Episode Transcript
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Speaker 1 (00:00):
And welcome to Cindy Stumbo tough his nails on WBZ
News Radio. Okay, who's our guest tonight in the studio?
Do you know Wendy Wendy has the last name we
go by Wendy Wendy. That's your stage name, right, Stalin
or is that real?
Speaker 2 (00:13):
Darland? Yes?
Speaker 1 (00:15):
Is that stage name? Or is that your name?
Speaker 2 (00:17):
Born born with the star and my name born with it?
Speaker 1 (00:20):
Okay, there you go. Ye, Actually, Sammy, I met somebody
recently that Wendy went to camp with. So you must
went to camp up in New York or Maine somewhere.
Speaker 2 (00:27):
No, yeah, Maine, we camp a triple A camp.
Speaker 3 (00:32):
Really, we played you in sports. I went to Viga,
all right.
Speaker 2 (00:36):
You guys were great at tennis.
Speaker 3 (00:37):
Youwhere?
Speaker 1 (00:39):
So I won't ask how Wendy is. But Sammy's thirty seven,
so you can. You guys can run the numbers yourselves. Okay, So, yeah,
I met Sammy recently that said they went to camp
with you. Anyways. And by the way, when Samy's a
friend of mine, don't have a knock a friend of
mine because I'm coming at you right.
Speaker 2 (00:53):
So I'm extremely loyal, loyal to the core.
Speaker 1 (01:00):
It's just something you're born with, Okay, Wendy, tell my
listeners something about how did you get started? How did
Wendy Stalin become Wendy Stalin? I pronounced my eyes? Did
I pronounce my eyes on that one? Thank you? Thank you.
Speaker 2 (01:13):
I've been in the music business my whole life, but
I was discovered at fourteen years old by Maceo Parker.
I'm sure you guys have heard of James Brown. Well,
when James Brown went solo, his band stayed intact and
Maceeo Parker became the lead singer, and he sounds just
like James Brown. And he pulled me up on stage
(01:37):
as a fourteen year old club hopping around New York, which,
of course I had my fake ID pretending that I
was eighteen. I having back twenty one.
Speaker 1 (01:48):
Oh that was twenty one.
Speaker 2 (01:50):
Yeah, So basically I went in and I ended up
scatting on his stage because I'd been my whole life,
and it was written up in all the newspapers the
next day, and he got down on one knee and
put a bass string around his finger and said to me, Wendy,
(02:15):
will you please this from this day forward? You are
married to music. And from that day forward, I was
married to music. It was written up in all the
newspapers the next day and I got gigs all around
New York. And that's how it all started for me.
Speaker 1 (02:31):
And then take us from the next phase. So you're
out there, you're in the music industry, and now you're
out looking for what talent or he just happened to
find step in it.
Speaker 2 (02:40):
No, no, I really was, you know. I got the
producer of the Rolling Stones came to me and said, Wendy,
I think you're the next big star. Let's get into
the studio together. I made some recordings and my Space
became the biggest thing at the time, and I went
to number one eight times on MySpace on their music charts,
(03:04):
and an agent said to me, Wendy, I would love
to shop you around me Down, which is a huge
music conference. I got two record deals, one with Sony
and one with Universal. I took the one with Universal.
Speaker 1 (03:18):
When you were Sony when Sony made yournof was was
that with donnieina A, Tommy Matola back in the day
with Charlie Walk.
Speaker 2 (03:27):
This was actually out of Europe, so it started so
I was touring all throughout Europe, and my song was
honored by the Songwriters Hall of Fame, and so I
was the only, you know, twenty five year olds who
was honored by the Songwriters Hall of Fame at such
a young age. So I came back to the States
after touring for a few years, and basically what happened
(03:51):
was I I got approached by lots of different multi
platinum producers who said to me, Wendy, we would love
for you to be our in house songwriter. And I
went with one who was huge working with people like Beyonce,
Jessica Simpson, Britney Spears, Whitney Huston, Will Smith, Pink Shaka Khan,
(04:15):
and we were writing all these songs. I said, but
all these people are already famous. I would love to
be able to find someone from scratch and bring them
to fame. And so he said, Okay, find me a
girl under the age of twenty five who could be
the female equivalent to the lead singer of the Stroke,
somebody who's edgy and bold you can't take your eyes
(04:36):
off of. And so I went to over sixty shows
looking for this person while we were writing all this
music for that artist, and I came back with one girl.
Her name was Stephanie Germanada, and we turned her into
a global billion dollar brand called Lady Gaga.
Speaker 1 (04:57):
And I know there's not a lot you can talk
about that because the way down different avenues. But you
were pretty much the one that stepped in and said, okay,
this girl's got talent.
Speaker 2 (05:08):
Well not only that, we we we created the entire
you know, we created the brand with her and brought
a team of This was like my startup, so you know,
this included songwriting, This included you know, uh, creating the name, uh,
(05:30):
getting the record deals. She was dropped, getting the second
record deal, so her.
Speaker 1 (05:35):
Forgetting record deal. She was dropped, and then after he.
Speaker 2 (05:40):
Was dropped, and then we had to you know, as
a team. We got her the second record deal and
after or she was dropped. You know, it was a
really intense time because the music industry basically makes it
very difficult for you to read enter and here we
(06:01):
were sitting on the first album, The Fame, which got
Billboard's Album of the Decade one hundred and eight weeks
on the charts at number one. I mean, she is
just a powerhouse. But it took years and a lot
of time.
Speaker 1 (06:21):
Devotions, obviously the first album didn't do so great, and
they went to dropped her right the sales were wrong.
Speaker 2 (06:28):
They didn't they didn't release it. They sheltered as they shelter.
She used her as a text right off.
Speaker 1 (06:36):
They never put the shelf the album Elli Read Okay
got it? Eli Read says.
Speaker 2 (06:41):
It was the worst decision of his life, and I
would have to agree.
Speaker 1 (06:46):
So they didn't release the first album. So it wasn't
that she had failed. They just shelved her and then
she got picked up again.
Speaker 2 (06:53):
It was hard, yes, it was. It was the record
label's fault completely. Their album, like I said, one hundred
and eight weeks on the Billboard charts and got Album
of the decade and number two on that list. Spent
half the amount of weeks at number one. So this
was a huge the you know, the biggest artist of
(07:14):
the last twenty five years. We've created a global brand.
Speaker 1 (07:18):
And then what happened at that point it was a
we and then a not we. It was we the
four way it was.
Speaker 2 (07:26):
It was fantastic. But basically, you know, I went on
to right now. You know they called me many times, Okay,
Wendy continued to work with us, but When you get
Billboard's Album of the Decade one hundred and eight weeks
at number one, you kind of want to leave on
a high and start to do what I'm doing now,
(07:47):
which is I've created an immersive streaming music streaming platform
that is going to be a huge competitor to Spotify
and is a complete ecosystem that takes all of the
steps over fifty seven functionalities that I created with this
(08:10):
tech guru who sold five tech companies for three point
two billion dollars, and we created this platform that is
going to revolutionize the music business completely.
Speaker 1 (08:25):
Okay, let me use it. Told I thought we're going
to break. This is Sidney Stumple, and welcome back. This
is Cidney Stumple. I'm here with Samantha to have his
nails on WBZ and we are here with Wendy Stalin.
We'll pick up where we left off. I'm sorry.
Speaker 2 (08:38):
So yeah. Music Soul is basically the next project that
I'm deeply involved in. I'm a co founder, and it
is going to be a one stop shop like the
Amazon for music, where artists are able to get tickets,
create podcasts, stream music, create all the engagement from social media,
(09:04):
you know, contests, meet and greets, you know, have charities,
and basically AI on the platform pairs each of the
artists with a brand, so that, for example, if you're
a brand new artist, you're automatically paired with a brand,
and the one hundred and fifty million opt in consumers
(09:26):
from s day Lauder can be driven to your profile
so that you automatically have an audience and it's all
automated for you. And instead of getting points zero zero
four cents per stream you know, Snoop Dogg got a
billion streams on Spotify, didn't matter he made less than
forty five thousand dollars for a billion streams? Like, why
(09:50):
would anyone want to be in a business where great
performance no longer equals great rewards? So here's the ability
to you know, make real money because it's seven We
give our artists seventy percent of all streaming and programmatic
advertising revenues. So it's a big deal. It's going to
(10:12):
create a huge financial shift where people can actually make
money off of streaming content instead of just some you know,
point zero zero four, which is criminal in my opinion.
