Before anything ships at 37signals, the team puts it to the test—by using it themselves. In this episode of The REWORK Podcast, co-founders Jason Fried and David Heinemeier Hansson talk about the importance of dogfooding, or using your own product before handing it off to customers. They share how this practice keeps them close to the real problems, and sometimes even kills off ideas that just don’t hold up.
Key Takeaways:
- 00:27 – Why every 37signals product is used internally before it ships
- 07:15 – Who makes the final call after internal feedback comes in
- 12:44 – The importance of building things you’ll actually use
- 16:48 – Some products and features don’t make it past internal testing
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