The Creator Room
India's top 1% creators open up about what really works like never before. You will learn everything from - How they make money? - How they grew? - What they'd do differently? - The systems that actually scale. This isn't gossip. This isn't surface-level advice. This is the most transparent, business-first conversation about the creator economy in India. Every episode gives you the frameworks, breakdowns, and honest conversations you need to build a sustainable creator business. New episodes weekly. Welcome to Digitek Presents The Creator Room!
Episodes
In this episode of Digitek Presents The Creator Room, Bijay Gautam sits down with Aayush Sapra, one of India’s most-watched food creators. They break down the strategy behind his comedy-led food content. AAayush explains why he chose volume over polish, how he designs videos for the 20-minute lunch break, and what it costs to run two channels at this scale.
In this episode:
Aayush wants to replace Tarak Mehta Ka Ooltah Chas...
Sourav Joshi's ₹1 crore car isn't a flex — it's a tax strategy. Techno Gamerz almost didn't become a Red Bull athlete. And the reason Gamer Fleet stayed loyal to his manager? He turned down a guaranteed payout to do it.In this episode of The Creator Room, Pranav Panpalia Co-founder of Opraah, the agency behind Sourav Joshi, Techno Gamerz, Mythpat, and Ujjwal — pulls back the curtain on what actually separates India's to...
You've heard Sonal Kaushal's voice in some of India's most loved characters. But Sonal Kaushal's journey goes far beyond voice acting.Sonal Kaushal joins Bijay Gautam, Founder of LeverageX, on Digitek Presents The Creator Room to talk about her journey from child artist to professional voice over artist, YouTube creator and entrepreneur.In this episode, Sonal shares her experience in voice acting, dubbing, content creation, persona...
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Mythpat once went six months without checking his YouTube analytics out of pure fear. The video he made because he was too scared to upload on his main channel? It hit 66 million views. And the moment he stopped chasing subscriber numbers was the moment his content actually got better.In this episode of The Creator Room, Mithilesh Patankar (Mythpat) and Urmila Lawekar two of...
Gaurav Thakur, founder of Getsetfly, joins Bijay Gautam, founder of LeverageX Media, on Digitek presents The Creator Room to break down the science behind building a massive YouTube audience.From starting with a science channel to branching into geopolitics, current affairs, and social issues, Gaurav shares the frameworks behind understanding audience psychology, finding content gaps, engineering scripts, and building a scalable co...
Prateek Singh, Founder & CEO at LearnApp & Zero1 by Zerodha, joins Bijay Gautam, founder of LeverageX Media, on Digitek presents The Creator Room to break down how to build modern financial media. From partnering with Zerodha to experimenting with creator programs, Prateek shares the playbook behind financial storytelling, building scalable internal operations, and turning complex finance topics into engaging content.
In...
How should creators manage their money when their income is volatile, unpredictable, and growing fast?In this episode of Digitek presents The Creator Room, Anshuman Sharma, Wealth Manager, Financial Planner and Content Creator, joins Bijay Gautam, Founder of LeverageX Media, to break down the financial systems creators need to build long-term wealth. From managing taxes and setting up the right business structure to building a 1.5&...
How did BabyBillion reach 7.4 billion monthly views and get more views than MrBeast for 7 consecutive weeks?
In this episode of The Creator Room, Akshit Chaudhary, Co Founder of BabyBillion, joins Manish Pandey, Co Founder of BeerBiceps, and Bijay Gautam, Founder of LeverageX Media, to break down the data driven content strategy, systems, and business model behind one of the world's most viewed YouTube channels.
From reverse engineer...
Shubham Gaur, co-founder of 2 Sloggers, joins Bijay Gautam founder of LeverageX media, on The Creator Room to break down how sports creators are transforming the future of cricket media.From working with IPL franchises like Delhi Capitals and Lucknow Super Giants to building one of India's leading sports creator brands, Shubham shares the complete playbook behind creating fan-first content, building trust with cricketers like KL Ra...
