August 22, 2025 • 24 mins
How long should you wait to begin dating after the death of your spouse? On this installation of RPA's Famboogie, we answer this question by discussing the shocking debate between Comedian Owen Benjamin and homesteader Curtis Stone. We also discuss the Cracker Barrel controversy...did the retail chain go "woke" or is the Right overacting. We also discuss the death of MSNBC (R.I.P.).
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
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Speaker 1 (00:44):
So let's talk a little bit about this cracker barrel
controversy or nontroversy. Well before we get.
Speaker 2 (00:50):
Started, though, have you ever been to a cracker barrel?
Speaker 1 (00:52):
I've been by them, really, I.
Speaker 2 (00:54):
Don't think I've ever even seen one.
Speaker 1 (00:55):
Where are they there? There's one not far from us.
Speaker 2 (00:58):
But is it a California thing?
Speaker 1 (01:00):
It's a I think it's all over the country. I
think there's seven hundred or so retail spots.
Speaker 2 (01:05):
What.
Speaker 1 (01:06):
Yeah, there's a bunch blowing my mind.
Speaker 2 (01:07):
I've never even seen it was.
Speaker 1 (01:09):
Kind of like for those of you guys that don't
know much about cracker barrel, it is a Southern kind
of vibe, like the old the old South, biscuits and gravy,
that kind of a thing. Okay, so they came out.
You know, they've been around I think since nineteen I
want to say sixty nine or eight, something like that,
late sixties. It's been around for a minute. It had
(01:29):
a logo, kind of this logo that was it looked
very I would say, non refined kind of a logo.
It has a guy. You end up learning that it's
the guy's uncle that started the business. I believe. It
also has a cracker barrel, which I think is like
the standard kind of big barrels that you see that
(01:49):
actually held crackers in it back in the day. I
mean it has So the logo has this old guy
sitting on a chair with the cracker barrel next to him,
and then there's this cracker barrel kind of logo right
next to him.
Speaker 2 (02:02):
So revenue is three three point four to seven billion.
Speaker 1 (02:06):
Yeah, it's a big company.
Speaker 2 (02:07):
It's a big twenty twenty four.
Speaker 1 (02:09):
So they the controversy starts. I guess recently they released
their new logo, and their new logo basically takes out
the cracker in the Cracker Barrel, which which I mean
is it takes out the guy, the uncle, and it
takes away the barrel and him sitting in a chair,
and it's just this kind of you know, stripped down logo.
(02:33):
Everybody's saying, it's it's kind of a woke thing now
and oh, this is what DEI and Wokeness does, and
they're kind of trying to it's kind of like the
new bud Light. A lot of people are trying to make.
Speaker 2 (02:45):
Like Anjemima and she they did this something along.
Speaker 1 (02:49):
Something along those lines. And of course you have all
of the like Ben Shapiro is saying, the woke ceo
ruins Cracker Barrel. I have a very hard time believing
that Ben Shapiro has been in a cracker barrel. Matt Walsh,
who's claims to have a kind of an affinity for Cracker
Barrel that him and his wife I guess used to
meet there when they were like first dating or something
(03:11):
along those lines, and then Benny Johnson is kind of
like saying, oh, you know, it's the stock collapses. What
nobody is talking about is that this company has been
diving for over a decade. Has it been Yes, there's
stock market, there's stock has been down like something like
(03:31):
seventy plus percent over it's high over the last decade.
It's it's retail numbers have been declining over the course
of the last decade. And the major problem came, like
so many of these restaurants, came when COVID hit. When
COVID hit, people started to kind of change their their
restaurant pattern. One, you couldn't go out to restaurants in
(03:53):
many areas. But more than that, their audience is older.
They have a predominantly over sixty five customer And after
COVID has been studies done on this. After COVID, older
people started to minimize going out to restaurants, not only
(04:14):
because of the cost and the inflation associated with things,
but also because of COVID. And so you have this
huge drop off of an audience. And you know, this
company who has stock out there had to do something.
They have to try something new because their audience is
dying off and they need a younger audience. And I
(04:36):
think they're young Their audience was, let's run through kind
of a couple of those numbers here because I think
I have it. Yeah, here it is. So this is
a twelve science. Cracker Barrel isn't doing well. It's a
the takeout dot com and is This actually was written
and published before this controversy even started. It was in
February of twenty twenty five. And this one area that
(04:59):
they talk about, number four, it's having trouble attracting younger customers.
Another sign of a healthy business is the ability to
draw in a new and often younger crowd a customer.
But as a nostalgia based brand, Cracker Barrel has always
aimed for an older crowd, with a target demographic of
sixty five or older. In fact, company data from twenty
twenty three showed that forty three percent of Cracker Barrels
(05:22):
guests are at least fifty five years or older, and
only twenty three percent of customers were under the age
of thirty four. So they have this incredibly older crowd.
Their stock prices have been plummeting. One of the most
obvious signs of the public's dissatisfaction with the company is
(05:43):
its stock price, and Cracker barrel stock hasn't been doing
too well, as it's dropped roughly seventy percent over the
last five years. Wow, so that's a huge, huge drop,
and you also have a huge drop in sales. This
company needed to do.
