Shopify Masters

Shopify Masters

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

Episodes

December 17, 2025 41 mins

Founder Lulu Ge turned personal pain into purpose with Elix, an herbal wellness brand rooted in Chinese medicine with 90% repeat customers.

For more on Elix and show notes click here

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Sign up for your FREE Shopify Trial here.

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Nima Jalali built SALT & STONE out of his apartment into a $100M+ brand. After an ACL injury redirected his path, he created something he desperately wanted but didn't exist, a high quality, clean deodorant, that actually performs. SALT & STONE has now become one of the fastest growing brands in the space to-date by doing things differently.

For more on Salt & Stone click here. 

You’ll Learn: 

  • Why going through 5+ product iteratio...
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Harlem Candle Company founder Teri Johnson started pouring candles in her Harlem kitchen with no budget and no team—just a clear sense of purpose. That focus helped her turn handmade gifts into a nationally recognized brand rooted in culture, design, and storytelling. In this episode, she shares how she validated demand early, built trust online without samples, and made tough decisions to protect her peace and profits.

For more on ...

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Actively Black didn’t start with a product—it started with a community. By building a 23,000-person audience before launch, founder Lanny Smith turned purpose-driven storytelling into a $55,000 first day and a $2 million first year. His journey shows aspiring entrepreneurs why demand-first thinking, authentic mission, and smart list-building can change everything.

For more on Actively Black click here

You'll Learn:

  • Why Actively Bl...
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Taza Chocolate didn’t follow trends—it built a lasting brand by doubling down on its differences. Founders Alex Whitmore and Kathleen Fulton share how staying true to their product, owning their manufacturing, and leading with purpose helped them weather crises and grow a resilient business.

For more on Taza Chocolate and show notes click here

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Sign up for your FREE Shopify Trial here.

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December 1, 2025 39 mins

While the bike helmet industry screamed "you need this for safety!", Gloria Hwang did the opposite. She made helmets so beautiful that 25% of Thousand customers are wearing helmets for the first time ever. Thousand now offers helmet and bike accessories in 20+ countries with financial backing from REI and the Clif Bar Family Office. 

Gloria talks all things customer loyalty, business branding, and nailing your product roadmap for ma...

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How founder Catherine Lockhart built Shelter Skin through deliberate growth, in-house manufacturing, and radical transparency.

For more on Shelter Skin and show notes click here

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Sign up for your FREE Shopify Trial here.

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Matthew Burrows didn't start Plant Material with a big budget, but through strategic inventory management and real-time tracking, he's built a three-location business growing 50% year-over-year. Today, the business competes against giants like Home Depot and Lowe's, taking pride as the #1 search result on Google. 

In this heartfelt conversation Matthew shares the exact systems that allow him to never overstock, eliminate waste, and ...

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MiJa Books grew from a side project to a nearly $1M business by turning customer feedback into smart pivots, book fairs, and scalable systems.

For more on MiJa Books and show notes click here

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Sign up for your FREE Shopify Trial here.

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SET Active founder, Lindsey Carter has nailed a well-timed, high in demand, product drop. Now the team sells out millions worth of products in the matter of hours. In just seven years, she's built a celebrity-loved athletic wear brand that generates $1 million in under an hour and is on track to hit $30 million in annual revenue this year. Lindsey has yet to take on a dollar from investors and has no plans of slowing down any time ...

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Beekman 1802’s founders turned crisis into opportunity, building a $92 million skin care brand by starting small, staying disciplined, and leading with heart.

For more on Beekman 1802 and show notes click here

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Sign up for your FREE Shopify Trial here.

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Peak Design has raised over $60 million on Kickstarter across multiple campaigns, making them one of the most successful crowdfunding brands in history. Their most recent campaign alone generated $13.5 million. Founder Peter Dering shares the exact strategies, lessons, and controversial decisions behind building a $100M+ business entirely without venture capital.

For more on Peak Design click here. 

In this episode, Peter reveals:

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How Haley Pavone turned a college injury into an eight-figure convertible footwear brand built on curiosity, grit, and smart, sustainable growth.

For more on Pashion Footwear and show notes click here

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Sign up for your FREE Shopify Trial here.

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Rachel Hochhauser and Jena Wolfe didn’t quit their jobs to build Piecework Puzzles—and that’s exactly why it worked. The cofounders share how they turned a stormy weekend experiment into a multi-million dollar lifestyle brand, all while maintaining full-time careers. As VP of Marketing for Goop Kitchen, and renowned Author and creative agency owner, the duo are mastering the art of balancing everything, in real time. From starting ...

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October 30, 2025 21 mins

Discover the best Black Friday Cyber Monday strategies from 13 successful founders. Get actionable tips on sales, inventory, marketing, and more for 2025.

For more on BFCM and show notes click here. 

Subscribe and watch Shopify Masters on YouTube!

Sign up for your FREE Shopify Trial here.

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Ridge scaled to $5M in revenue per employee using AI. CEO Sean Frank shares his tips on harnessing the power of AI to grow revenue.

For more on Ridge and show notes click here. 

Subscribe and watch Shopify Masters on YouTube!

Sign up for your FREE Shopify Trial here.

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Bold Bean Co grew 250% by redefining beans as a premium, building community through storytelling, and scaling with purpose.

For more on Bold Bean Co and show notes click here

Subscribe and watch Shopify Masters on YouTube!

Sign up for your FREE Shopify Trial here.

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One cold email landed Elavi in more than 50 Whole Foods Market stores. Learn the three-step pitch framework that gets buyers to respond in hours, not weeks.

For more on Elavi and show notes click here. 

Subscribe and watch Shopify Masters on YouTube!

Sign up for your FREE Shopify Trial here.

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October 16, 2025 46 mins

MALK’s president scaled the organic plant-based milk brand to $100M in revenue through smart growth strategies and tactics.

For more on MALK and show notes click here. 

Subscribe and watch Shopify Masters on YouTube!

Sign up for your FREE Shopify Trial here.

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October 14, 2025 34 mins

Province of Canada grew from $1,500 to $100K monthly revenue through 5 years of organic growth, daily content, and community building.

For more on Province of Canada and show notes click here. 

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Sign up for your FREE Shopify Trial here.

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