Medical Practice Trends
Medical practice management, marketing, ancillary and technology trends. The Medical Practice Trends podcast is brought to you by Emedikon, founded by Peter J Polack MD, author of "Navigating the EMR Jungle" and the soon-to-be-released "Ultimate Ophthalmic Marketing Machine" and technology columnist for Ophthalmology Management Magazine.
Episodes
Heather Healy has over 20 years in clinical and executive nursing roles, serving as a Chief Nursing Officer, Vice President of Advanced Practice Providers and Consultant to the Arizona State Board of Nursing - her focus is on the professional advancement of nurse practitioners and other advanced practice providers through support with orientation, on-boarding, ...
Dr. Brent Lacey is a gastroenterologist with a passion for financial management and career coaching. He writes about personal finance and practice management at thescopeofpractice.com.
In a recent article, he ignited a firestorm of debate surrounding the use of PAs and NPs in medicine.
He joins me to clarify his opinions and offer some best practices on integrating PAs and NPs to your practice.
As mentioned in this episode:
Physicians are burned out and the debate rages on about when and how to open up the country. But there are a few bright spots we should keep our eye on according to Kevin Pho, MD. Few people have their pulse on the mood of physicians like Dr. Pho - the founder and editor-in-chief of KevinMD.com.
KevinMD publishes multiple articles per day from doctors, patients, and other healthcare professionals; there's plenty of wisdom, opinion,...
Terin Barbas Cremer is an Attorney in Tampa Florida focusing on Employment and Business law. Prior to starting her own firm, she was the Chief Human Resources Officer and Associate General Counsel of a national financial services company co-employing over 20,000 people. Now, she works with a variety of businesses, including medical practices, helping them navigate the liability and employment questio...
Kristin Baird has over 30 years of experience in patient care, healthcare marketing, business development, and administration… she has a nursing degree and a master's in Health Services Administration.
Kristin has also written several books on healthcare leadership and service excellence. Now she's the CEO of the Baird Gro...
Medical practices are under pressure like never before, and Dr. Halee Fischer-Wright, CEO at MGMA discusses the financial impact of COVID-19, pending stimulus legislation, remote work, telehealth reimbursements, and how MGMA is advocating for you.
A value-packed episode for all practices.
MGMA.com
MGMA COVID-19 Action Center
MGMA COVID-19 Resource Center
Dr. Diamond is an expert in equipping teams as they navigate change and stress. (Stress?!? WHAT STRESS??) He's also an international disaster physician. He was the Director of the Medical Triage Unit at the New Orleans Convention Center following Hurricane Katrina and led first-in medical response teams to disasters like those in Haiti, The Philippines, and Honduras.
Read more
J.J. Peterson is the Chief of Teaching and Facilitation at StoryBrand, Co-Host of the Building a StoryBrand Podcast, and co-author of the new book out today: Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business.
J.J. breaks down the successful StoryBrand formula and discusses the best ways to use it in your medical practice.
Dr. Brent Lacey is a gastroenterologist with a passion for financial management and career coaching. He's helped hundreds of clients pay off millions of dollars of debt, and he writes about personal finance and practice management at thescopeofpractice.com.
In this podcast, Dr. Lacey talks through his popular financial presentation, 10 Money Myths Physicians Bel...
Dr. Robert Pearl is the former CEO of The Permanente Medical Group, the nation's largest physician group. Now, he's a Forbes contributor, and a professor at both the Stanford School of Medicine and Graduate School of Business, Co-Host of the Fixing Healthcare Podcast, he runs RobertPearlMD.com where you can find his latest musings, and author of the best-selling book "Mistreated - why we think we're getting good healthcare - and wh...
Steve Woodruff (The King of Clarity) provides expert advice for doctors and practice administrators on how to improve their communication skills.
Whether you're a doctor trying explaining complex health problems to a patient, or a manager trying to get employee alignment around patient satisfaction, Steve gives tips and tricks you can use to take your communication to the next level.
How to win online in 2020 - 3 tips for medical practices.
In this episode, we look at three ways to improve your medical practice marketing online.
We discuss:
- Websites (What makes a great one)
- Google My Business listings (Plus tips to make sure patients discover you)
- How to leverage underpriced advertising to build your practice or increase its profitability.
As heard on this episode:
Let's Encrypt (Free Security Certificat...
Do you need a physician liaison? What makes a good physician liaison? How do you get past the front desk? How should a doctor engage a referring office? Kelley Knott answers these questions and more on this week's podcast.
Kelley Knott is the CEO of a healthcare marketing agency, Intrepy Healthcare Marketing. She is a highly experienced physician liaison and has a background in consulting medical practices and health systems on how...
Eli Schwartz teaches us how to 'think like a user' to improve SEO.
Eli is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs - including leading the global SEO team at SurveyMonkey as the director of growth and SEO.
As heard on this episode:
More at: Medical Practice Trends
Dr. Sibert's article "Keep insulting doctors, and good luck finding a physician in 10 years" has been viewed and shared over 300,000 times in the last 2 weeks. She explains what motivated her to write it and what solutions there may be.
As heard on this episode:
- A Penned Point (Dr. Sibert's Blog)
- Keep Insulting Doctors... (Original Article)
- California Society of Anesthesiologists
- KevinMD.com
More at: Medical Practice ...
The Medical Practice Trends Podcast gets a new host in 2020. New host Brian Dooley is joined by the previous host Peter J. Polack, MD.
As heard on this episode:
- Medical Practice Marketing on Facebook
- Ways to Enhance a Physician Profile for Better Engagement
- The Ultimate Ophthalmic Marketing Guide, by Peter J. Polack
- Feedback/Show Ideas: Contact
More at: Medical Practice Trends
Brought to you by: Independence Digital - ...
Brent R. Tilson, author of the best-selling book "Go Slow to Grow Fast," explains his Quad 4 Methodology and why employees are the most-overlooked part of the equation when it comes to business success.
This issue (31:54):
- The genesis and the importance of the LifeLine graph for a business
- How you can tell whether you are in the Drama Zone or the Driving Zone
- How do you know if your business is growing too fast?
- Why morale is...
Nathaniel Arana of NGA Healthcare explains the nuances of payer rate negotiations and some of the pitfalls physicians face when trying to go it alone.
This issue (23:38):
- Overview of the decline and stagnation in payer reimbursement over the last decade
- How most providers tend to accept the rates and the difficulty in negotiating
- How a provider can attempt to negotiate rates on their own and the pitfalls of doing it on your o...
Gabby Rolette of Specialty Answering Service (SAS) explains some of the ways that outsourcing your call center can not only be cost-effective but may also improve your bottom line.
This issue (11:33):
- how 24/7 call center availability can increase your business
- advanced call center features including language translation
- integrating call center functions with your practice's website
- how new mobile apps can enhance your call c...
Tristan White, Founder and CEO of The Physio Co and author of "Culture is Everything" shares his entrepreneurial journey in creating a healthcare business ranked #1 on Australia's 50 Best Places to Work and the importance of developing a strong culture in your business.
This issue (23:40):
- The 4 key foundations of a world-class culture
- The importance of hiring the right people to help build your desired culture
- Leading people...
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