CPQ Podcast
The CPQ Podcast is your go-to source for all things Configure-Price-Quote (CPQ). Each episode features in-depth interviews with industry leaders, innovators, and practitioners who share real-world insights, strategies, and success stories. Whether you're in Sales Ops, RevOps, IT, or Product Management, this podcast helps you stay ahead in the evolving CPQ landscape — from CPQ tools and processes to digital selling, product configuration, pricing strategy, and Quote-to-Cash trends. Tune in to expand your CPQ knowledge, explore new solutions, and hear from the voices shaping the future of B2B sales automation.
Episodes
What if the biggest challenge in CPQ isn't the configuration engine itself, but getting the right product knowledge into it?
In this episode of the CPQ Podcast, Frank Sohn welcomes back Kiana Mostajabian, Senior Director of Product Management at Configure One, to explore how artificial intelligence is changing product configuration, quoting, and sales processes fo...
What does AI-native CPQ actually mean, and how is it different from adding AI capabilities to traditional CPQ software?
In this episode of the CPQ Podcast, Frank Sohn speaks with Marc Uible, VP of AI at Threekit, about the company's evolution from 3D product visualization to AI-native Configure, Price, Quote (CPQ) software and AI-powered sales agents.
Marc explains how Threekit is addressing the challenges...
How much should you know about CPQ before relying on software vendors, consultants or implementation partners to guide your next steps?
In this episode, Frank Sohn discusses why CPQ buyers should first learn enough to ask good questions, challenge assumptions and look at the market from more than one p...
In this episode of the CPQ Podcast, Frank speaks with Antonio Brkic, Chief Product Officer at Helioz Technologies, about the evolution of zipCPQ into HeliozOne and the company's broader vision for configurable product sales.
Antonio explains why Helioz is moving from a CPQ-focused solution toward a mo...
Copilot, assistant, agent — the terms get thrown around interchangeably, but they describe three very different levels of AI autonomy. So where does agentic AI actually belong in the configure-price-quote process, and where should humans stay firmly in control? In this episode, Frank sits down with Sourabh Kukar, Director of Technical Consulting at Salesfo...
Renewals are becoming a strategic revenue priority — but why do so many companies still manage them through disconnected systems, spreadsheets, emails, and partner portals?
In this episode, Frank talks with Ram Rai, founder & CEO of Yagna iQ, and Manish Agrawal, Co-Founder & CTO, about how recurring revenue and renewal management are changing as companies move toward...
Where does traditional CPQ stop—and where does engineering automation need to take over?
In this episode, Frank sits down with Scott Heide, CEO of Engineering Intent, to explore how CPQ can support products that require far more than standard configuration, pricing, and quoting. Scott brings more than 30 years of experience working with engineer-to-order companies, knowledge-based engineering, and sales engineering automation...
Salesforce CPQ is officially end of sale — but what does that actually mean for your business, and where do you go from here?
In this episode, host Frank sits down with Jamie Trigg and Timo Taipale from ShiftLogic.io to unpack the shift from Salesforce CPQ to Agentforce Reve...
With Javed Jafar, CPQ and Billing Expert with 20+ years of experience across enterprise implementations, advisory work, and customer-side transformation programs.
How will AI change CPQ for customers, vendors, system integrators, and CPQ professionals?
Can AI actually replace the sales engineer in complex product configuration — without sacrificing accuracy? In this episode of the CPQ Podcast, host Frank sits down with Stanislav "Stan" Chirk, founder of R[ai]sing Sun, an EU-based AI solutions company building custom AI agents for B2B companies. Stan walks us through his journey from engineering and entrepreneurship into the world of Configure, Price, ...
Can you trust an AI agent to configure your products, apply your pricing rules, and generate an accurate quote — every single time? According to Dr. Sanjay Mittal, founder of Predictika.ai and one of the original pioneers of constraint-based product configuration, the answer right now is: not without guardrails.
In this episode of the C...
In this episode of the CPQ Podcast, Frank Sohn speaks with Tiffany Devlin-Drye, Head of Solution Architecture at Roadrunner.ai, about Roadrunner's view of the CPQ market and its AI-native approach to quoting, approvals, and revenue operations. Tiffany shares her background as a Salesforce CPQ developer, solution architect, and former system integrator before joining Roadrunner.ai. She explains why Roadrunner ...
In this episode of the CPQ Podcast, Frank Sohn speaks with Jagadish Bandhole, CEO and Founder of MobileForce.ai, about how CPQ is changing as AI, no-code administration, mobile workforces, and broader revenue operations requirements reshape the market. Jagadish describes himself as an engineer turned entrepreneur and shares how MobileForce has evolved since his last appearance on the CPQ Podcast in 2023. The ...
In this short CPQ Podcast update, Frank Sohn shares a temporary Novus CPQ research access window running from June 18 to July 17.
During this period, visitors can request one free CPQ Vendor Briefing from the Novus CPQ Briefing Library. In addition, selected CPQ Sales Reports are available through sponsored free access, starting with camos CPQ 365 and soon Engineering Intent / kBridge. The Yagna iQ Customer Pulse Report on recurrin...
In this solo episode of the CPQ Podcast, Frank Sohn discusses why many organizations are reassessing their Salesforce CPQ roadmap, what the shift toward Salesforce's newer Revenue Cloud and Agentforce Revenue Management direction may mean, and why customers should evaluate their next step through a practical lens: CPQ fit, technical debt, ERP integration, lifecycle requirements, administrative cap...
In this episode of the CPQ Podcast, Frank Sohn speaks with Godard Abel, co-founder and CEO of G2, about how AI, software reviews, and answer engines are changing the way companies evaluate CPQ and enterprise software. Godard shares G2's key priorities for 2026, including AI transformation, the integration of Gartner Digital Markets, and the growing importance of trusted software review data. With the acquisit...
In this episode of the CPQ Podcast, Frank Sohn speaks with Rohit Chhabra, Chief Product Officer at Conga, about Conga's CPQ strategy, the role ofConga Smart CPQ, and how AI is becoming a broader part of the quote-to-cash and commercial operations landscape. Rohit shares insights from more than 25 years of business, engineering, and product leadership experience, including how his background shapes the way he w...
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