The Hero Factor

The Hero Factor

The Hero Factor is that special core fundamental that sets some companies apart to achieve true greatness. Behind every great company is a great story. Products and services themselves don’t captivate or motivate people, it’s the purpose and meaning behind them that creates mass movements. Great companies don’t simply create products, they create meaning. Listen and receive a masterclass in business as we interview leaders who shine a light on key lessons learned on how to transform organizations and create winning cultures. There is no better time than now to discover your own Hero Factor. Join host, Jeffrey Hayzlett, a business veteran and entrepreneur who has bought and sold over 250 businesses and ran one of the most globally iconic brands in history as he explores the most influential business lessons from around the world. Your origin story begins now.

Episodes

HF 020 Sell what the media is buying with Jeff Crilley

August 6, 2020 • 28 mins
In a fractured media world, how do you stand out? Jeff Crilley is the founder of Real News PR, a Dallas, Texas based public relations firm that helps get its clients in the news cycle. Jeff should know, he spent more than 20 years as a TV reporter. According to Jeff, its all about authenticity and knowing how to use your expertise. However, this is more than a state of the media conversation. Jeff and Jeffrey speak open and honestl...
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HF 019: Who Wants to be a Millionaire with Craig Dunkerley

July 15, 2020 • 28 mins
How do heroes make money? Craig Dunkerley will enlighten you on this episode of “The Hero Factor” with Jeffrey Hayzlett. Craig is an expert investor and multi-business owner who assists people with their future plans. Craig not only goes over his investing basics, but makes it easy to understand how the banks and brokerages use fees to chip away at personal wealth building. Find out what Craig thinks you should be investing in, how...
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HF 018: From High-Tech to Low Tech with Tristan Louis

June 10, 2020 • 28 mins
There seems to be software for just about everything in business, but government agencies can get left behind. Today’s guest is trying to change that. Tristan Louis is the president and CEO of Casebook PBC a platform for government human service agencies. Casebook focuses on trying to make different government agencies work together more effectively and efficiently. Tristan is a serial entrepreneur and worked as an executive for se...
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HF 017: Finding Your Purpose with Jason Van Camp

May 20, 2020 • 25 mins
Just in time for Memorial Day, a true American Hero joins The Hero Factor. Jason Van Camp is a decorated Army Green Beret who is now helping fellow veterans start businesses through the charity, Warrior Rising. Jason and Jeffrey talk about why deliberate discomfort is good in life and business. Jason also shares how a conversation with other veterans centered around the question, “What are you going to do about it?” served as the i...
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HF 016: Carving a Legacy with Jadwiga and Monique Ziolkowski

April 29, 2020 • 30 mins
You’ve heard of climbing mountains, today’s guests are carving one. Jadwiga and Monique Ziolkowski are maintaining their family’s legacy and preserving history at the Crazy Horse Memorial in South Dakota’s Black Hills. Today we’ll hear the story behind the 140-year-old start up, why Crazy Horse is more than a family business, it’s a journey, and why the women are at peace that the carving won’t be completed during their lifetimes. ...
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HF 015: Family Inc. with Kerry and Adam Anderson

April 8, 2020 • 32 mins
Everyone says they strive for a work-life balance, but few ever achieve it. Today’s guests, Kerry and Adam Anderson, know this first-hand. The couple may have been married 16 years, but it hasn’t always been smooth sailing. While Adam and Kerry were running a successful business, their family life suffered. After some soul searching, the couple figured out they were both feeling alone, stressed, and scared. They said enough is enou...
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HF 014: Rehab Addict for the Planet with Matt Daigle -- Founder & CEO, Rise

March 18, 2020 • 25 mins
Home renovation shows are everywhere on TV, full of people tearing down, ripping up, and throwing everything away. Today’s guest, Matt Daigle, says it doesn’t have to be that way. Matt founded Rise, a trusted resource for homeowners looking to do sustainable home renovations. Matt and Jeffrey talk about how Matt’s personal remodeling project served as inspiration for his business and why it’s good to live your values in real life a...
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HF 013: Soy Sauce in the Fridge with Shayna Pellino

February 26, 2020 • 29 mins
Some businesses have a secret sauce for success, Shayna Rose Interiors has soy sauce in the fridge. It’s more than a motivational catch phrase, Shayna Pellino lives it every day in her fast-growing interior design business. Find out why, what it means, and hear about the life-changing event that literally stopped Shayna in her tracks and helped her refocus on this episode of The Hero Factor on C-Suite Radio. Learn more about your a...
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HF 012: Maya + Jim = Lemonade

February 12, 2020 • 29 mins
Insurance is stuck in the Dark Ages. From buying a policy, to the hassle of making a claim, the entire process seems stuck in the 20th century. Lemonade is disrupting all that. Learn how two AI bots named Maya and Jim are cutting through the insurance bureaucracy by selling cost-effective policies, making fast claims, and giving back. This week Lemonade’s VP of communications, Yael Wissner-Levy, joins Jeffrey to help you forget eve...
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HF 011: What does good look like? with Eric Michrowski

