Build Your Tribe | Grow Your Business with Social Media
Whether you're a seasoned entrepreneur or desperate to quit your day job, this show has you covered. Hosts Chalene and Brock Johnson bring both perspectives - whether your goal is to earn extra income on the side, or take the growth of your online business to the next level. Get top tips to build social media, grow your email list, develop digital marketing strategies, boost automated sales and create additional streams of income on a limited budget. Learn to share your story and convert followers into loyal customers with New York Times Best Selling Author, Business Coach & Serial Entrepreneur Chalene Johnson and her son Brock Johnson, Part-Time Entrepreneur, Speaker and Story-Telling Strategist. Enjoy expert guest interviews and quick episodes with actionable steps. Whether you're a business owner, aspiring entrepreneur or someone who just wants to make extra money on the side, this is your show!
Episodes
In this episode, Brock Johnson walks through a step-by-step guide on how to create viral Reels, Shorts, and TikToks using AI tools. He'll show you how to analyze viral videos, identify patterns that boost retention, and apply those findings to your own content using tools like Brock will cover how to use AI to generate scripts, hooks, and emotional triggers that encourage shares and increase watch time. I'll also expl...
In this episode, Brock Johnson shares Instagram post ideas that are proven to help you make money in 2025. He'll cover how to create content that drives sales, including strategies for promoting offers, crafting strong calls to action, and writing posts that highlight benefits over features.
Brock also breaks down how to use DM automation for sales, link-in-bio strategies, and different post formats—from...
In this episode, Brock Johnson shares a complete guide to growing on Instagram using Trial Reels. He explains what Trial Reels are, how they work, and the new rules for 2025—including daily limits and restrictions on duplicate content.
Brock will go through step-by-step strategies for using Trial Reels to test content, reupload posts as Reels, and find what performs best before publishing to your main fe...
In this episode, Brock Johnson breaks down 9 new Instagram features that actually help you grow in 2025. He'll cover updates like AI restyle for Stories, the ability to schedule Stories, the new FTDM feature, and auto dubbing for Reels in multiple languages.
Brock also explains changes to the layout, including the immersive home feed, updated DM tabs, and Explore tab adjustments that affect discoverabil...
In today's episode, Brock Johnson shares 8 Instagram carousel ideas that can help boost your engagement, get more views, and grow your followers in 2025. He'll explore how to create high-performing carousel posts that not only capture your audience's attention but also encourage interaction and sharing.
Brock will walk you through strategies for using carousels to increase engagement, boost visibility, a...
In this episode, I share six AI tools you can use to grow on Instagram 10X faster in 2025. We'll explore platforms like ChatGPT, BrockBot, Opus Clip, Canva AI, Metricool AI, and Poppy AI, and how they can help content creators streamline their Instagram strategy.
I'll cover how to use AI for creating viral Reels, generating captions, designing carousels, planning content, and editing B-roll efficiently. ...
In this episode, I share 9 Instagram hacks that actually work in 2025 to help you grow your account and increase engagement. We cover strategies for boosting Story views, creating effective 2-slide carousels, using horizontal Reels, and implementing hook swaps to capture attention quickly.
I also dive into DM automation, Instagram giveaway tactics, hidden countdowns, and other story tricks that encourage...
In this episode, Brock Johnson breaks down the brand new Instagram algorithm directly from Instagram CEO Adam Mosseri. He'll cover the latest updates, including customizable feeds, TikTok-style recommendations, and how Instagram is prioritizing Reels, messaging, and niche targeting in 2025.
Brock explains how these changes affect reach for Reels, Stories, and non-followers, as well as the impact of trial...
In this episode, Brock Johnson walks through a complete, step-by-step process for growing an Instagram account from zero followers. He will cover how to pick your niche, optimize your profile with a strong username, bio, and profile picture, and set up your account to attract the right audience.
Brock also explains how to create and post your first 15 posts strategically, including "about me" content and...
In this episode, Brock Johnson provides a complete guide to using DM automation from Manychat, one of the best tools on Instagram in 2025. He covers how to set up automated replies triggered by comments or keywords, how to control when messages are sent, and how to use automation to increase engagement, get more views, boost link clicks, and drive sales.
Brock also addresses common questions, including w...
In this episode, Brock Johnson breaks down the 7 types of Reels the Instagram algorithm favors in 2025. He covers strategies that increase reach and engagement, including controversial content, highly relatable humor, plot twist Reels, timely and pop culture moments, Reel series using the link-a-Reel feature, street interviews, and inspirational reminders.
Brock explains why these formats perform, what m...
In this episode, Brock Johnson breaks down why Instagram isn't hard—it's just that most people are approaching it the wrong way. He covers common mistakes that slow growth, including overthinking trends, relying on hacks, and focusing too much on the algorithm instead of your audience.
Brock shares practical strategies to simplify Instagram growth, including posting more consistently, upcycling content, ...
In this episode, Brock Johnson shares how to grow on Instagram in less than 10 minutes per day by focusing on strategies that actually move the needle. He will cover what not to do on Instagram, including unnecessary engagement and overthinking, and show how to save time while still boosting growth.
Brock walks through time-saving strategies like creating shareworthy content using the S.H.A.R.E. method, ...
In today's episode, Brock Johnson sits down with the Head of Instagram for Business, Thomas Finetto, to unlock the secrets to growing on Instagram in 2025. They dive into key Instagram strategies for businesses and creators, focusing on how to leverage Reels for growth and the importance of balancing views and followers with engagement.
Brock and Thomas also discuss brand partnerships, content strategies...
In today's episode, Brock Johnson breaks down the latest Instagram update for 2025, covering 10 new features you haven't seen yet. From the new Instagram repost feature to the trial Reels limits and the Instagram Friends tab for Reels, he'll explore how these updates can impact your content strategy and engagement.
Brock will also dive into the Instagram Map feature, the new 4x5 post format, the Instagra...
In today's episode, Brock Johnson shares six powerful hacks to help you dominate Instagram in 2025. He'll cover Instagram growth strategies, including Instagram story hacks to boost views, tips on automating your DMs, and how to use trial Reels effectively to enhance your content strategy.
Brock will also discuss Instagram SEO and search optimization tips, as well as strategies for increasing shares on y...
Brock Johnson reveals the secret to viral Reels and why "bad" or low-effort videos can actually get more views on Instagram. He'll explore how unpolished, authentic content often outperforms high-production videos and why simple, relatable Reels resonate with audiences in 2025.
Brock will dive into the Instagram Reels algorithm and explain how easy, casual content can go viral. If you're looking to grow ...
In today's episode, Brock Johnson breaks down how to create viral hooks that actually get views on Instagram and TikTok. He'll discuss strategies for crafting attention-grabbing hooks in the first 3 seconds of your Reels and videos to maximize engagement and keep viewers watching.
Brock will share effective social media hook formulas, viral content creation tips, and how to structure your videos for maxi...
In today's episode, Brock Johnson shares eight Instagram carousel ideas that can help boost your engagement and grow your followers in 2025. He'll explore how to create high-performing carousel posts that not only capture your audience's attention but also encourage interaction and sharing.
Brock will walk you through strategies for using carousels to increase engagement, boost visibility, and take advan...
In today's episode, Brock Johnson reveals Instagram SEO secrets that can help you 10X your followers in just 30 days. He'll dive into Instagram search optimization and explore how SEO strategies can significantly boost your profile's visibility and engagement.
Brock will cover essential Instagram SEO tips, from optimizing your Instagram bio and handle to using the right keywords and hashtags. He'll also...
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