LinkedIn Riches

LinkedIn Riches

Discover the secrets to generating high-quality leads, attracting 5-6 figure clients, and mastering LinkedIn for business growth – all without resorting to sleazy, spammy, or salesy tactics! The LinkedIn Riches Podcast, hosted by bestselling author John Nemo, is your essential guide to unlocking the full potential of LinkedIn for lead generation, marketing, and sales. Learn proven LinkedIn strategies for Small Business Owners, Consultants, and Business Coaches to build authority, expand your network, and drive consistent revenue. John Nemo, author of the bestselling book "LinkedIn Riches," shares actionable insights and expert advice, drawing from his features in The New York Times, Inc. Magazine, LinkedIn's official marketing blog, The Huffington Post, Business Insider, and top podcasts like Entrepreneur On Fire and Social Media Examiner. Whether you're looking for LinkedIn lead generation, LinkedIn sales strategies, or LinkedIn marketing tips, this podcast provides the practical steps you need to achieve LinkedIn success and build your LinkedIn Riches! Visit https://linkedinriches.com/ to learn more and access exclusive resources.

Episodes

October 1, 2025 70 mins
What if everything you’ve been told about LinkedIn lead generation is dead wrong?

LinkedIn lead generation "experts" preach tactics like pushing out endless content, chasing viral posts and gaming the algorithm … but how much of that actually results in paying clients?

In this special LinkedIn live training replay, I'll share a simple system that helps our clients generate 5-6 figure sales WITHOUT publishing nonstop content, running ...
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In this episode, I pull back the curtain on a real-life LinkedIn DM debacle that chased a 5-figure prospect away from a competitor - and straight into my agency’s arms!

What happened in those DMs will make you rethink everything you’re doing with 1-on-1 messaging, positioning, and pre-qualifying on LinkedIn.

The best part?

The fix isn’t complicated, but hardly anyone gets it right!

WHAT YOU'LL DISCOVER:
⚡ 00:44 - The overlooked reality ...
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Ever get those "blank" LinkedIn invites and wonder if they’re a waste of time ... or a hidden goldmine? 

In this episode, I break down the dead simple, 1-sentence LinkedIn DM strategy that instantly qualifies inbound leads and separates buyers from browsers.

Whether you’re a small business owner, consultant, or coach, this episode shows you how to convert inbound LinkedIn invites into either warm leads for your free content funnel or...
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Are you tired of ...

📉 Following LinkedIn "gurus" who promise viral posts will bring clients (but your bank account says otherwise?)

⏰ Spending hours creating content, commenting on 100 posts a day, and "gaming the algorithm" with ZERO sales to show for it?

💸 Wasting money on courses that teach you to "build your personal brand" instead of building your bank account?

🤯 Watching other people's LinkedIn posts get thousands of likes wh...
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Tired of LinkedIn Lead Generation tactics that feel spammy ... and don't work anyway?

In this live replay of an in-depth LinkedIn Lead Generation training session, I share the proven, 3 step system I’ve used since 2012 to generate 5-6 figure clients on LinkedIn - without being sleazy, salesy, or annoying!

(📺 Note: You can watch the video of this live training replay here.)


Whether you’re a small business owner, consultant, or coach, ...
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Failure can be fascinating - especially when it teaches you how to actually succeed!

In this episode of the LinkedIn Riches Podcast, I share a raw story about a sales call that went completely off the rails.

You’ll hear how a simple (and avoidable!) mistake cost me the deal, and the surprising way AI became my best sales coach afterward.

Whether you’re a Small Business Owner, Consultant, or Business Coach, this breakdown will help you...
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Ever wonder which type of LinkedIn content consistently turns connections into paying clients?

In this episode of LinkedIn Riches, I dive deep into the one specific type of content that has proven (time and again since 2012) to be the ultimate LinkedIn lead generation tool.

WHAT YOU'LL DISCOVER:
📖 00:27 – Why this type of content consistently outperforms other LinkedIn content
🎯 01:30 – How to craft your personal hero's journey
✨ 02:5...
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What if the secret to LinkedIn success was hiding in your neighbor's garbage can? 

In this episode of LinkedIn Riches, I share the surprising branding lesson I learned during a morning walk - and how it's key to generating leads and sales on LinkedIn. 

