June 3, 2025 • 15 mins
Nick Hexum, Omaha-bred lead singer for the band 311, is a minority owner of Union Omaha. He is going to do a mini acoustic concert after the match that is free to those attending. The club partnered with Nick's band 311 to release a special jersey for the night, which the team will be wearing as they take on rivals Greenville Triumph SC at 7:00 pm on Thursday, June 12th at Werner Park. The jersey was designed by Nick and plays into 311’s roots with a vivid look at the Omaha skyline as it stretches into space above. It features both club and band logos, as well as a Spotify code for 311’s discography.
Fans can purchase the jersey right now at Union Omaha’s online shop. A limited number of these special-edition jerseys will also be available for fans to purchase at the Storm Front Team Store on the night of the match. Fans wearing the jersey or other 311 gear will be able to receive an autograph from Nick Hexum during the match.
Fans can purchase the jersey right now at Union Omaha’s online shop. A limited number of these special-edition jerseys will also be available for fans to purchase at the Storm Front Team Store on the night of the match. Fans wearing the jersey or other 311 gear will be able to receive an autograph from Nick Hexum during the match.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hi, It's Lucy Chapman and thanks for joining me for
another podcast of Here's More. And I've got Nick Hexham
of three eleven with me today. I'm super excited Nick.
Speaker 2 (00:11):
Welcome you so much for having me.
Speaker 1 (00:14):
It's it is my pleasure I know that. Let's just
in case there is a single person out there who
does not know this, but three eleven is an Omaha
based band, born and raised here.
Speaker 2 (00:26):
That is correct.
Speaker 1 (00:28):
Well, you have a you're keeping your roots right here
in the Omaha area and you're helping out with your
minority owning part of Union. Omaha got a big special
game coming up on June twelfth. But you're doing something
pretty special this time. What is that?
Speaker 2 (00:46):
It's a multi part thing. First of all, we have
a special first time ever, three eleven is doing a
co branded jersey. So it's a soccer jersey with both
three eleven and in Omaha on there. And it's this
really cool design that I came up with the initial
sketch for. It has Omaha skyline in there, and it
(01:09):
has this kind of vapor wave look to it, which
is kind of like a eighties trippy style. And then
so we're dropping that jersey. It will be available at
the show, and I'm also going to do a short
acoustic performance right after the game. I said show, I
meant game. You know, they're all the same in my head, but.
Speaker 1 (01:32):
Well, you know what, I think that when you guys
were coming up in high school, soccer was big and
Union Omaha by the way, for anybody who doesn't know,
that's the Omaha soccer team. Soccer was big here in
Omaha and it was gaining huge popularity. But now it
is just exploded.
Speaker 2 (01:51):
Yeah, it is growing so quickly. And I have three
daughters who all play soccer, and two of my youngest
and oldest are very serious. They're on club teams, which
requires a lot of traveling, but it's such a thrill
for me to get to watch them. They're both growing
(02:12):
in their skills so quickly. And we also went out
to go see the women's professional team Angel City in
LA this past weekend. So you know, soccer is just
blowing up. America is catching up with the rest of
the world. Is basically what's happening. And I love it
because there's so much more action, you know, in football.
(02:34):
I still love football, but you only get like eleven
or twelve minutes of actual action in a game. But
soccer it's just you know, two forty five minute periods,
no commercials. It's just a thrilling sport to watch. And
I've become a huge fan and so I'm very stoked
to be part of the ownership team.
Speaker 1 (02:55):
Do you think we'll ever call it football here?
Speaker 2 (02:58):
I don't think so that we could.
Speaker 1 (03:00):
Do confusing it certainly would. So when you were coming
up in high school, you were playing soccer.
Speaker 2 (03:09):
Only informally. I played more as like a grade schooler,
and so it was more of a recent thing since
two thousand that have become a big soccer fants.
Speaker 1 (03:22):
What do you think the effect that Ted Lasso had
on soccer here?