Speaker 1 (10:27):
So you've learned to pivot big time from what you
were used to doing into this new tech world.
Speaker 2 (10:35):
Well, it's not just pivoting, it's basically taking all the
experience I have from creating a global brand and automating
hit and making it accessible to artists everywhere, which just
hasn't been done before. You know, the record labels expect
you to come completely packaged, you know, with perfect songs,
(11:00):
perfect marketing, millions of followers, millions of streams. How are
you supposed to do that on your own? I learned
how to do that by building, you know, helping to
build Lady Gaga's career, and now I'm making it accessible
to everybody so that everyone has a real shot and
to also create a middle class within the music business.
(11:22):
In the same way that Uber Lift allowed people to
you know, make money from driving their cars. Why can't
everybody do it? So now we're going to have a
solution for people to actually make money for music.
Speaker 1 (11:36):
I think it's funny. Next week we have a country
singer coming in that and again another person on my
social media right he was that what number three on
country to the music charts got to number one and he
was number three, and I said, look, I want to
get you on my show. Immediately he finally hit number one,
and he did it all by himself, all self paid.
(11:56):
Amaz Yeah, yeah, I get it. I have to like
literally hook you guys.
Speaker 2 (12:00):
Is definitely the exception to the rule. But even at
number one, like I said, you've got it's been number
one a million times. How much is he getting paid
for number one? It's great to have the accolades, you know,
but you know, listen, I'm a songwriters you know, honored
by the Songwriters Hall of Fame, Grammy nominated, worked with
every artist across the board. You know, lots of the
(12:22):
biggest names in the world, opened for Jack White and
Cheryl Crow and you know, on the records of Nora Jones.
I mean, does that necessarily add up to money when
music streaming royalties is point zero zero four sense? Now,
building Lady Gaga from scratch, that was a different story clearly.
(12:43):
You know, there was a huge financial gain from that,
and so I wanted to be able to make that
financial gain accessible to millions of artists everywhere.
Speaker 1 (12:54):
So if you're just nobody, they can come onto that platform.
Is it again? Technology for free? So technology and me
we're not best friends, Okay, I like a dumb house.
Speaker 2 (13:05):
People like Instagram would disagree with you. I say, you've
got lots of followers on Instagram, very loyal followers.
Speaker 1 (13:14):
I think I think.
Speaker 3 (13:17):
She didn't want the question.
Speaker 1 (13:19):
Why I came on Instagram, Wendy was because people were
taking my houses off my websites. And Smith would say, Mom,
your house is all over Instagram and people taking credits
for your work, whether it's bathroom's, kitchens, whatever, front elevations,
and I'm like, what are you talking about that? How
do you get those pictures? And then I went on
I'm like, dude, that's not your picture. And some people
(13:39):
were really polite and said, you know what, you're right.
We we took the credit. We're going to give you
the credit and reposted. And then you get the idiots
that go, that's mine, Okay, show me what's behind that wall.
And I'll show you what's behind that wall.
Speaker 2 (13:50):
Right.
Speaker 1 (13:50):
It's like, buddy, gets you get my picture off your page.
We had so many fights, Sammy like, and then you
got Sidney Stumples talking to Sidney Stumples and on Sidney
Stumple liked.
Speaker 2 (14:00):
I have how many Wendy Starlin's are there across social media?
Speaker 1 (14:03):
There's like, but these people answer questions what kind of pain?
What that's and it gives these people advice. It's not me.
I'm like people Google crazy, like go get your own identity,
leave me alone. Okay, exactly crazy, But Wendy normal. You're
also doing so much modeling too. Tell us what you're
doing in New York right now? What are you doing
(14:23):
in New York right now?
Speaker 2 (14:25):
Well, I just modeled in New York Fashion Week.
Speaker 1 (14:28):
Oh that's right, that's fast week.
Speaker 2 (14:31):
So I've just modeled in a New York Fashion Week
like a week ago or something. And now I'm speaking.
So music soul has so many facets to it with
charities and causes to also drive traffic and raise money
for charities and causes. So I am speaking, I was.
(14:54):
I'm speaking at the United Nations on Saturday in front
of the General Assembly about how music soul can really
enhance their initiatives and make raise money for them in
a fun and engaging way for people instead of people
just giving a handout. They can watch educational videos, they
(15:18):
can watch make streaming revenues and mailbox money in a
way that people are used to and enjoy, and they
have a whole ecosystem around it. So I'm here to
speak to the UN. I was inducted into the Council
of Global Change at the United Nations, which I'm really
excited about. And I'm also speaking at the Principal Business
(15:45):
Summit here, which is a really incredible you know, basically
a conference where Steve Forbes is speaking and the CEO
of Whole Foods and it's it's just a really incredible
place where there are a lot of big world leaders
(16:05):
and businessmen and women who are changing the world. And
so I'm speaking for thirty minutes about music soul here
as well.
Speaker 1 (16:13):
Very cool. So you grew up in the Northeast.
Speaker 2 (16:15):
Right, grew up here in New York City.
Speaker 1 (16:19):
I love it, okay, But you live on the West coast, right.
Speaker 2 (16:23):
I now live in Los Angeles. But to be frank,
I traveled two hundred days last year, so I'm usually
not anywhere for more than five days at a time.
It's been three years of extreme travel for me between modeling.
You know, Paris, Milan, London, New York, LA. You know,
(16:46):
it's all over the place.
Speaker 1 (16:48):
Did you think that girl that went to Camp Wik
Triple A, who's going to become the woman she became?
Speaker 2 (16:56):
Never in a million years. Never in a million years.
I mean I had always has been singing. I was,
you know, the lead in the play or whatnot at
Summer Camp. But I never thought that. I certainly couldn't
have predicted that I really helped to build Lady Gaga
and discover and develop her from an unknown artist to
(17:18):
a billion dollar brand. I definitely couldn't have expected that
I would pair with the technologists to create something really
incredible for people to be able to monetize their careers.
I mean, it's become a really exciting and spontaneous journey.
Speaker 1 (17:39):
All that thought. I'll say Stumpo and he listened to
Toughest Nails on WBZ News. Ratio will be right back
and welcome back to Toughest Nails on WBZ. Sammy. I said,
Sammy opened us, bring us Backshe no, I wasn't in
the mood. She doesn't like to go out or bring in.
So this is kind of I don't even think samuels
his story. So Wendy needs a beautiful house to shoot it.
(18:01):
That's how Wendy and I became friendly and started talking
on either We're following each other and She's like, Cindy,
I need a really cool house. I'm like, no problem.
So I'll put you with John Lyons and go meet John.
He'll be back in LA. I'm gonna give his number.
Just set up. So you see how people can be
on social media and can become friends. Her and John
(18:21):
Lyons met, she did a shoot at John's house. John's
house was beautiful, correct.
Speaker 2 (18:26):
Gorgeous, gorgeous. Thank you so much. That was so wonderful
of you.
Speaker 1 (18:30):
So she just reached out. I said, I'll make it happen, right.
So that's again when people say, can people really become
friendly from social media? Yeah they can. It just takes
two people to make the effort right. Just can't be
one sided. It's one side, you know, get rid of
that person.
Speaker 2 (18:46):
I met my boyfriend through Instagram? Can make that my
boyfriend Chris boss with three and a half years later.
I don't know if you follow him. He's fantastic, but
he was a former FBI hostage negotiator. He's such an
interesting human being and uh yeah, we he messaged me
(19:07):
on Instagram and uh so three and a half years later,
you know, and.
Speaker 1 (19:12):
Did you trust U? Did you trust this dude? Right
from the beginning? As you go on don't know, maybe
as well.
Speaker 2 (19:16):
Okay, he told me that the first date was much
more like a cross examination. There was some some very
inaccurate things on Wikipedia about him at first, and you know,
it said he was a lot older than he was.
It said, you know, there were some some iffy things.
(19:38):
It said he was married, but that ended up being
his daughter in law, thank god. And so now, uh,
you know, I made him shure, I.