WHAT YOU'LL DISCOVER:
🗑️ 00:32 – Why waste management holds a secret for powerful LinkedIn branding
👨‍👩‍👧 02:03 – The simple, personal touch that made me hire one consultant over ano...
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Want to close more high-ticket sales on LinkedIn? Start by learning from my recent (and colossal!) sales failure. 🤣

If you're tired of playing LinkedIn roulette with random connections who waste your time, this episode reveals the systematic approach to qualifying prospects before they even know they're being qualified.

WHAT YOU'LL DISCOVER:
🤯 01:54 – The AI tool I use to analyze every sales call (and why it's my secret weapon)
🧠 03...
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On this episode, I'm revealing a deceptively simple LinkedIn strategy that helps you qualify prospects in seconds - while most people waste hours on dead-end conversations.

Here's what's fascinating: While everyone's obsessed with growing their LinkedIn connections, they're missing a critical opportunity that happens the moment someone connects with you.

After testing this approach with countless new LinkedIn connections, I've discov...
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My dad once told me, "You might as well go out in the backyard and burn the money." He was talking about gambling - but these days, I give the exact same advice to small business owners asking about LinkedIn Ads.

On this episode of Nemo Radio, I'm revealing why some of the most "obvious" LinkedIn features are secretly draining your marketing budget - and the simple alternative that actually generates leads and closes deals.

What's fa...
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Artificial intelligence is transforming every industry faster than most people realize - and if you're not adapting your LinkedIn strategy to incorporate AI, you might be falling dangerously behind.

On this episode of Nemo Radio, I'm revealing why AI might be the most significant technological revolution we've ever seen - bigger than TV, radio, the internet, cell phones, and social media combined.

As someone who's lived through decad...
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On this episode of Nemo Radio, I'm sharing one of the biggest insights I've discovered from generating leads on LinkedIn since 2012 - one that's literally worth millions in revenue!

What's fascinating is that while most business owners are obsessed with "quick wins" on LinkedIn (which absolutely do happen), they're completely missing the "long game" strategy that delivers the REAL payoff.

In this episode, I'll share a recent example ...
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On this episode of Nemo Radio, I'm revealing the unique follow-up system I've perfected after thousands of LinkedIn conversations - one that turns silent prospects into engaged leads without feeling pushy or desperate.

If you've ever sent someone free content and/or started a great LinkedIn converesation, only to get ghosted, or had promising sales conversations suddenly go cold, you're about to discover why those traditional "just ...
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On this episode of Nemo Radio, I'm sharing powerful sales psychology secrets that completely transformed my approach to handling objections - and help me scale to 7 figures in revenue as a result.

After logging countless hours in the sales chair over the past decade, I've discovered that most objections aren't really about the surface-level reasons people give you.

When a prospect says "I'll hire you once I make more money" or "I nee...
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No, it's not about wearing Zubaz pants ... but maybe it should be!? 🤣

On this episode of Nemo Radio, I'm revealing the counterintuitive secret that transformed my entire sales approach - and it's not about scripts, frameworks, or clever closing tactics.

Instead, I discovered this game-changing insight after thousands of sales calls with clients across dozens of industries, and it explains why some people with average skills consiste...
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On this episode of Nemo Radio, I'll be sharing the second half of a 6 step process that helps you turn LinkedIn connections into paying clients - one that took me years to test, tweak, adjust and perfect!

I discovered this system after years of wasting countless hours on sales calls with prospects who were never going to buy, weren't a good fit, or would become problem clients that made me regret taking their money.

Here's what's fas...
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On this episode of Nemo Radio, I'll be sharing the 6 step process that helps you turn LinkedIn connections into paying clients - one that took me years to test, tweak, adjust and perfect!

Whether you're just getting started with LinkedIn lead generation or you've been using it for years without seeing the results you expect, this episode reveals exactly how to build targeted prospect lists and engage potential clients in a way that ...
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On this episode of Nemo Radio, I'm sharing a surprising truth about LinkedIn lead generation that's could be costing you thousands in lost revenue - and the deceptively simple fix most "experts" aren't telling you.

In addition, I'm going to show you exactly how to build a LinkedIn sales funnel that transforms cold connections into eager clients - while filtering out time-wasters and tire kickers before they hijack your calendar!

What...
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On this episode of Nemo Radio, I'm sharing a counterintuitive LinkedIn content strategy that completely transformed my business - and could do the same for yours!

Here's what's fascinating: While most LinkedIn "experts" are telling you to churn out content daily and chase viral posts, I've discovered (after doing this since 2012) that there's a much simpler approach to turning LinkedIn connections into paying clients.

During this epi...
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