Aryan Anurag is the co-founder of BingeLabs, India's largest founder personal branding company, specializing in short form content strategy and YouTube growth for creators and founders.In this episode of Digitek Presents: The Creator Room, Aryan Anurag breaks down his complete content strategy playbook: scaling a YouTube channel from zero to 400K subscribers, the 4-part framework for fixing retention, why personal branding requires...
Actor and content creator Rishabh Shukla isn't just making viral skits he's leveraging the power of short-form content to redefine his journey as a serious actor and creator.In this episode, Rishabh sits down to break down the real business of content creation, micro-dramas, and transitioning from traditional audition struggles to building his own creative empire.They break down:- How micro-dramas are reshaping creator storytelling...
In this episode, one of the top finance creators, Neha Nagar and Deepak Bhati from DigiWhistle reveal their entire business architecture. They break down how they build highly engaging financial content, scale digital brands, secure diverse revenue streams, and navigate the rapidly shifting landscape of personal finance and investments in India.They break down:- The exact roadmap to build a highly profitable personal finance brand....
Nakul Gandhi isn't just an ordinary lawyer he is the legal shield for India's biggest creators. From fighting off scary corporate notices to securing landmark legal rights, he is changing how the creator economy handles the law.
In this episode of the Creator Room, Nakul Gandhi breaks down the hidden legal mechanics of the internet. He shares the exact playbook creators need when big brands, news agencies, or platforms try to push t...
Varun Mayya isn't just one of India's biggest tech creators. He's building one of India's most ambitious content ecosystems.
In this episode, Varun joins Bijay Gautam to reveal the complete architecture behind AEOS: 10+ owned channels generating over 1 billion views every month, a massive YouTube services business (YAAS), a video editing school ( Aevy TV ), an AI Lab (Labs), and a Bollywood-inspired AAA game studio, all powere...
Yashraj Mukhate isn't just a meme creator who got lucky once; he is a music producer who turned one viral moment into a five-year-old, still-growing jingle business.
In this episode, Yashraj Mukhate reveals the business mindset behind his meme music empire. He breaks down how he avoided the classic post-viral crash by spacing out his content and never letting any single format get overexposed. He talks about why he refuses to build ...
Nishu Tiwari isn't just a creator making videos; she is a loud, bold, and strategic storyteller who has mastered the art of keeping millions of fans hooked.
In this episode, creator Nishu Tiwari reveals her entire playbook for content creation. She dives deep into how she filters ideas with her team, manages high-risk on-ground shoots, and keeps her audience constantly craving more. She breaks down the shift from simple prank videos...
Areesz Gandhi isn't just a tech creator with 500k followers; he's a master storyteller redefining how we view short-form product reviews.
In this episode, creator Areesz Gandhi reveals his entire production architecture: the transition from acting in Bollywood movies like Rab Ne Bana Di Jodi to viral tech tutorials, navigating brand collaborations, making high-quality content from a small bedroom, and building genuine audience trust...
He spent ₹50 Lakh on a single stream. 110 people. 15 cameras. A helicopter shoot. And built the entire set in just 7 days. This is India's biggest prison escape stream ever, and today the man behind this, Rachit Yadav aka Rachitroo, reveals everything.
Rachitroo is the streamer who proved that India can compete with the biggest names in the world. From building a prison escape set from scratch to discussing why GTA VI is the biggest...
Khooni Monday isn't just a horror channel with 6.4M subscribers, it's a full media company chasing the Blumhouse model from India. In this episode, founders Divay Agarwal and Raman Bhalla reveal their entire business architecture: 6 original IPs, content licensing across Audible, Spotify and Shemaroo, Horror Con pulling 20,000 fans, a horror game in development, AI Labs for production, and the Disney-inspired mind map driving it al...
@TechBurner (Shlok Srivastava) gets brutally honest why he launched ANARC too early, why views don't equal money, and why virality is a loser's game. He breaks down the 2 metrics every creator business should track (including one nobody talks about), why India has no MrBeast, and how personal brand beats subscriber count every time. This is the creator business masterclass you didn't know you needed.He shares his journ...
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