Speaker 2 (05:58):
Something, They needed a rebrand.
Speaker 1 (06:00):
Yes, and so now they're saying, oh, this new DEI
ceo the first the CEO has been here there for
almost two years. This company has been on the downswing
for a long time. They have to do something. So
what did they do. They decided they're going to do
a rebranding, and they decided that they're going to modernize
(06:21):
their space. Now I saw the modernization and it doesn't
look so bad. It looks like a kind of like
a modern country home, you know, that modern country look.
Speaker 2 (06:32):
You mean you mean they did they remodeled the inside
as well. So it wasn't just a logo. It wasn't. Yeah,
it looks really cute.
Speaker 1 (06:38):
And so here's this this is it. I mean, it's
that is not a bad look. But that's the new
look or the old the new look.
Speaker 2 (06:44):
It's cute.
Speaker 1 (06:45):
Yes, I would go there, yes, And and so what
they're trying to do is they're trying to reach a
younger audience that the older audience or all these people
that are complaining about it have stopped going to this space.
And so now you have the CEO that's kind of
stepping in there. Now. I don't know much about her background,
and but she doesn't see seem to be it doesn't
seem to be in the bud light category. She's not
(07:06):
bringing Dylan no, no, there and there's and there's no
Dylan mulvaney kind of approach to this. This is just, hey,
we need to we need to reach a wider audience
and still hopefully keep you know, our tried and true audience.
So I just see all these wider like WI d
R W I d R Yes, exactly, thanks for that correction.
(07:27):
I could just see somebody clip that. But you know,
this is like the kind of like the way life is.
And and but you see all these conservative media guys
now they go for this clickbait and they and they
all are like, this is woke, this is DEI like,
you go woke, you go broke. Look at their stock
is dumped like twelve percent over, you know when they
(07:48):
release this logo and and what have you. I'd love
to hear how you guys, the real cracker barrel of
customers out there. How you guys feel about all of this,
because at the end of the day, if you're a
business owner and your company is diving and it's taking
a nose dive seventy percent stock dip in five years,
(08:08):
that's enormous, Okay, And this is before the rebranding. So
what are they supposed to do. They didn't throw a
trans flag in there. They didn't like, you know, come
out you know as pro BLM or anything. They're looking
to reach a younger audience and to do that, they're
(08:29):
not going to go with an old like completely old,
old old fashioned. Look now, I understand that's part of
the brand, and they have some of those elements there.
They have the rocking chair, and they have like these
these games that you can play with, and they still
have like the trinkets and all that kind of thing.
But they're also trying to pull in a younger audience
and trying to like like save the brand.
Speaker 2 (08:51):
Yeah, save the business. I have to say, I think
the new logo looks better.
Speaker 1 (08:56):
People are going, you know crazy over that, and I
being a guy that has a branding background.
Speaker 2 (09:03):
It looks better.
Speaker 1 (09:03):
I have to agree now here. But here's the thing.
Everyone's like ripping them on this. Nobody has been talking
about Cracker Barrel before this and what they've done have
done with this. It's not like in the bud like category.
They haven't done something that is like unforgivable. Okay, they
haven't like uh, you know, like I said, blmed it
(09:25):
or transflagged it or done anything along those lines. What
they've tried to do was reach a younger audience. And
everybody that's knocking them for their marketing and what have you,
this is probably the biggest marketing program that they've done
that have gotten eyeballs on their brand. It's working in
a very very very long time. Everybody's talking about it.
(09:47):
All the big social media influencers are talking about this
right now, and I think it ends up benefiting them
to a certain degree. I don't see the same fervor
behind a boycott because they took off the guy in
the logo. It just doesn't make sense.
Speaker 2 (10:03):
Well, I have to say, I've never been to a
Cracker Barrel, but now I want to go and I'm
looking at the menu and you know, I can eat this.
I'm also really hundreds.
Speaker 1 (10:14):
The thing that is kind of annoying. And we've talked
about this outrage media approach. It gets so tiring and
it takes away like it makes you look like the
woke left when you are like constantly triggered and knee
jerking on every kind of cultural thing. There is major
cultural winds that are happening right now, and people are
(10:36):
going crazy over this and they're not even really looking
into it. Why would a company do this, Why would
a brand need to do a rehash they're dying? Of course,
you need to make some kind of a move. You know,
we've worked with brands where they've had to do those
kinds of things before, and it's not.
Speaker 2 (10:55):
Something we worked with brands that didn't do it and died.
Speaker 1 (10:57):
Yes, exactly, So you do need to make some moves.
And if the audience that is complaining out there isn't
coming and frequenting the place and being a customer at
the place, they need to find more different and new customers, period.
End of story. And I just I'm so tired of
seeing all of these conservative media outfits. And by the way,
(11:18):
even the Democrats, I think Democrats Twitter account said we
like the old cracker barrel as well too, so you know,
it's kind of like unifying in that nature. But I'm
just so tired of this outrage mob that's constantly happening
right now and getting everybody worked up over dumb things.