Speaker 1 (19:47):
See, I can see. I can see the happiness to
your through your pictures. We're all watching that, right. Pictures
tell when they say pictures tell a thousand stories. The
eyes can tell it all. Your you can tell body language.
I can anyways, Then I look at some couples go,
oh that's so phony. Oh he's banging another broth. Oh
she's she not him? Oh yeah, this ain't working at all.
(20:08):
I don't know how I know these things I swear
of go. I don't how I know them, but I
always do know them. So what is the future here
for you?
Speaker 2 (20:14):
Now?
Speaker 1 (20:14):
What what we have? This company? You've got partners in
this company or the founder.
Speaker 2 (20:18):
Yeah, I'm the co founder with Aris Percidis. We've got
our board and right now we're we're building this to
create you know, major disruption in the same way that
you know Spotify disrupted many years ago, and now we're
about to disrupt Spotify and create major change in you know,
(20:42):
the ecosystem for artists to be able to really extend
the life of their careers and make money off music
instead of being T shirt salesman. I mean that's basically
what you know. Artists are meant to be a you know,
three ring circus over here with Okay, you got to
sell this many T shirts. You have to have this
(21:03):
many streams, you have to have this many followers on
social media. Social media has so much to do with
how much you engage with others and how many times
you're liking someone else's posts or commenting. You know, you
need the force behind you to be able to provide
that audience to provide the monetization tools necessary.
Speaker 1 (21:26):
Do you know anything about social Oh my god, social audio.
Thank you, Cindy, I had a brain at a pause moment.
Do you know any about social autosocial social audio? You
actually get to talk. We talk to people. So I
want I want you to download when you get a chance,
(21:46):
this app called geez. I don't have Mahdi here to
help me here. Chatter chatter social right is I and
I sit on the board of that one. You think
I would know all this stuff, but there's so much
going through my head right now. So we're taking you
through out a social I'll send you the information I did.
I sent you the invite to download go back and
your messages?
Speaker 2 (22:06):
Your phone?
Speaker 1 (22:07):
Right, Who's I got three phones? What do I do
with all these phones? Okay, so there's questions in the
box for Wendy. This is what Chad's girlfriend learned to
do last week.
Speaker 4 (22:18):
How much, if at all, has music sinking helped your
career and what are your thoughts about AI in the
industry and how it can benefit artists?
Speaker 2 (22:27):
Okay, well, music sinking has been a huge, a huge,
huge money maker for me in my career. And you know,
I'm I'm signed to a major publisher and so like
my first thing was the theme song to an NBC
(22:49):
TV show called Las Vegas. I don't know if you
remember that.
Speaker 3 (22:52):
I love that show.
Speaker 2 (22:54):
Yeah, oh great, Well, I you know, created the theme
song which was and which was one of the main
major you know, commercials on NBC and from there and
this was a song that I literally, uh composed and
produced out of my own home in my bedroom as
(23:14):
like a kid, and it became this It ended up
being a huge money maker. They used it on another
TV show. They used it for the Olympics. Uh, you know,
on a commercial during the Olympics. So having all of
that exposure, it brings you opportunities with brands. I mean obviously,
(23:39):
oh my god, that was one of my favorite shows that.
Speaker 1 (23:43):
Had how many seasons? How many seasons? That show have three?
Four seasons?
Speaker 2 (23:50):
I you know, I can't tell you, but I I
really I loved it and it allowed me to then
create theme songs for other TV shows movies. So sinking
is a great way to go, especially as an unknown artist,
and you know, focusing on your songwriting ability, that's a
(24:13):
great if you say.
Speaker 1 (24:14):
Right, she's to answer the questions I've lost that, okay, Ai,
go ahead.
Speaker 2 (24:19):
You're back to pictures of me and Chris.
Speaker 1 (24:22):
Yeah, he popped on but no, we have you on
Chatta too, right, So people asking questions in the back chat,
that's how I want you get on there. But I'll
explain all that to you later.
Speaker 2 (24:33):
So just to answer the question about AI, AI is
fully integrated into the music soul app and so we
think that it's a fantastic if used appropriately. I personally
haven't used AI too in the creation of music yet.
I'm sure I'll give it a try, but I haven't
(24:55):
done that at this point. But chat, GPT and the
pairing of artists with brands and smart contracts are all
AI enabled functions inside of music soul which are going
to be completely helpful.
Speaker 1 (25:11):
As completely because voice Taylor Swift.
Speaker 2 (25:18):
With Donald Trump, right, you know, he there was some
AI version of Taylor Swift on Donald Trump's website endorsing him,
but she hadn't really endorsed him. She's so anyway, Yeah.
Speaker 1 (25:32):
I can just take anybody's voice and say anything though,
I mean that's actually.
Speaker 2 (25:36):
Your voice, but their image, you could their likeness. I
mean it really, you know, most of these social media
platforms have You've already agreed and accepted to give away
your name and likeness by being on Instagram or Facebook.
So you have to make sure that your AI is
kept for yourself. And I haven't read the fine print
(26:00):
able to be an expert.
Speaker 1 (26:01):
But somewhere down the road it will find a way
to sneak into your business too, and they'll be a negative, right,
because for every positive, there's always negative. It's going to
figure ot where the negative is going to be on
that one.
Speaker 2 (26:11):
Yeah, you have to be careful, is what i'd say.
Speaker 1 (26:15):
But social audio is it's a different. Social audio is
very different. Like we can like each other's pictures. I
can tell you, hey, Wendy, I love that stunning, beautiful
ba ba bah. But you can screen share, you can
get on what we're doing right now and actually talk
to people and talk to fans, build your community of
people and so on, and bring in your guests. It's kind,
(26:35):
it's really it actually is cool. And of course, like
anything else, there's things. It will have an algorithm that
you'll like and you'll follow, and they'll have an algorithm
that you won't ever see.
Speaker 2 (26:45):
Right.
Speaker 4 (26:45):
So I have a question, go ahead, with all the
success that you have had thus far, what's the ultimate
legacy that you want to leave.
Speaker 2 (26:54):
I want to I want artists to get paid, period.
I think that right now. I literally think it's criminal
that you can get a billion streams that make less
than forty five thousand dollars. I mean, you guys are builders.
Can you imagine creating a billion dollar home and making
(27:16):
forty five thousand dollars.
Speaker 1 (27:18):
Yeah, I'll go take an exercise. I'll go run on
the treadmill. Thank you.
Speaker 2 (27:22):
Yeah, exactly.
Speaker 1 (27:23):
They don't need an exercise. We don't need an exercise. Wait, hold,
go to break, gotta go to break. I'm Sidney Stump
and you listen Toughest Nails on WBZ and we'll be
right back. And I'm Cindy Stump and you listen to Toughest
Nails on WBZ News Radio ten thirty. Sammy, Yeah, who
are you? We're coming back from break? Wake it up?
Speaker 3 (27:42):
I'm Sammy.
Speaker 1 (27:43):
Okay, that's good.
Speaker 3 (27:43):
You like Triple Task?
Speaker 1 (27:44):
And who's on Wendy Tarltt? Thank you for your questions? Can
I ask did she finish the last one? You got
ten minutes left here?
Speaker 3 (27:53):
Did you have more to say in the last one?
Speaker 1 (27:54):
Or no, she forgot?
Speaker 2 (27:58):
We've had that break and so I can't.
Speaker 1 (28:01):
You all have a menopause moment?
Speaker 4 (28:03):
Advice would you give someone who wanted to get into
the industry now that it's harder to become discovered via
streaming platforms.
Speaker 3 (28:10):
That's why she's creating this app.
Speaker 2 (28:12):
That's exactly why I'm creating it, because can you imagine
signing up for free AI, pairing you with a huge
brand like Este Lauder, Home Depot, whatever, who have one
hundred and fifty million opt in consumers that were being
driven to your profile to hear your music, and then
(28:32):
you retaining seventy percent of that streaming revenue. I mean,
that's insane. You can make a ton of money.
Speaker 5 (28:39):
How people get on your app, well, they'll be able
to sign up just like they're for free, even the
way they're able to sign up for putting any apps.
Speaker 2 (28:52):
It's called Music Soul. It hasn't launched yet, we're in
pre launch phase. But this is.
Speaker 1 (28:59):
I've learned so much by technology. Are you embated testing.
