Run a Profitable Gym

Every month, Two-Brain founder Chris Cooper shares real gym data and actionable tips from top performers. In July 2025, it's all about marketing excellence.

Today on “Run a Profitable Gym," Chris presents the leaderboards for three key marketing metrics that tell you if your sales funnel is leaky or locked down: 

• Set rate
• Show rate 
• Close rate

Instead of just buying more ads, these Top 10 CEOs refined their ...

Tired of watching small mistakes drain your gym's profits? Here's how to stop paying the “dumb tax” once and for all.

In this episode of “Run a Profitable Gym,” Chris Cooper explains how seemingly small business mistakes compound into million-dollar losses over time. More importantly, he tells you how to stop making these gym-sinking errors.

Coop presents three types of mistakes that destroy gym profitab...

Most gyms don’t fail because of one big disaster. They fail because of small, repeated mistakes that drain money, energy and time until the owner burns out.

In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper explains how to spot and avoid common mistakes in your gym—in other words, how to stop paying the “dumb tax.”

From undercharging to chasing the wrong metrics, Coop shares how he paid the...

In this episode, gym owner and CrossFit Games athlete Bryce Broome shares how he built a profitable, systemized gym that lets him take regular time off to travel, train, compete and recharge.

In fewer than two years, Bryce has developed a team that handles day-to-day operations when he’s away—without sacrificing client care or profitability.

He explains how business planning with a Two-Brain mentor set his gym up ...

Stop wearing every hat in your gym. It’s time to move from coach to owner.

In this episode of “Run a Profitable Gym,” Chris Cooper shares the exact steps gym owners can take to reclaim their time, take regular vacations and build businesses that run on systems.

He walks you through the process of “climbing the value ladder,” aka buying back your time:

- Identify the roles you fill.
- Calculate the re...

If you’re not regularly sitting down with your clients to talk about their goals, you’re leaving money on the table.

In this episode of “Run a Profitable Gym,” gym owner and chiropractor Dr. Brian Strump shares how quarterly Goal Review Sessions became one of the most effective tools in his gym for increasing retention, referrals and average revenue per member.

Brian walks through exactly how his team at Live Acti...

In this episode, Chris Cooper shares a preview of his upcoming training session for gym owners: “How to Add $10K in PT Without Adding a Single Member.”

During the live, interactive webinar, you’ll learn how to sell PT confidently, prescribe it in Goal Review Sessions and No Sweat Intros, and set simple targets to quickly grow your revenue.

Coop will also show you how to overcome common mindset barriers. For exam...

John Bartholomeo, one of Two-Brain’s Top 10 leaders, added $15,000 in monthly revenue through annual planning and smart gamification of challenges at Mohawk Valley Wellness.

Today on “Run a Profitable Gym,” he shares how his gym uses simple, repeatable systems to run revenue-generating nutrition challenges and events that clients love.

These events aren’t last-minute attempts to fill revenue gaps. They're par...

In this episode of “Run a Profitable Gym,” Chris Cooper explains how the Top 10 gyms on the revenue leaderboard drive consistent, high-level monthly income.

These gyms have moved beyond the "group only" model to add high-value services such as personal training, small-group training and semi-private training. Some gyms are generating significant revenue with challenges and special events that include gamification...

Erik Zeyher’s gym, Warlock CrossFit, generates over $200,000 in annual revenue from its semi-private training program. 

In this episode of “Run a Profitable Gym,” Erik breaks down the exact steps he took to build a premium program that works across the board—for clients, coaches and the business. As Erik puts it, “It is aces.”

Erik shares how he structures sessions, pricing and coach pay, and he explains how he ge...

Small-group and semi-private training can dramatically increase your gym’s revenue, improve coach pay and boost client results.

In this episode, gym owner and semi-private specialist Daniel Purington shares exactly how to build a high-revenue, high-retention semi-private program from the ground up.

Certain prerequisites must be in place before you offer this service. If you miss steps, your program will flounder, ...

Does your gym really need more leads, or are you wasting the leads you already have?

In this episode of “Run a Profitable Gym,” marketing expert John Franklin shares six simple strategies that will help you book more intros and close more sales without spending a dime on ads. 

Even small improvements in your lead-nurture process can produce huge returns—just one extra sale per month can add over $17,000 in revenue...

Today, Two-Brain Business founder Chris Cooper previews his new lead-nurture webinar and free checklist guide. 

If you’re chasing more leads but not seeing results, this training is for you.

Learn how to stop wasting the leads you already have, get more leads to show up and improve your conversion rate by 21X.

Ready to unlock hidden profit with 10 proven lead-nurture strategies? Attend the free training on June 17 ...

If you’re struggling to keep your gym afloat or feeling stressed about your business, this is the podcast for you.

Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares a powerful message for owners who are exhausted, overwhelmed or unsure what to do next:

You’re not alone.

Coop explains how gym owners can turn things around and why “hope” isn’t a feeling. It’s a decision.

Chris ...

Knowledge won’t grow your gym—action will.

In this episode, Two-Brain founder Chris Cooper explains how to close the gap between learning and doing so you can move your business forward.

For gym owners, the cost of inaction is high: wasted payroll, lost revenue, clogged marketing funnels and low retention.

Chris has seen thousands of gym owners get stuck in a cycle of compounding mistakes—not because the...

CrossFit Mondego has 429 members—and they’re not bleeding out the door.

In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with one of CrossFit Mondego’s owners, Luísa Mesquita, to find out exactly how she and her partners transformed a gym with high churn into a 400-plus-member powerhouse with great retention.

Luísa breaks down the key additions that fueled their explosive growth, including a dat...

In this episode of “Run a Profitable Gym,” Chris Cooper presents the leaderboard for gyms with the most paying members.

Coop reveals what the leaders have in common: They all focus on improving business fundamentals—such as retention, staffing and repeatable systems—instead of chasing shiny objects such as ad campaigns.

Another commonality: boosting average revenue per member (ARM) rather than just adding a ton of...

Gym owner Aaron Scott followed Two-Brain content for six years before finally signing up for mentorship. When he did, everything changed.

In this episode of “Run a Profitable Gym,” Aaron shares exactly how he doubled his revenue at CrossFit Structure in the U.K.—without dramatically increasing his client count.

He reveals how implementing high-value onboarding, raising rates with confidence and improving back-end ...

If your gym isn't paying you at least $100,000 a year, you need to listen to this podcast—or check it out on YouTube to see the visuals.

Chris Cooper shares the six reasons gym owners fail and provides the tools fitness entrepreneurs need to solve these problems.

Coop was a struggling gym owner, too, and this is the exact video that would have saved him 15 years ago when he was struggling to pay the rent as an overworked, underp...