Elevate! PR and Marketing Tips
Perini & Associates is a full-service public relations and marketing firm headquartered in Colorado. We are celebrating our 11th anniversary.
Episodes
Modern public relations trends are a major influence on how consumers support and trust businesses, nonprofits and organizations. We are living in a 24/7 crisis of trust.
As our firm begins its 11th year in business, here are 11 public relations trends we will strategically use for our clients’ success.
Song: “Landscape”
Source: www.storyblocks.com
For More:
www.periniassociates.com
On Facebook, Twitter and Youtube
customerser...
With drone technology evolving, more brands are understanding the value for the use of drones to reach target audiences (customers, clients, supporters, stakeholders, etc.). Therefore, we have invested for clients in an FAA Certified Part 107 commercial drone license and professional drones.
Drones have numerous public relations and marketing uses. Mike presents a few uses to consider while also announcing a new three-pa...
A great public relations tool to develop and maintain relationships is hosting a pre-opening reception especially now as many local businesses have been closed due to the pandemic and are now reopening. Plus it is the holidays.
Mike presents a few ideas he has learned from hosting and planning receptions that you can apply to your own business or nonprofit.
Song: “Epic Christmas Shopping”
Source: Storyblocks
For more:
www...
With this exciting development in mind, Mike recommends you begin to prepare NOW with strategies and promotional tools to let customers know when a...
Mike presents a few ideas he has learned from community engagement that you can apply to your own business or nonprofit. Remember, it’s all about creating goodwill (and good karma):
Song: “How We Feel” – M...
All of Mike’s comments on this podcast might sound discouraging. But, by identifying the primary causes of small business failure, adjustments can be made to allow new business owners to place odds in their favor for success.
Song: “Searching For Something”
Source: Audioblocks
For More:
www.perinia...
With the continual evolution of both stand-alone digital cameras and new models of smartphones coming out for the holidays, by gosh, there doesn’t seem to be an end in sight of this technological revolution!
What makes a great photo? Listen to learn more.
Song: “Full of Inspiration”...
Mike goes over some of the benefits of using geo-fencing technologies.
Song: “Full of Inspiration”
Source: Audioblocks
For More...
Families should have the right at all times to be treated with dignity and respect by the media.
Nearly every day, after a tragic incident that makes news, families are asked by reporters for an interview. Just Google "Sutherland Springs, Texas Church shooting" to find countless media reports where family members are being asked to comment with regards to this November 5, 2017 shooting.
Sometimes it is after they ambush them at their front door, or see them entering their vehicle or have access to their phone number -- leaving countless messages to grant access.
We believe that families also have rights to be treated with dignity and respect at all times after an incident that prope...
Mike shares in this podcast 5 Steps (Part 1 of 2) to handle those tough situations.
His experience includes 9/11, Katrina, aircraft accidents and victims of crime.
Learn from his more than 30 years of dealing with tough situations.
A crisis can potentially threaten to harm people, property, seriously interrupt business and s...
Understanding “PR” or Public Relations is a critical first step in building a small business or nonprofit.
Mike shares in this podcast how the term has evolved over the years.
Song: “Right on Track”
Artist: Breakfast Club
For More:
www.periniassociates.com
On Facebook, Twitter and Youtube
customer...
This cycle is day and night.
There was a time when you had 24 hours to react to an event or make a statement before the media picked what you said or released appeared to viewers, readers or listeners. Now, you have 24 seconds.
In this podcast, Mike briefly explains the news cycle and how to an...
A key trend is Content Marketing.
LinkedIn recently posted nearly 1,900 jobs under this category in their job listings.
In this podcast, Mike provides rationale for this trend and easy to use tips on how a business, nonprofit or special event coordinator can ...
It is not just those turning out politics who feel perplexed and confused. It is just about everyone. From those who vote regularly to those who simply feel a civic duty to stay informed.
In this podcast, Mike provides solutions to stop the “spin,” and by doing so, provide provide better...
In this podcast, Mike provides 3 key mistakes that each business owner should be aware of and offers simple solutions.
Music:
Song: “...
There is the temptation to try every new gadget. Eat at every new restaurant. Try the latest aerobic exercise. Or, be the first to punch that accelerator on a new car.
Going at public relations and marketing can be very similar for those not schooled in the art and science. Wanting to add every new practice into the PR or marketing “arsenal,” without determining what the destination or return on investment might be,...
A Louis Harris Survey conducted for the National Consumers League found that 92 percent of adults in the United States reported receiving fraudulent telephone offers. Co...
The iconic clock is always ticking in this real-time action series soon to be found again on FOX.
If you have missed the previous seasons…the show is about U.S. counterterrorist agent Jack Bauer (Kiefer Sutherland) who tries to save the country from foreign and domestic enemies in the course of 24 grueling hours (with each hour a separa...
You can download the list at:
http://www.periniassociates.com/library/14-free-ways-promote-special-event/
For more:
www.periniassociates....
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