who don't just follow you because of the
results on the pitch.
Speaker 3 (03:55):
I mean, that's clearly important, but.
Speaker 4 (03:57):
They're following you because of they want to see the
success of this town, in this community and first and foremost,
and that's what Rob and Ryan have really been able
to accomplish and tap in here, is because they are
truly rooted to being a community football organization first and foremost.
Speaker 2 (04:13):
Just making all that community. There are a lot of
people who have supported Rex them they have say for
a long long time, lifelong fans and obviously with with
welcome to Raxom and the you know, the ownership change.
A lot of new fans have jumped on board. How
have the old fans been about that? You know they
you know, where were you before.
Speaker 3 (04:33):
Now?
Speaker 4 (04:33):
To be very honest, that's the other thing that has
made this really special is, you know, people a lot
of times say, oh, it's amazing what Rob and Ryan
have done for Wrexham and for for the city in
the town, and I always correct them and say, they
actually haven't done anything for the town. What they've done
is shine a spotlight on the people in the town.
And what that has really comes down to is the
(04:55):
fact that they're so warm and welcoming that they've embraced
this and in a way that's humble because they're like,
you know, I can't believe you're here, you know, in Wrexham.
But let me tell you about my story. You're from Australia,
you're from New Zealand, you're from Mexico, you're from Norway,
you're from you know, the US. Let come let me,
you know, come in, have a pine, let me tell
you about Raxham. And that that warm, welcoming embrace of
(05:18):
this has really allowed this to become a global brand
while still being very much rooted in the community.
Speaker 2 (05:25):
So the on field stuff. I know, whenever a new
ownership group comes in with a bit of financial clout
behind them, the skeptics will say, oh, you're just buying promotions.
You know, you're just buying promotion from league to the
League one, League one to the championship. You're just gonna
buy your way into the Premier League. What's your response
to that.
Speaker 4 (05:44):
You know, we've been trying to do it and and listen,
that's why I've been brought in as well, to try
to do it in a way that makes sure that
we're sustainable, because the worst thing that could happen is
for us to arrive to the Premier League and have
it and not stay there and ultimately come back down.
And once you start to come down in that downward spiral,
it could you can get relegated very quickly and find
yourself right back into you know, National League again. So
(06:07):
to make sure that's not happening, we need to invest
in the infrastructure around the club, but we also need
to make sure that we're building it in a sustainable way.
And when you look at it, this is not something
where there's just a bunch of you know, billionaires pumping
money into the club. It's actually driven through commercial revenues,
through sponsorship, through partnerships, through merchandising, ironically, not through ticket prices,
(06:30):
because we have one of the things is that we've
maintained among the lowest ticket prices in each of other
the leagues that we played in. So the idea, the
concept is, yes, we are able to do this. It's
certainly a unique model because without the documentary and and
the and the global fan base that we have, and
without obviously the marketing you know powers of Rob and Ryan.
Speaker 3 (06:51):
You know, most clubs could not do this.
Speaker 4 (06:53):
But we are able to do this, and we've been
able to do it in a way that has been
sustainable and not just you know, pumping moneys from an
owner that once that owner gets you know, either tired
of pumping money into or whatever it might be, no
longer decides to do it.
Speaker 3 (07:05):
That's not the case.
Speaker 4 (07:06):
We're building a model that is is you know, built
in foundations that are sustainable so that once we get
to the Premier League, which I'm fully confident we will
not saying this year coming up, but you never know,
but ultimately, you know, back to back to back to back,
that's just a lot of backs.
Speaker 3 (07:23):
I don't know.
Speaker 4 (07:25):
I think, you know, for us just being the most
important thing is once we get there, when we do
get there, that we're able to stay there.
Speaker 2 (07:31):
You come into this roll, or came to this roll
last year with you know a great save, A many
is on the board at into Milan, Michael, what what
what is transferable from your time there to your time
at raks and a FC.
Speaker 4 (07:46):
Surprisingly, I think I surprised people want to say, is
quite a bit. Actually yes, I mean that Enter is
now going to be in a Champions League final here
this year.
Speaker 3 (07:55):
There are two years ago as well, and they're a
Champions League club.
