Mastering Business Basics

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Over the last few months, we've discussed a variety of things. We started out with talking about what the three pillars are to build a solid foundation under any kind of business that you want to run. we've talked about your skill sets, how to examine yourself, how to determine what skill sets you need to learn and which skill sets you need to hire out and bring into your organization. 

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Marketing is probably one of the most fluid and confusing parts of running a business.  One of the things that everybody's heard in the news lately is the subject of artificial intelligence, or AI, as we all know it as. But, what a lot of small business people don't realize is how that is affecting their marketing, and the statistics and analytics they get from marketing are probably going to b...

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Welcome to Mastering Business Basics. Today, we have a very special guest, Sally Gimon, and she's going to teach us a few things that even in the 24 years I've been doing taxes, I had not learned. And I love learning about new things, and I love saving people money. So this is going to be, I think, a very interesting conversation if you are tired of handing over so much of your hard earned money to ...

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Welcome back to Mastering Business Basics. In the last few weeks, we've talked about how to build a solid foundation under your business. And 📍 on top of that, of course, you build the structure of your business, your employees, your services, whatever it is that you are into. But at some point, you have to do a little marketing. And marketing can become a tricky business because how do you know if...

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Thankfully, tax season is over and I am back, and I'm going to talk today about something I've been wanting to talk about for a while, and I think is a very important subject. Because the statistics show that 70% of the people in this country are looking for a way to make extra money, and most of them are losing money instead. And that's a shame. 

 There's basically two ways that you can ma...

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Let’s start off with the elephant in the room: Almost nobody likes to do paperwork. Especially the business person starting out whose sole objective is to get enough clients to pay the bills.

And yet, if you truly want to Protect the Profits that your business makes from runaway expenses or getting overly taxed - then we need to talk about bookkeeping, creating reports, and hiring people - and w...

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If you are really serious about building a business to last a lifetime, it needs to be built on a solid foundation, not the shifting sands of life.  In this episode, we continue that journey with the second pillar of your foundation: Why it is important to have a basic understanding of the tax consequences of choosing the various legal formats for your business and why to know this if you are h...

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If you are really serious about building a business to last a lifetime, it needs to be built on a solid foundation, not the shifting sands of life.  In this episode, we begin that journey with the first pillar of your foundation: Why it is important to have a basic understanding of the available legal formats you have to choose from and which is better for each stage of building your business.

S...

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There's three pillars that undermine every business. I don't care if you're a small Schedule C or whether you're a huge C corporation, it doesn't matter. 

All three of these things are important. It's just the scale of them that changes. And those three pillars are your legal format, your logistical organizations, and your tax considerations. You have to know these because if you change ...

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When it comes to considering how to get your business started, there are two problems that always seem to come up.  The first for many people is what kind of business is right for me.  The second is not taking a good look at the skills every business person needs to have in their arsenal to be successful.

In this episode, I will be going over the set of skills that all of the most successfu...

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Today, I want to discuss the necessity of examining your life experiences to help you determine how to choose the right type of business for you.  After all, building a business is a huge undertaking, so wouldn’t it make sense to do something that you enjoy?

Most of us, as we go through life, realize what we like to do and what we don’t like to do.  It is a common reaction to ou...

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 This podcast is dedicated to all of the small business owners in the United States, and our mission is to help you learn the foundational aspects of properly building a business.   We also like to talk about some subjects that'll make you think, that'll examine yourself, that'll put you in the best frame of mind to build a proper business. 

 But today I want to start with discuss...