Speaker 2 (03:28):
Yeah? And Welcome to Rex, like those are both really
huge parts of the growing zeitgeist that mid soccer has
taken over. So that's a great show. It really kind
of educated a lot of people on the vernacular and
(03:50):
the culture and how they you don't say jersey, you
say a kid. You don't say shoes, you say boots,
like all these different soccer traditions and it's a lot
of fun.
Speaker 1 (04:03):
Okay, So conversely, do you think that the American footballers
will ever change any of their vernacular for some of
the things that they use.
Speaker 2 (04:13):
Maybe, I mean, I think, you know, the world becomes
a little bit more international, but I do think they'll
stick with the name of soccer because football is still strong.
Speaker 1 (04:25):
Nick, How did you decide that you wanted to be
a minority owner of Union Omaha.
Speaker 2 (04:29):
So that is something that just was a serendipitous, you know,
chance encounter that my dad became acquainted with Gary Green,
the CEO of the soccer team, and he was also
the form Chaser's owner and I think he recently sold that.
But and then so he just offered to send me
(04:52):
some Union Omaha gear for me to for me to
wear on tour and stuff. And I was excited to
do that, and we just kind of struck up a
friend chip, and you know, we figured it out a
way for us to kind of both become invested in
me and his soccer team and him in my bick
in music business startup called SKP, which is helping people
(05:16):
like myself become major label escapes and escape the crappy
record deals of yesterday and helping artists become their own
label and maintain the ownership of their own of their
masters and of their music and to not have to
(05:37):
get ripped off like so many artists have by record labels.
So we're supporting each other's endeavors, you know.
Speaker 1 (05:46):
Just getting away from soccer for just a little bit.
Because I know that you have seen this business from
a very very young person, still in high school, when
you guys got together with the get the band together
and kind of came up through the ranks. What do
you see changing that is in favor that's going to
help benefit What are you working towards to help the artists.
Speaker 2 (06:10):
Well, it's always been a place really rife with exploitation
because musicians are creative, sensitive people that really just want
to get the show on the road. So it's really
easy to you know, artists are just so hungry to
perform that they'll kind of would sign anything, you know
(06:30):
what I mean. So now, because in the nineties there
was no other option, there was so much a barrier
to entry with the finances of you have to get
a studio, you have to get a producer, you have
to print tapes and CDs, you have to have distribution.
The radio stations were completely like the labels had a
(06:52):
stranglehold on all those things. So we had to go
and sign to a major label. And I don't have
any regrets because I had a comfortable life from my
you know, my my music career. But there are a
lot of smaller bands that should be able to make
a decent career without even on you know, a smaller
(07:14):
fan base. And that's what's kind of great about the
Internet is that there's so many esoteric, little niches of
you know, bands that maybe couldn't have existed during the
major label system. But now what we're doing is trying
to foster that artists can stay independent and learn how
to do their own promotion, but also have the tools
(07:38):
of what a label would do, which is distribution, publicity,
social media, a radio, support team, all those kind of things.
And now you don't have to be on the label
to do that. You can you can use our platform,
which if people are interested, it's at s KP dot io.
And you know, we're a growing startup and we're doing
(07:59):
the three eleven album and we've got some other bands
that are signed, and then we're really proven the model.
It's pretty exciting.
Speaker 1 (08:06):
Nick, in your opinion, and this is kind of a
two part question, how how much fear do you have
And in talking to some of your fellow musicians, artists
that are performing and trying to be independent, how much
do you guys fear AI?
Speaker 2 (08:25):
I opinions very widely, and I have some people very concerned.
I'm a little bit more of like, hey, this is
a tool. Just like when people feared cassettes, they were like,
that's going to put everything out of everybody out of business,
or you know, VCRs is going to put the movie
business out. It can be used for a lot of good.
(08:49):
And what AI can do for me right now is
help me with data analysis, providing things that like a
big manager might I've only had access to, but now
we can democratize that and provide analytics and contract You
don't need a huge lawyer, that expensive lawyer to understand contracts.
(09:12):
Now you can use the tools that we're doing. But
as far as people always want the live music experience,
as far as a robot being able to put on
as good of a show as me, that is not
happening anytime within our lifetime. Maybe you know, AI can
(09:33):
imitate recorded music, but I still think that there's just
something about the novelty that the human brain has that
I'm not worried about it in the short term. I
think that there's going to be a lot of always
that it improves humanity. I'm just generally an optimist, but
there are plenty of artists out there that tell me
(09:56):
that I'm being Pollyannish to be so optimistic, you know what.
