The Failed Deal that Led to WeWork’s Downfall

Once a “unicorn”, WeWork has filed for bankruptcy. The co-working company was once valued at $47 billion, but it’s had a rocky few years, including a failed IPO (it later went public through a special purpose acquisition company) and was battered by the pandemic. But what set WeWork on this falling-from-grace path can be traced back to a failed deal between co-founder Adam Neumann and SoftBank’s Masayoshi Son at the end of 2018. This is the story of Project Fortitude. This episode originally aired on February 13, 2023. For more from The Closer and to subscribe to our newsletter, visit www.thecloser.fm. The Closer is a Project Brazen production. Subscribe to Brazen+ on Apple Podcasts or at brazen.fm/plus and get exclusive bonus episodes for The Closer and all our shows, as well as ad-free listening and early access to new podcasts. For more fearless storytelling visit brazen.fm, home to all our podcasts, documentaries and newsletters. At Brazen, we show you how the world really works – from espionage and corruption to deal-making and organised crime, we’ll take you inside stories from hidden worlds. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://brazen.fm/plus/