Tech Demand Weekly!

Tech Demand Weekly!

Tech Demand Weekly! explores new ideas about what’s working in the fast paced world of B2B marketing. Each weekly episode explores new ways of marketing your business to prospective clients with insights and tips from people who are renowned in their field. Whether you’re involved with a start-up, SME or large corporation, Tech Demand Weekly! is on hand to help you get a better return on your investment.

Episodes

May 24, 2021 35 mins
On this episode of People of Tech, Charles is joined by Radu Stanescu. Radu is the CEO of Sandline, an IT Security firm based in Romania and a Senior Information Security Consultant at the European Parliament.

Radu first knew he wanted to work in information technology when his parents bought him his first computer in 1995.

In the podcast, Radu talks about the journey of his career a...
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On this episode of People of Tech, Charles is joined by Philip Blake, the Country Manager (UK and EU) of EC-Council, the world's largest certification body for Ethical Hacking and Advanced Information Security Training.

Philip has been working at EC-Council since 2016. His employers are the suppliers of cybersecurity training including leadership training courses for IT professionals.

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On this episode of People of Tech, Charles welcomes Security Expert Aloysius Cheang to talk all things IoT.

The Internet of Things has been talked about for the last five years but encompasses all things from laptops and mobile phones to smart devices like Google Home and Smart fridges.

Aloysius Cheang is the Executive Vice President for Asia Pacific at the Centre for Strategic Cyber...
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On this week’s People of Tech, Dr Phoebe Fletcher joins Charles to discuss her work and her thoughts on the implementation of Smart Cities.

Phoebe is a board member and Vice President of Political Science and International Affairs for The Centre for Strategic Cyberspace and International Studies. She runs programmes and analyses how social media is leveraged into current affairs, public policy and mass me...
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This is the second part of our conversation with the CEO and President of The Centre for Strategic Cyberspace and International Studies, Richard Zaluski.  

Join Charles as he talks to Rich about Smart Tech and find out how someone with such knowledge of cyber criminal behaviour manages to live his life, dealing with the internet daily, just like the rest of us.

Originally published on 7/1/2019
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Richard Zaluski is Charles' guest on this week's podcast.

Richard is the CEO and founder of the Centre for Strategic Cyberspace and International Studies.

In this first episode of a two parter, Rich discusses his career to date and what he thinks of the cyber events of 2018.

Originally published on 2/1/2019
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On this episode of People of Tech, Charles is joined by David Swan.

David is the Director for the Cyber Intelligence Defence Centre for the Centre for Strategic Cyber Space and Security Science. In his own words, he is their "spook" running their intelligence opperations.

Find out what David thinks of the cyber security industry presently, his opinion on so called "white hat" hackers...
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Joining Charles this week is Security Researcher and blogger, Scott Helme.

Scott is the founder of the popular securityheaders.com and report-uri.com, free tools to help you deploy better security.

You can find his blog at his website scotthelme.co.uk

Originally published on 17/12/2018
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Joining Charles this week is CISO advisor and champion of women in tech, Jane Frankland

Jane started out in cyber security over 20 years ago and in that time has held senior executive roles at several large PLC’s and has a strong track record of working with some of the world’s biggest brands.

In 2017, Jane published her first book, In Security, exploring the reasons for the lack o...
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This is part two of our chat with Steve Wright, the Data Protection Officer at the Bank of England.

At the time of recording, Steve was working as the Data Protection and Information Security officer at John Lewis & Partners. Click here to listen to part one.

Steve Wright has worked in the field of information security for 25 years. He has worked for some of the biggest brand nam...
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In this first episode of People of Tech, a brand new podcast, our host Charles Commins speaks to the interim DPO at the Bank of England, Steve Wright.

At the time of recording, Steve was Data Protection and Security Information Officer at John Lewis & Partners.

Steve Wright has worked in the field of information security for 25 years. He has worked for some of the biggest brand n...
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Emotional buying happens all the time in B2C. In this episode of Tech Demand Weekly, Nick Hague of B2B International explains how utilising market research can help B2B marketers inject emotion into their campaigns.

For more on this episode visit our Tech-Demand.com/Podcast
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Somehow it has taken 35 episodes to get to the subject of writing blog articles.
Gareth Hancock of That.Content.Shed joins Charles to talk us through the difference between copywriting, blogging and article writing. We also discuss the benefits of writing a regular blog and how having one can help you connect with your customers.
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Jeff White returns to talk more about making websites accessible to all.
Whilst optimizing your website for accessibility will help it rank higher in SEO and stop you from getting sued (ask Beyonce!) it is also simply the right thing to do!

For more information and for lots of useful links, take a look at our website!
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With an estimated *65 million people in the US now own a Google Home, Amazon Alexa or something similar, Voice Tech is slowly becoming a part of our lives.  
Through Smart Speakers, voice marketing is taking off in the consumer world, but it has B2B applications too.

This week's guest is Molly Raycraft of B2B Marketing. Molly is a copywriter and is named as one of the top 15 journalists to follow in B2B.
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Numbers are great. We all love them and we all want them to be higher. We think that by having high numbers of followers and likes that we must be succeeding but my guest today says these are not the metrics we should be striving for.

Martin Ochwat first started dabbling in online marketing in 2005, selling digital video game characters on eBay. Martin has worked for and set up his own tech companies and now uses his ...
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"Repurposing content is the ultimate form of content marketing," says Amy Woods of Content10X.com.
 Find out how you can repurpose your podcast or video content in this episode of Tech Demand Weekly!

Amy Woods is the founder of Content 10X, a creative agency specializing in repurposing content. Amy uses podcasts as her starting point with many of her clients. In this podcast, Amy gives advice on how you can repur...
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Website optimization isn't just about making your website look good. As Jeff White of Kula Partners explains, it is also about equality.

Jeff White is the co-founder of Kula Partners, an agency designed to help leading manufacturers digitally transform their marketing and sales.

For more information on this episode visit tech-demand.com/podcast/
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Insight Brokers, what are they? 

On this week's episode of Tech Demand Weekly! Charles learns about the new trend in marketing that is Insight Brokers. While it may be something that you think you already do within your marketing department, our guest today suggests that there is a lot more on offer. 

Jeff Allen has 20 years of digital marketing experience which started at an email platform company before moving to the agency...

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Back in episode #20 Charles was joined by Francis Ma of Brafton to talk all about video marketing in 2019. That appearance on Tech Demand Weekly caused a rift between Francis and his podcast partner in crime, Jeff Baker. Together they host the Above The Fold podcast which is a marketing podcast that sidelines in Top Gun quotes and AI chat. In fact, it's probably a podcast more about movies, TV shows and artificial intelligence ...

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