Strategy Hour | Online Marketing for Business Growth

Strategy Hour | Online Marketing for Business Growth

Listen to our show as host Abagail Pumphrey, CEO of Boss Project, shares proven business strategies, expert interviews, and no-fluff advice for growing an online business—your way. With millions of downloads and recognition from INC & Forbes as one of the best podcasts for entrepreneurs, this podcast is a must-listen for small business owners, service providers, course creators, and digital product sellers ready to take their business to the next level. Discover how to: ✔ Launch digital products & online courses that convert ✔ Build a profitable email list that drives daily sales ✔ Create simple, effective sales funnels & automations that sell for you ✔ Design sustainable marketing systems that actually work—without burnout No gimmicks. No outdated tactics. Just real strategies that help you create more income and impact. 📌 Grab free resources & show notes at bossproject.com/podcast

Episodes

1000: The End of a Chapter, Not the End of the Story

November 20, 2025 • 10 mins
Dear listener, we have hit 1000 episodes! I don’t think I ever imagined saying that out loud! But somewhere along the way, this little show became a thread that wove through nearly every season of my life and every version of my business. And before I step away, I want to write you a letter.   Connect with Abagail⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠  ⁠⁠⁠⁠All the Links!⁠⁠⁠ Thank you for listening! Please subscribe, rate, and review ...
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999: What’s Next for Me (And Maybe, for You Too)

November 18, 2025 • 21 mins
I’ve recorded nearly a thousand episodes of this show, and yet this one has been one of the hardest to sit down and share. Over the past few months, life has forced me to slow down through surgery, recovery, and a lot of unexpected stillness. And in that quiet, I’ve had to ask some uncomfortable questions about what really matters, where I want to spend my time, and what’s sustainable for me right now.  Connect with Abagail⁠⁠⁠⁠⁠ ...
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998: When What Used to Matter… Doesn’t Anymore

November 11, 2025 • 25 mins
I used to think values were something you discovered once and then lived by forever, like a moral compass that stayed fixed. But I’m starting to wonder if they’re more like constellations. They shift a little as you move through different seasons of life. For a long time, I treated my values like a checklist: family, creativity, freedom. Those were the things that mattered. But when they stopped feeling aligned, I felt completely d...
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997: How My Definition of “Enough” Has Changed

November 4, 2025 • 33 mins
We all want to feel fulfilled, satisfied, and ‘enough!’ I think, ultimately, when we’re searching for ‘enough,’ we’re searching for satisfaction. I want you to know that your feeling enough will never just be satisfied by numbers on a page or by a certain amount of money.  Connect with Abagail⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠  ⁠⁠⁠⁠All the Links!⁠⁠⁠ I used to think that satisfaction meant making a certain amount of money and bein...
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996: How to Know When It’s Time for Experimentation & Reinvention

October 28, 2025 • 23 mins
Sometimes the business that got you here can’t take you where you want to go! Today, we are talking about when it’s time for experimentation and reinvention. This is not so much about how much energy you have to give and more about when you know that change is vital. Yes, it’s scary to make changes, but sometimes leaning into that discomfort helps you reinvent yourself and your business. Connect with Abagail⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Instagram⁠⁠⁠...
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995: Why Seasons of Business Matter (And How to Recognize Yours)

October 21, 2025 • 32 mins
Have you ever looked at someone else’s business and thought, ‘Why does everything seem to be working out for them?’ Well, you’re not alone. We need to normalize this: not everyone is going to be going through the same season of business at the same time. I’d love to tell you it was predictable, and we could all match our energy to the seasons of the year, but that’s just not necessarily how life works.  Connect with Abagail⁠⁠⁠⁠⁠ ...
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994: What Most People Get Wrong About Success

October 16, 2025 • 38 mins
Have you ever hit a milestone you worked your entire life for only to feel absolutely nothing? We often spend so much of our time and attention focused on our future selves that we forget how to live in the present. But it’s not your fault! We were handed this invisible checklist when we were all kids. We’re supposed to get a good education and a good job, buy that house, get married, have those kids, and live that dream life. Con...
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993: Breaking Free From Your Addiction to Cortisol

October 7, 2025 • 27 mins
You know you’re in danger when rest feels more dangerous than your to-do list. If you’ve ever bragged about being overwhelmed, lack of sleep, or saying yes to something you don’t want to do just to feel ‘needed’, you might be a stress junkie, and your body is paying the price! Cortisol addiction is a clinically observed pattern. When you’re stressed, your body pumps out cortisol and triggers a part of your fight, flight, freeze, or...
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992: Prioritizing Your Life When Shit Hits the Fan [FAN FAVORITE]

October 2, 2025 • 44 mins
Life doesn’t wait for you to have it all figured out. When unexpected challenges hit, your business needs to be ready to withstand the storm. In this fan favorite episode, Abagail shares how to build a sustainable business that can function without you at the center, why learning to ask for help is key, and what shifts you need to make so your work supports your life—not the other way around. Connect with Abagail⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Instagr...
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991: How to Leverage Where You Are to Get Where You Want to Go [FAN FAVORITE]

