THAT MOMENT - the secret to driving efficiency and growth. Presented by Supo.

Sam Holwell built a dashboard that compressed five weeks of work into a single click. Then he went and helped run a data consultancy through the exact kind of growth that dashboard was supposed to make manageable.

Sam Holwell is Managing Director of Data Cubed, a data and AI consultancy that helps businesses treat performance tracking like checking the weather, something you should be able to do at a glance, not something that takes...

Most agency origin stories follow a pattern. Business plan. Market research. Pitch deck. Network aggressively. Land first client. Scale. Lauren Tauben's story doesn't follow that pattern at all.

Her path into marketing started with a design course at London Metropolitan in the late 90s - the old school way of working, when courses taught you photography, architecture, managing design all at once. Work experience at MK Saatchi came t...

Most agency founders tell you about the plan. The vision, the five-year strategy, the moment they knew.

Pietro Ranieri doesn't have that story.

"I'm not a business guy, I don't understand any of this stuff. It's just kind of trying to figure it out as you go."

That sentence is doing more work than it sounds like. Because the business Pietro built by figuring it out as he went grew to 65 people across Europe. And the business he nearly...

Most people who talk about culture in business are talking about strategy.

Better collaboration. Stronger alignment. Improved retention. Increased productivity. These are the words you hear at conferences, in HR decks, in carefully worded mission statements that no one reads.

Paul Hutton doesn't talk about culture that way.

When Paul walked into FOUR Agency three weeks before his conversation with Jim, the place was a graveyard of sil...

Most conversations about AI in marketing start with fear. Will it replace me? What happens to my team? How do I stay relevant?

Anthony Kennedy doesn't start there. He starts with a different question: What work is actually worth doing?

His career has been built inside global organisations. Goldman Sachs in the late 90s, where he fell into an in-house agency role and discovered how deeply you can understand a brand when you're inside ...

Most agency founders never talk about the clients they turned down. The money they left on the table. The moment they realised that winning the pitch and living with the decision were two completely different things.

Alex Holliman and Oliver Zenglein talk about it constantly.

They met through agency networks - the kind of spaces where people go when they need to process things they can't say in normal business settings. They're both ...

There's a lie we've all been told. You either make money or make a difference. Pick one. Clare Sweeney spent years living that false choice until she couldn't anymore.

For years, Clare worked in commercial - CRM, FMCG, brand development. Senior Client Services Director. She was good at it. But in 2012, a friend's son was given a life-limiting diagnosis. Medical companies weren't interested. The disease didn't fit the commercial mode...

They pitched against ten other agencies for West Midlands Metro. They beat Midlands and national agencies for MG Motor UK. And they did it all from Shropshire and Birmingham. Lennon Kelly helped make that happen - and he had Coca-Cola, Unilever and Nokia on his CV when he chose to do it.

Lennon Kelly is Client Services Director at M3, a West Midlands agency that's grown from £4 million to over £6.5 million, expanding to Manchester, ...

Agencies spend millions on paid media every year, yet the most powerful channel they have often sits unused. Not a platform. Not an ad format. But the people at the top of the business. Founder-led and executive-led influence isn't about becoming a creator. It's about trust, credibility, and showing up where decisions are made.

Stef Lait is Founding Director at Sphere of Influence, a human-first, insights-led B2B influencer marketin...

Some careers are built by starting companies. Others are built by staying, evolving, and taking responsibility when it matters. Jonathan Healey has led through acquisition, growth, and reinvention - and at each stage, his role has changed. This episode is about the moments that forced him to redefine himself.

Jonathan Healey is Group Technology Director at IDHL, a role he stepped into after being MD for over a decade. But his journe...

Every agency owner dreams of the exit. The moment the deal closes, the burnout ends, and freedom begins. But here's the truth nobody tells you: most agencies will never get there. Not because they lack talent, but because they're building blind.

Welcome to That Moment: Study Edition - a new format where industry leaders share frameworks you can actually use. This isn't philosophy. It's the laminated checklist you stick in your noteb...

What happens when you go from hating marketing to becoming a Growth Director by accident? Rob Sherwood from The Digital Maze knows the answer - and it's nothing like what career advisors tell you.

Most people think successful careers are planned. Rob's wasn't. He studied business management and marketing at Nottingham Trent because the psychological element interested him. His placement year? Tasks so simple he spent six months watc...

How do you walk away from a JSE-listed business with 350 employees and start over solo in London? Byron de Carvalho from Be Guided Agency knows the answer - and it's not what you'd expect.

Most founders dream of the exit Byron chose to abandon. A ghost kitchen empire spanning South Africa. Netflix directing credits. Over 100 restaurant brands operating from his commercial kitchens. The kind of success that looks perfect on LinkedIn....

What if landing your dream client was as simple as telling them they're your dream client? In this refreshingly candid episode of That Moment, host Jim Johnson sits down with Daisy Whitehouse, who proved that sometimes the boldest move is just being honest about what you want. Thirteen years ago, she started a Manchester PR agency with nothing but belief. She once messaged the MD of J.W. Lees saying they were her dream client. Year...

What happens when you spend 18 years building brilliant websites, become an Umbraco Platinum Partner, help grow a global community from 70 people to thousands, and then realise nobody cares because every other agency is saying the same thing?

Adam Shallcross knows that feeling intimately. He founded Cogworks in 2006 with two mates, discovered Umbraco in 2008 when it was a tiny Danish open-source project, and rode that wave to becom...

Everyone's obsessing about AI transformation… Which tools to use, which processes to automate, which competitors are moving faster…. But James Holden saw what everyone else was missing: it's not about the technology. It's about helping humans flourish alongside it.

After 15 years as a senior BBC Director - leading 100 staff, managing £25 million budgets, sitting on boards - he walked away at 50 to study organisational...

Picture this: you're hiring someone for your agency. They casually mention they used to be in a band. You ask which one, expecting you've never heard of them. They name it. You say, "What? My favourite band." That's how Simon Douglass met Tom Hastings. Simon had seen Tom's band, Goldheart Assembly, perform live 4 or 5 times. He even had a video of Tom on stage saved on his phone.

Fast forward 11 years. Tom exits his performance mark...

What happens when you've been the client avoiding account management calls because they're painful, then you join the agency and find yourself delivering the exact same calls you used to dread? Most people would defend the system. Dan Hodges changed it completely.

Over 11 years at Conscious Solutions, Dan has watched the company double in size and completely transform what they do. But the transformation didn't start with strategy d...

In this revealing season of That Moment, our host Jim Johnson explores a question that haunts even the most successful founders: why do we feel like we shouldn't be in the room? Meet Aggie Meroni, bestselling author and founder of White Bee Digital, a paid social agency specialising in Meta, Pinterest and TikTok ads for e-commerce brands. She's trained hundreds of marketers, consulted with some of the fastest-growing DTC brands, an...