Speaker 2 (29:03):
We have, Yes, we are. I mean we've tested like
sort of U couared down versions, but it has it
has fifty seven different functions, whereas you know Instagram has
something like twelve or fifteen. So you can imagine how
you know immersive it is.
Speaker 3 (29:22):
It's it's like, do we have a launch date yet
or not yet?
Speaker 2 (29:26):
Not yet, not yet, But that's why I'm in New
York right now getting it getting it done.
Speaker 1 (29:32):
But this will launch, oh for sure, for sure.
Speaker 2 (29:35):
This is this is rich once that will be huge.
Speaker 4 (29:38):
Sorry, so does music still act as a distributor like
United Masters.
Speaker 2 (29:44):
It acts as a distributor. It I mean, like I said,
it has fifty seven functions. It's it's a distributor, but
it's a combination of if you could put Amazon, you
know the functionality of Amazon where their store fronts. And
it also it's a distributor, so it distributes your music
(30:05):
like iTunes or Spotify, and we have the music license
for all of the music on Spotify or Apple Music
or you know Pandora. We It has podcasting, It has
meet and grease, It has charities so that all of
the the opt you know, email addresses from let's say,
(30:28):
you know one of these huge charities would be driven
to your content. It's mass promotion at its finest, and
distribution of that mass promotion and monetization of it because
you get seventy percent. So it's completely different than anything
else out there where you're any other platform, no matter
(30:49):
what it is, you're going to get less than half
a penny.
Speaker 1 (30:51):
I have to pitch with a friend of mine, Ernie Book.
I got to make that that I'm going to put
you guys together.
Speaker 3 (30:56):
Okay, thanks to eliminates record labels.
Speaker 1 (31:00):
Yeah, they're gonna everything is.
Speaker 2 (31:01):
Gonna Record labels are going to be so happy because
instead of throwing a million dollars at an artist to
see if their song sticks against the wall, they're going
to have real time data with mass promotion to see
if they're making a correct investment. So it's a true
vetting process that right now they're they're basing everything on
(31:25):
social media numbers, which can be flubbed. This can't be.
Speaker 1 (31:29):
Who's your favorite artist right now?
Speaker 2 (31:34):
Ooh, that's a good one. I would say that my
favorite artist is I mean, I love classic, classic music,
so I would say my favorite artist is probably you
two or Sting. I love these classic artists. I think
they stay in the test of time, and.
Speaker 1 (31:54):
It seems like they we both play a lot of
that same music. Did you notice that on us stories?
Speaker 2 (31:59):
Hmm, yeah, totally. I love you know, it's it's just
it stands the test of time. I hate trendy music,
you know, sometimes it goes well with social media, a
lot of trendy music, but the stuff that kind of
seeps into my soul is classic music.
Speaker 1 (32:17):
So I'll get on social media a lot. On Instagram, Cindy,
I love your stories, and I even love your music
even more, like where did you find that song? Like
I write, they're like, oh I forgot about that song.
Oh I forgot about that song? You know? So yeah,
And I go through everything from motown to disco to rock,
the soft rock.
Speaker 2 (32:34):
Rock right there with girl, so.
Speaker 1 (32:37):
You know motown. So I'm all over the place. I
think I'm very bipolo when it comes to my music.
But if you had to pick today today, who's one
of your favorite artists twentys.
Speaker 2 (32:49):
I think Bruno Mars. I mean he also started off
as a songwriter for other artists before he became a
huge start performer, and so I really love that. His
ability to write and produce songs that are like timeless
in that genre are this phenomenal. He's someone I truly
(33:13):
respect and admire.
Speaker 1 (33:15):
Okay, Sammy, which goal because no matter I can put
these glasses on and Nelson's got that dark screen going,
I cannot see the question. Go ahead.
Speaker 4 (33:22):
So let's say you have ten k users and AI
matches one hundred of them to one company, ask for
an artist who then narrows it down. Does AI narrow
it down to one or is that up to the
client to sift.
Speaker 2 (33:33):
Through neither neither. They're missing it. As soon as you
sign up and you say, okay, I would like to
be paired with the company, AI has a set of
criteria for what the artist wants to be paired with
and a set of criteria for what the brand wants
to be paired with. Music Soul automates the process of
(33:56):
pairing the two together, and then as part of the
company's marketing strategy, they will send their one hundred and
fifty million opt in consumers to that artist profile. And
so does it mean that one hundred and fifty million
people will listen to your song? Probably not, But if
(34:16):
they're able to get one percent of that ten percent
of that, then they're making real money. Because Music Soul
gives seventy percent to the artists from streaming.
Speaker 3 (34:28):
That's pretty cool.
Speaker 1 (34:30):
Seventy percent of what though, what's the down send.
Speaker 2 (34:33):
The seventy percent of streaming and programmatic advertising. So, for example,
what programmatic advertising is If I'm Nike okay, and I say, Hey, Instagram,
I want to target all of Justin Bieber's followers for
a brand new sneaker that I have. The deal is
between Nike and Instagram and Justin Bieber, who's providing all
(34:57):
of the followers, all of the curated content, receives zero
dollars from that transaction on social media, even though he's
providing everything on Music Soul, he gets seventy percent of
that deal. It's real money.
Speaker 1 (35:14):
And this is the first app like this that's going
to take care of the artist.
Speaker 2 (35:18):
First one, first one, every other every other app less
than half a penny.
Speaker 1 (35:25):
You know, that's pretty bad criminal.
Speaker 2 (35:27):
So it's criminal. It's criminal who can support themselves that way.
Speaker 1 (35:32):
So when you download an old song for like I
think was that? I think I'm the only idiot still
doing that on I Sammy had iTunes, Am I the
only ones still paying?
Speaker 3 (35:40):
That was a leak dollar.
Speaker 4 (35:41):
We all pay like ninety nine for Spotify. We pay
a monthly fee and you now pay nine nine a
month for.
Speaker 1 (35:47):
But I was downloading for iTunes. So my point is
it seems like I always going okay, whatever, I can
keep up with all of it. But the ones I
pay is always the most expensive, whether it's a dollar
thirty nine, dollar ninety nine, whatever it is, what is
the artists get from that? Let's say it's a doll
nine nine because I never find the nine nine cent
ones unless you're the one hit wonders, right, even Davey
Cassie gets dull nine nine still love him, by the way,
(36:09):
That was my first question. But anyways, we'll have to
gains that what is the odyssey of that dollar ninety
nine or a doll thirty nine. Whatever we're doing.
Speaker 2 (36:16):
We're streaming like Spotify, So it's not as much like
iTunes where you're downloading music, you're streaming. It's a streaming
service like Spotify, and it's free for the artists to join.
They get seventy percent of all streaming and programmatic advertising revenue,
(36:37):
and their level of engagement helps accelerate their level of promotion.
So it's it's phenomenal, you know, it's it's just so
it's not like a download. I'm I'm not gonna like
(36:57):
break it down in terms of because it's not a
downloading app. It's a streaming like a YouTube.
Speaker 1 (37:04):
But me, if I buy a song for ninety nine cents,
how much today does that artist get off that you
think if you you might not know the answer, that's
cool too.
Speaker 2 (37:13):
Well, they so if again it's for the ninety nine cents,
it depends on several factors. If you're if you were
on for example, iTunes and you are the artist and
you uploaded your song for ninety nine cents, it would
depend if you had co writers. If you have co writers,
you're splitting it that in half immediately. If you have
(37:35):
a record label, they usually take at least eighty five percent.
Speaker 1 (37:38):
Very complicent. You answer that money, I'm done. You're to
answer that. So it's a complicated question and they end
up with sense on it. By it seems like sense. Okay,
we're going off to break. I'm Sidney Stumpo and you
listen Toughest Nails on WBZ and we'll be right back
and welcome back to Toughest Nails. I'm WBZ and I'm
Cindy Stumpo and I'm here with Samantha and I'm here
with the beautiful Wendy Stalin. Wendy, how do people find you?
Speaker 2 (38:03):
They can find me on Instagram at Wendy Starland. So
please come follow, like, share, subscribe and would love to
connect with you.
Speaker 1 (38:15):
Wendy. Thank you for being here tonight, Sammy, thank you
for co hosting answering questions from Chata Social. Everybody, have
a great, safe weekend, and we'll see you next week.
