Farm Small Farm Smart

Farm Small Farm Smart

Insights for vegetable farmers and market gardeners who earn, or want to earn, a living growing vegetables profitably. In each episode, I talk with a beginning or experienced farmer, diving deep into their story to find out what makes their market farm successful. I focus on in-the-field farming. Soil preparation, weed management, post-harvest processing, appropriate technology, farm tools and equipment, and growing crops. Hosted and produced by Diego Footer's Modern Grower Podcast Network.

Episodes

September 27, 2026 • 18 mins

In this episode, author and educator Peter McCoy of Mycologos discusses putting fungi into soil by building up the soil. 

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In Part 1, we built the Profit Pie, the framework for how much you keep on every bed. Here's what it doesn't tell you: a 70% margin on a bed doesn't pay the rent. Margin is how much you keep per bed. Income is margin times volume. Get one wrong and the whole thing falls apart.

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In this episode, compost specialist and owner of Living Roots Compost Tea Troy Hinke breaks down the nuances of making and using compost tea depending on what you're growing and what your goals are. 

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September 17, 2026 • 7 mins

Most entrepreneurs see growth as progress. What if the smartest move is to stop?

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Ask most farmers what has the biggest effect on profit and they'll say inputs: seeds, soil, amendments, the stuff you put in the ground.

They're wrong. 

After a decade of interviews, here's the profit pie: every factor that touches your profit, ranked from biggest lever to smallest.

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In this episode, soil specialist and consultant Dr. Jim Hoorman of Hoorman Soil discusses farming within the bounds of the Conservation Reserve Program. 

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Struggling founders: detailed plans slowly, never execute.

Successful founders: Build basic version, get it to customers, learn what actually matters, iterate.

Difference isn't intelligence — it's velocity. The main thing: Build product, get it to customers.

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In this episode, Professor Emeritus at Cornell University College of Agricultural and Life Sciences breaks down what happens in a symbiotic relationship between trichoderma species and plant species. 

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September 3, 2026 • 20 mins

Do you know how much labor goes into growing that bed of lettuce? Not just the planting and harvesting, the weeding, the washing, the selling, too?

If you don't know your numbers, you might be in danger of farming below minimum wage. 

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Everybody fantasizes about being their own boss, but nobody fantasizes about standing in front of a field at 6 AM wondering if you made the right call, or about the part where you clean the toilets. After a decade interviewing farmers who made the jump from employee to owner, the same seven walls come up again and again.

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In this episode, one of the pioneers of probiotic technology, Dr. Matthew Wood of Probiotic Holdings, sheds light on what efficient microbes are and what they do. 

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August 27, 2026 • 10 mins

While $20/tray of microgreens seems like a wildly profitable venture, do you know the kind of logistics, inputs, and labor that go into that $20 tray?

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How many hours did you work on your farm last week? And the harder question: how many of those hours were spent running the business versus improving it?

"Work on your business, not in your business" is in every business book ever written. Everybody nods, but almost nobody does it.

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In this episode, USDA soil scientist Dr. Kurt Spokas explains why not all biochar is exactly the same and why some are better than others.

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With a solid crop selection, tight crop succession, and unwavering customer base, you can ABSOLUTELY run a profitable business on 1000sqft. of land. 

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Your farm has a salary cap. Land and time are finite, and every crop you plant spends some of both. The question isn't "what makes me the most money," it's "what makes me the most money per day it occupies my bed."

That's dollars per day (DPD), and after interviewing over 200 farmers, it's the number the highest earners track that struggling farms don't even know exists.

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In this episode, Dr. David Laird of Iowa State University breaks down the most common beliefs around growing in clay soils. 

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You can only grow so much by yourself. If you're planning on growing your business, you'll eventually need to hire out help. 

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More than half of new farms fail in their first five years. In almost every case, it's not a growing problem...it's a money problem.

 After a decade interviewing hundreds of farmers and running a farm supply business serving thousands of customers, the same financial mistakes show up again and again.

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In this episode, Dr. Jane Fife of 3Bar Biologics talks about how to multiply microbial populations and how different types may multiply better in different regions. 

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