Your CMO Mentor

How do you build a marketing team from scratch? Nathan Rawlins, CMO at Lucid Software for over nine years, joined Joe to share exactly how he'd approach it, along with the leadership lessons that have kept him in the same role well past the average three-year CMO tenure.What Nathan covers:How to build a marketing team from scratch in your first 90 daysHow to prove marketing's worth to your CEO and boardHow to know when to do the un...

Everyone's talking about AI. Far fewer people are talking about how to actually use it well.In this episode of Your CMO Mentor, Joe sits down with Jacq, CMO of Pip & Nut, to explore where AI genuinely creates value and where human judgment, strategy, and creativity remain irreplaceable.Fresh from launching Pip & Nut's standout AI-assisted TV campaign, Jacq shares what really happened behind the scenes. Rather than replacing...

When times get tough, the temptation to discount is almost irresistible. A quick promotion, a short-term volume spike, a CFO who's happy for five minutes. But what's it actually costing you?In this one, Jodie Gillary, Head of Brand Activation at Kantar, joined James to talk about why discounting is one of the most damaging things a brand can do, and what marketers should be doing instead to protect their pricing power. She brought ...

Biren Kalaria, Managing Director of Data, Measurement and Analytics at Google UK, joined us to talk about one of the most requested topics in the community: how to prove the value of marketing to a sceptical boss. It's a question that came up again and again in our State of Marketers research, and if you've ever had a brand campaign killed because it "didn't convert," this one's for you.We got into the measurement tools most market...

Duarte Garrido, co-founder of DOJO AI joined us to explore the capabilities of large language models, highlighting their significant role in boosting workplace efficiency. We discussed how these ai tools are primarily designed for ai content creation, facilitating more output at a faster pace.Duarte emphasises their importance in the future of work, focusing on how they contribute to productivity and automation rather than necessar...

Joe sat at the Adobe Summit in Las Vegas with Patrick Brown, VP of Marketing at Adobe, to discuss the pervasive issue of "change fatigue", emphasising its impact on team management across various company sizes. Patrick shares important leadership insights on how to navigate this common experience, highlighting its relevance to effective management. This business podcast segment offers valuable perspectives for anyone interested in ...

Most marketers are told to project confidence even when they don't feel it. But what if the better move is just being honest about what you don't know?Naomi Walkland, CMO at Motorway and formerly VP of Marketing at Bumble, joined us live at The Marketing Meetup conference for a live episode of Your CMO Mentor to share the leadership lessons she's picked up leading high-performing teams across some of the UK's most recognised brands...

Jon Evans, host of the Uncensored CMO podcast, joined us to share what seven years of interviewing marketing leaders has taught him about what great CMOs actually do differently. Jon has spoken with hundreds of senior marketers and been a CMO himself, which makes his perspective genuinely rare — part practitioner, part observer, all practical.Whether you're a marketing manager working towards leadership or already in a senior...

In this webinar, Bronwen Foster-Butler, CMO of Finisterre, joined us to talk about what brand purpose actually means in practice, how it went so wrong in 2018, and what a more grounded, commercial version of it looks like today.Bronwen is one of the clearest thinkers on this topic we've had on the podcast. She doesn't shy away from the messy parts, the pressure to chase growth at the expense of meaning, the difficulty of advocating...

In this webinar, Anna Henwood, CEO of Stickybeak, joined us to talk about something a lot of marketers quietly struggle with: how to make confident decisions when you’re working with limited time, noisy opinions, and a gut feeling you can’t quite back up.

Anna brings a rare mix of perspectives. She ran marketing at Les Mills International as CMO before moving into the CEO seat at Stickybeak, a consumer testing platform b...

Performance marketing can feel like you’re squeezing harder and harder for the same results. CPAs creep up. Growth slows. And suddenly, the next move isn’t about optimisation — it’s about expansion.In this episode, James and Joe sit down with Kate Waters, Commercial Director at ITV, to explore what TV advertising really offers modern marketers. From protecting price sensitivity and lowering CPAs across chann...

What if half of advertising’s problems come down to this: we keep asking people why they do things… and they genuinely don’t know?In this episode of Your CMO Mentor, we’re joined by Richard Shotton (behavioural science author of The Choice Factory and The Illusion of Choice) to unpack what actually changes behaviour and why small experiments often beat confident opinions, focus groups, and “what custo...

When we spoke to Jessica Cobarras, CMO of Asana, her passion for people really came through. In this podcast episode, we talk about how centring people at the heart of what she does has allowed Jessica to create an environment where teams can do their best work, grow their careers, and feel connected to the mission they're building together.Thanks Weglot for sponsoring this episode. This is the event Joe mentioned: https://www.yout...

Brand is one of the hardest things for marketers to justify, especially when budgets are tight, pressure is high, and leadership wants results now.

Today, we’re joined by Matt Herbert, Co-Founder of Tracksuit, to talk about how marketers can make more confident cases for brand and use measurement to build trust, not just dashboards.

This is a grounded, mentorship-led conversation about

what “brand” really means insid...

Many marketers are told they have to choose: brand or demand.More leads now, or long-term impact later.In this episode of Your CMO Mentor from The Marketing Meetup, Jessica Shapiro (CMO at LiveRamp, former marketing leader at Starbucks and SAP) explains why that framing is broken and what actually works instead.We get into how brand and demand feed each other, not fight for budget. Jessica shares real examples from global brands, h...

Creators aren’t a channel to buy.

They’re people to partner with.In this episode of Your CMO Mentor, we’re joined by Brit Starr, CMO at CreatorIQ, to break down what marketers need to understand about the creator economy and how to build creator programs that drive brand love + measurable business outcomes at the same time.

We talk about:

• Why follower count is “out” (and what matters more)

• How to pi...

How do you build a marketing strategy that your CEO and CFO can actually get behind, without turning marketing into a spreadsheet hobby?In this episode of Your CMO Mentor, we sits down with Jamie Jamie Domenici, CMO of Klaviyo, to unpack how she uses data to set clear goals, run smarter experiments, and make big strategic calls (even when the “safe” data path says otherwise).You’ll hear Jamie’s practical fra...

Short-termism. AI slop. “Can we just copy our competitors?” If you’re a senior marketer wrestling with all of that, this one’s for you.In this episode of Your CMO Mentor, Ben Moore, US MD at BeReal (ex-TikTok, Walmart, Havas), breaks down how to grow without losing your soul – or your brand.You’ll hear Ben on:- Why “the world remembers the brave, not the perfect”- How to balance perfo...

How do you shift from a product-first mindset to a genuinely people-first organisation?

In this episode of Your CMO Mentor, Deborah Honig, Chief Customer Officer at Samsung UK and Ireland, shares how the world’s biggest brands stay close to their customers, build trust and turn real human insight into better products.Deborah explains why curiosity is the most important skill in modern marketing, how to integrate customer insig...