Seller Sessions Amazon FBA and Private Label
Seller Sessions is the largest Amazon FBA and Private Label podcast for Advanced Amazon Sellers. It is the first of its kind, in terms of being raw, non nonsense and straight to the point. A lot of Amazon podcasts that came after has followed by example... Seller Sessions is published 4 times per week and often breaks new trends first in the industry. Host Danny McMillan, is a world renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. DATAbrill manages Amazon PPC and advertising automation for 6, 7 & 8 figure Amazon brands. Danny also works with Amazon in the UK to provide webinar content for their 3rd party sellers. Each year he hosts Seller Sessions Live the annual conference for Amazon Sellers in the UK, bringing the worlds best speakers on the cutting edge of marketing on and off Amazon. He is also the founder of SellerPoll, the official annual awards for Amazon Sellers and Brands.
Episodes
Danny McMillan and Shubhash unpack the Fable 5.1 vs Astra debate, the six-stage AI harness, and why your folder structure is the real cost lever.
Shubhash joins from his new home in Dubai to dig into the two biggest AI releases of the fortnight, Fable 5.1 and Astra, dropped within 72 hours of each other. Instead of relitigating which model wins, he makes the case that "which model is better" is the wr...
Danny McMillan and Sim on model switching, OpenRouter cost hacks and whether AI spend for Amazon teams is actually worth it.
A quick solo show this week — Dorian's out sick, Matt's unavailable, so it's just Danny and Sim covering how to control AI spend without gutting output.
Sim walks through the real cost pressure of a 25-person team on Claude: five figures a year, uncapped Fable usage, and no way to see per-person b...
Description: Danny McMillan and Ritu Java on AI-built email triage, pest control and client sentiment analysis for busy Amazon agencies and sellers.
Ritu Java returns after recovering from a serious ankle injury, and dives straight into the theme of the episode: managing cognitive load as AI accelerates faster than we can adjust to it. You'll hear how Danny and Ritu are each solving the same problem from different angles &mdas...
Week three of the all-things-Claude series brings Shubhash back after some time away. He walks through why sellers should build a RAG (Retrieval Augmented Generation) system: business knowledge trapped in a founder's head and a stack of spreadsheets creates a bottleneck, and RAG breaks it by answering questions from your own files with sources attached, no hallucination, no SQL required.
Danny follows with a practical rundown ...
Danny McMillan returns after his longest break in almost ten years, with Seller Sessions approaching its tenth anniversary and roughly 1,300 episodes. This is the pilot of a new monthly roundtable with Sim and Matt (Dorian returns next month), moving away from the conversion show format towards raw conversation.
You'll hear how Sim's team runs product development end to end with AI: keyword-scored idea validation, brand director si...
Building Repeatables in Claude: Skills, CLI vs MCP and Token Discipline | Go With The Flow
Claude Skills, CLI vs MCP and Token Discipline with Ritu Java | Seller Sessions
SEO Description
Ritu Java and Danny McMill...
Why Your Amazon Dashboard Is Lying to You + Remotion & Voice Cloning Reality Check | Claude Sessions
Amazon Dashboard Brain, Remotion Video & ElevenLabs Voice Cloning | Claude Sessions
SEO Description
In this Conversion Monthly, Danny McMillan is joined by Dorian and Matt Kostan (no Sim this episode — he's on holiday) for a live, practical session on building brand-quality design systems fast and for free.
Dorian opens with a tight crash course in the three design fundamentals that separate professional Amazon listings from amateur ones: font pairing, grid and layout, and c...
In this Broad Match Show, Danny McMillan and Adam Heist cover two of the most practical AI frontiers for Amazon sellers right now: getting direct API access to your Seller Central data and building a fully automated design workflow from inspiration through to live assets.
Adam breaks down how he connected Amazon's SP API and Ads API to an AWS database and wired Claude Code directly ...
Welcome back to Conversion Monthly! Danny McMillan is joined by the full team — Sim, Matt Kostan, and Dorian — plus special guest Anna, who launched a reusable microfiber cleaning cloth roll on Amazon UK.