January 29, 2020 • 29 mins
Operational excellence is a buzzword thrown around many business circles. In this episode, this week's guest Eric Michrowski and host Jeffrey Hayzlett talk about what it means. They contrast the differences between in making mistakes when working in big companies versus smaller ones, taking risks, and building culture. Eric also touches on how his business, Propulo Consulting, uses science to improve the world of work. Learn more a...
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HF 010: Achieving Strength, Balance and Harmony in Business with Claudia Harvey

January 15, 2020 • 33 mins
Claudia Harvey gave up a corporate career on Bay Street (the Canadian Wall Street) to bring an idea she had into reality -- all over beers with a friend. Dig It®️ Apparel even caught the eye of the Dragons’ Den (the Canadian Shark Tank), and one investor was particularly interested in her idea. Hear the story behind the special gardening gloves, the values she lives by every day, and what’s next for the company in this episode of T...
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HF 009: Replay - The People Factor with Pirooz Abir

January 1, 2020 • 30 mins
Can employees love their boss? In this episode, Jeffrey sits down with Pirooz Abir, CEO of LiquidInvoice LLC. During their wide-ranging talk, the pair talk about firing customers, biggest influences and the person in your life whose advice you should always take.  Learn more about your ad choices. Visit megaphone.fm/adchoices
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HF 008: Replay - What Does Authenticity Mean to You? with Meg Manke

December 18, 2019 • 33 mins
In this replay of The Hero Factor, Jeffrey sits down with Meg Manke to talk about authenticity. Enjoy the show and Happy Holidays from The Hero Factor. Learn more about your ad choices. Visit megaphone.fm/adchoices
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HF 007: Live your future with Blaine Bartlett

December 4, 2019 • 29 mins
Business is a spiritual discipline and Blaine Bartlett, President and CEO of Avatar Resources, practices it every day. However, he is quick to point out you shouldn’t think of it as spiritual in the religious sense, it’s more about listening to the “merchant priests” that are setting the standards all businesses should live by. In this episode, Blaine drew a clear distinction between the old money millionaires and what drives the m...
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HF 006: Everything’s all good with Jonathan and Dawn Elyzabeth Stone.

November 20, 2019 • 31 mins
Can you build a business that makes money and helps the community? Dawn Elyzabeth and Jonathan Stone have managed to do both – and quite successfully, too. Sababa is more than a bottled water brand. For every bottle sold, Sababa donates a meal to a food-insecure child. They are also building mobile food pantries on the west coast and feeding thousands in the Bronx -- all while getting for-profits and non-profits to work together fo...
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HF 005: Wisdom at Any Age with Tom Landry of Allegiance Staffing

November 6, 2019 • 28 mins
Live your values and never stop learning. Those are just two bits of sage advice Tom Landry leaves us with in this episode of The Hero Factor. Tom not only challenges the status quo by helping businesses re-think the definition of diversity, but he also finds himself routinely making life-changing decisions. He has even given up multi-million-dollar contracts with long-time partners because he felt it was the right thing to do. Tom...
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HF 004: Little Dreams, Big Goals with Orianne Collins

October 23, 2019 • 26 mins
There’s more to making a difference than just writing a check. Nobody knows that better than Orianne Collins. Her Little Dreams Foundation helps children around the world overcome the obstacles in their lives to pursue their passions in music, sports, and the arts. While Orianne and her husband Phil have been inspiring others, Orianne’s story is an inspiration in itself. A complication from a 2014 surgery left her paralyzed from th...
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HF 003: The People Factor with Pirooz Abir

October 9, 2019 • 30 mins
Can employees love their boss? In this episode, Jeffrey sits down with Pirooz Abir, CEO of LiquidInvoice LLC. During their wide-ranging talk, the pair talk about firing customers, biggest influences and the person in your life whose advice you should always take.  Learn more about your ad choices. Visit megaphone.fm/adchoices
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HF 002: How Do You Get Your Employees To Move Beyond No?

January 21, 2019 • 30 mins
“We have a golden rule in our company that you’re not allowed to say no without permission. We just think ‘no’ is a lazy answer, and to be dynamic, truly dynamic, most people expect ‘no’ when they walk in the door, especially when it comes to customer service. I own some Verizon Wireless stores, and in that retail environment, ‘no’ is just something kids have come accustomed to saying to people and we had to change that.”- Rory Kel...
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HF 001: What Does Authenticity Mean to You?

January 7, 2019 • 31 mins
“I think the thing that really tells you whether or not you’re on the right track is what people say about you and your business at the bar. Because when people are a few beers in – or even if they’re not – they’re just comfortable enough to talk about things the way they want to talk about them. That’s where you hear the most important things. Being in HR, I kind of based the success of the year in terms of employee engagement on ...
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