Red Hot Lead Machine – The Podcast

You scaled the brand. Now it’s time to scale the infrastructure. Hosted by Juli Baranik, Strategic Systems Architect and backend partner to high-growth brands, Red Hot Lead Machine™ is the podcast for 8-figure founders who have the visibility, the demand, and the delivery dialed in—but are still the reason the backend works. If your sales still require your brain, your DMs are filled with leads you haven’t had time to reply to, and your client experience doesn’t fully match your public brand—this show is your shortcut to elegant, effortless scale. Each episode delivers strategic backend insights, identity-aligned infrastructure, and behind-the-scenes systems that create time freedom, operational clarity, and client experiences worthy of your reputation. You don’t need another platform. You need a backend that sells, delivers, and scales—without you. This is where your business starts to feel as premium as it looks. And where your backend finally reflects your next-level identity.