We should be focusing on more important things, like the
(11:42):
scumbag that was the truck driver in Florida that made
a U turn in an area he wasn't supposed to
make a U turn in wasn't even supposed to be
in this country. He's an illegal alien, gets a driver's
license from California, and I believe Washington apparently fails the
tests miserable, like he couldn't even decipher what certain signs were.
(12:06):
I think he got one out of four right or something.
I can't remember what the numbers were, but it was
just ridiculous that this guy was given a driver's license.
He's given a driver's license driving as a trucker here
in the United States. He makes an illegal U turn
and a car, a fan car with a family members
in it, plow into the truck and three are dead.
(12:27):
So I mean that these are the kinds of things
that we should be focusing all of our energy on.
This stupid logo crap and this stupid like trying to
find woke everywhere. We're winning that argument. It's it's a
dying ideology there. Yes, it's still entrenched everywhere. You're going
to still see it. Yes you're going to see it
entrenched in the colleges. But they're looking more and more
(12:50):
foolish as time goes by. We need to be focused
on the right things and not create outrage where it
doesn't need to be created. And don't don't try to
destroy this company that is not woke. All they're trying
to do is stay alive. Why do you want to
(13:10):
wipe out this company that has been around now for
over fifty years, that employs you know, probably thousands of people,
if they have almost seven hundred locations. Why are you
gonna want to boycott and destroy this company just because
they're trying to survive and stay alive. Okay, that's not
something that I think is very conservative. What are you
(13:31):
trying to conserve?
Speaker 2 (13:32):
So the old logo is ugly, I'm just going to
say it. It's an ugly logo.
Speaker 1 (13:37):
It is. We're going to piss some people off about,
but it's ugly. It is, and I am sorry.
Speaker 2 (13:41):
Exquisite taste. You do have exquisite tastes, and I'm branding
it ugly.
Speaker 1 (13:47):
You should actually check out Adriana Jade Adriana Underscore Jade
on Instagram. Check out her fashion blog. She's got something
going on over there. She's almost at one hundred thousand followers,
So go over there and give her a follow and
she'll get one hundred thousand quicker. We're going to take
a quick break and then we're going to get into
MSNB sees name change. This is the death of MSNBC
(14:07):
and I'm loving it. We'll get to that right after
the break. You're listening to Red Pilled America's fam Boogie,
where we talk about culture and things that are happening
in the culture. Go to Redpilled America dot com and
click a join in the top menu. So I want
to get into this incredible day and it kind of
(14:29):
just came and went, which is the death of MSNBC
and the rebranding, and how incredible of a moment this is.
I remember back in the day, I was asked to
go to Sea Pac and speak on a panel. Must
have been twenty ten, and it was in the wake
(14:51):
of our you know, our big story with bright Bart
News that we kind of, you know, expose the Obama
White House using the National Endowment for the Arts illegally.
And so we got invited to CEPAC to speak on
a panel, and everybody wanted to talk about MSNBC and
how corrupt they were and how much liberal bias there
(15:14):
was there. And I was more concerned with CNN at
that time, and everybody kind of didn't agree with me.
I thought CNN was always more of the problem because
at least MSNBC wore their political ideology on their sleeve.
Everybody knew there was no mistaking about it. CNN, on
the other hand, was trying to play this kind of
(15:36):
middle of the road, you know, unbiased news organization. And
now looking at MSNBC, you're seeing. What you're seeing now
is is this is a cultural shift. You are seeing
NBC wanting to distance themselves from MSNBC. They want the name,
(15:58):
they want the NBC name off of it because that's
how bad MSNBC is is they are, that's how toxic
that brand is. I think that's an enormous cultural win.
So you guys that don't know, and I'm sure you've
heard of it, MSNBC changed their name to ms NOW,
which is the worst possible name you could possibly come
(16:20):
up with. A gen x er. When I hear MS,
I think of multiple sclerosis. Yeah, me too, so multiple sclerosis.
Now it's just the worst.
Speaker 2 (16:32):
Bad, bad rebrand.
Speaker 1 (16:33):
It's the it's the I mean because you didn't hear
that with MSNBC because there had it just had a
different flow to it.
Speaker 2 (16:38):
It should have just went with MS news.
Speaker 1 (16:40):
Yes. Now. Now, if you want to talk about bad
branding and bad logos, that I would say MS now
is pretty bad. Yeah, But I think what we're seeing
here it's not just the failure of wokeness in the media.
If you look at and watched MSNBC, and there was
a time where I used to watch it a lot
(17:00):
because I just wanted to see the craziness. Who they
have on all the time are a lot of professors
and a lot of like that kind of genre that ILK,
that ILK is getting rejected as well too. That ideology,
that woke ideology of that's entrenched within the academia that
(17:21):
is getting rejected as well. It's a huge, huge cultural
moment to see this shift happen, and I'm loving it.
And now you're starting to see it happen with a
lot of other entertainment spaces. Now you have Disney. This
news came out in Variety, which I thought was fascinating.
Here's the headline, Disney's boy trouble. Studio seeks original ip
(17:47):
to win back gen Z men amid Marvel lucasfilm struggles.
