37signals' co-founders Jason Fried and David Heinemeier Hansson are back to talk about the ins and outs of offering a product for free. In this episode of The REWORK Podcast, they break down why they decided to reintroduce a free Basecamp plan, how offering free access can actually drive sales, and balancing analytics with instincts.
Key Takeaways:
- 00:45 – The original philosophy behind Basecamp’s free plan
- 03:14 – Going beyond the free trial
- 07:36 – Tracking analytics without getting lost in the numbers
- 12:48 – The true cost of offering something for free
- 19:13 – Pricing strategies for new products 37signals is building
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