This week I’m excited to chat with someone I go way back with, Sheena McCullers. Sheena is the founder of Della’s Beauty Supply. Della’s was launched to bring a much-needed sense of belonging for BIPOC beauty lovers in Ann Arbor, MI. After moving from Brooklyn, Sheena saw a need for a place for people who look like her and took a chance on opening a storefront.
In this episode she shares:
- How intentionally creating a community through word of mouth was the foundation to building her customer base
- The startup costs and how she’s been able to be profitable in the first year
- The importance of working a full-time job where she was supported enough to be transparent about needing space to focus on expanding Della’s
Highlights Include:
00:00 Intro
08:16 Exploring different side hustles
14:16 Navigating a new city
18:43 Filling the need for a beauty supply
23:18 Startup planning and costs
27:55 Creating a community
30:01 Curating events and collaborations
35:02 Running a storefront as a side hustle
41:20 Expanding and creating a cultural hub
46:43 Setting the tone for the future of the store
56:19 Tips for entrepreneurs
Check out episode 460 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links Mentioned:
- Auntie Della’s Website: https://auntiedellas.com/
- Auntie Della’s Instagram: https://www.instagram.com/auntiedellas/
- Auntie Della’s TikTok: https://www.tiktok.com/@auntiedellas
- Virtual Assistant: https://theindemandva.com/
Listen on:
Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323
Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8daf52a57e054042
YouTube: https://www.youtube.com/sidehustlepro
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
Affiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission. You will not pay more when you use my links.
Hosted on Acast. See acast.com/privacy for more information.
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.