Here's the article. Cinderella and Sleeping Beauty aren't the only
ones looking for a prince leadership at Walt Disney Studios
has been pressing Hollywood creative in recent months. Multiple sources
tell Variety for movies that will bring young men back
(18:09):
to the brand in a meaningful way. Young men is
defined here by sources as ages thirteen to twenty eight
aka gen Z first. Duh. This is the Variety article
Every film studio is looking for better ways to convert
young audiences into habitual moviegoers. Numerous studies show that gen
(18:30):
Z men in particular are a lonely, gaming obsessed group
who were hampered in their formative years by COVID nineteen lockdowns.
Not the easiest segment to grasp. Okay, So it basically
goes on and says how Marvel and lucasfilms have kind
of taken a bad turn. They aren't attracting people to
the movie theaters in the same way that they used to,
(18:52):
and they're looking for male, male oriented films. This is
another big cultural win. You see Disney now saying okay,
don't want I mean they don't want to do all
these kind of kick ass girl films all the time,
or woke films. How they've been embedding wokeness into their shows.
(19:12):
I mean, I remember one time I went on to
Disney Plus and on the first screen that that popped
up was that Anora movie that was basically about a prostitute.
Speaker 2 (19:22):
It's basically soft porn.
Speaker 1 (19:24):
Yes, and that was on Disney Yeah A Plus.
Speaker 2 (19:27):
So sure, Sanna was a woman, Sanna became a woman.
Speaker 1 (19:32):
I forgot about that.
Speaker 2 (19:33):
Nobody wants that.
Speaker 1 (19:34):
No they don't. But these are cultural wins, and we
got to take the wins when they come in. I mean,
it's it's a big moment. There's you're seeing a shift happen.
The problem is, and I hate to, you know, always
be that person. You know when it comes to conservative
the conservative movement is conservatives aren't doing much to capture
(19:56):
this space. There's a complete opportunity right now for conservative
financial and vesters, for conservative minded storytellers to kind of
invade this area, this storytelling area, and all you're seeing
the big influencers do now is just more poo pooh Hollywood,
(20:19):
rather than say this is an opportunity to storm the gates,
and we need to start putting together the same infrastructures
that we see that the left has when it comes
to Hollywood. They have an entire infrastructure that isn't going anywhere.
They control all of the higher education spaces where you
(20:42):
start to breed filmmakers and breed storytellers. They have control
of all the studios, they have control of all most
of the streaming services. They foster storytellers, they promote directors
and filmmakers, create award shows to laud these people. And
(21:04):
these people are very kind of They think about their legacy,
and the left has an entire infrastructure organized to help
create that legacy for these people, and the right has nothing,
and they aren't doing anything. I know this. We have
been in this space for a very long time, and
(21:25):
I can tell you from firsthand experience that there is
no farm league being formulated right now. The left has
a farm league, and when they get behind movies. They
all get behind it, and all these different liberal media
outlets will promote that movie, even if it's not something
that's under their umbrella. We don't have anything like that.
(21:49):
We're all siloed off here in the conservative media, and
there's very little happening in this space. And I hate
to be the kind of Debbie Downer all the time,
but this is such an important This is what to
finds American culture. This is how we export American culture
to the rest of the world and get them behind
(22:10):
the American way of life is through films and through
TV shows, and the conservative media and conservative influencers and
the conservative populace is doing nothing about it right now,
and it's kind of frustrating to see it happen.
Speaker 2 (22:25):
I agree, But you know what, I feel like we are.
We're doing our part here. We're trying our best, and
we have been for the last six and a half years,
going on seven years now. We have built a very
large audience and they're all in support of this show,
and we're actually working behind the scenes to bring you
some really exciting things. You know. I know that we've
played a lot of reruns lately, and there's a reason
(22:47):
for that because we are actively working behind the scenes
to grow the space.
Speaker 1 (22:51):
Yes, we are. We are. We have some projects that
we're working on, one of them being a YouTube version
of the show where we're going to have video version.
We're going to be launching that for just the Fambam
on in August twenty ninth. We are going to be
premiering our first video version of the show. They're kind
of shorter versions of episodes that we've produced in the past,
(23:13):
and we're going to be If you guys want to
become a fan band member, go to Redpilled America dot com,
click join in the top menu and you'll get to
see them first and then we'll debut them sometime shortly
after on YouTube. So, but we have a lot of
stuffs going on behind the background. We have a lot
of things going on behind in the background that are
kind of addressing this and I just think it's so
(23:35):
important to continue to spread this message out there that
we need more people to get into this storytelling space.
It is not growing at the rate that I think
that it should be growing now. Thank God, there's things
like AI and there's things that are starting to open
the floodgates even more Before there were technology barriers. They
(23:56):
were stopping conservative thought from getting into this space. But
now I think it's starting to open up more. But
I think we really need to you really need we
really need to get this message out there as often
as possible, that we need to venture into this space.
(24:17):
We are going to go backstage right now for the
fambam version of this episode. Go to redpilled America dot
com click join in the top menu. We'd love to
have you there. We're going to review a couple films
and TV shows, including Foundation from Apple and a really
good Ben Affleck movie. Join us at Redpilldamerica dot com
enjoy the rest of you guys week. Thank you guys
(24:38):
so much for your support, and until next time, by everyone,
This is Red Pilled America. You're listening to Red Pilled
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(00:23):
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Speaker 2 (00:30):
We also have a ton of great merch you guys.