Speaker 1 (10:00):
I like that. And just to kind of dovetail off this.
I know you don't have a lot of time with
us this morning or this afternoon, but my husband and
I will sit down and we'll talk about artists because
he says he's one of those guys and no offense.
He says, anything after nineteen eighty seven don't like it. Okay, okay,
but Boomer, but we do. I do notice when we're
(10:24):
watching old bands, are watching those old episodes of Midnight
Special as opposed to some of the music that you
see today, those guys and you still have it. I
still see it in some of the newer artists. But
those guys back then, they didn't care what they looked like,
they didn't care what they were wearing. For the most part,
they were on stage and they were performing music. They
(10:45):
were doing what they loved, and you felt it. Do
you still see that I mean I see it with
local live bands. Of course, do you still see that
in the on a national level, that the artists still
just love what they do.
Speaker 2 (10:59):
I do don't believe. I think that that's a generational thing,
that what you said, your husband says about music sucks
these days. Everybody's said when rock and roll came out,
you know, my dad's dad said like this, this music
sounds terrible. But of course rock and roll was very important,
and there's just a general closing of the mind when
(11:23):
people get older. Whatever people liked in high school, they're
going to love for the rest of their Life's great
for me because, like you know, those nineties kids have
still just love to come to our shows, and I'm glad.
But I just do believe that there are a lot
of very passionate artists out here. I'm you know, on
(11:44):
my newest ep, I do a cover of Chapel Roone.
Of course, she's way younger than me. She's she's an
exciting artist. I've covered Billie Eilish before. We've got a
young band called Sitting on Saturn signed to s KP
and they're like a young beach boys. Incredible songwriters, great players,
great performers. So I don't I don't believe that any
(12:07):
visual image focused now because everything's about people want short
video content where they want to look at it and
have eye candy and stuff like that. So that's that's
just something that's that's changed where you Maybe Christopher Cross,
for example, might not have broken through today because he
didn't have the right the right look. But back in
(12:29):
the seventies and early age, it didn't matter because it
was not a visual medium. But I think things are.
There's still a lot of really creative people out there,
but there is a risk of too much technology obscuring
who really has the talent out there. You can some
artists get by, but eventually they're going to be found out.
(12:51):
Eventually people will say, this guy really can't cut it live.
You can only fake for so long.
Speaker 1 (12:58):
Well, I know that you've got to run a got
one more quick question is a question that I know
that every interviewer says, never asked a yes or no question,
But I got to ask, when you come to Omaha
to visit family and friends, do you got to wear
sunglasses and ads and hide in the shadows.
Speaker 2 (13:13):
No? No, people are not expecting to see me, So
I'm I'm three to eleven. Is just like the perfect
level where we can blend easily and if somebody does
recognize us, then they're probably you know, a fan or
(13:34):
nothing negative. We've never reached that like paparazzi level where
being noticed gets annoying. Like we're very, very comfortable being
out and in fact, you could see on my Instagram
that last week I performed on a freeway off ramp
with my friend just to be weird and nobody recognized me,
(13:54):
So it's it's not a problem.
Speaker 1 (13:57):
Well, Nick, it has been a pleasure to talk to
you today. Coming up on June twelfth at Werner Park
the Union Omaha game and then you'll be performing just
a short set after the show.
Speaker 2 (14:10):
Yeah, a short acoustic set after the show. And we're
dropping the three eleven Union Omaha co brand in soccer.
Speaker 1 (14:17):
Jersey and they're taking on Greenville Triumph.
Speaker 2 (14:22):
Yes, go Union Oma is One means All is the
team slogan and it fits so nicely with three elevens
message of unity. So come out and feel the feel
the unity of Union Omaha and.
