Your Dairy Checkoff
The Your Dairy Checkoff podcast is a collaboration between national and local checkoff organizations to showcase examples of how dairy promotion programs are working together to build dairy sales and consumption as well as consumer trust in today’s changing marketplace to maximize dairy farmers checkoff investment. Each episode will be hosted by dairy farmers or industry experts. Listeners will hear dairy farmer conversations on local, national, and global dairy promotion including consumer research, dairy nutrition, science, and issues updates. Farmers will help guide the selection of topics through listener feedback. To listen, subscribe to the Your Dairy Checkoff podcast on your favorite podcast platforms including Stitcher, Spotify and iTunes.
Episodes
In this inaugural Regional Rundown segment of the Your Dairy Checkoff Podcast, DMI’s Theresa Reps is joined by Nick DePalma and Kim Villani from the American Dairy Association Northeast (ADANE) to spotlight their impactful work with retailers. They discuss two major initiatives – the Dairy Aisle Performance Program and the Dairy Aisle Reinvention Program – and how these efforts drive sales, improve product availability and create b...
Learn About The Top Global Markets Targeted by the U.S. Dairy Export Council
DMI’s Scott Wallin explores how your dairy checkoff resources are driving global demand for U.S. dairy with Becky Nyman, a fourth-generation California dairy farmer and chair of the U.S. Dairy Export Council (USDEC), and Rick Ortman, USDEC’s Senior VP of Strategic Insights.
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Barb O'Brien, CEO of DMI, discusses the State of the Industry report with its authors, Will Loux, analyst with NMPF and U.S. Dairy Export Council, and Mike McCully, DMI consultant. DMI commissioned the report in early 2024 and highlights the unprecedented $8-10 billion in new and expanded dairy infrastructure.
Key findings ...
Domino’s leaders, Jim Zimmer and Kris Holley, along with DMI’s Rebecca MacKay Allen, speak with DMI’s Scott Wallin about the success of the Domino’s Smart Slice program with schools.
They highlight the 16-year partnership, which has grown from 3...
DMI’s Anne Marie Splitstone, EVP for Growth Platforms and Partnerships, and Silvia Robles, VP for Growth Platforms and Partnerships, speak with DMI’s Scott Wallin about the evolution of fluid milk innovation since 2015, emphasizing consumer insights and industry partnerships.
They highlight the role of the Dairy Foods Research Center Network, which includes 150 R&D experts, in driving innovation. Key consumer trends identified incl...
Minnesota dairy farmer Charles Krause and DMI’s Jessica Learman speak with DMI’s Scott Wallin about how the checkoff builds sales and consumer trust for dairy farmers and importers who fund the checkoff. They discuss the importance of transparency in dairy checkoff programs and highlight the "Making...
DMI’s Chris Urban speaks with DMI’s Scott Wallin about the new dairy product innovation, YoBark, created with General Mills.
YoBark targets teens and tweens w...
DMI’s Megan Maisano and Aris Georgiadis speak with DMI’s Scott Wallin about how the checkoff is sharing dairy’s impact on children with the “First 1000 Days”. She also explains how the checkoff is promoting this research through our nutrition and he...
Bonus 7 - How Is The Checkoff Building Demand For U.S.Dairy Through International Pizza Partnerships
DMI’s Nancy Gannon speaks with DMI’s Scott Wallin about the dairy checkoff’s international strategies for increasing U.S. cheese exports globally, focusing on partnerships with pizza chains like Pizza Hut.
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Barb O'Brien, CEO of Dairy Management Inc., and Marilyn Hershey, a Pennsylvania dairy farmer and Chair of DMI, discuss the "dairy renaissance" in US, driven by increased consumer engagement, health professional recommendations, and innovative social media campaigns.
Listen as Erin Walter, Vice President of Brand Marketing for Freddy’s Frozen Custard & Steakburgers, shares how Midwest Dairy’s local partnership helps drive new dairy product innovations through Limited Time Offers (LTOs). With over 500 restaurants and growing, Freddy’s loves using LTOs to grab customers’ attention and get them int...
Listen as Katie Bambacht, Vice President for Nutrition Affairs, shares how the National Dairy Council educates, innovates, and supports the School Nutrition Association in getting kids to understand and consume healthy meals at school. They discuss the strength of our relationship with the School Nutrition Association, the new colla...
Listen in as California dairy farmer and United Dairy Industry Association board member Arlene Vander Eyk has a conversation with Mike Ciresi, Vice President and On-site Dairy Scientist for Dairy Mana...
Listen as Sarah Hetke, Director of Farmer Outreach, interviews Tyler Beck, owner of Beck Farms in New York, about his family’s experience in hosting Vanessa Bayer, a comedian and actress, on the farm for the filming of the Dairy Diaries. This video series follows Vanessa as she is thrust into the unfamiliar world of dairy farming. T...
Listen as Scott Wallin, Vice President of Farmer Relations, chats with Beau Hayden, vice president of strategic intelligence, about his work with online retailers such as Instacart and Amazon. They will also discuss promotional partnerships with both local checkoffs and retailer, Dollar General, as well as international partnerships...
Is U.S. dairy consumption going up or down? What is the current dairy product mix and how has it changed over time? What are some of the latest product trends that dairy is part of?
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Why would the checkoff be involved in dairy food safety? How does this help dairy farmers sell more dairy?
Listen as Scott Wallin, Vice President of Farme...
Where do global food companies find the next big innovative consumer food product? They attend the Natural Products EXPO WEST conference, where over 65,000 attendees check out over 3,000 food vendors’ innovations.
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Do consumers think that dairy is sustainable? Does this influence their purchasing of dairy products? What’s the checkoff doing about it?
What trends are we seeing with dairy products developed for exports? Does unique branding and logos for dairy products make a difference in the exports market? Can you tell us more about the new Singapore Dairy Center of Excellence?
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