We just got a new crop of Red Pilled America
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We got a lot of great hats and we think
you guys would love them, so support the show exactly.
Speaker 1 (00:44):
So let's talk a little bit about this cracker barrel
controversy or nontroversy. Well before we get.
Speaker 2 (00:50):
Started, though, have you ever been to a cracker barrel?
Speaker 1 (00:52):
I've been by them, really, I.
Speaker 2 (00:54):
Don't think I've ever even seen one.
Speaker 1 (00:55):
Where are they there? There's one not far from us.
Speaker 2 (00:58):
But is it a California thing?
Speaker 1 (01:00):
It's a I think it's all over the country. I
think there's seven hundred or so retail spots.
Speaker 2 (01:05):
What.
Speaker 1 (01:06):
Yeah, there's a bunch blowing my mind.
Speaker 2 (01:07):
I've never even seen it was.
Speaker 1 (01:09):
Kind of like for those of you guys that don't
know much about cracker barrel, it is a Southern kind
of vibe, like the old the old South, biscuits and gravy,
that kind of a thing. Okay, so they came out.
You know, they've been around I think since nineteen I
want to say sixty nine or eight, something like that,
late sixties. It's been around for a minute. It had
(01:29):
a logo, kind of this logo that was it looked
very I would say, non refined kind of a logo.
It has a guy. You end up learning that it's
the guy's uncle that started the business. I believe. It
also has a cracker barrel, which I think is like
the standard kind of big barrels that you see that
(01:49):
actually held crackers in it back in the day. I
mean it has So the logo has this old guy
sitting on a chair with the cracker barrel next to him,
and then there's this cracker barrel kind of logo right
next to him.
Speaker 2 (02:02):
So revenue is three three point four to seven billion.
Speaker 1 (02:06):
Yeah, it's a big company.
Speaker 2 (02:07):
It's a big twenty twenty four.
Speaker 1 (02:09):
So they the controversy starts. I guess recently they released
their new logo, and their new logo basically takes out
the cracker in the Cracker Barrel, which which I mean
is it takes out the guy, the uncle, and it
takes away the barrel and him sitting in a chair,
and it's just this kind of you know, stripped down logo.
(02:33):
Everybody's saying, it's it's kind of a woke thing now
and oh, this is what DEI and Wokeness does, and
they're kind of trying to it's kind of like the
new bud Light. A lot of people are trying to make.
Speaker 2 (02:45):
Like Anjemima and she they did this something along.
Speaker 1 (02:49):
Something along those lines. And of course you have all
of the like Ben Shapiro is saying, the woke ceo
ruins Cracker Barrel. I have a very hard time believing
that Ben Shapiro has been in a cracker barrel. Matt Walsh,
who's claims to have a kind of an affinity for Cracker
Barrel that him and his wife I guess used to
meet there when they were like first dating or something
(03:11):
along those lines, and then Benny Johnson is kind of
like saying, oh, you know, it's the stock collapses. What
nobody is talking about is that this company has been
diving for over a decade. Has it been Yes, there's
stock market, there's stock has been down like something like
(03:31):
seventy plus percent over it's high over the last decade.
It's it's retail numbers have been declining over the course
of the last decade. And the major problem came, like
so many of these restaurants, came when COVID hit. When
COVID hit, people started to kind of change their their
restaurant pattern. One, you couldn't go out to restaurants in
(03:53):
many areas. But more than that, their audience is older.
They have a predominantly over sixty five customer And after
COVID has been studies done on this. After COVID, older
people started to minimize going out to restaurants, not only
(04:14):
because of the cost and the inflation associated with things,
but also because of COVID. And so you have this
huge drop off of an audience. And you know, this
company who has stock out there had to do something.
They have to try something new because their audience is
dying off and they need a younger audience. And I
(04:36):
think they're young Their audience was, let's run through kind
of a couple of those numbers here because I think
I have it. Yeah, here it is. So this is
a twelve science. Cracker Barrel isn't doing well. It's a
the takeout dot com and is This actually was written
and published before this controversy even started. It was in
February of twenty twenty five. And this one area that
(04:59):
they talk about, number four, it's having trouble attracting younger customers.
Another sign of a healthy business is the ability to
draw in a new and often younger crowd a customer.
But as a nostalgia based brand, Cracker Barrel has always
aimed for an older crowd, with a target demographic of
sixty five or older. In fact, company data from twenty
twenty three showed that forty three percent of Cracker Barrels
(05:22):
guests are at least fifty five years or older, and
only twenty three percent of customers were under the age
of thirty four. So they have this incredibly older crowd.
Their stock prices have been plummeting. One of the most
obvious signs of the public's dissatisfaction with the company is
(05:43):
its stock price, and Cracker barrel stock hasn't been doing
too well, as it's dropped roughly seventy percent over the
last five years. Wow, so that's a huge, huge drop,
and you also have a huge drop in sales. This
company needed to do.
Speaker 2 (05:58):
Something, They needed a rebrand.