Speaker 1 (14:36):
Your website SKP dot io correct so we can people
can contact you through there if they are up and
coming artists especially, you'd love to talk to them. Absolutely,
it has been an absolute pleasure to speak with you today, Nick,
an Omaha native. It's great to see success and I
wish nothing more than complete and continued success for you
(14:59):
and for three eleven and Union Omaha.
Speaker 2 (15:01):
Thank you, Lucy. It's great to talk to you.
Speaker 1 (15:03):
Nick Hexham of three eleven, Omaha Native. Now, that was
a lot of fun. Check out some of my other
podcasts right here on your free iHeartRadio app. Go right
through KGr dot com. Nick, how did you decide that
you wanted to be a minority owner of Union Omaha.
Hi, It's Lucy Chapman and thanks for joining me for
another podcast of Here's More. And I've got Nick Hexham
of three eleven with me today. I'm super excited Nick.
Speaker 2 (00:11):
Welcome you so much for having me.
Speaker 1 (00:14):
It's it is my pleasure I know that. Let's just
in case there is a single person out there who
does not know this, but three eleven is an Omaha
based band, born and raised here.
Speaker 2 (00:26):
That is correct.
Speaker 1 (00:28):
Well, you have a you're keeping your roots right here
in the Omaha area and you're helping out with your
minority owning part of Union. Omaha got a big special
game coming up on June twelfth. But you're doing something
pretty special this time. What is that?
Speaker 2 (00:46):
It's a multi part thing. First of all, we have
a special first time ever, three eleven is doing a
co branded jersey. So it's a soccer jersey with both
three eleven and in Omaha on there. And it's this
really cool design that I came up with the initial
sketch for. It has Omaha skyline in there, and it
(01:09):
has this kind of vapor wave look to it, which
is kind of like a eighties trippy style. And then
so we're dropping that jersey. It will be available at
the show, and I'm also going to do a short
acoustic performance right after the game. I said show, I
meant game. You know, they're all the same in my head, but.
Speaker 1 (01:32):
Well, you know what, I think that when you guys
were coming up in high school, soccer was big and
Union Omaha by the way, for anybody who doesn't know,
that's the Omaha soccer team. Soccer was big here in
Omaha and it was gaining huge popularity. But now it
is just exploded.
Speaker 2 (01:51):
Yeah, it is growing so quickly. And I have three
daughters who all play soccer, and two of my youngest
and oldest are very serious. They're on club teams, which
requires a lot of traveling, but it's such a thrill
for me to get to watch them. They're both growing
(02:12):
in their skills so quickly. And we also went out
to go see the women's professional team Angel City in
LA this past weekend. So you know, soccer is just
blowing up. America is catching up with the rest of
the world. Is basically what's happening. And I love it
because there's so much more action, you know, in football.
(02:34):
I still love football, but you only get like eleven
or twelve minutes of actual action in a game. But
soccer it's just you know, two forty five minute periods,
no commercials. It's just a thrilling sport to watch. And
I've become a huge fan and so I'm very stoked
to be part of the ownership team.
Speaker 1 (02:55):
Do you think we'll ever call it football here?
Speaker 2 (02:58):
I don't think so that we could.
Speaker 1 (03:00):
Do confusing it certainly would. So when you were coming
up in high school, you were playing soccer.
Speaker 2 (03:09):
Only informally. I played more as like a grade schooler,
and so it was more of a recent thing since
two thousand that have become a big soccer fants.
Speaker 1 (03:22):
What do you think the effect that Ted Lasso had
on soccer here?
Speaker 2 (03:28):
Yeah? And Welcome to Rex, like those are both really
huge parts of the growing zeitgeist that mid soccer has
taken over. So that's a great show. It really kind
of educated a lot of people on the vernacular and
(03:50):
the culture and how they you don't say jersey, you
say a kid. You don't say shoes, you say boots,
like all these different soccer traditions and it's a lot
of fun.
Speaker 1 (04:03):
Okay, So conversely, do you think that the American footballers
will ever change any of their vernacular for some of
the things that they use.
Speaker 2 (04:13):
Maybe, I mean, I think, you know, the world becomes
a little bit more international, but I do think they'll
stick with the name of soccer because football is still strong.
Speaker 1 (04:25):
Nick, How did you decide that you wanted to be
a minority owner of Union Omaha.
