The Circular Economy Show Podcast

In a circular economy, products may not be sold just once, but multiple times. This enables businesses to generate more revenue from one item. As a result, businesses are shifting their metrics beyond short-term profit to embrace the long-term strategic advantages of circular business models.

In this episode of The Circular Economy Show, host Fin is joined by Emily Hill, Director of Sustainable Transformation Practice at Kantar, to...

In this episode of the Circular Economy Show, our guests Georgie Rose from Selfridges and Simon Davies from VISA tell us how they have been working together to find out how to make circular behaviours irresistible for consumers.

Collaborating with Mindworks Marketing to optimise messaging and branding for promoting circular shopping behaviours, Georgie and Simon discuss how their behavioural lab has been bridging the gap between cu...

For years, marketers have been helping to shape how consumers think and feel about products that are driving the linear economy. However in this episode of the Circular Economy Show, we explore how they can harness their skills to unlock the opportunities that the circular economy provides. 

We’re joined by experts Deb Caldow, former Global Marketing Director at Diageo, and Rachel O’Reilly, Global Research Lead at ...

How can businesses sell circular propositions in a world that's rapidly changing? This episode of the Circular Economy Show tackles the marketing challenges and opportunities head-on. Pippa sits down with Jonathan Hall, Managing Partner at Kantar’s Sustainable Transformation Practice, and Amanda Gandolpho, former Head of Brands at bike subscription service Swapfiets, to explore how to connect with today's consumers and drive ...

For years, the circular economy conversation has generated significant research, policy development, and business action around finite materials. But the same attention has not been given to bio-based materials. How can products and components made from these materials circulate and create value in a circular economy?

In this episode of The Circular Economy Show, Fin is joined by Guilherme Suertegaray, co-author of the Ellen MacArt...

Individual pilots are great, but they don't scale themselves. So, how do you shift an entire system to move an unmovable market?

This week on the Circular Economy Show, Lou and Fin explore the critical foundation of shared infrastructure. Whether it’s launching scalable refill coalitions with Aldi and Ocado, aggregating future demand to bring 90% emission-reducing fuel to ocean transport, or rewriting retail habits at checkou...

This month: three stories worth your time.

The WEF published a piece on EV battery recycling that reframes the whole conversation. These batteries contain the critical minerals governments are scrambling to secure. The recycled minerals market could be worth $200 billion by 2050. That value needs to be designed for now, not chased later.

Up until now the policy agenda for bio-based materials, wood, paper, natural fibres, rubber a...

In this episode of the Circular Economy Show, Pippa speaks with JJ Freijo, Chief Sustainability and Product Innovation Officer at Brambles. JJ explains how the company rents, rather than sells, pallets, crates and containers, creating a continuous loop of reuse across global supply chains.

Having achieved 100% certified timber procurement across 64 countries, Brambles began asking a bolder question: what if supply chains could acti...

Today, amid cost inflation, geopolitical conflict, and an ever-changing global business landscape we are staring down a massive shift in corporate sustainability and it’s starting to prompt some pretty big questions. 

Does navigating the triple threat of media, politics, and boardroom backlash mean we need to change the playbook?

In this episode Lou is joined by Mark Lancelot from Better Business Design. Together, they u...

Trade wars, resource shortages, and the AI-driven scramble for critical minerals are exposing the fragility of our current economy.  And for businesses still operating on a linear model, the vulnerabilities are becoming impossible to ignore. The global economy isn’t just being disrupted, it’s being restructured. 

In this episode, Seb is joined by Julia Binder, Professor of Transformation at IMD Business School...

This edition of Circular Snapshots covers a lot of ground. Mexico passed landmark circular economy legislation in January — and it deserves far more attention than it got. We also look at Circle Economy's latest report, which puts a €25.4 trillion price tag on the value destroyed every year by our linear economy, and the EU Circular Economy Act as it heads toward autumn adoption.

Plus a quick run through of four shorter stori...

Flexible plastics are hard to collect, harder to recycle, and leaking into our oceans at scale. Could paper step in? And can it do so without creating a whole new problem?

In this episode, Pippa is joined by Laura Smith, Programme Manager for Plastics and Packaging at the Ellen MacArthur Foundation, Jonathan Gill, Global Head of Sustainability, Plastics, at Unilever and Valerie Langer, Strategic Lead, Next Generation Solutions at C...

E-waste is our fastest-growing waste stream, expanding five times faster than we can recycle it. But it's also one of our greatest untapped opportunities.

With the demand for critical minerals showing no signs of stopping, recovering materials from the billions of dollars’ worth of mobile phones hibernating in our drawers is increasingly important.

In this episode, the Ellen MacArthur Foundation’s Danielle Holly, Execut...

Why is it that despite the success of individual circular business models, we simply aren’t seeing a wider shift across the entire economy? In this episode Lou is joined by the Ellen MacArthur Foundation’s Strategic Finance and investment team, Emily Healy and Joe Rodgers.

Together, the team explores how systemic investing and capital orchestration could be the tools we need to take this transition forward, and look at ...

In a world of rising tariffs and supply chain disruption, could circularity be one of the smartest business moves a company can make? Danielle Holly, the Ellen MacArthur Foundation’s North America Lead, is joined by Tensie Whelan, founder of the Center for Sustainable Business at NYU Stern and former President of the Rainforest Alliance, to explore this and more.

Tensie explains the ROSI (Return on Sustainability Investment) ...

What if buying second-hand felt exactly like buying new?

In this episode of the Circular Economy Show, we explore how IKEA is embedding circular principles into its core commercial strategy. Fin is joined by Conor Hill, Global Director for Circular and Sustainable Living at IKEA, who shares how the brand is delivering measurable impact, all while making circularity affordable and accessible for their customers.

Watch the full episo...

In a circular economy, products may not be sold just once, but multiple times. This enables businesses to generate more revenue from one item. As a result, businesses are shifting their metrics beyond short-term profit to embrace the long-term strategic advantages of circular business models.

In this episode of The Circular Economy Show, host Fin is joined by Emily Hill, Director of Sustainable Transformation Practice at Kantar, to...

We are currently seeing a shift where circular economy policy is moving out of purely environmental ministries and into the hands of economic planning authorities and ministries of industry.

In this episode, Lou is joined by Joss Blériot, the Ellen MacArthur Foundation’s Executive Policy Lead, who cuts through the noise of global headlines and looks at what’s actually moving on the ground.

Together, they explore why the...