Anna's product is clever — an eco-friendly alternative to paper towels that's washable and comes in multiple colors. But the listing isn't converting. The team digs into exactly why and what to fix.
What's Co...
Danny McMillan and Shubhash Sharma are back with another Claude Sessions episode covering both the back end and front end of building your Amazon business infrastructure with AI.
Shubhash walks through exactly how to register for Amazon's Seller Partner API — your free, direct access to your own sales, inventory, pricing, and order data — no third-party subscriptions required. Danny then breaks down the 165-feature desi...
In this third installment of Claude Sessions, Danny is joined by Subash from Not A Square, who helps e-commerce brands scaling past seven figures implement AI without scaling headcount. Subash walks through real client case studies -- including a TikTok brand that boosted its customer satisfaction score from 4.2 to 4.5 in four weeks using a customer support agent built in Claude.
Da...
In this Conversion Monthly episode, the team takes on a real-world Amazon fashion listing -- a ladies jumper from Adam Jagger's clothing brand. Adam launched this knitwear product last year with strong initial sales, but the relaunch has stalled despite refreshed images and PPC data.
Matt Kostan shares consumer feedback from Product Opinion videos revealing that shoppers found the s...
Broad Match - Danny and Adam break down Amazon's financial trajectory ahead of the Q4 2025 earnings call, exploring why Prime has effectively tapped out, where the retail business is heading, and why Rufus may be Amazon's most important bet for the future of e-commerce.
Host: Danny McMillan
Co-Host: Adam "Heist" Runquist
Episode Summary
With Amazon's Q4 2025 earnings call on the horizon, Adam digs into the historical f...
Danny and Ritu dive deep into Anthropic's new Cowork feature in Claude Desktop - the good, the bad, and the ugly. Ritu shares a cautionary tale about file deletion gone wrong, while Danny demonstrates his custom skills pack that protects users from common pitfalls.
What You'll Learn:
- What Cowork is and how it differs from Claude Code and Claude Desktop
- Why the rm -rf command can permanently delete your files (and how to preven...
Conversion Monthly - The panel kicks off 2026 with predictions on AI-driven creative workflows, agentic shopping behaviours, and the tools reshaping Amazon seller operations.
Host: Danny McMillan
Panel: Sim Mahon, Dorian Gorski, Matt Kostan
Episode Summary
The newly rebranded Conversion Monthly show returns with its expert panel to discuss 2026 predictions for Amazon creative optimisation. The conversation covers how A...
Broad Match: Adapting to Amazon's Evolving Landscape: Insights for 2026
Episode Overview
In this episode, Danny McMillan and Adam Heist discuss the changes in Amazon selling strategies as we approach 2026. They emphasize the significance of adapting to new search algorithms and shifting consumer behaviors to ensure success in the competitive marketplace. This episode explores amazon selling strategies, search algo...
Main Image Monthly: Optimizing Beauty Products for Conversion: Insights with Aaron Graybill
Episode Overview
In this episode, Aaron Graybill discusses the challenges and successes of launching her whipped beef tallow lotion, focusing on product formulation, customer feedback, and the importance of visual optimization for increasing conversions. The conversation delves into strategic improvements for product listin...
Broad Match: Images Outside The Echo Chamber: The Power of Product Opportunity Explorer
Episode Overview
In this episode, Adam shares insights on leveraging Amazon's Product Opportunity Explorer tool to enhance product marketing strategies and conversion rates. The discussion highlights the importance of clean imagery, understanding customer demographics, and optimizing listings based on data-driven insights. This...
Go With The Flow: Unlocking the Future of Video Creation with AI Tools
Episode Overview
In this episode, Danny McMillan and Ritu Java dive into the evolving world of AI-generated video content, discussing the advancements in technology that allow for creative video production without extensive resources. They explore tools like Nano Banana and LoRa to maintain character consistency while producing engaging video c...
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