And welcome to Cindy Stumbo tough his nails on WBZ
News Radio. Okay, who's our guest tonight in the studio?
Do you know Wendy Wendy has the last name we
go by Wendy Wendy. That's your stage name, right, Stalin
or is that real?
Speaker 2 (00:13):
Darland? Yes?
Speaker 1 (00:15):
Is that stage name? Or is that your name?
Speaker 2 (00:17):
Born born with the star and my name born with it?
Speaker 1 (00:20):
Okay, there you go. Ye, Actually, Sammy, I met somebody
recently that Wendy went to camp with. So you must
went to camp up in New York or Maine somewhere.
Speaker 2 (00:27):
No, yeah, Maine, we camp a triple A camp.
Speaker 3 (00:32):
Really, we played you in sports. I went to Viga,
all right.
Speaker 2 (00:36):
You guys were great at tennis.
Speaker 3 (00:37):
Youwhere?
Speaker 1 (00:39):
So I won't ask how Wendy is. But Sammy's thirty seven,
so you can. You guys can run the numbers yourselves. Okay, So, yeah,
I met Sammy recently that said they went to camp
with you. Anyways. And by the way, when Samy's a
friend of mine, don't have a knock a friend of
mine because I'm coming at you right.
Speaker 2 (00:53):
So I'm extremely loyal, loyal to the core.
Speaker 1 (01:00):
It's just something you're born with, Okay, Wendy, tell my
listeners something about how did you get started? How did
Wendy Stalin become Wendy Stalin? I pronounced my eyes? Did
I pronounce my eyes on that one? Thank you? Thank you.
Speaker 2 (01:13):
I've been in the music business my whole life, but
I was discovered at fourteen years old by Maceo Parker.
I'm sure you guys have heard of James Brown. Well,
when James Brown went solo, his band stayed intact and
Maceeo Parker became the lead singer, and he sounds just
like James Brown. And he pulled me up on stage
(01:37):
as a fourteen year old club hopping around New York, which,
of course I had my fake ID pretending that I
was eighteen. I having back twenty one.
Speaker 1 (01:48):
Oh that was twenty one.
Speaker 2 (01:50):
Yeah, So basically I went in and I ended up
scatting on his stage because I'd been my whole life,
and it was written up in all the newspapers the
next day, and he got down on one knee and
put a bass string around his finger and said to me, Wendy,
(02:15):
will you please this from this day forward? You are
married to music. And from that day forward, I was
married to music. It was written up in all the
newspapers the next day and I got gigs all around
New York. And that's how it all started for me.
Speaker 1 (02:31):
And then take us from the next phase. So you're
out there, you're in the music industry, and now you're
out looking for what talent or he just happened to
find step in it.
Speaker 2 (02:40):
No, no, I really was, you know. I got the
producer of the Rolling Stones came to me and said, Wendy,
I think you're the next big star. Let's get into
the studio together. I made some recordings and my Space
became the biggest thing at the time, and I went
to number one eight times on MySpace on their music charts,
(03:04):
and an agent said to me, Wendy, I would love
to shop you around me Down, which is a huge
music conference. I got two record deals, one with Sony
and one with Universal. I took the one with Universal.
Speaker 1 (03:18):
When you were Sony when Sony made yournof was was
that with donnieina A, Tommy Matola back in the day
with Charlie Walk.
Speaker 2 (03:27):
This was actually out of Europe, so it started so
I was touring all throughout Europe, and my song was
honored by the Songwriters Hall of Fame, and so I
was the only, you know, twenty five year olds who
was honored by the Songwriters Hall of Fame at such
a young age. So I came back to the States
after touring for a few years, and basically what happened
(03:51):
was I I got approached by lots of different multi
platinum producers who said to me, Wendy, we would love
for you to be our in house songwriter. And I
went with one who was huge working with people like Beyonce,
Jessica Simpson, Britney Spears, Whitney Huston, Will Smith, Pink Shaka Khan,
(04:15):
and we were writing all these songs. I said, but
all these people are already famous. I would love to
be able to find someone from scratch and bring them
to fame. And so he said, Okay, find me a
girl under the age of twenty five who could be
the female equivalent to the lead singer of the Stroke,
somebody who's edgy and bold you can't take your eyes
(04:36):
off of. And so I went to over sixty shows
looking for this person while we were writing all this
music for that artist, and I came back with one girl.
Her name was Stephanie Germanada, and we turned her into
a global billion dollar brand called Lady Gaga.
Speaker 1 (04:57):
And I know there's not a lot you can talk
about that because the way down different avenues. But you
were pretty much the one that stepped in and said, okay,
this girl's got talent.
Speaker 2 (05:08):
Well not only that, we we we created the entire
you know, we created the brand with her and brought
a team of This was like my startup, so you know,
this included songwriting, This included you know, uh, creating the name, uh,
(05:30):
getting the record deals. She was dropped, getting the second
record deal, so her.
Speaker 1 (05:35):
Forgetting record deal. She was dropped, and then after he.
Speaker 2 (05:40):
Was dropped, and then we had to you know, as
a team. We got her the second record deal and
after or she was dropped. You know, it was a
really intense time because the music industry basically makes it
very difficult for you to read enter and here we
(06:01):
were sitting on the first album, The Fame, which got
Billboard's Album of the Decade one hundred and eight weeks
on the charts at number one. I mean, she is
just a powerhouse. But it took years and a lot
of time.
Speaker 1 (06:21):
Devotions, obviously the first album didn't do so great, and
they went to dropped her right the sales were wrong.
Speaker 2 (06:28):
They didn't they didn't release it. They sheltered as they shelter.
She used her as a text right off.
Speaker 1 (06:36):
They never put the shelf the album Elli Read Okay
got it? Eli Read says.
Speaker 2 (06:41):
It was the worst decision of his life, and I
would have to agree.
Speaker 1 (06:46):
So they didn't release the first album. So it wasn't
that she had failed. They just shelved her and then
she got picked up again.
Speaker 2 (06:53):
It was hard, yes, it was. It was the record
label's fault completely. Their album, like I said, one hundred
and eight weeks on the Billboard charts and got Album
of the decade and number two on that list. Spent
half the amount of weeks at number one. So this
was a huge the you know, the biggest artist of
(07:14):
the last twenty five years. We've created a global brand.
Speaker 1 (07:18):
And then what happened at that point it was a
we and then a not we. It was we the
four way it was.
Speaker 2 (07:26):
It was fantastic. But basically, you know, I went on
to right now. You know they called me many times, Okay,
Wendy continued to work with us, but When you get
Billboard's Album of the Decade one hundred and eight weeks
at number one, you kind of want to leave on
a high and start to do what I'm doing now,
(07:47):
which is I've created an immersive streaming music streaming platform
that is going to be a huge competitor to Spotify
and is a complete ecosystem that takes all of the
steps over fifty seven functionalities that I created with this
(08:10):
tech guru who sold five tech companies for three point
two billion dollars, and we created this platform that is
going to revolutionize the music business completely.
Speaker 1 (08:25):
Okay, let me use it. Told I thought we're going
to break. This is Sidney Stumple, and welcome back. This
is Cidney Stumple. I'm here with Samantha to have his
nails on WBZ and we are here with Wendy Stalin.
We'll pick up where we left off. I'm sorry.
Speaker 2 (08:38):
So yeah. Music Soul is basically the next project that
I'm deeply involved in. I'm a co founder, and it
is going to be a one stop shop like the
Amazon for music, where artists are able to get tickets,
create podcasts, stream music, create all the engagement from social media,
(09:04):
you know, contests, meet and greets, you know, have charities,
and basically AI on the platform pairs each of the
artists with a brand, so that, for example, if you're
a brand new artist, you're automatically paired with a brand,
and the one hundred and fifty million opt in consumers
(09:26):
from s day Lauder can be driven to your profile
so that you automatically have an audience and it's all
automated for you. And instead of getting points zero zero
four cents per stream you know, Snoop Dogg got a
billion streams on Spotify, didn't matter he made less than
forty five thousand dollars for a billion streams? Like, why
(09:50):
would anyone want to be in a business where great
performance no longer equals great rewards? So here's the ability
to you know, make real money because it's seven We
give our artists seventy percent of all streaming and programmatic
advertising revenues. So it's a big deal. It's going to
(10:12):
create a huge financial shift where people can actually make
money off of streaming content instead of just some you know,
point zero zero four, which is criminal in my opinion.
