37signals' co-founders Jason Fried and David Heinemeier Hansson share more about their business than many founders. In this episode of The REWORK Podcast, they chat with host Kimberly Rhodes about why transparency is important to them. They talk about how sharing openly can double as marketing, the upside of showing work that's still in progress, and why timing matters when deciding what to put out to the public.
Key Takeaways
- 00:13 – Why transparency matters at 37signals
- 03:07 – Everything is marketing
- 09:22 – Letting people follow along while the work is happening
- 12:43 – Knowing when and what to share
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