Speaker 2 (04:29):
So that is something that just was a serendipitous, you know,
chance encounter that my dad became acquainted with Gary Green,
the CEO of the soccer team, and he was also
the form Chaser's owner and I think he recently sold that.
But and then so he just offered to send me
(04:52):
some Union Omaha gear for me to for me to
wear on tour and stuff. And I was excited to
do that, and we just kind of struck up a
friend chip, and you know, we figured it out a
way for us to kind of both become invested in
me and his soccer team and him in my bick
in music business startup called SKP, which is helping people
(05:16):
like myself become major label escapes and escape the crappy
record deals of yesterday and helping artists become their own
label and maintain the ownership of their own of their
masters and of their music and to not have to
(05:37):
get ripped off like so many artists have by record labels.
So we're supporting each other's endeavors, you know.
Speaker 1 (05:46):
Just getting away from soccer for just a little bit.
Because I know that you have seen this business from
a very very young person, still in high school, when
you guys got together with the get the band together
and kind of came up through the ranks. What do
you see changing that is in favor that's going to
help benefit What are you working towards to help the artists.
Speaker 2 (06:10):
Well, it's always been a place really rife with exploitation
because musicians are creative, sensitive people that really just want
to get the show on the road. So it's really
easy to you know, artists are just so hungry to
perform that they'll kind of would sign anything, you know
(06:30):
what I mean. So now, because in the nineties there
was no other option, there was so much a barrier
to entry with the finances of you have to get
a studio, you have to get a producer, you have
to print tapes and CDs, you have to have distribution.
The radio stations were completely like the labels had a
(06:52):
stranglehold on all those things. So we had to go
and sign to a major label. And I don't have
any regrets because I had a comfortable life from my
you know, my my music career. But there are a
lot of smaller bands that should be able to make
a decent career without even on you know, a smaller
(07:14):
fan base. And that's what's kind of great about the
Internet is that there's so many esoteric, little niches of
you know, bands that maybe couldn't have existed during the
major label system. But now what we're doing is trying
to foster that artists can stay independent and learn how
to do their own promotion, but also have the tools
(07:38):
of what a label would do, which is distribution, publicity,
social media, a radio, support team, all those kind of things.
And now you don't have to be on the label
to do that. You can you can use our platform,
which if people are interested, it's at s KP dot io.
And you know, we're a growing startup and we're doing
(07:59):
the three eleven album and we've got some other bands
that are signed, and then we're really proven the model.
It's pretty exciting.
Speaker 1 (08:06):
Nick, in your opinion, and this is kind of a
two part question, how how much fear do you have
And in talking to some of your fellow musicians, artists
that are performing and trying to be independent, how much
do you guys fear AI?
Speaker 2 (08:25):
I opinions very widely, and I have some people very concerned.
I'm a little bit more of like, hey, this is
a tool. Just like when people feared cassettes, they were like,
that's going to put everything out of everybody out of business,
or you know, VCRs is going to put the movie
business out. It can be used for a lot of good.
(08:49):
And what AI can do for me right now is
help me with data analysis, providing things that like a
big manager might I've only had access to, but now
we can democratize that and provide analytics and contract You
don't need a huge lawyer, that expensive lawyer to understand contracts.
(09:12):
Now you can use the tools that we're doing. But
as far as people always want the live music experience,
as far as a robot being able to put on
as good of a show as me, that is not
happening anytime within our lifetime. Maybe you know, AI can
(09:33):
imitate recorded music, but I still think that there's just
something about the novelty that the human brain has that
I'm not worried about it in the short term. I
think that there's going to be a lot of always
that it improves humanity. I'm just generally an optimist, but
there are plenty of artists out there that tell me
(09:56):
that I'm being Pollyannish to be so optimistic, you know what.
Speaker 1 (10:00):
I like that. And just to kind of dovetail off this.
I know you don't have a lot of time with
us this morning or this afternoon, but my husband and
I will sit down and we'll talk about artists because
he says he's one of those guys and no offense.
