Found Revenue: Shopify Growth with Bryan Bowman

Found Revenue: Shopify Growth with Bryan Bowman

Found Revenue: Shopify Growth with Bryan Bowman Most Shopify brands don't need more hype. They need someone to calmly walk through their store and say, "Here's where the money is leaking, and here's how to fix it." Welcome to Found Revenue, the podcast for DTC founders tired of the "hack-of-the-week" and ready for a predictable, data-driven approach to ecommerce marketing. Hosted by Bryan Bowman—former consulting actuary and founder of FoundRev.com—this show ditches the chaos for a systematic approach to growth. Bryan has helped DTC stores add tens of millions in trackable revenue by fixing the four pillars of profitable scaling: Hero Offers & Bundling: How to structure offers that spike Average Order Value (AOV). The "Money Pages": Conversion Rate Optimization (CRO) for your Home, Product, and Checkout pages. Meta Ads Strategy: "Grown-up" paid social strategies that stabilize your ROAS. Email Marketing & LTV: Using Klaviyo to turn one-time buyers into loyal repeat customers. This is your blueprint for turning a pretty website into a serious sales channel. New episodes weekly. Listen with your Shopify dashboard open.

Episodes

May 16, 2026 15 mins

Is traditional Conversion Rate Optimization (CRO) hurting your direct-to-consumer (DTC) brand? In this episode, FoundRev founder Bryan Bowman explains why CRO has devolved into basic "decoration" and why most agencies are charging $5,000 to $6,000 a month for A/B tests that fail 80% of the time.

Through a compelling story of a Chicago pizza shop that ignored its customers' simple requests for takeout and l...

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Are you diversifying your Meta Ads by just rotating the format, swapping an image for a video or a carousel but keeping the exact same message? If so, you are missing out on the biggest multiplier in your ad performance.

In this episode, Bryan Bowman, founder of FoundRev, breaks down the biggest mistake direct-to-consumer (DTC) brands make with their Meta ad creative. He reveals how to achieve true creativ...

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Is your Shopify store stuck at $50k, $100k, or $150k per month? Most brand owners think the solution is more traffic, but the real problem is a "leaky hose."

In this episode, Bryan Bowman from Found Rev reveals why doubling your ad spend won't work until you fix the holes in your business. He breaks down the 5 biggest revenue leaks found in hundreds of Shopify audits and provides a step-by-step playbook to...

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Are you focused on the wrong things to grow your Shopify store? In this episode, Bryan Bowman, founder of FoundRev, breaks down the exact "90-Day Revenue Sprint" framework he uses to guarantee clients a minimum 20% revenue increase in their first three months.

Bryan reveals the "80/20 of the 80/20" - the critical few actions that drive the massive majority of your results. He argues that most founders try to scale backward by start...

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Stop pouring water into a leaky bucket.

Most Shopify founders think they have a traffic problem. In reality, they have a "bucket" problem.

In this episode, Bryan Bowman breaks down the 5 specific places where money is silently leaking out of your business. Before you spend another dollar on Meta ads or try...

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    Marketing for Ecommerce is dead. Long live Found Revenue.

    Welcome to the new era of the show.

    After a hiatus, I'm back—but the generic marketing advice is gone. In this short announcement episode, I explain exactly why I killed the old show and what you can expect from

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    How can you create buzz around your product even if it's not the "sexiest" product to market?

    My guest, Chris Miller, does an incredible job with this.

    Lots of actionable takeaways in this one.

    Video: https://youtu.be/8uAy3WvH3QQ

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    Worried about a looming recession? ...or current one, depending on who you ask.

    Reality is there's good reason to be concerned.

    However, there's always an answer for those prepared to seize the opportunity.

    Rob and Melissa help complete newbies start a profitable side hustle and the ti...

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    Just recorded another great eCommerce business owner interview...

    Tracy Gunn is without a doubt an innovator in her business.

    She's a creative thinker full of incredible ideas and she defines what it takes to succeed as a small business owner. 

    There's some great takeaways for you and ...

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    I think you're gonna like this one.

    Camille Beckstrand is one of 6 sisters that runs the company... Six Sisters' Stuff.

    In this interview she shares how they grew their brand from 0 to 4,000,000 followers organically (that's right zero ads)

    ...and then went on to make millions in sales...

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    I'm not a fan of hyperbole (aka "lots of hype" to get attention).

    So, when I say this is the most important Facebook Ads training you'll ever hear, I mean it.

    To run effective ads (aka "ads that make you money and you can scale") you need to:

    1. Save Time
    2. Read more
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    October 7, 2022 19 mins

    If you hang around the internet for a few seconds you'll inevitably run into someone promising to have the "secret to success" or "secret to becoming successful."

    Turns out there is a "secret"... problem is it's not really sexy and it's hard to hype up because it's almost too simple.

    Here's the actual secret (based on math ...

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    There's lots of numbers to look at when running ads for your eCommerce business.

    However, only ONE number matters most.

    Here's the number, how to calculate it and what to do with it: https://youtu.be/2BSQs8OcNuk

    Link to the video version of this episode: Read more

    Your passions can make you rich... but not in the way you've been told. 

    Here's how my passion for Jiu Jitsu helped me in business and how it will help yours.

    Link to the video version of this episode: https://youtu.be/pU2xExxoZik

    Connect With Bryan Bowman

    Read more

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    September 16, 2022 14 mins

    You've heard this number mentioned a million times...

    whether you sell on Shopify or use Clickfunnels... it's a useless number, but not all hope is lost.

    Link to the video version of this episode: https://youtu.be/SKU9m9rfOxw

    Connect With Bryan Bowman

    Read more

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    The "Marketing Funnel" is costing you money. Stop losing money and do this instead…

    I've had a problem with the "Marketing Funnel" concept for a long time.

    In this episode I finally break my silence and reveal the ugly truth:

    Link to the video version of this episode:

    Here's the exact framework we use to help 4 figure per month brands scale into 7 figure per month brands... as efficiently as possible.

    Link to the video version of this episode: https://youtu.be/_dukVlgmzFs

    Connect With Bryan Bowman

    www.FoundRev.com

    Watch New Videos Weekly On ...

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    If your Facebook Ads (or any paid ads) are struggling to perform profitably in 2022... watch this video to discover why and what to do about it.

    We're taking applications right now for 3 spots that have just opened up in our eCom Legacy Performance Program (aka "if you don't make money, you don't pay"). 

    If your eCommerce brand is doing at least $10k per month y...

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    Want to know what it takes to go from $100k to $1 Million in 12 months... warts and all? We cover it all in this video. 

    Listen, learn and implement.

    In this episode, I'm excited to have my friend and former client Ameka Coleman. 

    Ameka is the Founder of Strands of Faith and she's had an incredible journey. She shares it al...

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    What if you could get a seat at the table with the Founder of a $6 Million per year business (with a 42% profit margin)? 

    In this episode, I'm excited to have my friend Cole Humphus as a guest.

    Cole rapidly scaled the online photography education company Cole's Classroom to 10,000 members & multiple 7 figures in profit before the company was acquired by ShootPro...

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