Beyond The Technique Podcast
Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
Episodes
It's that time of year when we start shining a light on...
535: Smoothing Cash Flow Turbulence
Celene Dupuis is back to share the challenges salon owners are facing with growing cash flow and reformatting their financials in hopes of earning profit. We dive into back bar expen...
Are you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know!
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Are you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know!
Read more
Our founder and host, Kati Whitledge is back to share why it is critical for your brand to be intentionally focused on growing your email list. She will share stats that support why now is the right time to massively increase your marketing email frequen...
If you’ve been wondering if it’s time to refresh or elevate your brand, this episode is for you! We have first time guest, Rebecca Farley here to share here infinite wisdom on creating a brand that stands the test of time.
WATCH ON YOUTUBE: https://youtu.be/4qUH0H...
We have first-time guest, Lindsey Haney here to share her incredibly moving story of her life as a young mom and how she pursued great th...
Are there characteristics or skills that six-figure earners have in common? The answer is, yes! Join us as we dive into those common thre...
Today you are hearing from first-time guest and award-winning salon owner, Shelby Bills! Her industry journey is incredible. She started out as a front desk team member and eventually bought out all four previous owners of her salon. Now, she's building ...
Looking to change an area of your life? Learn why most change doesn't last and what you can do to make sure that as you work towards something new and better--it will work, and it will stick!
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Our first guest of 2024 is the one and only, Christina Kirkey! She is here to share her industry journey and how her salon stands out in a huge market because of her brilliant branding and marketing strategies. Share this podcast with your social media c...
If you've not taken the time to review your annual spend from 2023, here are tips to help you scrub your spending habits to ensure you optimize your company profits!
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Last week we discussed recruiting red flags to avoid hiring the wrong person. This week we are going to discuss the green lights on how to...
How do you really know if someone is going to be a great fit for your team and culture? Let's explore these red flags so we don't waste time or go through unnecessary pain when hiring the wrong person.
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Do you wish your team members had higher retail performance? If selling retail is an area that you'd like to see your business do better, this episode is for you. Today, I will share our new 2024 compensation structure that is a win for our team and our ...
This is a special conversation with someone whose life is about aligning her passion with her purpose. Our guest, Mandy Pulse, is here to share her story and how she helps owners and stylists in our industry find a way to align their passion and purpose-...
Do you have a business partner, or have you thought about going into business with someone? Learn from longtime industry owners, Terry McKee and James Amato who share how unstoppable you can become once you've honored each other’s strengths. The path may...
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