Speaker 1 (06:00):
Yes, and so now they're saying, oh, this new DEI
ceo the first the CEO has been here there for
almost two years. This company has been on the downswing
for a long time. They have to do something. So
what did they do. They decided they're going to do
a rebranding, and they decided that they're going to modernize
(06:21):
their space. Now I saw the modernization and it doesn't
look so bad. It looks like a kind of like
a modern country home, you know, that modern country look.
Speaker 2 (06:32):
You mean you mean they did they remodeled the inside
as well. So it wasn't just a logo. It wasn't. Yeah,
it looks really cute.
Speaker 1 (06:38):
And so here's this this is it. I mean, it's
that is not a bad look. But that's the new
look or the old the new look.
Speaker 2 (06:44):
It's cute.
Speaker 1 (06:45):
Yes, I would go there, yes, And and so what
they're trying to do is they're trying to reach a
younger audience that the older audience or all these people
that are complaining about it have stopped going to this space.
And so now you have the CEO that's kind of
stepping in there. Now. I don't know much about her background,
and but she doesn't see seem to be it doesn't
seem to be in the bud light category. She's not
(07:06):
bringing Dylan no, no, there and there's and there's no
Dylan mulvaney kind of approach to this. This is just, hey,
we need to we need to reach a wider audience
and still hopefully keep you know, our tried and true audience.
So I just see all these wider like WI d
R W I d R Yes, exactly, thanks for that correction.
(07:27):
I could just see somebody clip that. But you know,
this is like the kind of like the way life is.
And and but you see all these conservative media guys
now they go for this clickbait and they and they
all are like, this is woke, this is DEI like,
you go woke, you go broke. Look at their stock
is dumped like twelve percent over, you know when they
(07:48):
release this logo and and what have you. I'd love
to hear how you guys, the real cracker barrel of
customers out there. How you guys feel about all of this,
because at the end of the day, if you're a
business owner and your company is diving and it's taking
a nose dive seventy percent stock dip in five years,
(08:08):
that's enormous, Okay, And this is before the rebranding. So
what are they supposed to do. They didn't throw a
trans flag in there. They didn't like, you know, come
out you know as pro BLM or anything. They're looking
to reach a younger audience and to do that, they're
(08:29):
not going to go with an old like completely old,
old old fashioned. Look now, I understand that's part of
the brand, and they have some of those elements there.
They have the rocking chair, and they have like these
these games that you can play with, and they still
have like the trinkets and all that kind of thing.
But they're also trying to pull in a younger audience
and trying to like like save the brand.
Speaker 2 (08:51):
Yeah, save the business. I have to say, I think
the new logo looks better.
Speaker 1 (08:56):
People are going, you know crazy over that, and I
being a guy that has a branding background.
Speaker 2 (09:03):
It looks better.
Speaker 1 (09:03):
I have to agree now here. But here's the thing.
Everyone's like ripping them on this. Nobody has been talking
about Cracker Barrel before this and what they've done have
done with this. It's not like in the bud like category.
They haven't done something that is like unforgivable. Okay, they
haven't like uh, you know, like I said, blmed it
(09:25):
or transflagged it or done anything along those lines. What
they've tried to do was reach a younger audience. And
everybody that's knocking them for their marketing and what have you,
this is probably the biggest marketing program that they've done
that have gotten eyeballs on their brand. It's working in
a very very very long time. Everybody's talking about it.
(09:47):
All the big social media influencers are talking about this
right now, and I think it ends up benefiting them
to a certain degree. I don't see the same fervor
behind a boycott because they took off the guy in
the logo. It just doesn't make sense.
Speaker 2 (10:03):
Well, I have to say, I've never been to a
Cracker Barrel, but now I want to go and I'm
looking at the menu and you know, I can eat this.
I'm also really hundreds.
Speaker 1 (10:14):
The thing that is kind of annoying. And we've talked
about this outrage media approach. It gets so tiring and
it takes away like it makes you look like the
woke left when you are like constantly triggered and knee
jerking on every kind of cultural thing. There is major
cultural winds that are happening right now, and people are
(10:36):
going crazy over this and they're not even really looking
into it. Why would a company do this, Why would
a brand need to do a rehash they're dying? Of course,
you need to make some kind of a move. You know,
we've worked with brands where they've had to do those
kinds of things before, and it's not.
Speaker 2 (10:55):
Something we worked with brands that didn't do it and died.
Speaker 1 (10:57):
Yes, exactly, So you do need to make some moves.
And if the audience that is complaining out there isn't
coming and frequenting the place and being a customer at
the place, they need to find more different and new customers, period.
End of story. And I just I'm so tired of
seeing all of these conservative media outfits. And by the way,
(11:18):
even the Democrats, I think Democrats Twitter account said we
like the old cracker barrel as well too, so you know,
it's kind of like unifying in that nature. But I'm
just so tired of this outrage mob that's constantly happening
right now and getting everybody worked up over dumb things.
We should be focusing on more important things, like the
(11:42):
scumbag that was the truck driver in Florida that made
a U turn in an area he wasn't supposed to
make a U turn in wasn't even supposed to be
in this country. He's an illegal alien, gets a driver's
license from California, and I believe Washington apparently fails the
tests miserable, like he couldn't even decipher what certain signs were.