Speaker 4 (07:58):
But when when I came in in twenty twelve, they
had come off the Tripletta and they're going through a
sort of a restructure and rebuilding of the organization. So
it was a lot of change management that had to
come in and build staffing, to improve the commercial areas
had to come in and build you know, HR departments
(08:19):
had to come in and invest in the training facilities,
had to come in and invest in the stadium, you know,
develop and connect with our global brand, our global fans worldwide,
and as well as going through a change and transformation
on the pitch.
Speaker 3 (08:33):
So if you take all of that, that was all
being done.
Speaker 4 (08:35):
To return it back to Champions League because it was
a Champions League club. So a lot of those same
principles are applied here at Wrexham, obviously not trying to
return it to Champions League, but to bring it to
Premier League, right, to bring it to the top level.
The same fundamentals still go into place, and and so
a lot of that is transferable, a lot of it has
been interesting to to to to apply here. Obviously, you
(08:58):
know you have to adapt and into the cultures, into
to the to the actual club and the story of
the club and history of the club.
Speaker 3 (09:06):
But it is surprisingly as similar and as far as.
Speaker 4 (09:09):
What we have to do and how we have to
build this to be able to again arrive to the
Premier League and stay there.
Speaker 2 (09:14):
Well, I know this high excitement down Under about Rixham's arrival,
certainly the football is as well, But I would be
remiss not to ask on behalf of our wider audience
about the potential of Ryan and Rob making the trip.
I mean, I'm sure I don't have to sell the
virtues of New Zealand to you, Michael. I know you'll
be coming down. But what about Ryan and Rob? Any
(09:35):
chance they make a flying visit?
Speaker 3 (09:38):
Am I not enough?
Speaker 2 (09:39):
Look'sn't suggesting? What's not suggesting that?
Speaker 4 (09:43):
For a second, I have a deep rooted connection to
to the A League, you know. I actually I was
at DC night and we had Danny Oss up there
and Fred who was a Brazilian, and so you know,
i know some of the talents down there, and so
I'm excited to see that as far as you know.
The question I always get about Rob and Ryan, and
what I always say is is it depends a lot
on their schedule, so it's to be determined.
Speaker 3 (10:05):
They obviously really excited.
Speaker 4 (10:07):
I was just chatting with them earlier today to to
you know, for specifically, Ryan really likes New Zealand as well.
But you know, they're interested and obviously excited about the tour.
They've posted an online even this morning, and think Ran
posted again. You know, I think if they're able to come,
they certainly would. It just depends on what their film schedule.
(10:30):
I didn't realize this, you know, not being a Hollywood person,
but they actually have full time jobs between marketing and
filming and editing, and I had no idea. I just
assumed they showed up for a couple of hours on
the set and they got to do all the fun
things the Hollywood people do.
Speaker 3 (10:44):
That's not the case.
Speaker 4 (10:45):
So but yes, I mean the answer, short answer is,
you know, you never know what to expect. I've walked into,
you know, the box at the race course and you know,
turn around and there's Channing Tatum and I'm like, what
are you doing here?
Speaker 3 (10:57):
And it's like, oh, just filming a Super.
Speaker 4 (10:58):
Bowl commercial and Eva Ligoria and everyone else. So you
never know who's gonna show up for ARECSA match. So yeah,
that I guess that's the best way to put it.
Speaker 2 (11:06):
That's a great way of putting it. Look and Michael,
you are more than enough. We look forward to seeing
you down here down Under during the trip and we'll
keep our eyes peeled for any sort of celebrities on
the periphery. We can't wait to have Wrexham come down
to New Zealand in particular, Michael, thanks for joining us today.
We look forward to seeing you in July.
Speaker 4 (11:24):
We're excited and definitely go out and get your tickets
while they're still there.
Speaker 2 (11:27):
Thanks Michael, I appreciate your time Rexham CEO Michael Williamson
down under Wrexham are headed the game against the Wellington
Phoenix and the Capitol on Saturday July nineteen.
Speaker 1 (11:39):
For more from Weekend Sport with Jason Fine, listen live
to News Talk zed B weekends from midday or follow
the podcast on iHeartRadio
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I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com