Data Planet
Data Planet is where the brightest minds in data-driven marketing come to decode the truth behind modern growth. Each week, we sit down with the leaders shaping the future of demand generation — the operators who are scaling revenue engines, navigating shifting CAC/LTV realities, and steering their teams through the pressure of “big goals, tight timelines, and no room for guesswork.” From funded startups to $100M+ scale-ups, our guests share the experiments, frameworks, and behind-the-scenes decisions guiding their next stage of growth. We spotlight the people building in the trenches. Expect conversations that unpack what’s actually moving the needle in 2025 growth systems, how top teams keep CAC healthy while accelerating pipeline, the organizational shifts high-performing leaders are making, the stories, insights, and decision-making playbooks behind standout results. Whether you're a marketer, founder, or operator who thinks in numbers, Data Planet puts you in the room with the people setting the pace for the industry. Welcome to the podcast built for those who live and breathe performance.
Episodes
In this episode of Data Planet, host Emma Davis interviews Rishi Bharathan, CEO of WiserAdvisor.
They explore how financial advisors can accelerate client acquisition through digital marketing, lead generation, and verified online reviews.
Rishi shares how WiserAdvisor connects consumers with financial advisors and how its acquisition of Indyfin helps advisory firms build trust, strengthen their online reputation, and stand out in ...
In this episode of Data Planet, host Emma Davis interviews Tom Kuslikis, President and CEO of EFCU Financial.
With nearly 92 years of history, EFCU Financial is navigating the future of community banking by balancing financial sustainability with its mission to serve members and strengthen local communities. Tom shares how the credit union is modernizing its technology, upgrading its loan origination and account-opening systems, an...
In this episode of Data Planet, host Emma Davis interviews Meaghan Ferneau, Director of Demand Generation at CarltonOne.
Meaghan shares how she built a demand generation function and inbound marketing infrastructure from the ground up, transforming marketing operations into a data-driven engine for growth. She explains how optimizing the marketing funnel and strengthening sales and marketing alignment helped reduce lead outreach ti...
In this episode of Data Planet, host Emma Davis interviews Michael Krutikov, Vice President of Global Marketing at Futurex.
They explore how hardware security modules (HSMs) protect sensitive data, secure financial transactions, and strengthen enterprise cybersecurity in an increasingly complex digital landscape.
Michael explains why traditional software-based encryption may not be enough to protect critical information, how hardwa...
In this episode of Data Planet, host Emma Davis interviews Sam Wehbe, CEO of SignWell.
They explore how product-led growth, customer-focused go-to-market strategies, and continuous experimentation can help SaaS companies scale sustainably.
Sam shares why businesses should adapt their sales and marketing strategies to how different customer segments prefer to buy, rather than forcing every market into a single growth model. He also ...
In this episode of Data Planet, host Emma Davis interviews Yogesh Khadilkar, Senior Vice President of Marketing at EZ Texting.
Yogesh shares how he is transforming marketing operations through agentic AI, using his background in data science, industrial engineering, and digital marketing to build a scalable, data-driven growth engine. Drawing on his experience leading AAA’s digital transformation, he explains how businesses c...
In this episode of Data Planet, host Emma Davis interviews Jason Sammon, founder of FL1 Digital.
Jason shares the story behind building a digital agency from his early work as a developer, and how solving complex technical problems has remained central to the company’s approach to web development, software, and digital solutions.
He also explores the practical impact of AI on development and business, including how AI can acc...
In this episode of Data Planet, host Emma Davis interviews Nate Zroh, founder of StoryEngineers.
Nate shares how his team helps B2B technology executives use LinkedIn thought leadership to build trust with ideal customers and turn organic content into business growth. He breaks down StoryEngineers’ approach to content, including three core categories: content designed to increase reach, content that addresses specific buyer p...
In this episode of Data Planet, host Emma Davis interviews Ben DeBow, Founder and CEO of Fortified.
Ben shares how his background in accounting and technology led him to identify a major blind spot in modern businesses: the difficulty of understanding the true cost of technology at the code, workload, and data level.