(12:06):
I think he got one out of four right or something.
I can't remember what the numbers were, but it was
just ridiculous that this guy was given a driver's license.
He's given a driver's license driving as a trucker here
in the United States. He makes an illegal U turn
and a car, a fan car with a family members
in it, plow into the truck and three are dead.
(12:27):
So I mean that these are the kinds of things
that we should be focusing all of our energy on.
This stupid logo crap and this stupid like trying to
find woke everywhere. We're winning that argument. It's it's a
dying ideology there. Yes, it's still entrenched everywhere. You're going
to still see it. Yes you're going to see it
entrenched in the colleges. But they're looking more and more
(12:50):
foolish as time goes by. We need to be focused
on the right things and not create outrage where it
doesn't need to be created. And don't don't try to
destroy this company that is not woke. All they're trying
to do is stay alive. Why do you want to
(13:10):
wipe out this company that has been around now for
over fifty years, that employs you know, probably thousands of people,
if they have almost seven hundred locations. Why are you
gonna want to boycott and destroy this company just because
they're trying to survive and stay alive. Okay, that's not
something that I think is very conservative. What are you
(13:31):
trying to conserve?
Speaker 2 (13:32):
So the old logo is ugly, I'm just going to
say it. It's an ugly logo.
Speaker 1 (13:37):
It is. We're going to piss some people off about,
but it's ugly. It is, and I am sorry.
Speaker 2 (13:41):
Exquisite taste. You do have exquisite tastes, and I'm branding
it ugly.
Speaker 1 (13:47):
You should actually check out Adriana Jade Adriana Underscore Jade
on Instagram. Check out her fashion blog. She's got something
going on over there. She's almost at one hundred thousand followers,
So go over there and give her a follow and
she'll get one hundred thousand quicker. We're going to take
a quick break and then we're going to get into
MSNB sees name change. This is the death of MSNBC
(14:07):
and I'm loving it. We'll get to that right after
the break. You're listening to Red Pilled America's fam Boogie,
where we talk about culture and things that are happening
in the culture. Go to Redpilled America dot com and
click a join in the top menu. So I want
to get into this incredible day and it kind of
(14:29):
just came and went, which is the death of MSNBC
and the rebranding, and how incredible of a moment this is.
I remember back in the day, I was asked to
go to Sea Pac and speak on a panel. Must
have been twenty ten, and it was in the wake
(14:51):
of our you know, our big story with bright Bart
News that we kind of, you know, expose the Obama
White House using the National Endowment for the Arts illegally.
And so we got invited to CEPAC to speak on
a panel, and everybody wanted to talk about MSNBC and
how corrupt they were and how much liberal bias there
(15:14):
was there. And I was more concerned with CNN at
that time, and everybody kind of didn't agree with me.
I thought CNN was always more of the problem because
at least MSNBC wore their political ideology on their sleeve.
Everybody knew there was no mistaking about it. CNN, on
the other hand, was trying to play this kind of
(15:36):
middle of the road, you know, unbiased news organization. And
now looking at MSNBC, you're seeing. What you're seeing now
is is this is a cultural shift. You are seeing
NBC wanting to distance themselves from MSNBC. They want the name,
(15:58):
they want the NBC name off of it because that's
how bad MSNBC is is they are, that's how toxic
that brand is. I think that's an enormous cultural win.
So you guys that don't know, and I'm sure you've
heard of it, MSNBC changed their name to ms NOW,
which is the worst possible name you could possibly come
(16:20):
up with. A gen x er. When I hear MS,
I think of multiple sclerosis. Yeah, me too, so multiple sclerosis.
Now it's just the worst.
Speaker 2 (16:32):
Bad, bad rebrand.
Speaker 1 (16:33):
It's the it's the I mean because you didn't hear
that with MSNBC because there had it just had a
different flow to it.
Speaker 2 (16:38):
It should have just went with MS news.
Speaker 1 (16:40):
Yes. Now. Now, if you want to talk about bad
branding and bad logos, that I would say MS now
is pretty bad. Yeah, But I think what we're seeing
here it's not just the failure of wokeness in the media.
If you look at and watched MSNBC, and there was
a time where I used to watch it a lot
(17:00):
because I just wanted to see the craziness. Who they
have on all the time are a lot of professors
and a lot of like that kind of genre that ILK,
that ILK is getting rejected as well too. That ideology,
that woke ideology of that's entrenched within the academia that
(17:21):
is getting rejected as well. It's a huge, huge cultural
moment to see this shift happen, and I'm loving it.
And now you're starting to see it happen with a
lot of other entertainment spaces. Now you have Disney. This
news came out in Variety, which I thought was fascinating.
Here's the headline, Disney's boy trouble. Studio seeks original ip
(17:47):
to win back gen Z men amid Marvel lucasfilm struggles.
