Build Your Salon with Phil Jackson

Running a business is hard when you face Salon lost clients and need to get them back into your chair quickly. This episode gives you practical steps to stop the bleeding and rebuild your numbers fast.

Group Clients by Service Frequency
Stop using one single rule for everyone in your book. Use different time intervals depending on what service they buy most often. For example, keep nails at three weeks while facials or massages m...

When Salon Planning for Autumn is needed because business drops hit hard in late November, you must study your past reports to find the pattern. In this episode you will learn exactly how to stop panicking and start preparing so you can run a smoother salon all year round.

Review Weekly Takings Before You Decide
Do not just look at monthly totals when checking your history. Instead, examine your weekly takings from your salon sof...

Getting Salon loyalty right is the main way to stop losing money on new clients. You will learn how to keep customers coming back for good.

Don't Just Buy A Shovel
Loyalty tools are like a shovel that you must actually use to dig a hole. Owning the platform is not enough because it sits there until you pick it up and work with it every day. Your success depends on your active effort to engage people with these schemes right now.

R...

Salon marketing can feel overwhelming, especially during seasonal shifts. Discover five actionable strategies to revitalise your autumn bookings and connect with clients effectively.

1. Win Back Lapsed Clients with Personal Messages
Identify clients who haven't visited for a few months using your booking system. Send them a warm, personal text or WhatsApp message acknowledging that "summer can be really chaotic" and offering a ge...

Many salon owners avoid looking at their financial numbers, fearing what they might find. This episode offers a gentle, jargon-free guide to understanding your salon's profit and loss, giving you clarity and control.

Numbers Aren't There to Judge You
Phil explains that numbers are simply a map, a starting point for your business journey. The fear of not knowing what your numbers might reveal is often heavier than facing the reali...

Dealing with a toxic salon team member who is also a high performer is a common and difficult challenge for salon owners. This episode reveals the real costs of tolerating bad attitudes and gives you a clear path to protect your salon's culture.

Talent Can Mask True Costs
It’s easy to focus on the money a highly skilled, but difficult, team member brings in. Phil explains how seeing a busy column can make you tolerate bad b...

Many salon owners use discounting out of panic, hurting their profitability and client perception. Discover Phil Jackson's strategic approach to salon discounting, identifying when it genuinely boosts your business and when it undermines your worth.

Structured Off-Peak Pricing Works
Use discounts to fill genuinely dead time, like consistently quiet Tuesday mornings, by establishing a proper off-peak rate. This turns otherwise zer...

Is your salon relying entirely on you? Learn how to implement practical salon systems that empower your team and allow you to take proper time off without constant interruptions.

Your Business is Your Best Research. Every time your team contacts you on your day off, they're highlighting a missing system. Use these interruptions as a free, accurate list of what needs documenting first.

A System is Just a Recorded Way of Doing Things. ...

Is your salon's third quarter drifting away without a clear plan? Phil Jackson shares three actionable steps you can implement before September to rescue your Q3 and set up a strong autumn.

Get Real About Your Salon Numbers
Don't ignore your figures; confront them. Phil advises pulling your quarterly numbers to see what's come in, what's gone out, and the split between service and retail. Understand which services are truly profi...

Are you dreading every holiday request from your salon team? If your income relies solely on "bums on seats," those two-week breaks feel like a gaping chasm in your cash flow. Discover how to create stable, recurring revenue that ensures you get paid, even when your team is enjoying a fortnight in the sun.

Plan Holidays Smartly: Implement standard best practices like booking annual leave well in advance, capping how many team member...

Many salon owners fall into the trap of skipping their own pay, effectively propping up their business instead of earning a consistent salary. Discover how to separate your salon wage from profit to ensure your business is genuinely self-sustaining and you get paid what you're worth.

Your 'Successful' Salon Might Be Hiding a Secret: Phil shares his experience of running a "fully booked salon" while his personal bank account was "ful...

Many salon owners feel let down by AI, creating generic "slop" that doesn't sound like them. Discover how to genuinely put AI to work in your salon for business efficiency, without compromising your unique brand voice.

• AI is brilliant for systems, not your voice. Phil explains that AI excels in back-office tasks, not in creating content that genuinely reflects your unique brand. Avoid disappointment by using AI for what it's goo...

Salon commission schemes often fail to motivate teams or ensure profitability. Discover Phil Jackson's three essential shifts to redefine your salon's wage structure and foster a truly driven team.

Question the Need for Commission Entirely
Phil challenges the assumption that salons must pay commission. A higher, predictable flat wage offers clearer financial planning, removes pricing decision entanglements, and makes your salon m...

A quiet salon season doesn't have to mean panic or desperate discounting. Discover Phil Jackson's five actionable strategies to transform downtime into productive planning for profit.

1. Optimise Team Annual Leave
Encourage team holidays during quiet spells, protecting cash flow by reducing payroll for unproductive hours. This also saves team energy for busy peak seasons like the back-to-school rush and Christmas, preventing burn...

Salon targets often feel disconnected from actual profit. Discover Phil Jackson's step-by-step method to build targets from your desired profit backward, ensuring every number on the board contributes to your financial success.

5 KEY TAKEAWAYS:
* Targets Must Start With Profit, Not Turnover
Many salon owners chase turnover targets, hoping profit will follow, but it rarely does. Instead, decide the specific profit you want to...

Referral cards are a common sight, but they rarely generate new clients. Learn Phil Jackson's simple salon referral system that reliably brings in new business.

Forget Physical Referral Cards: They consistently fail because they rely on chance, team memory, and clients noticing them. Physical cards often gather dust on reception, becoming forgotten clutter rather than a growth engine. Instead of hoping, systemise your approach for p...

Are you hitting team targets but still struggling with salon profitability? The popular '3x wage' rule is a myth that's costing you money. Discover the actual metrics you need to track to build a truly profitable salon.

Debunk the Flawed '3x Wage' Rule. Many salon owners chase the "three times wage" target, assuming it guarantees profit. This rule originated in the American booth rental model and doesn't account for the true cost of...

Summer Pettingale shares her incredible journey from supermarket checkout to multi-salon owner and academy founder in just five years. Discover her insights on rapid salon growth, effective team building, and launching a highly successful membership program.

5 KEY TAKEAWAYS:

* Embrace Entrepreneurship and Take Control
Summer's journey from a demanding corporate role to opening her first salon while pregnant highlights the need f...

Are your salon suppliers costing you more than they're worth? Discover Phil Jackson's hard-won lessons on managing supplier relationships to protect your profit margins and eliminate dead stock.

Recognise the Supplier 'Partnership' Myth
For years, Phil’s salon held 'key account' status with a major brand, feeling like they were part of an exclusive club. This deep identification with a single brand made it feel like a true ...