This week in the guest chair we have Marty McDonald, founder of Elle Olivia & Boss Women Media. Her background in corporate laid the foundation to launching Boss Women Media, the offline/online women’s empowerment community. After a challenging experience with giving birth to her first child, Marty translated that same idea of empowerment to launch Elle Olivia, a lifestyle brand for young Black and Brown girls.
In this episode she shares:
- How she landed her brand Elle Olivia in over 400 Target locations nationwide within the first year of launching
- How she strategically re-invested revenue from side hustling into her businesses
- How she oversees a multi-city Black Girl Magic Tour, the annual Boss Woman of the Year Summit, and serves a loyal community of more than 100,000 women
Highlights Include:
00:00 Intro
02:38 Navigating corporate America
11:30 Pitching to Sugarfina
14:32 Launching Boss Women Media
16:52 Monetizing the business & impactful collaboration
27:43 Staying nimble and pivoting at the right time
34:02 Navigating a challenging pregnancy
38:10 Creating a brand for Black and Brown girls
48:18 The power of a strong team
54:00 Tips for entrepreneurs
Check out episode 465 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
- Marty’s Instagram: https://www.instagram.com/martytmcdonald/
- Boss Women Media Instagram: https://www.instagram.com/bosswomenmedia/
- Boss Women Media Facebook: https://www.facebook.com/bosswomenmedia/
- Elle Olivia Instagram: https://www.instagram.com/shopelleolivia/
- Elle Olivia Website: https://shopelleolivia.com/
- Elle Olivia at Target: https://www.target.com/b/elle-olivia/-/N-q643le95h07
- Sugarfina: https://www.sugarfina.com/
- Power Thoughts Devotional: https://apps.apple.com/us/app/power-thoughts-devotional/id715337851
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