September 30, 2025 • 35 mins
Not sure where you’re headed in business or life? In this episode, we’re breaking down how your past experiences can guide your future direction. I’ll introduce you to the PACE method—a simple framework to help you understand your current position, define your aspirations, experiment with creativity, and take messy action toward your goals. Tune in to learn how to leverage your journey so far into clear, actionable steps for where ...
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990: Rewiring Your Brain’s Fear Response with Sabrina Shafer

September 25, 2025 • 37 mins
Whatever scares you most will change your life the most! Today, I’m joined by Sabrina Shafer to talk about fear, a topic that every entrepreneur wrestles with. The kind that holds you back from the opportunities you know you were meant for. Sabrina has always believed that it’s okay to change lanes in your career, and when she got fed up with fear dictating what she did and didn’t do, her keynote, Fear Forward, was born.  Connect ...
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989: This Simple Strategy Could Double Your Leads with Eleanor Beaton

September 23, 2025 • 49 mins
What if the fastest way to grow your business wasn’t figuring it out alone? What if you leaned into collaboration? Today on the Strategy Hour Podcast, I’m joined by Eleanor Beaton, Founder of Safi Media and Host of The Woman-Owned Podcast. She’s trained tens of thousands of entrepreneurs, advised at Yale, and built a business that’s changing the way women approach growth.  Connect with Abagail⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠  ⁠⁠...
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988: How to Know When Change Is Growth vs. Running Away

September 11, 2025 • 24 mins
At some point, you are going to have a fork in the road and choices to make that may leave you wondering what is right for you. I have a lot on my plate at the moment, and it’s bringing up a lot of questions about where my business is going, the kind of products I want to sell, how I want to show up online, and what I want my life to look like. Obviously, I could just keep going as I have been, but I have had this inkling inside of...
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987: Behind the Scenes: Writing a Non-Fiction Book Proposal

September 9, 2025 • 32 mins
When you listen to your innermost thoughts, your best work will come out. In today’s episode, I want to give you a behind-the-scenes look at what it’s like to write a book proposal and get your book purchased in the traditional publishing world. I want to share a preview of where I am in the process, what is required, and some “words of warning” for things that you may encounter along the way; things I didn’t anticipate and would h...
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986: 10 Lessons from 10 Years in Business Every Entrepreneur Should Hear

September 4, 2025 • 49 mins
After a decade of running a business, I’ve learned that success isn’t about making the “perfect” decision—it’s about resilience, clarity, and leaning into what you do best.  Connect with Abagail⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Instagram ⁠⁠⁠⁠All the Links!⁠⁠⁠ In this episode of The Strategy Hour Podcast, I break down the 10 most important lessons from 10 years in business ranging from mindset, leadership, and sustainable growth. You’ll learn why there...
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985: Stop Chasing & Get More of the Life You Want Today with Ryann Gillen

September 2, 2025 • 52 mins
So many of us think money is the ultimate benchmark for success, but what if we’ve been chasing the wrong thing all along? In today’s episode with Ryann Gillen, we’re pulling back the curtain on the subconscious beliefs that quietly shape the way we do business and often hold us back. Ryann is a transformational leader and mentor with decades of experience building multimillion-dollar sales teams. She now helps ambitious women brea...
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984: Leads on Autopilot: How to Get Your First (or Next) 1,000 Subscribers Audio Workshop

September 2, 2025 • 85 mins
You don’t have to wait for referrals or cross your fingers for a viral post. There’s a simple, repeatable system to grow your list—one I’ve used to build 42,000+ subscribers and turn them into paying clients and students. In this solo workshop, I’m walking you through the exact roadmap, the lead magnets that actually convert, and how to set up steady lead flow (even when life gets busy). Are you at zero or scaling to your next thou...
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983: The Fastest Way to Build an Email List from the Ground Up

August 26, 2025 • 36 mins
So many people ask me the same question: “How do I build an email list from scratch?” In this episode, we’re diving into the basics of exactly that! I want to talk about why your email list is one of your most powerful business assets, how it’s the fastest, most direct way to reach your entire audience, how it consistently delivers higher engagement than social media, and how it helps you build genuine relationships that turn into ...
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982: The Strategy Behind “Getting Lucky” on LinkedIn with Liam Darmody

August 21, 2025 • 52 mins
What if I told you that getting lucky on LinkedIn isn’t about luck at all, but rather about a strategy that’s amplified by your authenticity? Today, I’m joined by the founder of Liam’s Brand Stand, Liam Darmody, to discuss how he grew a thriving consultancy and a LinkedIn following of over 45,000 people by simply showing up as himself!  Connect with Abagail⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Instagram ⁠⁠⁠⁠All the Links!⁠⁠⁠ In this conversation, we break...
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981: Steal This Strategy: 4,587 New Subscribers in Under 120 Days

August 19, 2025 • 40 mins
In this episode, I’m going to drop some knowledge that no other marketers are dropping! You’re going to want to listen, share this episode, and pop me a DM to tell me what you think about it. I have added more than double the number of new subscribers to my list in the past three and a half months than I did all of last year!  Connect with Abagail⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠  ⁠⁠⁠⁠All the Links!⁠⁠⁠ Nurturing an email list ta...
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