The Selling Point Podcast

The Selling Point Podcast

The Selling Point Podcast helps CEOs and business owners cut through the noise and finally get sales leadership that works. Hosted by Anthony Nicks, Founder and CEO of Transformative Sales Systems, this show delivers straight talk about sales performance, leadership, and the real issues keeping your revenue stuck. Each episode gives you practical strategies you can use immediately, backed by decades of experience leading sales teams and transforming underperforming sales organizations. If you're tired of guesswork and want to build a sales engine that actually grows your business, you're in the right place. https://transformativesalessystems.com/

Episodes

December 16, 2025 15 mins

If your sales team is working hard and you’re still missing revenue, this episode is for you.

In this episode of The Selling Point Podcast, Anthony Nicks speaks directly to CEOs and business owners who are busy, committed, and frustrated by unpredictable sales results. The uncomfortable truth is this: effort is rarely the issue. Leadership systems are.

You’ll learn why activity doesn’t equal progress, how pipelines quietly drift, why...

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AI has officially taken over the sales world, but is it actually helping you close more business?

In this episode of The Selling Point, Anthony Nicks breaks down the truth behind the AI wave hitting small and mid-sized businesses. With every vendor pitching “AI-powered” sales tools, CEOs are left wondering what’s real, what’s hype, and what will genuinely drive revenue.

Anthony cuts through the noise and gets real about:

  • Why AI is...
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Your year-end sales conversation is one of the most important leadership moments you have all year and most CEOs waste it.

In this episode of The Selling Point Podcast, Anthony Nicks breaks down how CEOs and owners of small and mid-sized B2B companies should talk with their sales team about performance at year end so that next year actually looks different.

This is not about pep talks.
This is about leadership, clarity, and syste...

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If your sales month always ends in a last-minute scramble, this episode is for you.

Most small and mid-sized B2B businesses don’t struggle with effort...they struggle with predictability. In this episode of The Selling Point, Anthony Nicks breaks down why so many CEOs operate in constant sales firefighting mode, and what it really takes to move into reliable, forecastable revenue.

You’ll learn:

  • Why most sales forecasts are built o...
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Unlock the Secret to Consistent Sales Growth Without Hiring a Full-Time Sales Leader!

Struggling with inconsistent sales? Lacking sales leadership? In this episode of The Selling Point Podcast, we discuss  how Fractional Sales Management can transform small and medium-sized businesses. Learn how hiring a part-time sales expert can help you scale, train your team, and implement a winning sales strategy and without the hefty...

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Why Your Sales Team Needs a Sales Tech Stack!

Is your sales team struggling with disorganization, missed follow-ups, and inefficient processes? The right Sales Tech Stack can revolutionize how your team operates, boost productivity, and close more deals faster.  

In this episode of The Selling Point Podcast, we explore:  

  • What a Sales Tech Stack is and why it matters  
  • The hidden costs of operating without one  
  • ...
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The Difference Between a Good and Bad Sales Manager – And Why It Matters for Your Business

Is your sales team thriving or just barely getting by? The reality is, sales success starts with leadership. In this episode of The Selling Point, we break down a day in the life of a good sales manager vs. a bad sales manager, and what it all means for your business. 

✅ A good sales manager drives strategy, accountability...

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Why Your Revenue Isn’t Scaling (And How to Fix It!)

Your business is growing, but your revenue isn’t scaling the way it should. You’ve hired salespeople, increased marketing efforts, and yet…sales results remain inconsistent. Sound familiar?  

The real issue isn’t always the economy or your sales team, it’s sales leadership.   

In this episode, I break down the five biggest sales leadership gaps that are...

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How to Build a Sales Engine That Grows with Your Business

If your sales results feel unpredictable or if your revenue growth has hit a wall, then it’s time to ask a tough question: Do you have a real sales engine, or are you just winging it?

In this episode, I break down exactly how to build a scalable sales engine that grows with your business and one that doesn’t rely on individual sales heroes or constant firef...

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Sales Accountability: The Missing Ingredient for Consistent Revenue Growth

Lack of accountability is one of the biggest reasons sales teams miss quotas, lose deals, and struggle with consistency, but it doesn’t have to be that way.

In this episode of the The Selling Point Podcast, we’re diving into:

  • The hidden dangers of weak sales accountability
  • How to build a culture of accountability without micromanaging
  • Stra...
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Struggling to close deals? You’re not alone. Many salespeople get prospects engaged, interested, and even excited and only to hear, “Let me think about it” or worse… radio silence.

The truth? The problem didn’t start at the close, it started way earlier in the sales process.

In this episode of The Selling Point Podcast, we break down the biggest reasons sales deals stall and, more importantly, how to fix them.

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Sales Teams, March Madness, and the Power of Real Coaching

Welcome to The Selling Point Podcast! In this episode, Anthony breaks down the chaos of NCAA March Madness and draws powerful, practical lessons for your sales team.

Are you running your sales like a Final Four program or just hoping for a Cinderella story?

In this episode, you'll learn:

  • Why relying on streaky reps is a dangerous game
  • How great sales...
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Stop Taking Notes. Start Closing Deals

Salespeople aren’t hired to be scribes, they’re hired to sell. But too often, poor note-taking leads to missed details, bad follow-up, and inconsistent performance.

In this episode of The Selling Point, I break down how AI notetakers, from Zoom-integrated apps to wearable tech that are transforming sales conversations. You’ll hear how these tools help reps stay present, impro...

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If you're a CEO or owner of a small or mid-sized B2B business, this episode is  one shouldn't miss.

Most companies don’t struggle because their sales goals are too ambitious, they struggle because they don’t have the sales system required to achieve those goals consistently. In this episode, “Stop Setting Sales Goals. Start Building Sales Systems", I break down the shift every SMB leader needs to make before...

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This Thanksgiving, I want to give leaders and business owners a reminder we often overlook: rest is part of the work.

In this episode of The Selling Point, we slow things down and talk about the power of Thanksgiving self care, the mental reset, emotional grounding, and gratitude we all need before heading into the final stretch of the year.

If you’ve been running hard all year long…
If you feel stretched thin...

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Selling on price vs value is one of the biggest challenges SMB CEOs face  and one of the most costly. When your sales team discounts to win deals, you don’t win customers… you rent them. 

In this episode of The Selling Point Podcast, Anthony Nicks breaks down why discounting hurts your margins, your brand, and your sales culture and what CEOs can do to stop it.

In this episode you’ll learn:

  • Why selling on price...
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Why Do So Many CEOs Struggle with Sales? Let’s Talk About It.

Welcome to the first episode of The Selling Point Podcast, powered by Transformative Sales Systems! In this episode, we take a deep dive into a major challenge for many business leaders, why CEOs struggle with sales and explore how fractional sales management could be the game-changing solution they need. 

Key Takeaways:

  • Why even great CEOs struggle...
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