Speaker 1 (10:27):
So you've learned to pivot big time from what you
were used to doing into this new tech world.
Speaker 2 (10:35):
Well, it's not just pivoting, it's basically taking all the
experience I have from creating a global brand and automating
hit and making it accessible to artists everywhere, which just
hasn't been done before. You know, the record labels expect
you to come completely packaged, you know, with perfect songs,
(11:00):
perfect marketing, millions of followers, millions of streams. How are
you supposed to do that on your own? I learned
how to do that by building, you know, helping to
build Lady Gaga's career, and now I'm making it accessible
to everybody so that everyone has a real shot and
to also create a middle class within the music business.
(11:22):
In the same way that Uber Lift allowed people to
you know, make money from driving their cars. Why can't
everybody do it? So now we're going to have a
solution for people to actually make money for music.
Speaker 1 (11:36):
I think it's funny. Next week we have a country
singer coming in that and again another person on my
social media right he was that what number three on
country to the music charts got to number one and he
was number three, and I said, look, I want to
get you on my show. Immediately he finally hit number one,
and he did it all by himself, all self paid.
(11:56):
Amaz Yeah, yeah, I get it. I have to like
literally hook you guys.
Speaker 2 (12:00):
Is definitely the exception to the rule. But even at
number one, like I said, you've got it's been number
one a million times. How much is he getting paid
for number one? It's great to have the accolades, you know,
but you know, listen, I'm a songwriters you know, honored
by the Songwriters Hall of Fame, Grammy nominated, worked with
every artist across the board. You know, lots of the
(12:22):
biggest names in the world, opened for Jack White and
Cheryl Crow and you know, on the records of Nora Jones.
I mean, does that necessarily add up to money when
music streaming royalties is point zero zero four sense? Now,
building Lady Gaga from scratch, that was a different story clearly.
(12:43):
You know, there was a huge financial gain from that,
and so I wanted to be able to make that
financial gain accessible to millions of artists everywhere.
Speaker 1 (12:54):
So if you're just nobody, they can come onto that platform.
Is it again? Technology for free? So technology and me
we're not best friends, Okay, I like a dumb house.
Speaker 2 (13:05):
People like Instagram would disagree with you. I say, you've
got lots of followers on Instagram, very loyal followers.
Speaker 1 (13:14):
I think I think.
Speaker 3 (13:17):
She didn't want the question.
Speaker 1 (13:19):
Why I came on Instagram, Wendy was because people were
taking my houses off my websites. And Smith would say, Mom,
your house is all over Instagram and people taking credits
for your work, whether it's bathroom's, kitchens, whatever, front elevations,
and I'm like, what are you talking about that? How
do you get those pictures? And then I went on
I'm like, dude, that's not your picture. And some people
(13:39):
were really polite and said, you know what, you're right.
We we took the credit. We're going to give you
the credit and reposted. And then you get the idiots
that go, that's mine, Okay, show me what's behind that wall.
And I'll show you what's behind that wall.
Speaker 2 (13:50):
Right.
Speaker 1 (13:50):
It's like, buddy, gets you get my picture off your page.
We had so many fights, Sammy like, and then you
got Sidney Stumples talking to Sidney Stumples and on Sidney
Stumple liked.
Speaker 2 (14:00):
I have how many Wendy Starlin's are there across social media?
Speaker 1 (14:03):
There's like, but these people answer questions what kind of pain?
What that's and it gives these people advice. It's not me.
I'm like people Google crazy, like go get your own identity,
leave me alone. Okay, exactly crazy, But Wendy normal. You're
also doing so much modeling too. Tell us what you're
doing in New York right now? What are you doing
(14:23):
in New York right now?
Speaker 2 (14:25):
Well, I just modeled in New York Fashion Week.
Speaker 1 (14:28):
Oh that's right, that's fast week.
Speaker 2 (14:31):
So I've just modeled in a New York Fashion Week
like a week ago or something. And now I'm speaking.
So music soul has so many facets to it with
charities and causes to also drive traffic and raise money
for charities and causes. So I am speaking, I was.
(14:54):
I'm speaking at the United Nations on Saturday in front
of the General Assembly about how music soul can really
enhance their initiatives and make raise money for them in
a fun and engaging way for people instead of people
just giving a handout. They can watch educational videos, they
(15:18):
can watch make streaming revenues and mailbox money in a
way that people are used to and enjoy, and they
have a whole ecosystem around it. So I'm here to
speak to the UN. I was inducted into the Council
of Global Change at the United Nations, which I'm really
excited about. And I'm also speaking at the Principal Business
(15:45):
Summit here, which is a really incredible you know, basically
a conference where Steve Forbes is speaking and the CEO
of Whole Foods and it's it's just a really incredible
place where there are a lot of big world leaders
(16:05):
and businessmen and women who are changing the world. And
so I'm speaking for thirty minutes about music soul here
as well.
Speaker 1 (16:13):
Very cool. So you grew up in the Northeast.
Speaker 2 (16:15):
Right, grew up here in New York City.
Speaker 1 (16:19):
I love it, okay, But you live on the West coast, right.
Speaker 2 (16:23):
I now live in Los Angeles. But to be frank,
I traveled two hundred days last year, so I'm usually
not anywhere for more than five days at a time.
It's been three years of extreme travel for me between modeling.
You know, Paris, Milan, London, New York, LA. You know,
(16:46):
it's all over the place.
Speaker 1 (16:48):
Did you think that girl that went to Camp Wik
Triple A, who's going to become the woman she became?
Speaker 2 (16:56):
Never in a million years. Never in a million years.
I mean I had always has been singing. I was,
you know, the lead in the play or whatnot at
Summer Camp. But I never thought that. I certainly couldn't
have predicted that I really helped to build Lady Gaga
and discover and develop her from an unknown artist to
(17:18):
a billion dollar brand. I definitely couldn't have expected that
I would pair with the technologists to create something really
incredible for people to be able to monetize their careers.
I mean, it's become a really exciting and spontaneous journey.
Speaker 1 (17:39):
All that thought. I'll say Stumpo and he listened to
Toughest Nails on WBZ News. Ratio will be right back
and welcome back to Toughest Nails on WBZ. Sammy. I said,
Sammy opened us, bring us Backshe no, I wasn't in
the mood. She doesn't like to go out or bring in.
So this is kind of I don't even think samuels
his story. So Wendy needs a beautiful house to shoot it.
(18:01):
That's how Wendy and I became friendly and started talking
on either We're following each other and She's like, Cindy,
I need a really cool house. I'm like, no problem.
So I'll put you with John Lyons and go meet John.
He'll be back in LA. I'm gonna give his number.
Just set up. So you see how people can be
on social media and can become friends. Her and John
(18:21):
Lyons met, she did a shoot at John's house. John's
house was beautiful, correct.
Speaker 2 (18:26):
Gorgeous, gorgeous. Thank you so much. That was so wonderful
of you.
Speaker 1 (18:30):
So she just reached out. I said, I'll make it happen, right.
So that's again when people say, can people really become
friendly from social media? Yeah they can. It just takes
two people to make the effort right. Just can't be
one sided. It's one side, you know, get rid of
that person.
Speaker 2 (18:46):
I met my boyfriend through Instagram? Can make that my
boyfriend Chris boss with three and a half years later.
I don't know if you follow him. He's fantastic, but
he was a former FBI hostage negotiator. He's such an
interesting human being and uh yeah, we he messaged me
(19:07):
on Instagram and uh so three and a half years later,
you know, and.
Speaker 1 (19:12):
Did you trust U? Did you trust this dude? Right
from the beginning? As you go on don't know, maybe
as well.
Speaker 2 (19:16):
Okay, he told me that the first date was much
more like a cross examination. There was some some very
inaccurate things on Wikipedia about him at first, and you know,
it said he was a lot older than he was.
It said, you know, there were some some iffy things.
(19:38):
It said he was married, but that ended up being
his daughter in law, thank god. And so now, uh,
you know, I made him shure, I.
