LinkedIn Riches

LinkedIn Riches

Discover the secrets to generating high-quality leads, attracting 5-6 figure clients, and mastering LinkedIn for business growth – all without resorting to sleazy, spammy, or salesy tactics! The LinkedIn Riches Podcast, hosted by bestselling author John Nemo, is your essential guide to unlocking the full potential of LinkedIn for lead generation, marketing, and sales. Learn proven LinkedIn strategies for Small Business Owners, Consultants, and Business Coaches to build authority, expand your network, and drive consistent revenue. John Nemo, author of the bestselling book "LinkedIn Riches," shares actionable insights and expert advice, drawing from his features in The New York Times, Inc. Magazine, LinkedIn's official marketing blog, The Huffington Post, Business Insider, and top podcasts like Entrepreneur On Fire and Social Media Examiner. Whether you're looking for LinkedIn lead generation, LinkedIn sales strategies, or LinkedIn marketing tips, this podcast provides the practical steps you need to achieve LinkedIn success and build your LinkedIn Riches! Visit https://linkedinriches.com/ to learn more and access exclusive resources.

Episodes

December 22, 2025 64 mins
On this episode, we're diving deep into LinkedIn lead generation strategy with a special recording from a recent LinkedIn Live session.

(Note: You can watch the live replay here 📺 as well.) 

What You'll Discover:

🧠 A subtle shift in your LinkedIn profile that will make prospects immediately see you as the solution to their problems.

💡 A two-step approach to crafting the perfect LinkedIn headline that gets the right people reaching o...
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If you’ve ever wondered whether your content is actually making an impact, wait until you hear this story.

This episode breaks down the incredible email I received from an entrepreneur who used my book LinkedIn Riches to build his entire business from scratch.

And inside his journey are massive lessons on LinkedIn lead generation, content strategy, and the single greatest lead gen tool on the planet.

WHAT YOU’LL DISCOVER:

📘 00:56 - Th...
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Most people think they need more certifications, case studies or complex funnels to win on LinkedIn. In reality, the thing that moves deals forward is much simpler and far more human.

In this episode, I share a wild story from 1849 and connect it directly to what drives modern LinkedIn sales and lead generation. 

WHAT YOU'LL DISCOVER:

⌚ 00:21 - The incredible story from 1849 that explains modern sales

🧭 02:40 - Why people follow THIS ...
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If you’ve been hearing about “AI shortcuts” for LinkedIn - automation tools, rented profiles, fake engagement, AI-written comments, etc. - this episode is going to be an eye-opener.

I break down the newest (and wildest) LinkedIn AI tactic I’ve seen yet, and why these shortcuts quietly damage trust with the very prospects you want to attract on the platform.

Discover what's really happening with AI on LinkedIn, why so many profesional...
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If you're tired of LinkedIn "gurus" saying you “just need to post more” on LinkedIn to land clients, this episode will be a breath of fresh air.

Time to expose one of the biggest LinkedIn marketing myths that keeps Small Business Owners, Consultants and Business Coaches stuck on a content hamster wheel that never leads to paying clients.

In this episode of LinkedIn Riches, I dive into the uncomfortable truth behind publishing content...
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November 19, 2025 14 mins
If you’ve ever wondered whether LinkedIn Ads are the “shortcut” to more lead generation, this episode will give you the answer!

In it, I break down the big lie behind LinkedIn advertising and reveal a simple organic LinkedIn strategy that consistently outperforms paid traffic - especially for Small Business Owners, Consultants, and Business Coaches.

In this episode of LinkedIn Riches, I dive into the real numbers behind LinkedIn mark...
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What if everything you’ve been told about LinkedIn lead generation is dead wrong?

LinkedIn lead generation "experts" preach tactics like pushing out endless content, chasing viral posts and gaming the algorithm … but how much of that actually results in paying clients?

In this special LinkedIn live training replay, I'll share a simple system that helps our clients generate 5-6 figure sales WITHOUT publishing nonstop content, running ...
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In this episode, I pull back the curtain on a real-life LinkedIn DM debacle that chased a 5-figure prospect away from a competitor - and straight into my agency’s arms!

What happened in those DMs will make you rethink everything you’re doing with 1-on-1 messaging, positioning, and pre-qualifying on LinkedIn.

The best part?

The fix isn’t complicated, but hardly anyone gets it right!

WHAT YOU'LL DISCOVER:
⚡ 00:44 - The overlooked reality ...
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Ever get those "blank" LinkedIn invites and wonder if they’re a waste of time ... or a hidden goldmine? 

