This CEO Says Global Trade Is Broken. What Comes Next?

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May 23, 2025 • 37 mins

Evan Smith is the co-founder and CEO of Altana, one of a few companies that have a global view and insight into the world’s supply chains. Think LinkedIn, but with the ability to track every step of a product’s movement from raw materials to store shelves. That lets him see firsthand how President Trump’s tariffs have thrown global trade networks into chaos as companies rush to rework every step of the manufacturing process. And Smith says this is just the beginning. Is the era of global free trade over? And if so, what comes next? Smith speaks to WSJ’s Christopher Mims and Tim Higgins on the latest episode of the Bold Names podcast. Check Out Past Episodes: Venture Capitalist Sarah Guo’s Surprising Bet on Unsexy AI What This Former USAID Head Had to Say About Elon Musk and DOGE ‘Businesses Don’t Like Uncertainty’: How Cisco Is Navigating AI and Trump 2.0 Palmer Luckey's 'I Told You So' Tour: AI Weapons and Vindication Let us know what you think of the show. Email us at BoldNames@wsj.com Sign up for the WSJ's free Technology newsletter. Read Christopher Mims’s Keywords column. Read Tim Higgins’s column. Learn more about your ad choices. Visit megaphone.fm/adchoices

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}This CEO Says Global Trade Is Broken. What Comes Next?