Modern Marketing Engine podcast hosted by Bernie Borges

B2B influencer marketing is not the same as it is in B2C, where you have celebrities like top athletes and Hollywood actors endorse a brand and post on Instagram about it. B2B marketing leaders can leverage industry influencers in their marketing efforts with a solid plan.

That is the topic of conversation with my guest in this episode of the Modern Marketing En...

Most CMOs favor external communications (demand generation, content marketing, etc.) over internal communications.

Why? Because these external activities seem to create more measurable ROI. However, with the modern workforce internal communications are now more important than ever to m...

How would you plan the marketing strategy for a new brand? What are some factors that marketing leaders should take into consideration when rolling out a new product?

That is the topic of conversation of this episode of the Modern Marketing Engine podcast, with my guest Armen Najarian

How do you formulate an Account-Based Marketing (ABM) strategy? How do you decide which accounts to target? And what is the role of analytics in ABM planning?

That is the topic of this episode of the Modern Marketing Engine podcast with my guest, Chris Rack, President at PureB2B.

PureB2B leverages a database of B2B decision...

B2B buyers have changed dramatically, especially during COVID. Consider these three recent trends, for example:

• B2B buyers are looking critically at any opportunity that comes to them, whether it comes from marketing content or from a sales conversation.

Marketing professionals need to have a strong grip on data. These uncertain times have inspired marketers to rely less on qualitative insights and more on data-driven insights. 

This is what my guest realized during 2020. Paul Cowan, CMO at FreshBooks, joins me in this episode of the Modern Marketing Engine podcast to talk about why they are doubling down on cus...

The pandemic hit just about every industry hard and many companies are still trying to recover. That’s why stories of B2B companies helping out others around them are so encouraging. And I’m excited to bring you one such story in this episode of the Modern Marketing Engine podcast.

My guest is Kathie Johnson

What is the future of buying and selling? How do marketing and sales approach digital native decision-makers? That is the topic of this episode of the Modern Marketing Engine with my guest, Dave Boyce.

Dave is the Chief Strategy Officer, XANT, where he divides his time between corpor...

This is a different, but very special, episode of the Modern Marketing Engine podcast. My guest is Hang Black, VP, Revenue Enablement, Juniper Networks and I invited her to talk about her new book, Embrace Your Edge: Pave Your Own Path as an Immigrant Woman in the Workplace.

This boo...

What drives the success of a sales team today? Knowing how to engage the digitally savvy modern buyer. And modern buyers need modern sellers.

While digital marketing is a mature ecosystem with proven processes and practices, digital selling is still evolving. Many sales organizations were reluctant to implement a digital s...

The year 2020 has brought a lot of pain and confusion due to the pandemic, but also many opportunities for companies to show compassion and generosity. And that willingness to help others can sometimes reap rewards in the marketplace.

That’s exactly the story my guest in this episode of the Modern Marketing Engine, Adriel Sanchez, CMO at Newsela shares.

<...

Sales messaging is a vital part of a sales reps’ daily work. It’s how they engage with prospects and it can make a big difference in their results. While the perfect sales message will connect and engage the buyer (eventually leading to a sale), a weak sales message will just be ignored, or worse, will damage the reputation of your company.

In this article and e...

In recent history, there have been three important events that have led marketing teams to shift their focus and embrace digital marketing transformation. 

The first event was 9/11 in 2001 and how fear and uncertainty gripped the U.S. (and others) which hindered planned marketing activities including travel and events where thousands of people congregated. The s...

What is the most effective way to attract and retain customers if you sell to consumers through distributors? According to Paul Ackah-Sanzah, it’s an Omnichannel marketing strategy.

Paul is VP of Marketing at Phantom Screens and a 20-year marketing veteran. Paul has an impressive career journey at Phantom Screens, starting out as their retail sales manager, movi...

A unified marketing and sales funnel is the solution to better prospecting in any organization.

In this episode of the Modern Marketing Engine podcast, my guest, A. Lee Judge, Global Digital Marketing Director at Hexagon GeoSystems, discusses his approach to digital marketing and how it is contributing to sales prospecting with a focus on quantifiable attributio...

In 2020 with in-person conferences being redirected to online events, marketers are looking for alternative ways to continue to grow their demand generation efforts and ensure that they can drive quality leads into the sales funnel. One of those ways is gift marketing.

Marketing teams are allocating budgets and efforts toward gifting, as opposed to sponsoring vi...

Podcasts are becoming more popular each day (there are more than a million podcasts and more than 30 million episodes available). So it’s not surprising that marketers are deciding to create a B2B podcast as a strategy to reach their buyers.

But how do you start a B2B podcast and how...

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The year 2020 has seen many marketing events cancelled, postponed or gone virtual due to COVID-19. And Content Marketing World, the largest event for content marketers held in person each fall is going 100% virtual as well. 

My guest on this episode of the Modern Marketing Engine is Cathy McPhillips, VP...

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There’s a powerful analogy used to describe the difference between an outbound and an inbound marketing strategy: an outbound strategy is like chasing or hunting for leads, while an inbound strategy is like attracting or luring leads to you.

And although both marketing strategies have their merits and t...