He says, anything after nineteen eighty seven don't like it. Okay, okay,
but Boomer, but we do. I do notice when we're
(10:24):
watching old bands, are watching those old episodes of Midnight
Special as opposed to some of the music that you
see today, those guys and you still have it. I
still see it in some of the newer artists. But
those guys back then, they didn't care what they looked like,
they didn't care what they were wearing. For the most part,
they were on stage and they were performing music. They
(10:45):
were doing what they loved, and you felt it. Do
you still see that I mean I see it with
local live bands. Of course, do you still see that
in the on a national level, that the artists still
just love what they do.
Speaker 2 (10:59):
I do don't believe. I think that that's a generational thing,
that what you said, your husband says about music sucks
these days. Everybody's said when rock and roll came out,
you know, my dad's dad said like this, this music
sounds terrible. But of course rock and roll was very important,
and there's just a general closing of the mind when
(11:23):
people get older. Whatever people liked in high school, they're
going to love for the rest of their Life's great
for me because, like you know, those nineties kids have
still just love to come to our shows, and I'm glad.
But I just do believe that there are a lot
of very passionate artists out here. I'm you know, on
(11:44):
my newest ep, I do a cover of Chapel Roone.
Of course, she's way younger than me. She's she's an
exciting artist. I've covered Billie Eilish before. We've got a
young band called Sitting on Saturn signed to s KP
and they're like a young beach boys. Incredible songwriters, great players,
great performers. So I don't I don't believe that any
(12:07):
visual image focused now because everything's about people want short
video content where they want to look at it and
have eye candy and stuff like that. So that's that's
just something that's that's changed where you Maybe Christopher Cross,
for example, might not have broken through today because he
didn't have the right the right look. But back in
(12:29):
the seventies and early age, it didn't matter because it
was not a visual medium. But I think things are.
There's still a lot of really creative people out there,
but there is a risk of too much technology obscuring
who really has the talent out there. You can some
artists get by, but eventually they're going to be found out.
(12:51):
Eventually people will say, this guy really can't cut it live.
You can only fake for so long.
Speaker 1 (12:58):
Well, I know that you've got to run a got
one more quick question is a question that I know
that every interviewer says, never asked a yes or no question,
But I got to ask, when you come to Omaha
to visit family and friends, do you got to wear
sunglasses and ads and hide in the shadows.
Speaker 2 (13:13):
No? No, people are not expecting to see me, So
I'm I'm three to eleven. Is just like the perfect
level where we can blend easily and if somebody does
recognize us, then they're probably you know, a fan or
(13:34):
nothing negative. We've never reached that like paparazzi level where
being noticed gets annoying. Like we're very, very comfortable being
out and in fact, you could see on my Instagram
that last week I performed on a freeway off ramp
with my friend just to be weird and nobody recognized me,
(13:54):
So it's it's not a problem.
Speaker 1 (13:57):
Well, Nick, it has been a pleasure to talk to
you today. Coming up on June twelfth at Werner Park
the Union Omaha game and then you'll be performing just
a short set after the show.
Speaker 2 (14:10):
Yeah, a short acoustic set after the show. And we're
dropping the three eleven Union Omaha co brand in soccer.
Speaker 1 (14:17):
Jersey and they're taking on Greenville Triumph.
Speaker 2 (14:22):
Yes, go Union Oma is One means All is the
team slogan and it fits so nicely with three elevens
message of unity. So come out and feel the feel
the unity of Union Omaha and.
Speaker 1 (14:36):
Your website SKP dot io correct so we can people
can contact you through there if they are up and
coming artists especially, you'd love to talk to them. Absolutely,
it has been an absolute pleasure to speak with you today, Nick,
an Omaha native. It's great to see success and I
wish nothing more than complete and continued success for you
(14:59):
and for three eleven and Union Omaha.
Speaker 2 (15:01):
Thank you, Lucy. It's great to talk to you.
Speaker 1 (15:03):
Nick Hexham of three eleven, Omaha Native. Now, that was
a lot of fun. Check out some of my other
podcasts right here on your free iHeartRadio app. Go right
through KGr dot com. Nick, how did you decide that
you wanted to be a minority owner of Union Omaha.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.