Speaker 1 (19:47):
See, I can see. I can see the happiness to
your through your pictures. We're all watching that, right. Pictures
tell when they say pictures tell a thousand stories. The
eyes can tell it all. Your you can tell body language.
I can anyways, Then I look at some couples go,
oh that's so phony. Oh he's banging another broth. Oh
she's she not him? Oh yeah, this ain't working at all.
(20:08):
I don't know how I know these things I swear
of go. I don't how I know them, but I
always do know them. So what is the future here
for you?
Speaker 2 (20:14):
Now?
Speaker 1 (20:14):
What what we have? This company? You've got partners in
this company or the founder.
Speaker 2 (20:18):
Yeah, I'm the co founder with Aris Percidis. We've got
our board and right now we're we're building this to
create you know, major disruption in the same way that
you know Spotify disrupted many years ago, and now we're
about to disrupt Spotify and create major change in you know,
(20:42):
the ecosystem for artists to be able to really extend
the life of their careers and make money off music
instead of being T shirt salesman. I mean that's basically
what you know. Artists are meant to be a you know,
three ring circus over here with Okay, you got to
sell this many T shirts. You have to have this
(21:03):
many streams, you have to have this many followers on
social media. Social media has so much to do with
how much you engage with others and how many times
you're liking someone else's posts or commenting. You know, you
need the force behind you to be able to provide
that audience to provide the monetization tools necessary.
Speaker 1 (21:26):
Do you know anything about social Oh my god, social audio.
Thank you, Cindy, I had a brain at a pause moment.
Do you know any about social autosocial social audio? You
actually get to talk. We talk to people. So I
want I want you to download when you get a chance,
(21:46):
this app called geez. I don't have Mahdi here to
help me here. Chatter chatter social right is I and
I sit on the board of that one. You think
I would know all this stuff, but there's so much
going through my head right now. So we're taking you
through out a social I'll send you the information I did.
I sent you the invite to download go back and
your messages?
Speaker 2 (22:06):
Your phone?
Speaker 1 (22:07):
Right, Who's I got three phones? What do I do
with all these phones? Okay, so there's questions in the
box for Wendy. This is what Chad's girlfriend learned to
do last week.
Speaker 4 (22:18):
How much, if at all, has music sinking helped your
career and what are your thoughts about AI in the
industry and how it can benefit artists?
Speaker 2 (22:27):
Okay, well, music sinking has been a huge, a huge,
huge money maker for me in my career. And you know,
I'm I'm signed to a major publisher and so like
my first thing was the theme song to an NBC
(22:49):
TV show called Las Vegas. I don't know if you
remember that.
Speaker 3 (22:52):
I love that show.
Speaker 2 (22:54):
Yeah, oh great, Well, I you know, created the theme
song which was and which was one of the main
major you know, commercials on NBC and from there and
this was a song that I literally, uh composed and
produced out of my own home in my bedroom as
(23:14):
like a kid, and it became this It ended up
being a huge money maker. They used it on another
TV show. They used it for the Olympics. Uh, you know,
on a commercial during the Olympics. So having all of
that exposure, it brings you opportunities with brands. I mean obviously,
(23:39):
oh my god, that was one of my favorite shows that.
Speaker 1 (23:43):
Had how many seasons? How many seasons? That show have three?
Four seasons?
Speaker 2 (23:50):
I you know, I can't tell you, but I I
really I loved it and it allowed me to then
create theme songs for other TV shows movies. So sinking
is a great way to go, especially as an unknown artist,
and you know, focusing on your songwriting ability, that's a
(24:13):
great if you say.
Speaker 1 (24:14):
Right, she's to answer the questions I've lost that, okay, Ai,
go ahead.
Speaker 2 (24:19):
You're back to pictures of me and Chris.
Speaker 1 (24:22):
Yeah, he popped on but no, we have you on
Chatta too, right, So people asking questions in the back chat,
that's how I want you get on there. But I'll
explain all that to you later.
Speaker 2 (24:33):
So just to answer the question about AI, AI is
fully integrated into the music soul app and so we
think that it's a fantastic if used appropriately. I personally
haven't used AI too in the creation of music yet.
I'm sure I'll give it a try, but I haven't
(24:55):
done that at this point. But chat, GPT and the
pairing of artists with brands and smart contracts are all
AI enabled functions inside of music soul which are going
to be completely helpful.
Speaker 1 (25:11):
As completely because voice Taylor Swift.
Speaker 2 (25:18):
With Donald Trump, right, you know, he there was some
AI version of Taylor Swift on Donald Trump's website endorsing him,
but she hadn't really endorsed him. She's so anyway, Yeah.
Speaker 1 (25:32):
I can just take anybody's voice and say anything though,
I mean that's actually.
Speaker 2 (25:36):
Your voice, but their image, you could their likeness. I
mean it really, you know, most of these social media
platforms have You've already agreed and accepted to give away
your name and likeness by being on Instagram or Facebook.
So you have to make sure that your AI is
kept for yourself. And I haven't read the fine print
(26:00):
able to be an expert.
Speaker 1 (26:01):
But somewhere down the road it will find a way
to sneak into your business too, and they'll be a negative, right,
because for every positive, there's always negative. It's going to
figure ot where the negative is going to be on
that one.
Speaker 2 (26:11):
Yeah, you have to be careful, is what i'd say.
Speaker 1 (26:15):
But social audio is it's a different. Social audio is
very different. Like we can like each other's pictures. I
can tell you, hey, Wendy, I love that stunning, beautiful
ba ba bah. But you can screen share, you can
get on what we're doing right now and actually talk
to people and talk to fans, build your community of
people and so on, and bring in your guests. It's kind,
(26:35):
it's really it actually is cool. And of course, like
anything else, there's things. It will have an algorithm that
you'll like and you'll follow, and they'll have an algorithm
that you won't ever see.
Speaker 2 (26:45):
Right.
Speaker 4 (26:45):
So I have a question, go ahead, with all the
success that you have had thus far, what's the ultimate
legacy that you want to leave.
Speaker 2 (26:54):
I want to I want artists to get paid, period.
I think that right now. I literally think it's criminal
that you can get a billion streams that make less
than forty five thousand dollars. I mean, you guys are builders.
Can you imagine creating a billion dollar home and making
(27:16):
forty five thousand dollars.
Speaker 1 (27:18):
Yeah, I'll go take an exercise. I'll go run on
the treadmill. Thank you.
Speaker 2 (27:22):
Yeah, exactly.
Speaker 1 (27:23):
They don't need an exercise. We don't need an exercise. Wait, hold,
go to break, gotta go to break. I'm Sidney Stump
and you listen Toughest Nails on WBZ and we'll be
right back. And I'm Cindy Stump and you listen to Toughest
Nails on WBZ News Radio ten thirty. Sammy, Yeah, who
are you? We're coming back from break? Wake it up?
Speaker 3 (27:42):
I'm Sammy.
Speaker 1 (27:43):
Okay, that's good.
Speaker 3 (27:43):
You like Triple Task?
Speaker 1 (27:44):
And who's on Wendy Tarltt? Thank you for your questions? Can
I ask did she finish the last one? You got
ten minutes left here?
Speaker 3 (27:53):
Did you have more to say in the last one?
Speaker 1 (27:54):
Or no, she forgot?
Speaker 2 (27:58):
We've had that break and so I can't.
Speaker 1 (28:01):
You all have a menopause moment?
Speaker 4 (28:03):
Advice would you give someone who wanted to get into
the industry now that it's harder to become discovered via
streaming platforms.
Speaker 3 (28:10):
That's why she's creating this app.
Speaker 2 (28:12):
That's exactly why I'm creating it, because can you imagine
signing up for free AI, pairing you with a huge
brand like Este Lauder, Home Depot, whatever, who have one
hundred and fifty million opt in consumers that were being
driven to your profile to hear your music, and then
(28:32):
you retaining seventy percent of that streaming revenue. I mean,
that's insane. You can make a ton of money.
Speaker 5 (28:39):
How people get on your app, well, they'll be able
to sign up just like they're for free, even the
way they're able to sign up for putting any apps.
Speaker 2 (28:52):
It's called Music Soul. It hasn't launched yet, we're in
pre launch phase. But this is.
Speaker 1 (28:59):
I've learned so much by technology. Are you embated testing.
