The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Let's talk about brand keywords and why they are the most dangerous and most abused traffic in Google Ads. We're answering emails from listeners today and we've got some good ones! From bid strategies to search campaigns to performance max we cover it all in this week's episode about Google Ads.

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Chris Schaeffer - http://www.chrisschaeffer.com

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What will Google look like 5 years from now? This week Chris Schaeffer discusses how AI will change the way people search and gather information and what that means for PPC managers. Also Chris discusses the right way to use audiences in Google Ads. If you aren't using audiences in your search campaigns this episode is critically important for you to hear!

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Chr...

There is a scam going around to Google Ads managers that could cause some major destruction for anyone that is caught by the scammers. In this episode of the Paid Search Podcast Chris Schaeffer talks about how to avoid scammers and a very important issue around Google Ads automation and how to build a successful campaign when that automation fails.

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Chris Schaeffer ...

Let's talk about quality score, bidding, and competitor campaigns! This week we dive into a discussion on some of the more complicated factors in Google Ads that throw many advertisers for a loop. And especially the always complex decision of whether or not to target your competitors in PPC. Let's talk about that!

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Chris Schaeffer - http://www.chrissc...

If you are having issues with a campaign on Google Ads that continues to offer no results, no conversions, and no sales today's episode can help solve that problem. Chris Schaeffer discusses the 4 levels of failure in Google Ads that most advertisers experience at some point. Learn how to audit your own campaign and find the solution to your broken campaigns!

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This week Chris Schaeffer answers questions about Google Ads from listeners. He discusses how to manage accounts that use automated bidding, a question about the Display network, and how to properly structure your Google Ads account for success.


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Chris Schaeffer - http://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/iout4J...

This week Joey Bidner does a deep dive into a Google Ads account that focuses on e-commerce and local "foot traffic" searches to drive sales. Learn all about strategies to manage different types of searches to drive a wide variety of traffic for a winning set of campaigns!

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Joey Bidner - https://joeybidner.com/ 

Watch this episode on YouTube: https://y...

Joey Bidner discusses what Google Ads advertisers need to know about consent mode. You’ll learn why it is important for any website utilizing paid ads on Google!

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Concent Mode Partner Support: https://cmppartnerprogram.withgoogle.com/

Joey Bidner - https://joeybidner.com/ 

Watch this episode on YouTube: https://youtu.be/C1_3tOwwHTQ

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Do you know the right time to increase your budget? Is your budget causing your campaign to fail? In this week's episode Chris Schaeffer discusses a new principle that new Google Ads advertisers must understand about choosing the right budget in Google Ads. If you budget is too small it can actually keep you from getting conversions! Let's talk about it!

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Chris Scha...

This week Chris Schaeffer & Joey Bidner discuss some important factors to consider when using audiences in Google Ads. Also answers questions from listeners and this week it is about how to create a successful B2B search campaign when you can't find the right traffic.

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Chris Schaeffer - http://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com/ 

This week Artur MacLellan shares his Google Ads script that can help advertisers manage their search terms. If you are having a lot of problems blocking unwanted searches coming from your keywords this is a great tool to manage your negative keywords.

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Step-by-Step Google Ads Script Installation: https://www.youtube.com/watch?v=xM3YOZDrjt0

Chris Schaeffer - https://www.ch...

Don't click on these 9 buttons in Google Ads. Search partners, fake conversions, TCPA bidding, competitor keywords, search not shopping, TROAS, exact match keywords, performance max, and broad match keywords. They are all off limits for some advertisers at there. Find out more in this week's episode!

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Chris Schaeffer - https://www.chrisschaeffer.com

Wa...

New updates from Google happening now. Learn what is new from campaign types and advertising changes happening in Google Ads this year. Also Chris Schaeffer discusses using "friction" the right way in your Google Ads campaigns to drive the best traffic for your business.

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Chris Schaeffer - https://www.chrisschaeffer.com

Joey Bidner: https://joeybidner.com/

W...

What is OPTIMIZATION SCORE and what does it mean for the success of your account? Well, very little actually. In fact, in this episode Chris Schaeffer discusses why he believes 100% optimization score is actually a bad thing for the success of your Google Ads account.

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Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: http...

Is "smart bidding" really that smart? This week Chris discusses the results from an experiment where the smart bidding strategy failed in comparison to the manual bidding campaign. Let's talk about why this happened and why it is important to understand that smart bidding is not always the smartest choice.


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Chris Schaeffer - https://www.chri...

This week Chris Schaeffer dives deeper into the metrics of a successful account and answers questions about the reasons behind structural decisions in the campaigns. Also Joey Bidner joins in to answer a question about Google Ads and Amazon that is very important for all managers in the eComm space to hear.

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Chris Schaeffer - https://www.chrisschaeffer.com
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Learn what to do when your Google Ads search campaign is getting a lot of unqualified, unwanted search terms. These 4 tips will help you wrangle your search terms into traffic that is actually qualified and useful for your business. Also, Chris Schaeffer answers a question from a listener about using value based bidding in their search campaigns. Is that a good idea? Maybe not!

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An amazing show discussing some very common questions about how to structure and Google Ads search campaign. This week Chris Schaeffer does a deep dive into an account discussing how the account is built out and some of the specific settings that have provided great success to the account over the years it has been running.

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Chris Schaeffer - https://www.chriss...

This week Chris Schaeffer answers questions from listeners about issues on concerning campaigns that mysteriously stop running, brand campaigns, and the on going debate about landing pages. Plus Joey discusses some huge advantages to using Amazon with your Google Ads search campaigns.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Joey Bidner - https://www.joeybidner.c...