They explore FinOps for data, technology cost attribution, and the hidden waste created by legacy systems, technical...
In this episode of Data Planet, host Emma Davis interviews Elise Brown, SVP of Marketing of All Raise.
Elise shares how All Raise works to accelerate the success of women and non-binary investors in venture capital by providing the programs, resources, and community they need to advance their careers, keep their seat at the table, or build their own. She explains how marketing can turn a mission into influence, engagement, growth, ...
In this episode of Data Planet, host Emma Davis interviews Kalli Prins, Vice President of Growth at The Female Founder Collective.
Kalli shares the unconventional career journey that took her from fashion and product development into technology, startups, and growth leadership, offering lessons on how to navigate major career pivots without starting from scratch.
She explains how her experience at Maker’s Row helped her combi...
In this episode of Data Planet, host Emma Davis interviews Amy Riordan, CEO of Sachin Babi.
Amy shares how she transitioned from creative-driven marketing into data-informed growth, and how that shift changed the way she evaluates marketing investments, customer behavior, and business performance.
She explains how e-commerce data helped Sachin & Babi better understand what customers wanted, refine merchandising and pricing strate...
In this episode of Data Planet, host Emma Davis interviews Linaeya Horn-Muller, VP of Marketing & Client Success at React Mobile.
Linaeya shares how React Mobile evolved from a personal safety app into a B2B workplace safety and communication platform focused primarily on the hospitality industry, following customer needs, market demand, and changing safety legislation.
She explains how React Mobile combines panic alerts, preci...
In this episode of Data Planet, host Emma Davis interviews Debbie O’Meara, SaaS implementation and scaling consultant and founder of ClearWay Projects.
Debbie shares how she helps SaaS buyers and providers reduce implementation risk, improve customer outcomes, and build scalable processes. She explains why companies should identify the business problem they are actually trying to solve before buying software, assess internal ...
In this episode of Data Planet, host Emma Davis interviews Rick Huebner, Chief Executive Officer of VISTECH.
They explore what it takes to build and sustain a technology business through decades of constant change, from the early days of software development to today’s AI-driven landscape.
Rick shares why businesses should define their processes and problems before adopting new technology, arguing that AI is ultimately a busi...
In this episode of Data Planet, host Emma Davis interviews Jono Andrews, Marketing Advisor at BlueroomHQ.
Jono shares how he helps early-stage and scaling companies identify the marketing strategies that actually drive growth without wasting valuable budget, emphasizing the importance of finding product-market fit, understanding your ideal customer profile, and recognizing the “golden goose” that can be amplified into a...
In this episode of Data Planet, host Emma Davis interviews Barrett Cox, Director of Performance Marketing at Net32.
They explore the complexities of performance marketing in a highly specialized B2B marketplace and how marketers can make smarter decisions when traditional attribution models tell an incomplete story.
Barrett shares how Net32 approaches incrementality testing to identify where advertising actually drives additional r...
In this episode of Data Planet, host Emma Davis interviews Andy Bowden, a product management and marketing specialist.
Andy shares lessons from more than 20 years in product management, product marketing, finance, and enterprise technology, drawing on his experience at HP, HPE, and technology startups. He explains how to translate complex and often invisible technologies such as cloud, cybersecurity, and software into clear financi...
In this episode of Data Planet, host Emma Davis interviews Joseph Adams, VP of Production & Services Growth at CRAFTSMAN+.
They explore how interactive and playable advertising can expand the performance marketing mix beyond traditional static, video, and social ads, including applications for non-gaming brands such as skincare and consumer products.
Joseph explains how CRAFTSMAN+ uses its interactive ad platform to accelerate ...
In this episode of Data Planet, host Emma Davis interviews Kevin Williams, Founder and CEO of Ascend AI Labs.
They explore what effective AI adoption actually looks like inside modern organizations, from moving beyond AI experimentation to building practical, organization-wide capabilities.
Kevin shares his perspective on SEO, AEO, and GEO, explaining how marketers can structure brand information, schema, and contextual signals to ...
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