Pretty Busy
A podcast by founder of Odd Muse London, Aimee Smale.
Episodes
September 22, 2026 • 41 mins
This week, influencer and new founder Isobel Lorna joins the pod to spill all the tea on her new brand Agende, and its successful first three weeks as the internet's favourite new planner!
Pretty Busy, Lately | Substack https://aimeesmalex.substack.com/
Pretty Buys IG |
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September 15, 2026 • 36 mins
In this week's vlog, Aimee takes you along on her trip to the Atlantis with Josh, and the carpet at the premiere of Mobland.
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September 8, 2026 • 57 mins
Aimee shares insights into how Odd Muse plans to reach £100 million over the next few years without outside investment through community and product innovation.
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September 1, 2026 • 43 mins
Last week you got the vlog, this week you get the pod episode! Aimee reflects on her busy week in China and talks about how to choose your manufacturers wisely when starting and growing your business.
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August 25, 2026 • 43 mins
Aimee brings you a vlog from her trip to China last week, where she visited the Odd Muse office. You can expect to see behind the scenes of an Odd Muse collection launch, the process of approving designs, and even the exciting annual shopping trip!
Pretty Busy, Lately | Substack https://aimeesmalex.substack.com/Pretty Busy IG | https://www.instagram.com/prettybusypod/
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August 19, 2026 • 33 mins
This week, Aimee talks about launching the new Chic collection, and how it represents Odd Muse's mission to elevate and diversify its product offering.
What's keeping Aimee pretty:
Cream Luxe Blush by Sculpted by Aimee | https://go.shopmy.us/p-80112646
'In the Beauty Seat' Interview | https://www.youtube.com/watch?v=kWsmfYtVHdg
Pretty Busy, Lately | https://aimeesmalex.substack.com/
Pretty Busy IG | https://www.instagram.com/...
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August 11, 2026 • 26 mins
This week, Aimee brings you a solo episode about ticking off bucket list items, opening up as a guest on her dream podcast, and finally starting to think about wedding planning.
Pretty Busy, Lately | Substack https://aimeesmalex.substack.com/
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July 29, 2026 • 52 mins
This week Aimee sits down social media rising star and personal branding expert Farron Clark. Farron is the online big sister who will go into an important meeting and then tell us all about it. Aimee and Farron discuss the 'Farron Clark Effect' and leaving an 9 to 5 to become a full time influencer.
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July 21, 2026 • 29 mins
This week Aimee sits down for a solo episode to talk about how starting a business would look today, 6 years on from staring Odd Muse.
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July 14, 2026 • 46 mins
This week, Aimee sits down with Ben and Joe Gallagher, the founders of Luxe Collective, to speak about their new venture since being acquired by pre-owned luxury retail giant Fashionphile.
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July 7, 2026 • 30 mins
This week, Aimee brings you a solo episode reflecting on her trip to Paris with Isobel, as well as attending the Cannes Lions Festival for the first time.
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June 23, 2026 • 40 mins
Of course the first guest on Pretty Busy had to be Aimee's fiancé, Josh! This week Josh and Aimee reminisce on their year in New York, recounting a special collaboration with Bentley, their favourite places to eat around the city, and getting engaged...
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June 16, 2026 • 26 mins
Aimee sits down for another solo episode this week to open up about what she's changed her mind on this year.
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June 9, 2026 • 35 mins
Thank you for following along with Pretty Busy - we are only just getting started! In this episode Aimee discusses skincare, community, and unpacks secrets from the Odd Muse brand book.
Pretty Busy, Lately https://aimeesmalex.substack.com/
Follow Pretty Busy on IG https://www.instagram.com/p/DYzNy33I8Xs/
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June 2, 2026 • 30 mins
Aimee talks about how her relationship with social media has changed, Substack articles, and her anxiety arout planning a wedding.
Read 'Pretty Busy, Lately' https://aimeesmalex.substack.com/
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May 26, 2026 • 25 mins
Aimee shares what she's been up to for the last 6 months during her podcast hiatus and launches an exciting new project.
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January 29, 2026 • 23 mins
Aimee shares the exciting life update you've all been waiting for on this week's solo episode...
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January 21, 2026 • 58 mins
Entrepreneur, author and international public speaker Stefanie Sword-Williams sits down with Aimee to talk about her new book Career Comedown.
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January 15, 2026 • 27 mins
Aimee sits down for a solo episode to reflect on business in 2025 and shares her plans for 2026!
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January 7, 2026 • 46 mins
This week, Aimee sits down with founder of Larroude, Marina Larroude. Before founding Larroude, Marina was the former fashion director at Teen Vogue, and VP fashion director at Barneys New York. Marina shares how Larroude is on track to become a 9 figure business in under 5 years.
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