Speaker 2 (29:03):
We have, Yes, we are. I mean we've tested like
sort of U couared down versions, but it has it
has fifty seven different functions, whereas you know Instagram has
something like twelve or fifteen. So you can imagine how
you know immersive it is.
Speaker 3 (29:22):
It's it's like, do we have a launch date yet
or not yet?
Speaker 2 (29:26):
Not yet, not yet, But that's why I'm in New
York right now getting it getting it done.
Speaker 1 (29:32):
But this will launch, oh for sure, for sure.
Speaker 2 (29:35):
This is this is rich once that will be huge.
Speaker 4 (29:38):
Sorry, so does music still act as a distributor like
United Masters.
Speaker 2 (29:44):
It acts as a distributor. It I mean, like I said,
it has fifty seven functions. It's it's a distributor, but
it's a combination of if you could put Amazon, you
know the functionality of Amazon where their store fronts. And
it also it's a distributor, so it distributes your music
(30:05):
like iTunes or Spotify, and we have the music license
for all of the music on Spotify or Apple Music
or you know Pandora. We It has podcasting, It has
meet and grease, It has charities so that all of
the the opt you know, email addresses from let's say,
(30:28):
you know one of these huge charities would be driven
to your content. It's mass promotion at its finest, and
distribution of that mass promotion and monetization of it because
you get seventy percent. So it's completely different than anything
else out there where you're any other platform, no matter
(30:49):
what it is, you're going to get less than half
a penny.
Speaker 1 (30:51):
I have to pitch with a friend of mine, Ernie Book.
I got to make that that I'm going to put
you guys together.
Speaker 3 (30:56):
Okay, thanks to eliminates record labels.
Speaker 1 (31:00):
Yeah, they're gonna everything is.
Speaker 2 (31:01):
Gonna Record labels are going to be so happy because
instead of throwing a million dollars at an artist to
see if their song sticks against the wall, they're going
to have real time data with mass promotion to see
if they're making a correct investment. So it's a true
vetting process that right now they're they're basing everything on
(31:25):
social media numbers, which can be flubbed. This can't be.
Speaker 1 (31:29):
Who's your favorite artist right now?
Speaker 2 (31:34):
Ooh, that's a good one. I would say that my
favorite artist is I mean, I love classic, classic music,
so I would say my favorite artist is probably you
two or Sting. I love these classic artists. I think
they stay in the test of time, and.
Speaker 1 (31:54):
It seems like they we both play a lot of
that same music. Did you notice that on us stories?
Speaker 2 (31:59):
Hmm, yeah, totally. I love you know, it's it's just
it stands the test of time. I hate trendy music,
you know, sometimes it goes well with social media, a
lot of trendy music, but the stuff that kind of
seeps into my soul is classic music.
Speaker 1 (32:17):
So I'll get on social media a lot. On Instagram, Cindy,
I love your stories, and I even love your music
even more, like where did you find that song? Like
I write, they're like, oh I forgot about that song.
Oh I forgot about that song? You know? So yeah,
And I go through everything from motown to disco to rock,
the soft rock.
Speaker 2 (32:34):
Rock right there with girl, so.
Speaker 1 (32:37):
You know motown. So I'm all over the place. I
think I'm very bipolo when it comes to my music.
But if you had to pick today today, who's one
of your favorite artists twentys.
Speaker 2 (32:49):
I think Bruno Mars. I mean he also started off
as a songwriter for other artists before he became a
huge start performer, and so I really love that. His
ability to write and produce songs that are like timeless
in that genre are this phenomenal. He's someone I truly
(33:13):
respect and admire.
Speaker 1 (33:15):
Okay, Sammy, which goal because no matter I can put
these glasses on and Nelson's got that dark screen going,
I cannot see the question. Go ahead.
Speaker 4 (33:22):
So let's say you have ten k users and AI
matches one hundred of them to one company, ask for
an artist who then narrows it down. Does AI narrow
it down to one or is that up to the
client to sift.
Speaker 2 (33:33):
Through neither neither. They're missing it. As soon as you
sign up and you say, okay, I would like to
be paired with the company, AI has a set of
criteria for what the artist wants to be paired with
and a set of criteria for what the brand wants
to be paired with. Music Soul automates the process of
(33:56):
pairing the two together, and then as part of the
company's marketing strategy, they will send their one hundred and
fifty million opt in consumers to that artist profile. And
so does it mean that one hundred and fifty million
people will listen to your song? Probably not, But if
(34:16):
they're able to get one percent of that ten percent
of that, then they're making real money. Because Music Soul
gives seventy percent to the artists from streaming.
Speaker 3 (34:28):
That's pretty cool.
Speaker 1 (34:30):
Seventy percent of what though, what's the down send.
Speaker 2 (34:33):
The seventy percent of streaming and programmatic advertising. So, for example,
what programmatic advertising is If I'm Nike okay, and I say, Hey, Instagram,
I want to target all of Justin Bieber's followers for
a brand new sneaker that I have. The deal is
between Nike and Instagram and Justin Bieber, who's providing all
(34:57):
of the followers, all of the curated content, receives zero
dollars from that transaction on social media, even though he's
providing everything on Music Soul, he gets seventy percent of
that deal. It's real money.
Speaker 1 (35:14):
And this is the first app like this that's going
to take care of the artist.
Speaker 2 (35:18):
First one, first one, every other every other app less
than half a penny.
Speaker 1 (35:25):
You know, that's pretty bad criminal.
Speaker 2 (35:27):
So it's criminal. It's criminal who can support themselves that way.
Speaker 1 (35:32):
So when you download an old song for like I
think was that? I think I'm the only idiot still
doing that on I Sammy had iTunes, Am I the
only ones still paying?
Speaker 3 (35:40):
That was a leak dollar.
Speaker 4 (35:41):
We all pay like ninety nine for Spotify. We pay
a monthly fee and you now pay nine nine a
month for.
Speaker 1 (35:47):
But I was downloading for iTunes. So my point is
it seems like I always going okay, whatever, I can
keep up with all of it. But the ones I
pay is always the most expensive, whether it's a dollar
thirty nine, dollar ninety nine, whatever it is, what is
the artists get from that? Let's say it's a doll
nine nine because I never find the nine nine cent
ones unless you're the one hit wonders, right, even Davey
Cassie gets dull nine nine still love him, by the way,
(36:09):
That was my first question. But anyways, we'll have to
gains that what is the odyssey of that dollar ninety
nine or a doll thirty nine. Whatever we're doing.
Speaker 2 (36:16):
We're streaming like Spotify, So it's not as much like
iTunes where you're downloading music, you're streaming. It's a streaming
service like Spotify, and it's free for the artists to join.
They get seventy percent of all streaming and programmatic advertising revenue,
(36:37):
and their level of engagement helps accelerate their level of promotion.
So it's it's phenomenal, you know, it's it's just so
it's not like a download. I'm I'm not gonna like
(36:57):
break it down in terms of because it's not a
downloading app. It's a streaming like a YouTube.
Speaker 1 (37:04):
But me, if I buy a song for ninety nine cents,
how much today does that artist get off that you
think if you you might not know the answer, that's
cool too.
Speaker 2 (37:13):
Well, they so if again it's for the ninety nine cents,
it depends on several factors. If you're if you were
on for example, iTunes and you are the artist and
you uploaded your song for ninety nine cents, it would
depend if you had co writers. If you have co writers,
you're splitting it that in half immediately. If you have
(37:35):
a record label, they usually take at least eighty five percent.
Speaker 1 (37:38):
Very complicent. You answer that money, I'm done. You're to
answer that. So it's a complicated question and they end
up with sense on it. By it seems like sense. Okay,
we're going off to break. I'm Sidney Stumpo and you
listen Toughest Nails on WBZ and we'll be right back
and welcome back to Toughest Nails. I'm WBZ and I'm
Cindy Stumpo and I'm here with Samantha and I'm here
with the beautiful Wendy Stalin. Wendy, how do people find you?
Speaker 2 (38:03):
They can find me on Instagram at Wendy Starland. So
please come follow, like, share, subscribe and would love to
connect with you.
Speaker 1 (38:15):
Wendy. Thank you for being here tonight, Sammy, thank you
for co hosting answering questions from Chata Social. Everybody, have
a great, safe weekend, and we'll see you next week.
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