Here's the article. Cinderella and Sleeping Beauty aren't the only
ones looking for a prince leadership at Walt Disney Studios
has been pressing Hollywood creative in recent months. Multiple sources
tell Variety for movies that will bring young men back
(18:09):
to the brand in a meaningful way. Young men is
defined here by sources as ages thirteen to twenty eight
aka gen Z first. Duh. This is the Variety article
Every film studio is looking for better ways to convert
young audiences into habitual moviegoers. Numerous studies show that gen
(18:30):
Z men in particular are a lonely, gaming obsessed group
who were hampered in their formative years by COVID nineteen lockdowns.
Not the easiest segment to grasp. Okay, So it basically
goes on and says how Marvel and lucasfilms have kind
of taken a bad turn. They aren't attracting people to
the movie theaters in the same way that they used to,
(18:52):
and they're looking for male, male oriented films. This is
another big cultural win. You see Disney now saying okay,
don't want I mean they don't want to do all
these kind of kick ass girl films all the time,
or woke films. How they've been embedding wokeness into their shows.
(19:12):
I mean, I remember one time I went on to
Disney Plus and on the first screen that that popped
up was that Anora movie that was basically about a prostitute.
Speaker 2 (19:22):
It's basically soft porn.
Speaker 1 (19:24):
Yes, and that was on Disney Yeah A Plus.
Speaker 2 (19:27):
So sure, Sanna was a woman, Sanna became a woman.
Speaker 1 (19:32):
I forgot about that.
Speaker 2 (19:33):
Nobody wants that.
Speaker 1 (19:34):
No they don't. But these are cultural wins, and we
got to take the wins when they come in. I mean,
it's it's a big moment. There's you're seeing a shift happen.
The problem is, and I hate to, you know, always
be that person. You know when it comes to conservative
the conservative movement is conservatives aren't doing much to capture
(19:56):
this space. There's a complete opportunity right now for conservative
financial and vesters, for conservative minded storytellers to kind of
invade this area, this storytelling area, and all you're seeing
the big influencers do now is just more poo pooh Hollywood,
(20:19):
rather than say this is an opportunity to storm the gates,
and we need to start putting together the same infrastructures
that we see that the left has when it comes
to Hollywood. They have an entire infrastructure that isn't going anywhere.
They control all of the higher education spaces where you
(20:42):
start to breed filmmakers and breed storytellers. They have control
of all the studios, they have control of all most
of the streaming services. They foster storytellers, they promote directors
and filmmakers, create award shows to laud these people. And
(21:04):
these people are very kind of They think about their legacy,
and the left has an entire infrastructure organized to help
create that legacy for these people, and the right has nothing,
and they aren't doing anything. I know this. We have
been in this space for a very long time, and
(21:25):
I can tell you from firsthand experience that there is
no farm league being formulated right now. The left has
a farm league, and when they get behind movies. They
all get behind it, and all these different liberal media
outlets will promote that movie, even if it's not something
that's under their umbrella. We don't have anything like that.
(21:49):
We're all siloed off here in the conservative media, and
there's very little happening in this space. And I hate
to be the kind of Debbie Downer all the time,
but this is such an important This is what to
finds American culture. This is how we export American culture
to the rest of the world and get them behind
(22:10):
the American way of life is through films and through
TV shows, and the conservative media and conservative influencers and
the conservative populace is doing nothing about it right now,
and it's kind of frustrating to see it happen.
Speaker 2 (22:25):
I agree, But you know what, I feel like we are.
We're doing our part here. We're trying our best, and
we have been for the last six and a half years,
going on seven years now. We have built a very
large audience and they're all in support of this show,
and we're actually working behind the scenes to bring you
some really exciting things. You know. I know that we've
played a lot of reruns lately, and there's a reason
(22:47):
for that because we are actively working behind the scenes
to grow the space.
Speaker 1 (22:51):
Yes, we are. We are. We have some projects that
we're working on, one of them being a YouTube version
of the show where we're going to have video version.
We're going to be launching that for just the Fambam
on in August twenty ninth. We are going to be
premiering our first video version of the show. They're kind
of shorter versions of episodes that we've produced in the past,
(23:13):
and we're going to be If you guys want to
become a fan band member, go to Redpilled America dot com,
click join in the top menu and you'll get to
see them first and then we'll debut them sometime shortly
after on YouTube. So, but we have a lot of
stuffs going on behind the background. We have a lot
of things going on behind in the background that are
kind of addressing this and I just think it's so
(23:35):
important to continue to spread this message out there that
we need more people to get into this storytelling space.
It is not growing at the rate that I think
that it should be growing now. Thank God, there's things
like AI and there's things that are starting to open
the floodgates even more Before there were technology barriers. They
(23:56):
were stopping conservative thought from getting into this space. But
now I think it's starting to open up more. But
I think we really need to you really need we
really need to get this message out there as often
as possible, that we need to venture into this space.
(24:17):
We are going to go backstage right now for the
fambam version of this episode. Go to redpilled America dot
com click join in the top menu. We'd love to
have you there. We're going to review a couple films
and TV shows, including Foundation from Apple and a really
good Ben Affleck movie. Join us at Redpilldamerica dot com
enjoy the rest of you guys week. Thank you guys
(24:38):
so much for your support, and until next time, by everyone,
Hosts And Creators
Adryana Cortez
Patrick Courrielche
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