In this episode, I break down the dead simple, 1-sentence LinkedIn DM strategy that instantly qualifies inbound leads and separates buyers from browsers.

Whether you’re a small business owner, consultant, or coach, this episode shows you how to convert inbound LinkedIn invites into either warm leads for your free content funnel or...
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Are you tired of ...

📉 Following LinkedIn "gurus" who promise viral posts will bring clients (but your bank account says otherwise?)

⏰ Spending hours creating content, commenting on 100 posts a day, and "gaming the algorithm" with ZERO sales to show for it?

💸 Wasting money on courses that teach you to "build your personal brand" instead of building your bank account?

🤯 Watching other people's LinkedIn posts get thousands of likes wh...
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Tired of LinkedIn Lead Generation tactics that feel spammy ... and don't work anyway?

In this live replay of an in-depth LinkedIn Lead Generation training session, I share the proven, 3 step system I’ve used since 2012 to generate 5-6 figure clients on LinkedIn - without being sleazy, salesy, or annoying!

(📺 Note: You can watch the video of this live training replay here.)


Whether you’re a small business owner, consultant, or coach, ...
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Failure can be fascinating - especially when it teaches you how to actually succeed!

In this episode of the LinkedIn Riches Podcast, I share a raw story about a sales call that went completely off the rails.

You’ll hear how a simple (and avoidable!) mistake cost me the deal, and the surprising way AI became my best sales coach afterward.

Whether you’re a Small Business Owner, Consultant, or Business Coach, this breakdown will help you...
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Ever wonder which type of LinkedIn content consistently turns connections into paying clients?

In this episode of LinkedIn Riches, I dive deep into the one specific type of content that has proven (time and again since 2012) to be the ultimate LinkedIn lead generation tool.

WHAT YOU'LL DISCOVER:
📖 00:27 – Why this type of content consistently outperforms other LinkedIn content
🎯 01:30 – How to craft your personal hero's journey
✨ 02:5...
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What if the secret to LinkedIn success was hiding in your neighbor's garbage can? 

In this episode of LinkedIn Riches, I share the surprising branding lesson I learned during a morning walk - and how it's key to generating leads and sales on LinkedIn. 

WHAT YOU'LL DISCOVER:
🗑️ 00:32 – Why waste management holds a secret for powerful LinkedIn branding
👨‍👩‍👧 02:03 – The simple, personal touch that made me hire one consultant over ano...
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Want to close more high-ticket sales on LinkedIn? Start by learning from my recent (and colossal!) sales failure. 🤣

If you're tired of playing LinkedIn roulette with random connections who waste your time, this episode reveals the systematic approach to qualifying prospects before they even know they're being qualified.

WHAT YOU'LL DISCOVER:
🤯 01:54 – The AI tool I use to analyze every sales call (and why it's my secret weapon)
🧠 03...
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On this episode, I'm revealing a deceptively simple LinkedIn strategy that helps you qualify prospects in seconds - while most people waste hours on dead-end conversations.

Here's what's fascinating: While everyone's obsessed with growing their LinkedIn connections, they're missing a critical opportunity that happens the moment someone connects with you.

After testing this approach with countless new LinkedIn connections, I've discov...
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My dad once told me, "You might as well go out in the backyard and burn the money." He was talking about gambling - but these days, I give the exact same advice to small business owners asking about LinkedIn Ads.

On this episode of Nemo Radio, I'm revealing why some of the most "obvious" LinkedIn features are secretly draining your marketing budget - and the simple alternative that actually generates leads and closes deals.

What's fa...
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Artificial intelligence is transforming every industry faster than most people realize - and if you're not adapting your LinkedIn strategy to incorporate AI, you might be falling dangerously behind.

On this episode of Nemo Radio, I'm revealing why AI might be the most significant technological revolution we've ever seen - bigger than TV, radio, the internet, cell phones, and social media combined.

As someone who's lived through decad...
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On this episode of Nemo Radio, I'm sharing one of the biggest insights I've discovered from generating leads on LinkedIn since 2012 - one that's literally worth millions in revenue!

What's fascinating is that while most business owners are obsessed with "quick wins" on LinkedIn (which absolutely do happen), they're completely missing the "long game" strategy that delivers the REAL payoff.

In this episode, I'll share a recent example ...
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On this episode of Nemo Radio, I'm revealing the unique follow-up system I've perfected after thousands of LinkedIn conversations - one that turns silent prospects into engaged leads without feeling pushy or desperate.

If you've ever sent someone free content and/or started a great LinkedIn converesation, only to get ghosted, or had promising sales conversations suddenly go cold, you're about to discover why those traditional "just ...
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