Elon Musk and JD Vance Want You to Breed. A Lot.

What do Silicon Valley billionaires, religious parents of six, and eugenics-curious biotech founders have in common? Welcome to the world of pronatalism—a growing movement that aims to solve the so-called population crisis by making more babies.

We follow the unlikely alliance between tech futurists and traditional conservatives who think it’s their duty to repopulate the Earth—with intelligence, ambition, and carefully screened DNA. Many believe our economic future is at stake without more humans.

“If you think of government as a business, then babies are its future customers,” said Patri Friedman, grandson of the economist Milton Friedman. 

This week on Reveal, we go inside NatalCon, a gathering where embryo optimization meets Old Testament values. From Elon Musk’s fertility tweets to startup founders planning five-child families like product launches, this isn’t just about babies—it’s about engineering civilization. 

But in some corners of the movement, a darker theme emerges: Who’s deemed fit to reproduce, and who’s left out? We also talk with the Reverend Rob Schenck, a former leader in the Christian nationalist movement, about his multidecade plan to repeal abortion rights and push the American government to the right.

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